Jared Miller leaves Falcons for Madison Square Garden

Jared Miller, former chief digital officer for the Atlanta Falcons, has moved to a new job with Madison Square Garden. Credit: Paul Kapustka, MSR


In a personnel move that may have some technological impact on the upcoming year’s Super Bowl, former Atlanta Falcons chief digital officer Jared Miller is now executive vice president and chief operating officer at Madison Square Garden Ventures, according to Miller’s LinkedIn page.

We haven’t yet spoken to any of the principals involved, so more details will have to come at a later time (maybe at next week’s SEAT conference in Dallas, where the greater world of the sports technology marketplace regularly gathers). Miller, as those who read MSR know, was the point person for all technology deployments at Mercedes-Benz Stadium, the new roost for the Falcons that opened last summer and is scheduled to host Super Bowl 53 in February, 2019.

If history is any guide, the networking teams at MBS are likely already busy preparing for the NFL’s big game — in the recent past, carriers have used the offseason before a Super Bowl date to update the DAS inside Super Bowl venues, a task likely already underway in Atlanta. What’s not known is how Miller’s departure may or may not affect technology strategy decisions, either on the DAS side or on the Wi-Fi side of things. After touring MBS during a press day last summer, MSR did not receive any network-performance updates during the 2017 football season, despite repeated requests to stadium representatives, including Miller.

Mercedes-Benz Stadium also hosted the College Football Playoff championship game this past season, but for the first time in years the stadium hosting the game did not provide Wi-Fi usage statistics.

Connect the DAS: Enhanced cellular finally arrives at Wrigley Field

Cubs VP of IT Andrew McIntyre looks up at some new DAS antenna placements in the main level concourse. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

When it comes to sports fans and their beloved stadiums, change is sometimes hard to take, especially at historic venues like the Chicago Cubs’ beloved Wrigley Field.

The last ballpark in the major leagues to get lights (in 1988), fans of the iconic Wrigley with its ivy-covered outfield walls put up some fierce resistance to some of the latest changes brought to the ballpark by the team’s latest owners, the Ricketts family, ove the past few years. An expansion of the bleacher seats, some new video boards behind the stands in the outfield and construction of a hotel and office building adjacent to the stadium all had their naysayers, some of whom would still prefer the old to anything new.

But this season, Wrigley is finally unveiling a part of its renovation that everyone can get behind — better cellular connectivity inside the park thanks to a new neutral-host distributed antenna system (DAS) built by DAS Group Professionals (DGP) for the Cubs. Delayed a couple years from its originally planned deployment due to the Cubs’ World Series title run in 2016, the new system has contracts with all four of the major U.S. wireless carriers, and should help fans share more memories from the Friendly Confines in the seasons to come.

Success on the field makes waiting OK

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new under-seat DAS deployment for the San Francisco Giants at AT&T Park, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

First announced in 2015, the plan to bring the new DAS as well as a new Wi-Fi network to Wrigley was pushed back until this season, mainly because of the Cubs’ new-found success on the field. In addition to the World Series title in 2016 — as everyone knows, the Cubs’ first in 108 years — the Cubs also went deep into the postseason in both 2015 and 2017, reaching the NLCS in both those years. As the extended seasons pushed back all kinds of renovation construction schedules, the arrival of the new connectivity options was pushed back a season longer than expected — a delay that was felt but perhaps not minded all too much by the celebrating Cubs fans.

DAS antennas visible near tops of stanchions in lower seating bowl

Since deployment of the DAS was (mostly) fairly straightforward — the DGP deployment uses entirely overhead and side-structure antenna placements, thanks to Wrigley’s multiple overhangs — it was finished in time for opening day. The Wi-Fi network, however, will be rolled out as the season progresses, mainly due to the need to place APs under seats in the lower seating sections.

Much of the engineering to get both systems inside the stadium faced more than the regular share of stadium conflicts, as this past offseason saw the Cubs pull out almost all the lower-bowl seats and dig 60 feet down into the dirt to clear room for some under-seat club areas, one of which is already open. Even though the DAS network wasn’t powered up until about a week before the season’s first pitch, deadlines were met and the new celluar system was ready for opening day.

“We definitely put scheduling and timing to the test, but we got it done,” said Andrew McIntyre, vice president of technology for the Chicago Cubs. “By the All-Star break, we should have both systems online,” McIntyre said.

