Impressive renovation makes Atlanta Hawks’ State Farm Arena feel ‘new’ again

Atlanta’s State Farm Arena, the venue formerly known as Philips Arena, feels like a new NBA arena thanks to an extensive remodel. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

From the outside looking in, it’s hard to tell what has changed besides the name on the building that is the Atlanta Hawks’ home.

But once inside the doors, the venue formerly known as Philips Arena has pretty much disappeared, with full-scale knockdown remodels, finishing touches and high-definition Wi-Fi making the newly named State Farm Arena feel like something just-built from the ground up.

“If you’re just driving by, you don’t see any changes,” said Marcus Wasdin, chief information officer for the Atlanta Hawks and State Farm Arena. Even the subway signage and a map in the attached CNN Center still call the basketball arena by its old name, not adequately preparing visitors (especially media in town for this Sunday’s Super Bowl) for the $200 million makeover that’s now finished inside.

While those who’d been there previously might have a hard time believing their eyes, even first-time visitors to the hoops venue in downtown Atlanta can be suitably impressed, as the fan-facing structural improvements — including a number of different premium seating and club spaces, as well as open-air concourses surrounding main seating areas — put the newly named arena on a service par with any brand-new facilities that have opened recently.

Throw in a high-definition Wi-Fi network added by Comcast Business’ emerging sports-arena division, using Cisco gear and design and deployment by AmpThink, as well as a solid DAS operated by Boingo, and you have a complete modern fan-experience setting for Hawks followers to enjoy as they await to see if new stars like rookie Trae Young can lift the Hawks into NBA title contention.

Ripping out the concrete

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new game-day digital fan engagement strategy at Texas A&M, as well as a profile of Wi-Fi at Merceds-Benz Stadium, home of this week’s Super Bowl LIII in Atlanta! DOWNLOAD YOUR FREE COPY now!

New trusses were needed to support the new Samsung center-hung video board.

“We call it a new arena under the old roof,” said Wasdin, our host for a stadium tour as well as full-area access to a packed-arena game against the defending world champion Golden State Warriors on Dec. 3. Since Mobile Sports Report had never been to a live event in the venue when it was known as Philips Arena (State Farm agreed to take over as sponsor this summer, with the name change in time for the new season and the stadium re-opening), we didn’t have any old memories to compare it to. But photos from the past show a much different arena, with one side an entire flat wall of suites, a construction strategy popular back in 1999, when the arena opened.

Fast forward to 2018, and visitors to the 17,600-seat arena will find all the cool new things that are popular with today’s fans, like expanded club areas and open spaces where fans can mingle with a view of the court. The renovation also added a wide mixture of premium seating and club spaces above and beyond the old staple of the corporate suite.

Following preliminary activities to get set for the renovation the previous two years, the arena fully closed this past April, with heavy construction machinery in as soon as the fans left. According to Wasdin, some 300 tons of concrete were taken out of the building, opening up spaces for the new, creative architectural ideas.

Why didn’t the Hawks just knock the building down and start anew, like their NFL neighbors next door did? According to Wasdin, the estimated cost at knocking down and building a new structure was in the neighborhood of $550 million — but by keeping the foundations and outside structure and only renovating the insides (including adding a new support truss overhead for the distinctive center-hung video board from Samsung’s Prismview), the Hawks got the equivalent of a new venue for less than half the cost, in the neighborhood of $200 million.

“We call it a new arena under the same roof,” Wasdin said.

Fast wireless and multiple hospitality options

We started our pregame tour at one of the stadium’s innovative club spaces, a stand-up Altanta Hawks logo bar at court level, just behind one of the backboards. Fans who have courtside seats as well as some of the lower-bowl seats can wander there during the game, as well as to a hospitality area just under the stands where amenities like a pizza oven are part of the all-inclusive charge.

A lower-bowl Wi-Fi enclosure

During pregame shootarounds we sat in the lower-bowl seating area, which is covered by Wi-Fi APs in an under-seat deployment. According to AmpThink, there are approximately 480 total APs in the new Wi-Fi network. As the seats were filling up to watch Golden State’s Stephen Curry in his mesmerizing pregame shooting routine, we got a Wi-Fi speedtest of 31.3 Mbps on the download and 41.6 Mbps on the upload. A cellular speedtest on the Verizon network in the same place checked in at 33.7 Mbps / 6.43 Mbps; the DAS antennas for the lower bowl seats are inside railing enclosures. In the upper seating sections, both Wi-Fi and DAS use overhead mounts for antennas.

Other premium-seat options include access to clubs under the stands on both long sides of the court. On one side, a sports-bar theme has touches like tables made from the hardwood used for last year’s court; that club also includes a seating area that opens to the hallway used by players getting from the locker room to the court, an amenity that lets fans high-five the players as they pass by (Sacramento and Milwaukee have similar premium club spaces with the same interactive idea).

As you might guess, the premium club areas are well-covered by wireless. In the sports-bar “Players Club” we got a Wi-Fi test of 59.6 Mbps / 69.1 Mbps and a cellular test of 67.1 Mbps / 32.9 Mbps at just about 45 minutes before tipoff, as fans watched other basketball action on a humongous two-panel flat-screen display behind the bar, more screens from PrismView installed by display integrator Vitec.

