Super Bowl 53 smashes Wi-Fi record with 24 TB of traffic at Mercedes-Benz Stadium

Super Bowl 53 at Mercedes-Benz Stadium in Atlanta. Credit: Mercedes-Benz Stadium.

Super Bowl 53 at Atlanta’s Mercedes-Benz Stadium rewrote the record book when it comes to single-day stadium Wi-Fi, with 24.05 terabytes of traffic seen on the stadium’s network. That is a huge leap from the official 16.31 TB seen at last year’s Super Bowl 52 in Minneapolis at U.S. Bank Stadium.

According to official statistics provided by Extreme Networks, new high-water marks were set last Sunday in every category of network measurement, including an amazing 48,845 unique users on the network, a take rate of 69 percent out of the 70,081 who were in attendance to watch the New England Patriots beat the Los Angeles Rams 13-3. The average Wi-Fi data use per connected fan also set a new record, with the per-fan mark of 492.3 megabytes per user eclipsing last year’s mark of 407.4.

With some 1,800 APs installed inside Mercedes-Benz Stadium — with most of the bowl seating APs located underneath the seats — the Wi-Fi gear from Aruba, a Hewlett Packard Enterprise company, in a design from AmpThink, also saw a peak throughput rate of 13.06 Gbps, seen at halftime. The peak number of concurrent network users, 30,605, also took place during the halftime show, which featured the band Maroon 5 (whose show played to mixed reviews). While Mobile Sports Report deemed the network ready to rock in a December visit, the record-breaking statistics are sure to give pause to any venue in line to host the Super Bowl in the next few years. No pressure, Miami!

An under-seat Wi-Fi enclosure at Mercedes-Benz Stadium. Credit: Paul Kapustka, MSR

Extreme Networks, which provides Wi-Fi analysis in a sponsorship deal with the NFL, had a great list of specific details from the event, which you can also peruse in the fine infographic that the company produces after each Super Bowl. Here are some of the top-line stats:

Need proof that people still watch the game? Out of the 24.05 TB total, Extreme said 9.99 TB of the traffic took place before the kickoff, followed by 11.11 TB during the game and halftime, and another 2.95 TB after the game concluded.

On the most-used apps side, Extreme said the most-used social apps were, in order of usage, Facebook, Instagram, Twitter, Snapchat and Bitmoji; on the streaming side, the most-used apps were iTunes, YouTube, Airplay, Spotify and Netflix. The most-used sporting apps by fans at the game were, in order, ESPN, NFL, the Super Bowl LIII Fan Mobile Pass (the official app for the game), CBS Sports (which broadcast the game live) and Bleacher Report.

While Super Bowl Wi-Fi traffic has grown significantly each year since we started reporting the statistics, one reason for the bigger leap this year may have been due to the fact that Verizon Wireless used its sponsorship relationship with the NFL to acquire its own SSID on the Mercedes-Benz Stadium Wi-Fi network.

A mini-IDF ‘closet’ above a Wi-Fi AP at Mercedes-Benz Stadium. Credit: Paul Kapustka, MSR

According to Andrea Caldini, Verizon vice president for networking engineering in the Eastern U.S., Verizon had “autoconnect in play,” which meant that any Verizon customer with Wi-Fi active on their devices would be switched over to Wi-Fi when inside the stadium.

“It’s going to be a good offload for us,” said Caldini in a phone interview ahead of the Super Bowl. While Verizon claimed this week to see record cellular traffic as well during Super Bowl Sunday, a spokesperson said Verizon will no longer release such statistics from the game.

As an interesting business note when it comes to sponsorships, the regular Mercedes-Benz Stadium free Wi-Fi SSID, normally ATTWiFi thanks to AT&T’s sponsorship of the network backbone, was switched to #SBWiFi for the big game. Verizon customers were able to connect via a Verizon-specific SSID.

New records list below! Anyone with a missing game that makes the list, send your info in!

THE MSR TOP 18 FOR WI-FI

1. Super Bowl 53, Mercedes-Benz Stadium, Atlanta, Ga., Feb. 3, 2019: Wi-Fi: 24.05 TB
2. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
3. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
4. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
5. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
6. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
7. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
8. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
9. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
10. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
11. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
12. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
13. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
14. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
15. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
16. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
17. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
18. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

Super Bowl cellular report: AT&T, Sprint combine for almost 50 TB of game-day traffic

An under-seat DAS antenna in the 300 seating section at Mercedes-Benz Stadium. Credit: Paul Kapustka, MSR

Let the cellular traffic reports begin! AT&T is the first to report numbers for our annual unofficial tabulation of wireless traffic from the Super Bowl, with 11.5 terabytes of data in and around Atlanta’s Mercedes-Benz Stadium for Sunday’s Super Bowl 53.

