Impressive renovation makes Atlanta Hawks’ State Farm Arena feel ‘new’ again

Atlanta’s State Farm Arena, the venue formerly known as Philips Arena, feels like a new NBA arena thanks to an extensive remodel. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

From the outside looking in, it’s hard to tell what has changed besides the name on the building that is the Atlanta Hawks’ home.

But once inside the doors, the venue formerly known as Philips Arena has pretty much disappeared, with full-scale knockdown remodels, finishing touches and high-definition Wi-Fi making the newly named State Farm Arena feel like something just-built from the ground up.

“If you’re just driving by, you don’t see any changes,” said Marcus Wasdin, chief information officer for the Atlanta Hawks and State Farm Arena. Even the subway signage and a map in the attached CNN Center still call the basketball arena by its old name, not adequately preparing visitors (especially media in town for this Sunday’s Super Bowl) for the $200 million makeover that’s now finished inside.

While those who’d been there previously might have a hard time believing their eyes, even first-time visitors to the hoops venue in downtown Atlanta can be suitably impressed, as the fan-facing structural improvements — including a number of different premium seating and club spaces, as well as open-air concourses surrounding main seating areas — put the newly named arena on a service par with any brand-new facilities that have opened recently.

Throw in a high-definition Wi-Fi network added by Comcast Business’ emerging sports-arena division, using Cisco gear and design and deployment by AmpThink, as well as a solid DAS operated by Boingo, and you have a complete modern fan-experience setting for Hawks followers to enjoy as they await to see if new stars like rookie Trae Young can lift the Hawks into NBA title contention.

Ripping out the concrete

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new game-day digital fan engagement strategy at Texas A&M, as well as a profile of Wi-Fi at Merceds-Benz Stadium, home of this week’s Super Bowl LIII in Atlanta! DOWNLOAD YOUR FREE COPY now!

New trusses were needed to support the new Samsung center-hung video board.

“We call it a new arena under the old roof,” said Wasdin, our host for a stadium tour as well as full-area access to a packed-arena game against the defending world champion Golden State Warriors on Dec. 3. Since Mobile Sports Report had never been to a live event in the venue when it was known as Philips Arena (State Farm agreed to take over as sponsor this summer, with the name change in time for the new season and the stadium re-opening), we didn’t have any old memories to compare it to. But photos from the past show a much different arena, with one side an entire flat wall of suites, a construction strategy popular back in 1999, when the arena opened.

Fast forward to 2018, and visitors to the 17,600-seat arena will find all the cool new things that are popular with today’s fans, like expanded club areas and open spaces where fans can mingle with a view of the court. The renovation also added a wide mixture of premium seating and club spaces above and beyond the old staple of the corporate suite.

Following preliminary activities to get set for the renovation the previous two years, the arena fully closed this past April, with heavy construction machinery in as soon as the fans left. According to Wasdin, some 300 tons of concrete were taken out of the building, opening up spaces for the new, creative architectural ideas.

Why didn’t the Hawks just knock the building down and start anew, like their NFL neighbors next door did? According to Wasdin, the estimated cost at knocking down and building a new structure was in the neighborhood of $550 million — but by keeping the foundations and outside structure and only renovating the insides (including adding a new support truss overhead for the distinctive center-hung video board from Samsung’s Prismview), the Hawks got the equivalent of a new venue for less than half the cost, in the neighborhood of $200 million.

“We call it a new arena under the same roof,” Wasdin said.

Fast wireless and multiple hospitality options

We started our pregame tour at one of the stadium’s innovative club spaces, a stand-up Altanta Hawks logo bar at court level, just behind one of the backboards. Fans who have courtside seats as well as some of the lower-bowl seats can wander there during the game, as well as to a hospitality area just under the stands where amenities like a pizza oven are part of the all-inclusive charge.

