Intel True View coming to Niners, Vikings apps; but will anyone watch?

Screen shot of an Intel-powered 3D view of an NFL game.

From a sports viewing standpoint, there may not be a more compelling new technology lately than Intel’s True View platform, which can provide 360-degree 5K-resolution looks at a sporting event that are equally stunning and informative, a true leap in performance for TV-watching fans. Last week, a move by Intel to provide venture funding for app development firm VenueNext seemed like a great deal for fans of the NFL’s San Francisco 49ers and the Minnesota Vikings, whose stadium apps are slated to get the Intel technology to support 3D replay views, perhaps as early as next season.

While both the funding and the replay plans are positive moves for sports fans, our question is, will anyone really watch? While VenueNext’s app platform seems to be gaining momentum with pro teams from all the major U.S. sports leagues, the instant replay function — which was part of VenueNext’s first platform, the app for the Niners’ Levi’s Stadium — has never really caught on, peaking at the start and slowly dwindling thereafter. Replays on other mobile platforms, however — like Twitter — are enormously popular, with one Vikings video alone earning more than 4 million views.

VenueNext CEO John Paul at last week’s Intel event.

Though the Intel/VenueNext announcement garnered a lot of headlines last week, none of the other stories mentioned how little-used the instant replay function is. In fact, almost every team or stadium that has instant-replay functionality in its app declines to provide any statistics for the feature, a shyness we can only attribute to the fact that the numbers are embarrassingly low. The only one VenueNext was able to tell us about was the Niners’ app, which according to VenueNext generated approximately 1,000 views per game last season.

During 2014, the first season Levi’s Stadium was open, the app peaked early with 7,800 replays during that year’s home opener; by the end of the season that number was down to fewer than 4,000 replays per game, which prompted Niners CEO Jed York to label the service’s low uptake a surprising disappointment. Now it’s even used far less often. (VenueNext competitor YinzCam also has instant replay available for many of its team apps, but also does not provide team-by-team viewing stats.)

One reason York cited for the low replay use was the quality and frequency of replays shown on the Levi’s Stadium large video boards; while in the past many pro teams kept replays to a minimum (especially if they were unflattering to the home team) the acceptance of replay review in many leagues and a general change of behavior now sees almost constant replay showing, as well as live action on in-stadium video boards. And while the process to produce in-app video replays is stunningly quick, even the fastest replay functionality combined with the need to navigate a device screen is usually well behind live play.

Screen shot of instant replay service inside Levi’s Stadium app.

Since the amount of funding Intel is providing VenueNext was not announced, it’s hard to tell whether or not either company will consider the transaction worthwhile if the replay viewing numbers remain low. Another problem with the app replays is that many are confined to in-stadium views only due to broadcast rights restrictions; compare that handcuff to the openness of Twitter, where a video of the “Minnesota Miracle” walkoff TD shot by a quick-thinking Minnesota Vikings employee (Scott Kegley, the team’s executive director of digital media & innovation) during last year’s playoffs garnered more than 4 million views and recently won a Webby award.

If there’s a dirty not-so-secret about stadium wireless connectivity, it’s that almost every report we’ve ever seen about app and service usage inside venues puts use of open social media platforms like Twitter, Snapchat and Facebook far, far above team and stadium app usage. Though stadium and team apps are gaining more traction recently due to their embrace of service functionality for things like parking, concession transactions and digital ticketing, we still haven’t seen any reports or evidence that in-stadium instant replays are gaining in use.

Will Intel’s revolutionary technology change the game for in-app replays? We’ll track the developments and keep asking for stats, so stay tuned.

Technology central to Target Center renovations

The new scoreboard is one of the highlights of the Target Center renovation. Credit: Target Center (click on any photo for a larger image)

For Minneapolis residents who passed by every day, the renovation of the Target Center might have seemed like a mining project, chipping away at a somewhat blank slate until a sparkling gem was revealed.

Now complete, the 2-year, $145 million project to update the 28-year-old downtown venue has brought the 19,356-seat arena to the forefront of advanced fan experiences, with its main tenants, the NBA’s Minnesota Timberwolves and the WNBA’s Lynx, now able to offer fans amenities like open club spaces, high-density Wi-Fi and cellular connectivity, and a new mobile app as well as a huge new center-hung video scoreboard.

All those features are located inside the arena’s shiny new exterior, which includes a multi-level atrium with glass windows facing the streets, replacing the old concrete walls. According to Ted Johnson, chief strategy officer for the Timberwolves, the renovation “touched every surface,” with new seats, bathrooms and other hard-to-notice items like a real loading dock to make it easier to move equipment (like concert staging) in and out of the arena.