The DAS system deployed by DGP uses JMA equipment, just like DGP’s other big-stadium DAS deployments at the San Francisco 49ers’ Levi’s Stadium and the Sacramento Kings’ Golden 1 Center. Steve Dutto, president of DGP, acknowledged the challenge of the Wrigley buildout, including one instance where DGP technicians needed to set up scaffolding to mount antennas but couldn’t because instead of a concrete floor there was a 60-foot hole in the ground.

“We worked around all that and got it done,” said Dutto.

New club spaces get new flat antennas

Mobile Sports Report traveled to Chicago for a mid-April visit, hoping to get some sense of the new network’s performance on a full-stadium game day. Instead, we got a lonely and chilly tour when sub-freezing temperatures caused that day’s game to be canceled. One positive was that with empty stands, it was easier to get around and see all the DAS antenna placements.

New flat-panel DAS antenna blends nicely in club space.

The first part of our tour was a trip underground to the new 1914 Club (for the year Wrigley opened) that sits directly under the seats right behind home plate. With the feel of sports bar-meets-speakeasy, the classy premium-seat space has great connectivity even while underground, thanks in part to a new flat-panel disc-shaped omnidirectional DAS antenna from Laird Technologies that DGP used in both indoor and outdoor placements.

With nobody in the club, we got an off-the-scale speedtest of 139 Mbps down and 46.7 Mbps up, proof on one level that the system is ready to go. Since it was freezing outside (did we mention it was cold?) MSR didn’t stop to take our gloves off to get many more tests, but we did get marks in the high 30 to high 40 Mbps range pretty much anywhere we did stop, including the upper decks and the bleachers. Even out in the middle of the adjacent plaza (where the Cubs’ networks are designed to cover) we got a DAS speed mark of 38.2 Mbps / 44.0 Mbps.

“The new DAS is much more higher performance grade than in the past,” McIntyre said.

The premium-seating club spaces, which were previously nonexistent at Wrigley, will expand next year when the Cubs finish out two more underground spaces, along each base line. According to McIntyre fans in those clubs will be able to watch players using the underground batting tunnels to tune their swings mid-game.

The last phase of the current Wrigley renovations will also see the addition of some more open gathering and club areas on the upper deck level, including party porches on the outside of the stadium walls overlooking the plaza (now called Gallagher Way under a sponsor-naming deal with the Illinois-based insurance brokerage). Gallagher Way, which hosted an outdoor ice rink in the winter, is set to hold concerts and other gatherings like movie nights this summer.

Old overhangs perfect for new technology

Sometimes in stadium wireless retrofits, you get lucky and the old stuff blends pretty well with the new. Take Wrigley Field’s classic metal-and-wood overhangs, which provide shade and rain cover for fans on the lower back and upper decks. According to DGP vice president of engineering Derek Cotton, getting DAS antennas in the right spots for a good signal there was half easy, half hard.

On the top levels, DGP was able to install the JMA gear out where it could offer the best connection — at the edge of the roofs, pointing backward toward the stands. With aesthetics a top concern at Wrigley, the roofs were a perfect place to “hide” some of the 420 total antennas in the deployment.

Green-painted DAS antennas point toward stands from back of bleachers club area

But on the lower-level roof, DGP and the Cubs had a concession to make that will be fixed during the upcoming offseason. Because of the deep pits dug into the box seat and field level, Cotton said DGP couldn’t get a scaffolding set to reach the outer parts of the lower roof — so instead DGP put those antennas in toward the backs of the roofs, and will move them out to the edges this winter. Some other antennas installed this year will have to be taken out and replaced while the rooftop party decks get built; and by next year the Cubs hope to have all the marooned gear from an AT&T Wi-Fi deployment from 2012 removed — but if you have sharp eyes this summer you can spot some of the old “Pringles can” Wi-Fi radios still nestled up in the rafters.

‘Creativity’ needed for bleachers

If DAS deployment in the main seats at Wrigley was fairly straightforward, for the venue’s unique and famous bleacher seating DGP’s Cotton said “some creativity was needed” to find places to mount antennas.