A lower-bowl Wi-Fi enclosure

During pregame shootarounds we sat in the lower-bowl seating area, which is covered by Wi-Fi APs in an under-seat deployment. According to AmpThink, there are approximately 480 total APs in the new Wi-Fi network. As the seats were filling up to watch Golden State’s Stephen Curry in his mesmerizing pregame shooting routine, we got a Wi-Fi speedtest of 31.3 Mbps on the download and 41.6 Mbps on the upload. A cellular speedtest on the Verizon network in the same place checked in at 33.7 Mbps / 6.43 Mbps; the DAS antennas for the lower bowl seats are inside railing enclosures. In the upper seating sections, both Wi-Fi and DAS use overhead mounts for antennas.

Other premium-seat options include access to clubs under the stands on both long sides of the court. On one side, a sports-bar theme has touches like tables made from the hardwood used for last year’s court; that club also includes a seating area that opens to the hallway used by players getting from the locker room to the court, an amenity that lets fans high-five the players as they pass by (Sacramento and Milwaukee have similar premium club spaces with the same interactive idea).

As you might guess, the premium club areas are well-covered by wireless. In the sports-bar “Players Club” we got a Wi-Fi test of 59.6 Mbps / 69.1 Mbps and a cellular test of 67.1 Mbps / 32.9 Mbps at just about 45 minutes before tipoff, as fans watched other basketball action on a humongous two-panel flat-screen display behind the bar, more screens from PrismView installed by display integrator Vitec.

Up in the main level concourse, which Wasdin said used to feel more like a concrete tunnel, the open-air concessions area (with stands along the wall as well as in the middle of the space) saw a Wi-Fi test of 20.4 Mbps / 61.4 Mbps, even as thick crowds of fans streamed by. On an escalator up to the second level and the “Atlanta Social Club” premium area, we got a Wi-Fi mark of 30.8 Mbps / 46.9 Mbps.

A very Atlanta feel to premium spaces and suites

We spent part of the game watching from some comfy-chair seats that are one of the options in the “Social Club” premium area, which is backstopped by a large all-inclusive food and drink area with several dining and bar options. Other premium seating choices include “cabana” suites, where couches and tables in the back of an open-air area lead through a passage to courtside seating. Just below that level are four-top tables with high bar-chair seating, an arrangement popular at new venues like Atlanta’s SunTrust Park. A bit lower down are the comfy-chair seats, a range of choices that gives the Hawks the ability to reach a wider audience of smaller groups who are still looking for an above-average experience.

A DAS railing enclosure

And yes, the wireless in this area is solid as well, with a Wi-Fi test of 46.4 Mbps / 60.2 Mbps, back in the bar area just before tipoff. On the other side of the court are the more traditional suites, with the lower-level “veranda” suites offering a back room as well as a courtside seating area that is unique in that it’s open on top. Above that level is the loft-suite row, smaller spaces with a shared all-inclusive food and beverage area in the back.

In and around the suite level there are other premium finish touches, like acoustic wood paneling to help make State Farm Arena a more friendly venue for music acts. AmpThink’s commitment to aesthetics was visible (or invisible, unless you were looking for it) in places like the veranda suites, where a custom enclosure that fit flush to the outside wall allowed a two-radio Cisco AP to broadcast one way out to the seats, and on the other side, back into the enclosed area.

“Food and connectivity were two of the things we really wanted to fix,” said Wasdin about the renovation. On the food side, local dining choices are available throughout the arena, with artisan pizza, barbecue and even a bar/grill area run by local recording star Zac Brown.

On the connectivity side, Wasdin said the Hawks were impressed by the integration work previously done by the fairly new sports-arena division inside Comcast Business, especially at nearby SunTrust Park and at Little Caesars Arena in Detroit, experience that led the Hawks to pick Comcast as their lead technology integrator.

“Comcast brought in AmpThink and there could not be better partnering,” Wasdin said. As always in construction projects, the tech deployment had to work around the unforeseen but inevitable hurdles and delays, but the networks were ready to go when the building re-opened in late October. (The networks will likely get a good stress test this week as State Farm Arena serves as the media headquarters for Super Bowl LIII, taking place on Feb. 3 next door at Mercedes-Benz Stadium.)

“We’re pretty pleased with how well the networks are working,” said Wasdin. Both Comcast and AmpThink, he said, “lived up to their track records.”