While the New England Patriots’ 13-3 victory over the Los Angeles Rams can and will be debated for its entertainment value (or lack thereof), as usual the fans there for the “bucket list” event apparently held up the trend of mobile wireless traffic continuing to grow. According to AT&T it also saw a total of 23.5 TB of traffic on its network in a 2-mile radius around the stadium Sunday. Both the near-stadium and wider metro numbers were records for AT&T; previously it had seen a high of 9.8 TB of near-stadium traffic at Super Bowl 51 in Houston, and a wider metro total of 21.7 TB last year at Super Bowl 52 in Minneapolis.

Next in with numbers is Sprint, which said it saw 25 TB of traffic “in and around” the stadium on game day, but with Sprint this number is usually the bigger geographical area of the downtown area around the stadium, and not just in and directly outside. Right now Sprint is declining to provide any more granularity on the size of its reporting area “for competitive reasons,” so feel free to speculate if the 25TB comes from network activity actually close to the stadium or if it includes all of downtown Atlanta.

It’s worthwhile to note that Sprint’s reported total grew from 9.7 TB last year to 25 TB this year. So the big-area total is now at 48.5 TB, and that is all the reporting we are going to get this year. A spokesperson from Verizon said that while the company saw “record-breaking” traffic at the event, the spokesperson also said that Verizon “decided to no longer release specific performance statistics around this event.” T-Mobile also declined to provide any traffic figures.

Sprint did have more to say this year about upgrading Atlanta-area infrastructure, adding its massive MIMO technology in an effort to boost performance.

Even without actual numbers from Verizon or T-Mobile it’s clear that last year’s total of 50.2 TB of total metro cellular traffic was most likely surpassed, by a huge margin.

Wi-Fi numbers for Super Bowl 53, reported Friday at 24.05 TB, are an indication that traffic overall is still climbing year to year, with no ceiling in sight.

Going into Sunday’s game there had been some lingering questions about whether or not the Mercedes-Benz Stadium DAS would hold up to the demands, given that its initial deployment is now the subject of a lawsuit between IBM and Corning. As usual, all the wireless carriers said that they had made substantial improvements to infrastructure in the stadium as well as in the surrounding metro Atlanta area ahead of the game, to make sure Super Bowl visitors stayed connected, so for now it seems like any DAS issues were corrected before the game.

An interesting factoid from AT&T: At halftime, AT&T said it saw more than 237 GB of data crossing its network within 15 minutes. Sprint also said that it saw the most data cross its network at halftime. More as we hear more! Any in-person reports welcome as well.

Mercedes-Benz Wi-Fi (and DAS) ready for Super Bowl LIII

Mercedes-Benz Stadium’s Wi-Fi network is ready for its moment in the Super Bowl sun. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

With less than two weeks to go before Mercedes-Benz Stadium hosts Super Bowl LIII, there’s no longer any doubt that the venue’s Wi-Fi network should be ready for what is historically the biggest Wi-Fi traffic day of the year.

Oh, and that DAS network you were wondering about? It should be fine too, but more on that later. On a recent game-day visit to the still-new roost of the NFL’s Atlanta Falcons (and the latest MLS champions, Atlanta United), Mobile Sports Report found that the stadium’s Wi-Fi network, using gear from Aruba, a Hewlett-Packard Enterprise company, in a design by AmpThink for lead technology provider IBM, was strong on all levels of the venue, including some hard-to-reach spots in the building’s unique layout.

And in our game-day interview with Danny Branch, chief information officer for AMB Sports & Entertainment, we also finally got some statistics about Wi-Fi performance that should put any Super Bowl capacity fears to rest. According to Branch, Mercedes-Benz Stadium saw 12 terabytes of Wi-Fi used during the College Football Playoff Championship Game on Jan. 8, 2018, the second-highest single-game Wi-Fi total we’ve seen, beaten only by the 16.31 TB recorded at Super Bowl LII on Feb. 4, 2018, at U.S. Bank Stadium in Minneapolis.