With no overhead structure and only the historic, manually operated scoreboard in the back, Wrigley’s bleacher seating now has DAS coverage from a wide array of antenna placements that took use of just about every kind of mounting area available. Some gear hangs from the back of a sponsor’s sign in left field; other antennas are tucked underneath the bottom of the scoreboard, pointing out from a small club area there; and still others are concealed in the tall grass of the planters that go up the sides of the centerfield seating section, just next to the poles that carry the Cubs’ World Championship flags from 1907, 1908, and most recently, 2016.

Other more normal antenna placements are found around the back side of the bleachers, where recent renovations added a concessions area and more stairways.

DGP’s Derek Cotton inside the Wrigley head end room

Moving outside the park to the plaza, artistic concealment continues with antennas hidden on light poles that surround the triangular plot of lawn. According to McIntyre, the club’s wireless coverage extends across Clark Street to the new Hotel Zachary, named for Wrigley Field’s original architect, Zachary Taylor Davis.

The hotel, which has retail shops on the street level — including a McDonald’s franchise that replaces a standalone McDonald’s that used to sit in the parking lot where the plaza now stands — has DAS coverage on all floors, with Wi-Fi planned for public spaces on the first floor and second floor, where the main lobby and lobby bar reside. In the lobby bar comfortable couches provide a great place to look over the plaza and at Wrigley; and in fact the Extreme Networks Wi-Fi gear visible on the ceilings is already operative there, though purposely limited in throughput to 7.5 Mbps up and down for now.

Most of all the wiring for the new networks comes together in a small brick headend building about a block north on Clark, behind the Wrigleyville hot dog stand. Unless you knew what was inside, you’d be hard pressed to guess why there are huge strands of red, white and blue cabling coming through one wall. Just before the start of the season, the Cubs announced a deal with Comcast Business that will see a “XfinityWiFi@Wrigley” label on the Wrigley Wi-Fi SSID. According to McIntyre Comcast will bring in twin 10-Gbps pipes to power the Wrigley Wi-Fi network.

When the Wi-Fi network comes online later this season, there will be even less of a reason to believe there will be any more grumbling about connectivity at the Friendly Confines. The new era starts with the DAS deployed by DGP, which was picked by McIntyre and the Cubs several years ago, after hearing of DGP’s deployments at Levi’s Stadium and over face-to-face meetings at the SEAT Conference.

And while Cubs fans didn’t have to wait for new wireless as long as they did for a world championship, they can now start enjoying the ability to connect to the world outside the ivy.

“When it’s fully done our fans will have a real ability to share, in a modern way, from one of the most iconic and historic venues,” McIntyre said. “It’s a whole new world.”

This look at the main seating shows the multiple overhangs where DAS antennas were mounted

This look at the Wrigley Field bleachers shows the lack of any structures to hang antennas from

If you get hungry while at the Wrigley Field head end, this fine dining establishment is just outside the door

“How often does the train come by?” “So often you don’t notice.”

Massive MIMO is Sprint’s path to 5G, says CTO Saw

Dr. John Saw, CTO of Sprint, at an IEEE keynote speech. Credit all photos: Sprint

Sprint chief technical officer John Saw has seen the future of cellular wireless, and according to him it was at a sports event.

“I was at the [Winter] Olympics where KT [Korea Telecom] and Intel set up the first 5G network,” said Saw in a recent phone interview. “Stadiums will be a good showplace for the capabilities of 5G. It’s pretty impressive what you can do with 5G that you can’t do today.”

Saw, who was CTO at WiMAX play Clearwire before that company became part of Sprint, will be the first to admit that the network built for the PyeongChang Olympics wasn’t “true” 5G, but said it was a good precursor. He also added that it wasn’t a cost-conscious deployment, something MSR had heard from other sources who said Intel and KT didn’t hold back when it came to spending.

“They spent a lot of money [on the network],” Saw said.

But some of the services the Olympic network was able to support included local viewing of replays using Intel’s True View technology, which gives fans the ability to watch a play or action from a 360-degree angle. While Intel has had limited deployments of the technology at some U.S. sporting events, for the Olympics Saw said they used hundreds of cameras linked over millimeter wave frequencies, which can offer very low latency.

“They needed [to have the images] in real time,” Saw said, and built the millimeter wave network to do just that. While the network “wasn’t fully compliant to the subsequent 5G standards, a lot of what they built is the forerunner to 5G,” Saw said. “It was a pretty cool showcase, and will certainly find a home in stadiums.”