A look from above at the new courtside club space

And here’s what the court looks like from that same club space

Stephen Curry doesn’t miss many shots. This was a swish

Samsung video walls in one club space

Fried chicken and a Wi-Fi enclosure

Wi-Fi antennas covering the upper seating deck

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

Connect the DAS: Enhanced cellular finally arrives at Wrigley Field

Cubs VP of IT Andrew McIntyre looks up at some new DAS antenna placements in the main level concourse. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

When it comes to sports fans and their beloved stadiums, change is sometimes hard to take, especially at historic venues like the Chicago Cubs’ beloved Wrigley Field.

The last ballpark in the major leagues to get lights (in 1988), fans of the iconic Wrigley with its ivy-covered outfield walls put up some fierce resistance to some of the latest changes brought to the ballpark by the team’s latest owners, the Ricketts family, ove the past few years. An expansion of the bleacher seats, some new video boards behind the stands in the outfield and construction of a hotel and office building adjacent to the stadium all had their naysayers, some of whom would still prefer the old to anything new.

But this season, Wrigley is finally unveiling a part of its renovation that everyone can get behind — better cellular connectivity inside the park thanks to a new neutral-host distributed antenna system (DAS) built by DAS Group Professionals (DGP) for the Cubs. Delayed a couple years from its originally planned deployment due to the Cubs’ World Series title run in 2016, the new system has contracts with all four of the major U.S. wireless carriers, and should help fans share more memories from the Friendly Confines in the seasons to come.

Success on the field makes waiting OK

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new under-seat DAS deployment for the San Francisco Giants at AT&T Park, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

First announced in 2015, the plan to bring the new DAS as well as a new Wi-Fi network to Wrigley was pushed back until this season, mainly because of the Cubs’ new-found success on the field. In addition to the World Series title in 2016 — as everyone knows, the Cubs’ first in 108 years — the Cubs also went deep into the postseason in both 2015 and 2017, reaching the NLCS in both those years. As the extended seasons pushed back all kinds of renovation construction schedules, the arrival of the new connectivity options was pushed back a season longer than expected — a delay that was felt but perhaps not minded all too much by the celebrating Cubs fans.

DAS antennas visible near tops of stanchions in lower seating bowl

Since deployment of the DAS was (mostly) fairly straightforward — the DGP deployment uses entirely overhead and side-structure antenna placements, thanks to Wrigley’s multiple overhangs — it was finished in time for opening day. The Wi-Fi network, however, will be rolled out as the season progresses, mainly due to the need to place APs under seats in the lower seating sections.

Much of the engineering to get both systems inside the stadium faced more than the regular share of stadium conflicts, as this past offseason saw the Cubs pull out almost all the lower-bowl seats and dig 60 feet down into the dirt to clear room for some under-seat club areas, one of which is already open. Even though the DAS network wasn’t powered up until about a week before the season’s first pitch, deadlines were met and the new celluar system was ready for opening day.

“We definitely put scheduling and timing to the test, but we got it done,” said Andrew McIntyre, vice president of technology for the Chicago Cubs. “By the All-Star break, we should have both systems online,” McIntyre said.

The DAS system deployed by DGP uses JMA equipment, just like DGP’s other big-stadium DAS deployments at the San Francisco 49ers’ Levi’s Stadium and the Sacramento Kings’ Golden 1 Center. Steve Dutto, president of DGP, acknowledged the challenge of the Wrigley buildout, including one instance where DGP technicians needed to set up scaffolding to mount antennas but couldn’t because instead of a concrete floor there was a 60-foot hole in the ground.

“We worked around all that and got it done,” said Dutto.

New club spaces get new flat antennas

Mobile Sports Report traveled to Chicago for a mid-April visit, hoping to get some sense of the new network’s performance on a full-stadium game day. Instead, we got a lonely and chilly tour when sub-freezing temperatures caused that day’s game to be canceled. One positive was that with empty stands, it was easier to get around and see all the DAS antenna placements.