“We’re confident, and we’re ready for the Super Bowl,” said Branch about his stadium’s network preparedness, during an interview before the Dec. 2 Falcons home game against the visiting Baltimore Ravens. The night before our talk, Mercedes-Benz Stadium had hosted the SEC Championship Game, where a classic comeback by Alabama netted the Tide a 35-28 win over Georgia, while fans packing the stadium used another 8.06 TB of Wi-Fi data, according to Branch.

Along with lawsuit, DAS gets 700 new antennas

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new game-day digital fan engagement strategy at Texas A&M, as well as a profile of Wi-Fi at the renovated State Farm Arena in Atlanta! DOWNLOAD YOUR FREE COPY now!

An under-seat DAS antenna in the 300 seating section at Mercedes-Benz Stadium

The Wi-Fi totals revealed by Branch were the first such statistics reported by Mercedes-Benz Stadium since its opening in August of 2017. While initially the lack of reports of any kind last fall were thought to have been just some kind of Southern modesty, MSR had been hearing back-channel industry questions about the wireless coverage in the venue since its opening, particularly with the performance of the DAS network.

Those whispers finally became public when IBM filed a lawsuit on Oct. 31 in the U.S. District Court in Atlanta, alleging that subcontractor Corning had failed to deliver a working DAS. In its lawsuit complaints IBM said that the DAS had not worked correctly throughout 2017, and that IBM had to spend large amounts of money to fix it. Corning has since countered with its own legal claims, asking IBM’s claims to be dismissed.

While that battle is now left to the lawyers, inside the stadium, Branch said in December that the DAS was getting its final tuning ahead of the Super Bowl. In addition to (or as part of) the IBM DAS improvements, Branch said that an additional 700 under-seat DAS antennas have been installed in the seating bowl. In our walk-around review during the Falcons’ game, MSR noticed multiple DAS antenna placements that seemed to be new since our last visit in August of 2017, during the stadium’s press day.

“IBM addressed the DAS issues, and we’re in a good place,” said Branch. The NFL’s CIO, Michelle McKenna, also gave her office’s approval of the readiness of the Mercedes-Benz Stadium networks in a separate phone interview. And MSR even got to witness a live opening of the stadium’s unique camera-shutter roof, another technology that ran into some bugs during football season last year but now appears to be solved.

Selfies and speedtests

So how do the networks perform at a live event? The short answer is, on the Wi-Fi side we saw steady speeds wherever we tested, typically in a range between 20 Mbps on the low side to 60+ Mbps on the high side, for both download and upload speeds. On the DAS side, our Verizon network phone saw a wide range of speed results, from some single-digit marks all the way up to 99 Mbps in one location; so perhaps the best answer is that on cellular, your speedtest may vary, but you will most likely always have a strong enough signal to do just about any task you might want to at a stadium, even on Super Sunday. All four major wireless carriers, including Verizon, AT&T, Sprint and T-Mobile, use the Mercedes-Benz Stadium DAS. And you can also expect all the major carriers to beef up local bandwidth with a combination of permanent and temporary upgrades, to ensure good connectivity throughout downtown Atlanta during Super Bowl week. Sprint and AT&T have already made announcements about their local upgrades, and we are sure Verizon and T-Mobile will follow suit with announcements soon.

The iconic ‘halo board’ video screen below the unique roof opening at Atlanta’s Mercedes-Benz Stadium.

Though we didn’t get any tests during the brief on-field part of our tour, Branch did point out some Wi-Fi APs on the sidelines for media access. Mercedes-Benz Stadium also now has a pair of MatSing ball antennas perched way up near the roof openings, to help with cellular coverage down to the sidelines.

MSR started our speedtest tour in the place where most Falcons fans probably pull out their phones, in front of the metal falcon structure outside the main entry gate. Even with digital ticketing activities taking place close by and groups of fans taking selfies in front of the bird, we still got a high Wi-Fi test of 35.8 Mbps on the download side and 41.6 Mbps on the upload. On cellular our top speeds in the same area were 3.94 Mbps / 17.2 Mbps.

Just inside the stadium doors from the Falcon is what the team calls the stadium’s “front porch,” an extended concourse with a clear view down to the field. On the Sunday we visited there was a stage with a DJ and rapping crew providing pregame entertainment, in front of two of the stadium’s more distinctive Daktronics digital displays, the 101-foot-tall “Mega Column” and the 26-foot-tall (at its highest point) triangular “Feather Wall” display, which frame part of the porch.