No Millimeter Wave spectrum for Sprint

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new DAS for the Chicago Cubs at Wrigley Field, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

Millimeter wave networks, however, won’t be part of Sprint’s early push toward 5G, said Saw. Instead, he said Sprint will concentrate on deploying “Massive MIMO” networks in its rich space of spectrum at the 2.5 GHz frequency, where Sprint controls upwards of 150 MHz of spectrum in most major U.S. metro markets.

Without trying too hard here to explain exactly how Massive MIMO works — think splitting up transmissions between mulitple antennas then using lots of compute power to bring the data back together — the key here is Sprint’s spectrum holdings, which Saw said are still only about half used.

“When we launched LTE [on the 2.5 Ghz spectrum] we used less than half the spectrum we had,” Saw said. “With 5G, we will use all the spectrum we have in market. We’ll be one of very few carriers who launch 5G in the same [spectrum] footprint [as LTE].”

With the ability to carry “four to 10 times the capacity of regular LTE,” Saw sees Massive MIMO 5G as something perfect for large public venues like stadiums and shopping malls.

Dr. John Saw

“When you have sports events with 50,000 people in the stadium, you need this kind of capacity,” Saw said. “Were building out the footprint for [5G] this year, and we’ll launch next year.”

Saw said that part of the infrastructure support for 5G networks will be different as well.

“It’s more than just speed, or more capacity. It’s more than tonnage,” Saw said. “We’ll have a different way of deploying the new network, with a more distributed core, one [with more resources] out to the edge of the network.”

Why is such equipment redistribution necessary? According to Saw, a network with more components at the edge can help with content delivery for the new bandwidth-hungry apps like virtual-reality replays.

“Say you want VR at a hockey game, where you want to give real time [replay] viewing to customers, with different camera angles,” Saw said. “You literally have to have the 5G core inside the stadiums, so it can process [the content] without having to go back to the cloud.”

Will DAS trail in the path to 5G?

One type of network Saw doesn’t see leading the way to 5G is the traditional DAS, or distributed antenna system.

“DAS is going to have to migrate to 5G,” Saw said. “It’s not going to lead the pack.”

In fact, Saw said Sprint has been somewhat of a reluctant DAS participant at times, including at the most recent Super Bowls. In the last two of the NFL’s “big game” events, Super Bowl 51 in Houston and Super Bowl 52 in Minneapolis, Saw said Sprint used small cell deployments instead of the neutral DAS systems to augment its coverage.

“We had hundreds of small cells, inside and outside [the venues],” Saw said. “We got the same performance, maybe better, for a lot less money.”

Part of the issue for Sprint and DAS, Saw said, is that the carrier usually has to pay more for its unique spectrum bands, especially the 2.5 GHz frequencies which are not used by any of the other major wireless carriers.

“We always think through before we sign up for DAS fees… there’s more than one way to skin a cat,” Saw said. While in many cases there is no alternative except to participate in a neutral-host configuration, Saw said “we do prefer small cells.”

Will CBRS help?

One of the more hyped platforms being pushed this year is use of the CBRS spectrum at the 3.5 GHz range for not just more carrier networks, but even for “private” LTE networks, like for venues or campuses.

“It’s an interesting concept because it opens things up to more than just four operators,” Saw said. But he also called out the need for an online database to make sure CBRS spectrum use doesn’t interfere with systems run by the U.S. Navy, and added that without any definitive FCC action yet, the rules for future CBRS use are still unclear.

“There’s quite a lot of work to be done, and not a lot of spectrum there,” said Saw. While claiming that Sprint is “watching CBRS with interest,” he added that with its 2.5 GHz holdings, Sprint most likely won’t be at the front of any CBRS deployments.

“At the end of the day, CBRS is not 5G,” Saw said.

How will a merger with T-Mobile help?

Since our conversation took place just a day after Sprint and T-Mobile announced their renewed plans to merge, Saw didn’t have a lot of details to share, beyond his opinion that the two companies’ different spectrum holdings would build a more powerful competitor when put together.

“When you put our 2.5 (GHz) with their 600 MHz it gives you a much larger footprint with higer capacity,” Saw said. “There’s tremendous synergy. Both [companies] are enthusiastic about this deal.”