New flat-panel DAS antenna blends nicely in club space.

The first part of our tour was a trip underground to the new 1914 Club (for the year Wrigley opened) that sits directly under the seats right behind home plate. With the feel of sports bar-meets-speakeasy, the classy premium-seat space has great connectivity even while underground, thanks in part to a new flat-panel disc-shaped omnidirectional DAS antenna from Laird Technologies that DGP used in both indoor and outdoor placements.

With nobody in the club, we got an off-the-scale speedtest of 139 Mbps down and 46.7 Mbps up, proof on one level that the system is ready to go. Since it was freezing outside (did we mention it was cold?) MSR didn’t stop to take our gloves off to get many more tests, but we did get marks in the high 30 to high 40 Mbps range pretty much anywhere we did stop, including the upper decks and the bleachers. Even out in the middle of the adjacent plaza (where the Cubs’ networks are designed to cover) we got a DAS speed mark of 38.2 Mbps / 44.0 Mbps.

“The new DAS is much more higher performance grade than in the past,” McIntyre said.

The premium-seating club spaces, which were previously nonexistent at Wrigley, will expand next year when the Cubs finish out two more underground spaces, along each base line. According to McIntyre fans in those clubs will be able to watch players using the underground batting tunnels to tune their swings mid-game.

The last phase of the current Wrigley renovations will also see the addition of some more open gathering and club areas on the upper deck level, including party porches on the outside of the stadium walls overlooking the plaza (now called Gallagher Way under a sponsor-naming deal with the Illinois-based insurance brokerage). Gallagher Way, which hosted an outdoor ice rink in the winter, is set to hold concerts and other gatherings like movie nights this summer.

Old overhangs perfect for new technology

Sometimes in stadium wireless retrofits, you get lucky and the old stuff blends pretty well with the new. Take Wrigley Field’s classic metal-and-wood overhangs, which provide shade and rain cover for fans on the lower back and upper decks. According to DGP vice president of engineering Derek Cotton, getting DAS antennas in the right spots for a good signal there was half easy, half hard.

On the top levels, DGP was able to install the JMA gear out where it could offer the best connection — at the edge of the roofs, pointing backward toward the stands. With aesthetics a top concern at Wrigley, the roofs were a perfect place to “hide” some of the 420 total antennas in the deployment.

Green-painted DAS antennas point toward stands from back of bleachers club area

But on the lower-level roof, DGP and the Cubs had a concession to make that will be fixed during the upcoming offseason. Because of the deep pits dug into the box seat and field level, Cotton said DGP couldn’t get a scaffolding set to reach the outer parts of the lower roof — so instead DGP put those antennas in toward the backs of the roofs, and will move them out to the edges this winter. Some other antennas installed this year will have to be taken out and replaced while the rooftop party decks get built; and by next year the Cubs hope to have all the marooned gear from an AT&T Wi-Fi deployment from 2012 removed — but if you have sharp eyes this summer you can spot some of the old “Pringles can” Wi-Fi radios still nestled up in the rafters.

‘Creativity’ needed for bleachers

If DAS deployment in the main seats at Wrigley was fairly straightforward, for the venue’s unique and famous bleacher seating DGP’s Cotton said “some creativity was needed” to find places to mount antennas.

With no overhead structure and only the historic, manually operated scoreboard in the back, Wrigley’s bleacher seating now has DAS coverage from a wide array of antenna placements that took use of just about every kind of mounting area available. Some gear hangs from the back of a sponsor’s sign in left field; other antennas are tucked underneath the bottom of the scoreboard, pointing out from a small club area there; and still others are concealed in the tall grass of the planters that go up the sides of the centerfield seating section, just next to the poles that carry the Cubs’ World Championship flags from 1907, 1908, and most recently, 2016.

Other more normal antenna placements are found around the back side of the bleachers, where recent renovations added a concessions area and more stairways.

DGP’s Derek Cotton inside the Wrigley head end room

Moving outside the park to the plaza, artistic concealment continues with antennas hidden on light poles that surround the triangular plot of lawn. According to McIntyre, the club’s wireless coverage extends across Clark Street to the new Hotel Zachary, named for Wrigley Field’s original architect, Zachary Taylor Davis.