In the middle of a slowly moving crowd that was taking selfies in multiple directions, MSR still got good connectivity, with Wi-Fi speeds of 22.4 Mbps / 12.3 Mbps, and a cellular mark of 5.38 Mbps / 12.0 Mbps. As far as we could see, the wide-open space was being served by antennas mounted on walls on two sides of the opening.

Bridges, nosebleeds and concourses

Looking for some tough-to-cover spots, we next headed to one of the two “sky bridges,” narrow walkways that connect over the main entry on both the 200 and 300 seating levels. Out in the exact middle of the 200-level sky bridge we still got a Wi-Fi test of 14.6 Mbps / 8.19 Mbps; celluar checked in at 4.07 Mbps / 4.59 Mbps.

For some more fan-friendly speeds we wandered in front of the nearby concourse watering hole, the Cutwater Spirits bar, where our Wi-Fi signal tested at 35.8 Mbps / 42.4 Mbps, and the DAS signal (directly in front of an antenna mounted above the concourse) reached 99.2 Mbps / 25.4 Mbps even with heavy foot traffic coming by.

The roof opens at Mercedes-Benz Stadium.

Right before kickoff, we wandered into the top sections of the Falcons’ new roost, where about halfway up in section 310 (near the 50-yard line) we got Wi-Fi speeds of 11.6 Mbps / 1.86 Mbps, and cellular speeds of 13.1 Mbps / 2.50 Mbps, during the height of the on-field pregame festivities. In that section and in others we walked around to, many fans were busy with phones during pregame, with many watching live video.

One interesting technology note: The stadium’s unique Daktronics halo video board, a 58-foot-high screen that circles around underneath the roof, is partially obscured in the uppermost sideline seats. But that’s pretty much the only place you aren’t wowed by the screen’s spectacle, which from most of the rest of the stadium offers multiple-screen views no matter where you are looking up from.

One final speedtest on the 300-level concourse saw the Wi-Fi speeds at 35.8 Mbps / 38.2 Mbps, while another one of those new-looking DAS antennas gave us a speed test of 77.0 Mbps / 21.4 Mbps. During the third quarter we visited the AT&T Perch, a section above the end zone area opposite of the entry porch where there are large displays with multiple TV screens and even some recliner-type chairs where fans can get their other-game viewing on while inside the arena. Wi-Fi in the Perch tested at 42.1 Mbps / 61.0 Mbps.

Fans are finding the Wi-Fi

Though we haven’t yet seen any more detailed network use statistics, like unique game-day connections or peak concurrent connections for any events, Branch said fans are definitely finding the network. Sponsored by AT&T with an “ATTWifi” SSID, there is no landing page or portal for the network asking for any information — once fans find the network and connect, they’re on.

This type of personal assistance might be even more needed at the Super Bowl.

“In the first year we didn’t promote it [the Wi-Fi] heavily, because we were making sure everything worked well,” Branch said. But this year, he said the team has been promoting the network in emails to season ticket holders, and with video board messages on game days. At a high school football weekend this past fall, Branch said the Falcons saw 75 percent of attendees connect to the Wi-Fi network.

“AmpThink and Aruba did a really good job” on the Wi-Fi network, Branch said. “I love it when my friends tell me how fast the Wi-Fi is.”

By adding solid wireless connectivity to the host of other amenities found inside Mercedes-Benz Stadium — including fan-friendly food and drink prices that are simply the lowest you’ll see anywhere — Branch said he felt like the Falcons’ ownership had succeeded in creating a venue that was “an experience,” where fans would want to come inside instead of tailgating until the last minute.

With the Super Bowl looming on the horizon, Branch knows there’s still no rest until the game is over, with new challenges ahead. The Sunday we visited, the Falcons debuted a new footbridge over the road outside the back-door Gate 1 entry, and Branch knows there will be networking challenges to make sure fans can still connect when the NFL erects its Super Bowl security perimeter far out from the actual stadium doors.

“Our motto is be prepared for anything,” said Branch, noting that there is really no template or historical model for a building unique as Mercedes-Benz Stadium.

“Sometimes it feels like you’re changing tires on a car going 100 miles per hour,” Branch said, only partially in jest. “But we’re confident we’ll be ready for the Super Bowl.”