Editor’s note: This post is part of Mobile Sports Report’s new Voices of the Industry feature, in which industry representatives submit articles, commentary or other information to share with the greater stadium technology marketplace. These are NOT paid advertisements, or infomercials. See our explanation of the feature to understand how it works.

MatSing ball antennas to power new DAS at Amalie Arena

Artist rendering of MatSing ball deployment in rafters of Amalie Arena. Credit: MatSing

Can the curiousity become commonplace?

That’s the question that will be answered when the new DAS network at Amalie Arena in Tampa comes online — powered by 20 MatSing “eyeball” antennas, the big, white, spherical systems mostly previously seen as quirkily conspicuous portable cellular equipment for large gatherings like outdoor concerts.

Over the past year, however, the MatSing balls have been creeping inside sports venues, most notably making a permanent appearance at U.S. Bank Stadium for Super Bowl 52, when Verizon wireless hung two MatSing antennas from the rafters to provide cellular coverage for sideline-located media photographers.

Now in what is believed to be the largest single installation of MatSing balls at one time, AT&T is rebuilding the distributed antenna system at Amalie Arena (home of the NHL’s Tampa Bay Lightning) with 20 MatSing balls, which house a combined 362-plus antennas due to come online before the next hockey season begins. According to AT&T, the new system will boost LTE capacity by “nearly 400 percent” compared to the previous system installed at the arena.

MatSing balls in the rafters at U.S. Bank Stadium. Credit: Verizon

The new system is also sort of a coming-out event for MatSing the company, which has largely remained in the background the past few years as AT&T and Verizon Wireless have used its unique “lens” antennas to bring cellular coverage to events as diverse as the Coachella Music Festival, the presidential inauguration and the Indy 500. But as cellular carriers and venue owners and operators look for ways to increase density or granularity of coverage, MatSing’s unique gear may find its way into more permanent deployments, especially if the Amalie Arena network proves successful.

Longer reach, tighter concentration

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new DAS for the Chicago Cubs at Wrigley Field, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

What sets MatSing ball antennas (also called “Luneberg Lens” antennas) apart from other wireless gear is the MatSing ball’s ability to provide a signal that can stretch across greater distances while also being highly concentrated or focused. According to MatSing its antennas can reach client devices up to 240 feet away; for music festivals, that means a MatSing antenna could be placed at the rear or sides of large crowd areas to reach customer devices where it’s unpractical to locate permanent or other portable gear. By being able to focus its communications beams tightly, a MatSing ball antenna can concentrate its energy on serving a very precise swath of real estate, as opposed to regular antennas which typically offer much less precise ways of concentrating or focusing where antenna signals go.

And while the “giant eyeball” or “golfball” antennas are often very easy to spot in outside deployments, for indoor arenas or domed venues the MatSing balls can be tucked up against rooftop beams and catwalks, where they can go unnoticed alongside the other structural attachments like heating ducts, speakers and lighting. For venues concerned about the number of antenna placements growing near seating areas, a ceiling-mounted MatSing ball network could be an elegant way to add capacity without compromising aesthetics.

MatSing balls deployed at an outdoor event. Credit: MatSing

The MatSing balls can also be used at outdoor arenas, as long as there is someplace to mount them; at the Saskatchewan Roughriders’ Mosaic Stadium in Regina, Saskatchewan, the antennas already have a nickname of the “dingle balls,” and are a key part of an aggressive wireless coverage strategy for the 33,000-seat home of the CFL’s Roughriders.

‘Like a contact lens’

Without getting too deep into the technology behind the antennas, MatSing chief product officer Tony DeMarco suggested comparing the focusing ability to that of a contact lens. For the Amalie Arena deployment, AT&T is using a version of the MatSing antenna that can provide up to 18 different beams of radio frequency, far more than most standard antennas. (Other larger versions of the ball antennas can support even more connections.) According to DeMarco, the beams can then be easily focused by using a laser to point down to seating areas, a much more precise configuration than other antenna technologies.

Unlike other deployement methods, like under-seat antenna enclosures, the MatSing balls typically have a clear line-of-sight path to potential users, which DeMarco claims can offer faster, better connections.