The hotel, which has retail shops on the street level — including a McDonald’s franchise that replaces a standalone McDonald’s that used to sit in the parking lot where the plaza now stands — has DAS coverage on all floors, with Wi-Fi planned for public spaces on the first floor and second floor, where the main lobby and lobby bar reside. In the lobby bar comfortable couches provide a great place to look over the plaza and at Wrigley; and in fact the Extreme Networks Wi-Fi gear visible on the ceilings is already operative there, though purposely limited in throughput to 7.5 Mbps up and down for now.

Most of all the wiring for the new networks comes together in a small brick headend building about a block north on Clark, behind the Wrigleyville hot dog stand. Unless you knew what was inside, you’d be hard pressed to guess why there are huge strands of red, white and blue cabling coming through one wall. Just before the start of the season, the Cubs announced a deal with Comcast Business that will see a “XfinityWiFi@Wrigley” label on the Wrigley Wi-Fi SSID. According to McIntyre Comcast will bring in twin 10-Gbps pipes to power the Wrigley Wi-Fi network.

When the Wi-Fi network comes online later this season, there will be even less of a reason to believe there will be any more grumbling about connectivity at the Friendly Confines. The new era starts with the DAS deployed by DGP, which was picked by McIntyre and the Cubs several years ago, after hearing of DGP’s deployments at Levi’s Stadium and over face-to-face meetings at the SEAT Conference.

And while Cubs fans didn’t have to wait for new wireless as long as they did for a world championship, they can now start enjoying the ability to connect to the world outside the ivy.

“When it’s fully done our fans will have a real ability to share, in a modern way, from one of the most iconic and historic venues,” McIntyre said. “It’s a whole new world.”

This look at the main seating shows the multiple overhangs where DAS antennas were mounted

This look at the Wrigley Field bleachers shows the lack of any structures to hang antennas from

If you get hungry while at the Wrigley Field head end, this fine dining establishment is just outside the door

“How often does the train come by?” “So often you don’t notice.”

Wrigley Field gets new DAS in time for Cubs’ home opener

The Chicago Cubs’ Wrigley Field will have a new DAS working for opening day. Credit for these 2017 season pictures: Paul Kapustka, MSR (click on any photo for a larger image)

After some construction delays that no Chicago Cubs fans minded, the Friendly Confines of Wrigley Field will have a new high-performance distributed antenna system (DAS) operational for Monday’s scheduled Cubs home opener for the 2018 season.

Designed and deployed by DAS Group Professionals, the new in-stadium cellular network was originally scheduled to be ready by last year; but when the Cubs took their historic march to the World Series title in 2016, many of the in-progress construction plans for Wrigley Field got delayed or rearranged, to the objection of nobody at all who cheers for the north siders.

And even though some of the most ambitious parts of the Wrigley renovation took place this winter — including removing most of the seats and concrete in the lower seating bowl to clear the way for some lower-level club spaces — the DGP crew along with the Cubs’ IT organization delivered the new cell network in time for the first pitches scheduled Monday afternoon.

Wi-Fi coming in as season goes on

“We definitely put scheduling and timing to the test, but we got it done,” said Andrew McIntyre, vice president of technology for the Chicago Cubs, in a phone interview. First announced back in 2015, the networking plan for the Wrigley renovations — which includes coverage for the plaza outside the stadium, the new team office building as well as the across-the-street Hotel Zachary that also just opened for business — also includes a new Wi-Fi network using gear from Extreme Networks. Since the Wi-Fi network is more construction-conflicted than the DAS deployment, it will be introduced gradually over the next few months, McIntyre said.

“By the All-Star break, we should have both systems online,” McIntyre said.

The DAS system deployed by DGP uses JMA equipment, just like DGP’s other big-stadium DAS deployments at the San Francisco 49ers’ Levi’s Stadium and the Sacramento Kings’ Golden 1 Center. Steve Dutto, president of DGP, acknowledged the challenge of the Wrigley buildout, including one instance where DGP technicians needed to set up scaffolding to mount antennas but couldn’t because instead of a concrete floor there was a 60-foot hole in the ground.