The metal falcon is selfie central for visitors new and old

Wi-Fi and DAS antennas cover the ‘front porch’ landing area inside the main entry

Under-seat Wi-Fi AP enclosure

A shadowy look at one of the MatSing ball antennas in the rafters

The gear behind the under-seat DAS deployments

The view toward downtown

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

BYU scores with new Wi-Fi, app for LaVell Edwards Stadium

BYU’s LaVell Edwards Stadium. Credit all photos: photo@byu.edu (click on any picture for a larger image)

At Brigham Young University, the wait for Wi-Fi was worth it.

After a selection and deployment process that took almost three years, the first full season of Wi-Fi at BYU’s LaVell Edwards Stadium was a roaring success, with high fan adoption rates and a couple 6-plus terabyte single-game data totals seen during the 2018 football season. Using 1,241 APs from gear supplier Extreme Networks, the Wi-Fi deployment also saw high usage of the new game-day app, built for BYU by local software supplier Pesci Sports.

Duff Tittle, associate athletic director for communications at Brigham Young University, said the school spent nearly 2 1/2 years “studying the concept” of bringing Wi-Fi to the 63,470-seat stadium in Provo, Utah. After looking at “five different options,” BYU chose to go with Extreme, based mainly on Extreme’s long track record of football stadium deployments.

“We visited their stadiums, and also liked what they offered for analytics,” said Tittle of Extreme. “They had what we were looking for.”

According to Tittle, the deployment was actually mostly finished in 2017, allowing the school to do a test run at the last game of that season. Heading into 2018, Tittle said the school was “really excited” to see what its new network could do — and the fans went even beyond those expectations.

Opener a big success

For BYU’s Sept. 8 home opener against California, Tittle said the Wi-Fi network saw 27,563 unique connections out of 52,602 in attendance — a 52 percent take rate. BYU’s new network also saw a peak of 26,797 concurrent connections (midway through the fourth quarter) en route to a first-day data total of 6.23 TB. The network also saw a peak bandwidth rate of 4.55 Gbps, according to statistics provided by the school.

Sideline AP deployment

“It blew us away, the number of connections [at the Cal game],” Tittle said. “It exceeded what we thought we’d get, right out of the gate.”

With almost no overhangs in the stadium — there is only one sideline structure for media and suites — BYU and Extreme went with mostly under-seat AP deployments, Tittle said, with approximately 1,000 of the 1,241 APs located inside the seating bowl. Extreme has used under-seat deployments in many of its NFL stadium networks, including at Super Bowl LI in Houston.

Another success story was the new BYU app, which Tittle said had been in development for almost as long as the Wi-Fi plan. While many stadium and team apps struggle for traction, the BYU app saw good usage right out of the gate, finishing just behind the ESPN app for total number of users (2,306 for the BYU app vs. 2,470 for ESPN) during the same Cal game. The BYU app just barely trailed Instagram (2,327) in number of users seen that day, and outpaced SnapChat (1,603) and Twitter (1,580), according to statistics provided by Tittle. The app also supports instant replay video, as well as a service that lets fans order food to be picked up at a couple express-pickup windows.

What also might have helped fuel app adoption is the presence of a “social media” ribbon board along the top of one side of the stadium, where fan messages get seen in wide-screen glory. Tittle said the tech-savvy locals in the Provo area (which has long been the home to many technology companies, including LAN pioneer Novell) are also probably part of the app crowd, “since our fan base loves that kind of stuff.”

Tittle also said that Verizon Wireless helped pay for part of the Wi-Fi network’s construction, and like at other NFL stadiums where Verizon has done so, it gets a separate SSID for its users at LaVell Edwards Stadium. Verizon also built the stadium’s DAS (back in 2017), which also supports communications from AT&T and T-Mobile. (More photos below)

Under-seat AP enclosure

A peek inside

The social media ribbon board above the stands

LaVell Edwards Stadium at night, with a view of the press/suites structure

Big Wi-Fi numbers for Big Red fans at Nebraska’s Memorial Stadium

A view of the west stands at Nebraska’s Memorial Stadium. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

When you visit Memorial Stadium in Lincoln Neb. you can’t avoid a history of devotion to football and fans. The stadium itself still contains much of its old bones dating back to its inception in 1923, and when the red-clad faithful assemble for their football ceremonies, you can see generations of fans loyal to the Cornhuskers streaming in to fill the nearly 90,000 available seats.