Up in the main level concourse, which Wasdin said used to feel more like a concrete tunnel, the open-air concessions area (with stands along the wall as well as in the middle of the space) saw a Wi-Fi test of 20.4 Mbps / 61.4 Mbps, even as thick crowds of fans streamed by. On an escalator up to the second level and the “Atlanta Social Club” premium area, we got a Wi-Fi mark of 30.8 Mbps / 46.9 Mbps.

A very Atlanta feel to premium spaces and suites

We spent part of the game watching from some comfy-chair seats that are one of the options in the “Social Club” premium area, which is backstopped by a large all-inclusive food and drink area with several dining and bar options. Other premium seating choices include “cabana” suites, where couches and tables in the back of an open-air area lead through a passage to courtside seating. Just below that level are four-top tables with high bar-chair seating, an arrangement popular at new venues like Atlanta’s SunTrust Park. A bit lower down are the comfy-chair seats, a range of choices that gives the Hawks the ability to reach a wider audience of smaller groups who are still looking for an above-average experience.

A DAS railing enclosure

And yes, the wireless in this area is solid as well, with a Wi-Fi test of 46.4 Mbps / 60.2 Mbps, back in the bar area just before tipoff. On the other side of the court are the more traditional suites, with the lower-level “veranda” suites offering a back room as well as a courtside seating area that is unique in that it’s open on top. Above that level is the loft-suite row, smaller spaces with a shared all-inclusive food and beverage area in the back.

In and around the suite level there are other premium finish touches, like acoustic wood paneling to help make State Farm Arena a more friendly venue for music acts. AmpThink’s commitment to aesthetics was visible (or invisible, unless you were looking for it) in places like the veranda suites, where a custom enclosure that fit flush to the outside wall allowed a two-radio Cisco AP to broadcast one way out to the seats, and on the other side, back into the enclosed area.

“Food and connectivity were two of the things we really wanted to fix,” said Wasdin about the renovation. On the food side, local dining choices are available throughout the arena, with artisan pizza, barbecue and even a bar/grill area run by local recording star Zac Brown.

On the connectivity side, Wasdin said the Hawks were impressed by the integration work previously done by the fairly new sports-arena division inside Comcast Business, especially at nearby SunTrust Park and at Little Caesars Arena in Detroit, experience that led the Hawks to pick Comcast as their lead technology integrator.

“Comcast brought in AmpThink and there could not be better partnering,” Wasdin said. As always in construction projects, the tech deployment had to work around the unforeseen but inevitable hurdles and delays, but the networks were ready to go when the building re-opened in late October. (The networks will likely get a good stress test this week as State Farm Arena serves as the media headquarters for Super Bowl LIII, taking place on Feb. 3 next door at Mercedes-Benz Stadium.)

“We’re pretty pleased with how well the networks are working,” said Wasdin. Both Comcast and AmpThink, he said, “lived up to their track records.”

A look from above at the new courtside club space

And here’s what the court looks like from that same club space

Stephen Curry doesn’t miss many shots. This was a swish

Samsung video walls in one club space

Fried chicken and a Wi-Fi enclosure

Wi-Fi antennas covering the upper seating deck

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

AT&T: Data use growth continues during second rounds of NBA, NHL playoffs

Photo: NBA.com

Photo: NBA.com

As the NHL and NBA playoffs march toward the championship rounds, fans at second-round playoff games continued to use more wireless data than during the regular season, according to figures from AT&T’s cellular networks inside the postseason-hosting venues.

For both leagues the average and overall usage was almost dead even — according to figures sent to us by AT&T, fans on its networks at NHL sites used a total of 5 terabytes of wireless traffic, an average of 210 GB per game. For the NBA, AT&T said it saw a total of 4.1 TB of data used during second-round games, for an average of 211 GB per game.

In the NBA, the leading data use on AT&T networks was at games hosted by the Oklahoma City Thunder, with an average of 422 GB per game at Chesapeake Energy Arena. For hockey the most data was used by fans at games hosted by the Dallas Stars at the American Airlines Center, where AT&T said it saw and average of 390 GB used per second-round game.

Cavs, Budweiser and YinzCam bring virtual reality experiment to Cleveland fans

Fan testing the virtual-reality headset at Quicken Loans Arena. All photos: Cleveland Cavaliers

Fan testing the virtual-reality headset at Quicken Loans Arena. All photos: Cleveland Cavaliers

Approximately 750 fans were able to use the Cleveland Cavaliers’ stadium app and some cardboard headsets to get a virtual-reality experience while at Quicken Loans Arena for Wednesday’s playoff game between the Cavs and the Atlanta Hawks, according to the team.

Since we weren’t at the Q we couldn’t see the videos but according to the Cavs there was some VR content available Wednesday night via the YinzCam-developed team app, which if you were lucky to get one of the 750 promotional headsets that were given away, you could insert your phone and have a true, turn-the-head feel to the VR content, according to the team. Other fans could simply view the VR content on their phones, even without the headsets, the Cavs said.