Hey hey!

“We worked around all that and got it done,” said Dutto. According to Dutto DGP has signed up all four major U.S. wireless carriers for the DAS, with all except Sprint operational for opening day. The head-end building for the DAS, he said, is located in what he thinks is a former hot-dog stand a half a block from the park. (If you’re looking for a snack in the head end room, just remember, in Chicago there’s no ketchup on hot dogs.)

Dutto said the DAS antennas are all overhead mounts, not a problem in Wrigley since the overhangs offer plenty of mounting spaces. However, given the historic look and feel of the park, Dutto did say that “we definitely had to tuck things away better and make sure we had good paint matches.” Not a Chicago native, Dutto said that the charm of the stadium hit him on first view.

“When we pulled up for the first time,” he said, “it was… wow. There’s nothing like it.”

Under seat for Wi-Fi will take time to deploy

The Cubs’ McIntyre, who admits to guzzling coffee by the quart these days, said the field-level renovations — which included removing all lower seats and the foundational concrete to clear out room for field-level club spaces — made finishing the Wi-Fi deployment something that couldn’t be pushed. With no overhangs covering the premium box seat areas, Wi-Fi APs there will need to be mounted under seats, something that just couldn’t get finished by Monday.

“It’s less of a technical challenge and more of a structural engineering challenge,” said McIntyre of the under-seat deployment method, which usually involves a lot of work with drilling through concrete and mounting APs in weather-sealed enclosures. McIntyre said the Cubs and Extreme also plan to use under-seat deployments in Wrigley’s famous outfield bleachers, which also lack any overhead infrastructure. In what he termed a “slow roll,” McIntyre said parts of the Wi-Fi network will come online gradually as the season progresses, starting first with the spaces outside the stadium.

Bringing backbone power to the new network is partner Comcast Business, which just announced a sponsorship deal with the Cubs that will see a “XfinityWiFi@Wrigley” label on the Wrigley Wi-Fi SSID. According to McIntyre Comcast will bring in twin 10-Gbps pipes to power the Wrigley Wi-Fi network.

This panoramic view shows why the lower level seats will need under-seat APs for Wi-fi

Connectivity at the core of Little Caesars Arena, District Detroit

Little Caesars Arena, the new home for the Detroit Red Wings and the Detroit Pistons. Credit: Olympia Entertainment (click on any photo for a larger image)

Bringing great wireless connectivity to a new stadium is almost table stakes these days. But building up a nearby commercial district — and keeping connectivity high outside the venue’s walls — is a bet of another level, especially in Detroit where networks extend outside the new Little Caesars Arena into the 50-block District Detroit.

Following the arena’s opening in September of 2017, the prognosis so far is so far, so good, with solid reports of high network performance on both Wi-Fi and cellular networks in and around the new home of the NHL’s Detroit Red Wings and the NBA’s Detroit Pistons. But for John King, vice president of IT and innovation for venue owners Olympia Entertainment, the responsibilities for him and his network team extend far beyond the new stadium’s walls.

“We’re focused on the [wireless] signal not just in the bowl, but also in the surrounding elements — the streets, the outdoor arenas, and the Little Caesars Arena garage,” said King in an interview shortly after the arena opened. “The vision is, to be connected wherever you are. And to share that experience.”

An ambitious revival in downtown Detroit

Editor’s note: This profile is from our most recent STADIUM TECH REPORT for Winter 2018, which is available for FREE DOWNLOAD from our site. This issue has an in-depth look at the wireless networks at U.S. Bank Stadium in Minneapolis, as well as profiles of network deployments at the Las Vegas Convention Center and Orlando City Stadium! DOWNLOAD YOUR FREE COPY today!