Aside from the five national championships and many years of top-level success, the university takes care of the people responsible for sellouts dating back to the 1960s by keeping the stadium up to date with high-definition connectivity, inlcuding both cellular and Wi-Fi networks, and a wide range of digital displays for visual information and entertainment. In a recent visit to Memorial Stadium for a Saturday day game, Mobile Sports Report found excellent connectivity, especially on the Wi-Fi network, even in some areas where construction materials and stadium design presented unique challenges to wireless communications.

Nebraska fans have found the Wi-Fi as well, as according to statistics not released previously by the school Nebraska saw one game last season with 7.0 terabytes of Wi-Fi data used. Nebraska also saw a 6.3 TB game last season and started off 2018 with Wi-Fi totals of 6.3 TB and 6.2 TB, the first coming at a game that wasn’t even played due to massive rain and thunderstorm activity that canceled the event just after kickoff.

The connectivity reach even stretches out to some of the football parking lots, where external Wi-Fi AP placements keep fans connected while they are tailgating. What follows here is an on-the-scene description of what connectivity and the fan experience looks and feels like on yet another sellout day, this one from the Sept. 8 game versus old rival Colorado.

Getting ready for the red

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the DAS deployment at StubHub Center, a sneak peek at Milwaukee’s new Fiserv Forum, and a profile of the new Wi-Fi network being added to Wrigley Field! DOWNLOAD YOUR FREE COPY now!

A Ventev railing enclosure in the north stands

Even the day before the game, there was noticable excitement in Lincoln for Nebraska football, with groups of fans roaming around outside the stadium while VIP tours were taking place inside. On game day itself, the connectivity experience starts in the parking lots, where MSR saw Wi-Fi gear on light poles and sides of buildings that was clearly there to cover the tailgating activities. Stopping to check it out we found and quickly connected to the FanXP SSID, with no splash screen or email login required, just a quick connection to fast bandwidth. Throughout the day, the FanXP network connected and reconnected no matter where we roamed, or if we turned Wi-Fi off and on (as we do to test cellular signals).

With perhaps one of the most devoted fan bases in any sport — the team and the stadium have a record sellout streak dating back to 1962 — the Husker sports operation is well funded, meaning they don’t have to bother with concerns about whether or not Wi-Fi or other technologies produce any direct returns on investment. In turn, the school rewards its fans by staying at the forefront of stadium technology deployments, including being the first college stadium to install video boards, back in 1994. Wi-Fi using Cisco gear was first brought to Memorial Stadium for the 2014 season, and has since then gone through various upgrades and tunings, and now has 855 total Wi-Fi APs in the venue and the surrounding parking lots.

The current video board over the north end zone (which was the largest in the country when it was first installed) now is even sharper to look at, having gone through an upgrade last year from 20 millimeter pixel density to 10mm. Last year also saw the introduction of two two-sided “wrap-around” video screens on north sides of the east and west sections, providing video viewing for fans in the north stands who previously had to turn all the way around to see a screen. The north tower screens, as well as two other similar flat screens on the south sides of the east and west stands all also have 10mm pixel sharpness.

Also before last fall, ribbon boards on the east- and west-side balconies were replaced with 16mm displays that run the full length of the structures. An additional ribbon board was also added to the middle east balcony, providing even more inventory for messages, advertisements and game information. Overall, the venue has approximately 1,400 screens of various sizes and shapes to bring game day action, concessions menu and other communications to fans there for game day. Nebraska uses Cisco’s Cisco Vision (formerly known as Stadium Vision) to manage and operate all its digital signage from one central control.

North and South stands the biggest connectivity challenge

With the gates open and the stadium starting to fill up, MSR went directly to the north stands, which Nebraska IT operations manager Chad Chisea and director of information technology Dan Floyd had previously told us was the most challenging area to cover with wireless connectivity. With extremely wide rows of bench seating and no overhangs for antenna placements, Nebraska brought in small Wi-Fi antenna enclosures from Ventev and mounted them onto small “p-railings” that dot the aisles. The area is also covered by Wi-Fi antenna placements on top of the scoreboard structure pointing down.

A Wi-Fi enclosure points back up from field level

Though the section wasn’t completely full when we tested it, we still got a strong Wi-Fi mark of 28.5 Mbps download and 19.8 Mbps upload about halfway up the west corner side of the north stands. In another spot on the east side we got a test mark of 28.0 Mbps / 12.2 Mbps; and in possibly the hardest place to cover, as far as we could get from an aisle or the scoreboard, we still got a Wi-Fi test of 11.0 Mbps / 13.1 Mbps. DAS coverage for Verizon 4G LTE at the same spot was 16.9 Mbps download, but just 1.40 Mbps upload.