Technology to the forefront

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Target Center’s new entryways use lots of glass. Credit: Paul Kapustka, MSR

On top of the physical changes came the technology layer, with obvious improvements including the center scoreboard, which Johnson said is “the largest in the Midwest,” and four new large video boards in each of the stadium’s upper corners. New LED ribbon boards circle the stadium bowl as well, with one lower one and another series of ribbons above higher entryways that create what Johnson calls an “optical illusion” of a second continuous ribbon.

A new fiber-based network backbone was also installed, to support a cellular DAS deployment as well as a new Wi-Fi network designed and deployed by AmpThink, a company extending its mark in Minneapolis after previous Wi-Fi deployments at U.S. Bank Stadium and the Mall of America.

According to AmpThink, the Wi-Fi network inside the Target Center has approximately 400 access points, but since many of those are the newer Cisco 3800 versions with two radios in each AP, there are actually about 550 radios serving the stadium.

During a visit to the arena during a game in November, Mobile Sports Report found solid Wi-Fi speed results in all parts of the venue, including the upper seating areas and the concourses. Walking around the upper concourse by section 240 we got a Wi-Fi speed test of 34.42 Mbps on the download side and 45.20 on the upload; in the same location, a test of the DAS network for a Verizon Wireless client saw speeds of 22.88 Mbps / 22.66 Mbps.

Moving into the upper stands, at the top rows of section 239 we still got Wi-Fi speeds of 33.73 Mbps / 61.56 Mbps; looking up, we could see multiple Gillaroo antennas mounted up in the catwalks, along with the glowing blue lights of the APs.

Lots of light is a hallmark of the new Target Center. Credit: Target Center

Down in the open gathering area near the brewpub (located in the stands behind one of the baskets) we got Wi-Fi marks of 21.26 Mbps / 67.07 Mbps. Then in one of the stadium’s club suites we got a test of 42.27 Mbps / 68.83 Mbps, with all tests taken during game-action times. We did not get any lower-bowl seating area tests, where AmpThink said it has deployed APs under seats.

Linking digital displays and Wi-Fi

In addition to its Wi-Fi design and deployment, AmpThink is also assisting the Timberwolves in using the digital displays to drive fan engagement with the app and the Wi-Fi network. The AmpThink tests, Johnson said, along with the decision to switch to VenueNext for a new app (which supports more fan services than the previous, content-focused team app), are part of a deliberate strategy to build a next-generation “seamless fan experience” that starts long before fans get to the arena.

“We’ve used Flash Seats for some time now — we were one of the first [teams] to disable paper printing [for tickets],” Johnson said. “We had already educated fans to use a mobile device, so we decided to use that advantage as much as we could.”

A big part of the physical renovation, Johnson said, included improvements to the intersections between the arena and downtown Minneapolis’ famed Skyway, the connected maze of in-building public walkways and skybridges that links much of downtown together.

“Right now 12,000 to 15,000 people a day come through our building via the Skyways, and about 66 percent of our fans come into the building through there [the Skyway],” Johnson said. As part of the renovation the Target Center added digital displays to its Skyway territory, and the team is part of a city-wide plan to bring beacon technology to the Skyway system so that a wayfinding app could be used to help visitors, residents and anyone else better find their way around.

New video boards on the concourses relay messages to fans walking by

New Report: Wi-Fi scores at Final Four, Vegas Knights get more Wi-Fi, and more!

A live in-person report of the Wi-Fi network performance at this year’s Final Four is just the beginning of our latest STADIUM TECH REPORT, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Mobile Sports Report traveled this spring to San Antonio, Texas, to get a firsthand look at the new networks installed at the venerable Alamodome, including one new permanent Wi-Fi deployment and another specifically tailored for the temporary courtside seats the NCAA brings in for its crown jewel event of the men’s basketball season.

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The report from San Antonio, however, is just the beginning of our content-rich Spring 2018 issue, which also contains another in-person review, this one of the updated Wi-Fi network at T-Mobile Arena, the home-ice castle for the NHL’s newest sensation, the Vegas Golden Knights. Prompted by the team’s somewhat unexpected on-ice success, the quick network upgrade is a great lesson on how to respond to fan-experience demands. And it’s all explained in the STADIUM TECH REPORT.

More Wi-Fi for Vegas Knights, new construction in LA

There’s also a profile of the new network that was part of the refurbishment of Minneapolis’ Target Center, home of the NBA’s Timberwolves, as well as a look at some innovative marketing programs combining digital signage and Wi-Fi for greater fan engagement. Our Terry Sweeney also provides a look at new venue construction and old venue remodels in Los Angeles, and we also have a full recap of the record-breaking Wi-Fi and DAS traffic at this year’s Super Bowl at U.S. Bank Stadium in Minneapolis — all available for free download from our site!