Though there was no live VR content available, the canned-video experiment is just another leading-edge innovation for the Cavs at Quicken Loans Arena, one of the most technology-forward sports arenas around. According to the team it plans to repeat the VR experiment at some future playoff games, with another 1,500 Budweiser-branded headsets to give away.

Screenshot of Cavs app showing VR content tab

Screenshot of Cavs app showing VR content tab

Cleverly, the headset “easily transforms into a handy Budweiser beer holder,” according to a press release.

“We’re always looking for new ways to connect with our fans by leveraging emerging technologies that deliver unique experiences. VR was a logical next step and an area we’re excited to explore,” said Mike Conley, Cavs VP of Digital, in a prepared statement. “The technology has endless opportunity and thanks to our partnership with Budweiser and Yinzcam, we’ve been able to get a head start in the emerging VR space with the new video content available on the Cavs App.”

No word yet on how well the headsets worked (as viewing devices or beer holders) or how many fans viewed the VR content, but it is at the very least a sign that VR may be closer to mainstream than you think, and that for savvy teams it can be an easy way to add a very visible sponsorship. Oh and by the way the Cavs also destroyed the Hawks 123-98, going up 2-0 in their series.

vrc3

Here’s what the VR content looked like (kinda) in a 2D version

NBA stadium tech reports — NBA East, Southeast Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA EAST: Southeast Division

Atlanta Hawks
Philips Arena
Seating capacity: 18,118
Wi-Fi: Yes
DAS: Yes

Philips Arena features a different kind of video board this season. The court. That’s right, the Hawks are using a 3D projection system to display video on the hardwood and create an experience fans can’t find anywhere else. Atlanta can even use the projection system to bring tweets and Instagram posts from fans on the floor. Imagine seeing your selfie on the court, how cool is that?

The experience is even better after Boingo Wireless outfitted the 16-year-old facility with Wi-Fi and a robust neutral DAS system. The upgrades couldn’t have come at a better time given how the Hawks are performing on the court this season.

Charlotte Hornets
Time Warner Cable Arena
Seating capacity: 19,077
Wi-Fi: Yes (120+ antennas)
DAS: Yes (524 antennas)

With a not-so new name, the Charlotte Hornets continue to benefit from having a cable giant’s name on the front of their arena. The franchise plans to make Time Warner Cable Arena a bigger attraction in the future, and it should have no trouble as the city of Charlotte approved an estimated $33 million renovation project over the next decade. The buzz is indeed back.

Miami Heat
American Airlines Arena
Seating capacity: 19,600
Wi-Fi: No
DAS: Yes

The Miami Heat depend on a powerful Distributed Antenna System (DAS) to keep fans connected during home games at American Airlines Arena. There’s no fan-facing Wi-Fi in the arena yet, but it’s something the franchise is considering for the future, possibly first in a new bar/gathering area attached to the arena. Despite losing LeBron James to free agency, fans are still finding their ways to games, as the Heat rank in the top 10 in the league in attendance this season.

Orlando Magic
Amway Center
Seating capacity: 18,846
Wi-Fi: Yes
DAS: Yes

Orlando Magic in action at Amway Center. Credit: Orlando Magic

Orlando Magic in action at Amway Center. Credit: Orlando Magic

Only in its fifth year, the Amway Center is still one of the newest arenas in the NBA. Orlando partnered with AmpThink last year to give its Wi-Fi and DAS coverage a boost. This season, the Magic have joined forces with Chase and E15 Group to be one of the first NBA teams to incorporate Apple Pay into their home arena. Fans were able to make concessions and retail purchases from their phones throughout the arena.

Washington Wizards
Verizon Center
Seating capacity: 20,356
Wi-Fi: Yes
DAS: Yes

Mobilitie brought upgrades to the Verizon Center’s Wi-Fi and DAS systems over the past year, and it’s helping the Wizards connect with fans. Already with free iPhone and Android mobile apps, the Wizards released a native iPad app to help encourage fans to use the franchise’s digital ticketing system. And as a unique thank you to fans, the Wizards placed over 3,000 names of season ticket holders in the baseline logo of the Verizon Center’s court. Nice touch, Wizards.

Atlanta Hawks, Philips Arena sign with Boingo for DAS and stadium Wi-Fi

Philips ArenaBoingo Wireless continued its deal-winning streak by signing up another NBA stadium for Wi-Fi and DAS services, this time the Atlanta Hawks and Philips Arena. One of just six NBA facilities that didn’t yet have Wi-Fi, the 18,118-seat Philips will now have fan-facing Wi-Fi by the start of the next NBA season, according to a press release from Boingo.

We’ll follow up with the Boingo and Philips folks to get some more in-depth information (and maybe to find out why Philips hadn’t had Wi-Fi before now) but the deal is another in a recent string of contract wins for Boingo, the provider formerly known mainly for its Wi-Fi services in airports. A DAS deployment at Energy Solutions Arena in Salt Lake City, a Wi-Fi and DAS deal for the Air Force Academy, and a Wi-Fi and DAS deal for the University of Houston are all recent Boingo wins, showing that the company is serious about becoming a player in stadium wireless services.

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