The inside concourse at Little Caesars Arena. Credit: Olympia Entertainment

Built nearby the Detroit Lions’ Ford Field and the Tigers’ Comerica Park, the new hoops/hockey stadium seats 19,515 for hockey and 20,491 for basketball. Unlike many stadiums of the past which rise up from the ground, Little Caesars Arena is built into the ground, 40 feet below street level. The innovations in construction and accessibility, including an outdoor arena adjacent to the indoor one, may require another full profile and an in-person visit. For now, we’ll concentrate on the wireless deployment in and around Little Caesars Arena, which was funded in part by a sponsorship from Comcast Business, which provides backbone bandwidth to the arena and the district in the form of two 100 Gbps connections. The Wi-Fi network design and deployment, done by AmpThink, uses Cisco Wi-Fi gear; Cisco’s Vision for Sports and Entertainment (formerly known as StadiumVision) is used to synchronize video output to the 1,500 TV screens located in and around the venue.

On the cellular side, Verizon Wireless built a neutral-host DAS, which was getting ready to welcome AT&T as the second carrier on board shortly after the opening. According to King, the Wi-Fi network has approximately 1,100 total APs both inside and outside the arena, many of those from Cisco’s 3802 series, which each have two radios per AP. For many of the 300 APs located in the main seating bowl, Little Caesars Arena went with an under-seat deployment, with some others placed in handrail enclosures, especially for the basketball floor-seating areas.

“AmpThink did a really nice job with the deployment,” said King, who said the arena’s open-air suite spaces helped provide “lots of flow” to wireless gear, without the historical overhangs around to block signals on different levels. One early visitor to the arena saw many Wi-Fi speed tests in the 50-60 Mbps range for both download and upload, as well as several in the 80-to-100 Mbps range, signs that a strong signal was available right at the start.

“We’ve still got a lot of tuning, but early on we’re getting great results,” said King of the Wi-Fi performance. “Our goal is to make it the best it can be.”

Staying connected outside the walls

Like The Battery area surrounding the Atlanta Braves’ new SunTrust Park, the District Detroit is meant to be a stay-and-play kind of space, with restaurants, clubs, office spaces and residences seeking to lure visitors and residents to do more than just see a game. For King and his team, one of their tasks is to ensure that visitors can stay connected no matter where they are inside the district, including inside restaurants, offices and other indoor spaces.

Connectivity blends well with the architecture inside Little Caesars Arena. Credit: Tod Caflisch, special to MSR

“We want the [network] signal to be robust, to carry into outdoor spaces, restaurants and many other areas” inside the District Detroit, King said. “We want to push the envelope a little bit and create a useful opportunity.”

Back inside Little Caesars Arena, the team and stadium apps are built by Venuetize, which built a similar integrated app for the Buffalo Bills and the Buffalo Sabres, one that also extends outside arenas to support connectivity in city areas. King said that Little Caesars Arena will be testing pre-order and express pickup concession ordering through the app, with a focus on seating areas that don’t have ready access to some of the club facilities.

Like any other new facility, Little Caesars Arena will no doubt go through some growing pains in its debut season, but for King and others who spent time getting the venue ready it’s fun to have the doors open.

“It’s really great seeing it all come to life,” King said.

Comcast Business to power Wi-Fi at Little Caesars Arena

Comcast Business has signed up as the Internet bandwidth provider for the soon-to-open Little Caesars Arena in Detroit, as part of an $11 million capital expenditure deal that will also bring assorted voice, video and other services to both the new arena and the surrounding “District Detroit.”

According to a press release from Comcast Business, the service provider will bring two 100-gig circuits of bandwidth to the arena, the new home of the NHL Detroit Red Wings and the NBA’s Detroit Pistons. Set to open on Sept. 12, the new venue will have more than 1,000 Wi-Fi APs in the arena and in “surrounding buildings and event spaces,” according to the Comcast release.

Comcast has a similar arrangement with the Atlanta Braves and their new home, SunTrust Park, as well as with the surrounding live/work environment there, called The Battery Atlanta. In a report in Crain’s Detroit Business, a Comcast exec said the Detroit deal was taking such sponsorships “A whole ‘nother step further,” adding that the District Detroit area is much bigger than the Battery’s footprint.

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