Since there haven’t been any full-stadium MatSing deployments before, there’s not enough evidence yet to fully compare whether or not going all-in on the ball design will offer greater performance or budgetary savings over other methods. The confident DeMarco, however, has a couple predictions he’s willing to bet on — that in 3 years’ time, “every operator will be using a lens antenna, and every venue will be using a lens antenna. It’s a graceful use of physics with a lot of potential.”

Eagles sign Appetize for new point-of-sale system at Lincoln Financial Field

Self-serve kiosks from Appetize allow fans to order and pay for their own food for nearby pickup. Credit all photos: Appetize

The Philadelphia Eagles have signed a deal with Appetize to bring its technology-centric point of sale system into Lincoln Financial Field, a deal designed in part to help speed up concessions transactions for home fans of the new Super Bowl champions.

According to a press release out today, Appetize will install “more than 500” iOS- and Android-based terminals inside the Linc, including some touch-screen fan-facing checkout displays as well as self-service concession kiosks that are meant to function much like the terminals found at airports for checking in to flights.

Kevin Anderson, co-founder and chief strategy officer for Appetize, said in a phone interview that internal company tests have shown that the self-service kiosks can speed up a concessions transaction by as much as 20 percent, good news for fans who are tired of spending lost minutes standing in line waiting for a cheesesteak. For teams and venue owners, the 10-inch screens being installed at other, regular concession stands in the Linc can help with upsell, as Anderson said that the screen space allows the operator to program in add-on options (like adding a drink or fries to a sandwich order) via a side-of-screen advertisement that makes it easy to add to the order with a click.

In addition to the new customer-facing technology, Appetize is also gaining entree to venues for its cloud-based back-end systems, which Anderson said cuts out the need for teams to have localized infrastructure to buy and manage. Though he won’t name them all yet, in addition to the Eagles win Anderson said Appetize has claimed three other NFL contracts that were out for bid this summer, perhaps proof that the company’s mantra of having “enterprise and modern” facets in their systems is finding receptive ears.

Making sure the infrastructure is set up for kiosks

While MSR clearly needs to schedule a stadium visit sometime to check out kiosk wait times compared to older concessions systems, Anderson did note that teams can’t just plug the kiosks in and expect them to work with an existing infrastructure. “There is a shift in operations” that is necessary, he said, since kiosks can double or triple the number of orders in a given time to an existing kitchen location. However, having kiosks also means that self-service stands can be staffed with workers who simply put orders together, instead of having to train those workers on payment systems and devices.

New tablet-based POS terminals can entice fans into add-on purchases

One area where Appetize doesn’t see a lot of explosive growth is on the in-seat delivery end, a trend that seems to slowing down and finding its way mostly into premium seating areas at most venues. While Appetize can support mobile-device ordering and delivery (it even started its corporate life with an end-user focus on a mobile/delivery app) Anderson said the infrastructure and human engineering necessary to support a full-stadium delivery scheme is usually found to be unworkable. The San Francisco 49ers, who opened Levi’s Stadium in 2014 with mobile-app delivery of concessions to every seat, scrapped that service last season.

“We’re definitely not seeing [customers] asking us to do full-stadium” in-seat delivery, Anderson said. However, having the ability to place an order via a mobile device does have value in premium seating areas, where stadiums may already have systems like the Appetize-based one currently used at Lincoln Financial Field, where servers with wireless devices roam the seating areas offering in-seat ordering as a white-glove service.

“It’s a nice line-item for the season ticket sales sheet” to offer in-seat delivery services in places where it makes sense, Anderson said. “Venues are being smart [now] about where they are putting it.”

D.C. United picks VenueNext for Audi Field app

Screenshot of new D.C. United app. Credit: VenueNext

As D.C. United gets set to move into Audi Field, the team announced it has chosen VenueNext to supply a new stadium and team app, which will include support for a wide range of services including digital ticketing, video highlights and replays, and a virtual currency that will let fans purchase goods and services at the stadium via their mobile device.

The new deal is VenueNext’s first customer in Major League Soccer, following earlier wins with pro teams in the NFL and Major League Baseball, as well as the NHL and NBA. One of the MLS’ founding clubs, D.C. United will move into the new 20,000-seat Audi Field in the middle of July.

According to a press release from VenueNext, in addition to video and static content about the team, players and league, the app will also support mobile ticketing for stadium entry, the ability to order concessions via the app for express pick-up, in-stadium and public transit wayfinding, and directions to parking.