With more and more fans finding their way inside, we tested several spots on the concourses and found them with extremely strong coverage, including one mark of 63.8 Mbps / 61.1 Mbps just inside Gate 7. The concourse areas in several parts of the stadium are very architecturally interesting since there are some places where newer construction was simply placed outside the older structures, producing a kind of stadium-inside-a-stadium effect. Originally, the IT staff thought that Wi-Fi APs on the newer outside walls would be able to bleed through the old structures, which had glass windows along the old outside walls; but because those windows contain leaded glass (which shut out the Wi-Fi signals), Nebraska was forced to install APs on either side of the old walls.

Such attention to detail and a clear desire to keep fans connected no matter where they roam was evident in other places as well, such as finding strong Wi-Fi connectivity (30.6 Mbps / 15.2 Mbps) even while taking escalators up to the top levels of the east stands. In the top 600-level concourse we got Wi-Fi readings of 25.5 Mbps / 11.6 Mbps, and in row 5 of section 607 — about as high as you can go at Memorial Stadium — we got a Wi-Fi reading of 18.2 Mbps / 10.6 Mbps, most likely from the antennas mounted on the top railing of the stadium or on the LED light fixtures that also poke up from the east side.

Just before kickoff, we were in the middle of the lower-bowl seats on the west side of the stadium, where most fans were standing, phones ready to record the Cornhuskers as they came out of the locker room and took the field. With APs mounted on field-level railings pointing up probably providing coverage, we got a mark of 7.73 Mbps / 1.74 Mbps in the fifth row of seats.

Wi-Fi usage among the top of all venues

According to Floyd, only Verizon Wireless and T-Mobile use the stadium’s DAS network, which was built by Verizon. Since Verizon dominates the customer base of the Lincoln, Neb. area (Floyd estimates it has about 70 percent of the market), the other major carriers haven’t seen the need to participate in the DAS; instead, U.S. Cellular built a platform for macro antennas inside the north scoreboard area, and AT&T and Sprint use that area for similar deployments. For backhaul bandwidth for the Wi-Fi, Chisea said Nebraska has one circuit that transmits between 1.5 and 2 Gbps, along with a backup circuit that can carry 500 Mbps of traffic.

Children of the corn get ready for game day

And all those circuits and antennas got a free stress test during Nebraska’s first scheduled game of the season, a Sept. 1 contest against Akron that was cancelled almost immediately after kickoff when severe thunderstorms moved into the area. While the fans didn’t get to see any football, according to Floyd many stuck around for a considerable amount of time, using a full regular-game amount of wireless data — 6.3 TB of Wi-Fi — doing things like taking live Facebook Live video streams of the storm.

“If you looked at the network stream that day it was absolutely full,” Floyd said. For the Colorado game (a 33-28 Colorado victory), Nebraska reported 6.2 TB of Wi-Fi data used, with 34,728 peak concurrent connections on a day with 89,853 announced attendance. The top Wi-Fi game so far for Memorial Stadium, a 7.0 TB mark recorded on Sept. 2, 2017, saw 36,892 peak concurrent connections for a game with 90,171 in attendance. Nebraska saw an average of 5.93 TB and 31,115 peak concurrent connections per game in 2017, according to statistics provided to us by the school. An Oct. 7, 2017 game against Wisconsin also saw 6.3 TB of Wi-Fi data used.

With a constant attention to detail and a devotion to good network performance (during the Colorado game, MSR saw the Nebraska IT staff identify and fix a Wi-Fi network configuration issue that briefly impacted upload speeds) the Nebraska IT staff treats its stadium networks like a coach treats a team, always looking for ways to improve. So no matter what happens on the field, the faithful fans who fill the venue every game day can rest assured that if and when they want to use their mobile devices to connect, the Memorial Stadium networks will take them wherever they want to go.

More pictures from our visit below. Please download your free copy of our most recent Stadium Tech Report for all our photos from our Nebraska visit!

Lots of connectivity atop east stands makes for an easy upload of selfies

A look at one of the wrap-around video boards serving the north stands

Cisco Vision at work on concession stand menu displays

Artsy panoramic view from the north seats