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San Antonio Spurs refresh mobile app with new features from YinzCam

Screen shot of new app design for the San Antonio Spurs. Credit: YinzCam

The San Antonio Spurs announced a new version of the team’s mobile app, which includes new features both for fans attending Spurs home games at AT&T Center as well as for fans following the team remotely. The new features were added to the app by developer YinzCam, which also designed previous versions of the team’s app.

According to YinzCam and the Spurs, a new interface designed for clarity and faster navigation will help fans find new features like blue-dot wayfinding (available only for Apple iOS devices) as well as new interactive maps available for both iOS and Android devices. Another update is the inclusion of on-demand replays for fans at AT&T Center, with four different camera angles to choose from, according to YinzCam.

In a nod toward a trend of team and stadium apps adding more attendance-specific services, the new version of the Spurs app will inlcude a “Season Ticket Member Club,” which the Spurs and YinzCam said will provide special offers and discounts, as well as the ability for season ticket holders to have single sign-on access to Ticketmaster’s account manager, which they can then use to digitally manage their tickets.

What’s not clear is if this update is an addition to an update YinzCam was scheduled to provide to the Spurs in the wake of a 2015 deal with the NBA under which YinzCam was to redesign 22 NBA team apps, including the Spurs’. Since that deal several teams have replaced YinzCam with a competitor — the Minnesota Timberwolves, the Utah Jazz and the Charlotte Hornets are all currently working with VenueNext to deliver their team apps. The Orlando Magic are also a VenueNext client, the first NBA team to pick that developer.

YinzCam, however, still claims to have developed 21 of the NBA team apps in use this season, including apps for the following teams: Atlanta Hawks, Brooklyn Nets, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Golden State Warriors, Houston Rockets, Indiana Pacers, LA Clippers, LA Lakers, Memphis Grizzlies, Milwaukee Bucks, New Orleans Pelicans, New York Knicks, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Toronto Raptors and the Washington Wizards. The Sacramento Kings and the Miami Heat use apps designed by Built.io, another newcomer in the stadium and team-app market. This year the Detroit Pistons turned to Venuetize for their team app in their new home, Little Caesars Arena. According to this release Venuetize also helped design the new app for the Portland Trailblazers. The Dallas Mavericks’ team app is supplied by Tixsee.

BNP Paribas Open serves up new app from YinzCam

Screen shot of new BNP Paribas Open app from YinzCam.

The BNP Paribas Open, one of the premier stops on the professional tennis tour, has tapped YinzCam to provide a new app for this year’s event that includes support for a wide range of services including ticket purchases, wayfinding, transportation to and from the venue, and a schedule of matches.

The new app, available for iOS and Android devices, is the first tennis-venue app for YinzCam, whose market-leading list of customers is mainly in U.S. professional sports, including the NHL, the NFL and the NBA. Reflecting YinzCam’s historic excellence in providing content to mobile apps, the BNP Paribas Open app will include biographies and photos for the more than 200 women and men players from the WTA and the ATP World Tour. According to YinzCam, the app will also support live scoring and real-time match results.

Probably one of the more important features to fans at the Indian Wells Tennis Garden, the tournament’s host venue, is the interactive map, which provides information on food and beverage options as well as other services (restrooms, ticket offices, etc.) as you scroll through the map. YinzCam said the app also has a chatbot to answer questions, though when we tried asking it “will Roger Federer win?” it asked us to rephrase the question because it didn’t understand.

As previously reported by MSR, the Indian Wells Tennis Garden is well covered for Wi-Fi with a network using gear from Ruckus; apparently, the new app replaces the previous app developed by The App Company of Palos Verdes Estates, Calif.

Tampa Bay Lightning pick Venuetize for new Amalie Arena app

The Tampa Bay Lightning and Amalie Arena have selected developer Venuetize for a new team and stadium app that will bring features including a multi-purpose digital wallet that will help fans manage their ticket options for hockey games and other events at the venue.

Screen shot of the new Amalie Arena app by Venuetize.

Announced in January, the new app is already available for iOS and Android devices. According to the team, the app supports the ability to purchase concessions and merchandise with a mobile device, as well as being able to perform detailed ticketing transactions including transfers and even transfers of discounts.

The deal with the Lightning represents Venuetize’s second NHL deal this season, following the company’s win to provide a similar stadium and team app for the Detroit Red Wings (and the Detroit Pistons) at Little Caesars Arena. Venuetize also previously built an integrated app for the Buffalo Bills and Buffalo Sabres.

With new entrants like Hopscotch challenging established app players like YinzCam and VenueNext in the stadium and team app arena, Venuetize seems to be claiming its own turf with apps that lean heavily on transaction features, as well as the ability to easily shift between sporting events and other events at stadiums.

YinzCam, which made its name early in the space with content-focused apps, recently unveiled a feature that allows app users to order and pay for food and beverages. Clearly, the ability to support more transaction-based services seems to be part of the increased table stakes in the stadium and team app market going forward.