New Report: Dickies Arena sets a new standard for arena excellence

MOBILE SPORTS REPORT is pleased to announce the Spring 2020 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Our latest issue contains an in-person report on the new Dickies Arena in Fort Worth, which may have just set the new standard for excellence in an arena experience. We also recap another record Wi-Fi day at Super Bowl LIV, as well as a DIY Wi-Fi network at Rutgers University.

You can READ THE REPORT right now in our new flip-page format, with no registration required!

For those who prefer the PDF, you can also download a copy of the report for free as well!

We’d like to take a quick moment to thank our sponsors, which for this issue include Corning, Boingo, MatSing, Cox Business/Hospitality Network, Comcast Business, Samsung, and American Tower. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

Warriors go ‘biggest’ with Chase Center digital displays

The exterior of Chase Center, with its humongous video board. Credit: Brian Nitenson, MSR (click on any picture for a larger image)

With a once-in-a-lifetime chance to build the best basketball arena around, the Golden State Warriors went all in on digital displays at Chase Center, installing the NBA’s largest video board while putting in more pixels overall than any other arena in the league.

The the star of the show is the centerhung video board, a mammoth 9,699-square-foot display from Samsung’s Prismview with 15 separate boards, including ones underneath so the courtside fans don’t have to crane their necks too far upward. While the so-called “chandelier” dominates the view inside the Warriors’ new home, one hint that the Warriors are getting display restraint right is the fact that the board can be completely hidden if so desired, sucked up into a hiding hole in the ceiling. The hide-the-scoreboard trick seems to be proof that the Warriors care enough about the venue experience if it means they have to stow away their favorite toy every now and then.

In a mid-October 2019 visit to Chase Center, Mobile Sports Report can tell you that there is no missing the video displays inside the new $1.4 billion arena, which opened in September 2019 in San Francisco, just south of the San Francisco Giants’ Oracle Park alongside the San Francisco Bay. With 64 different video boards in total, which according to Samsung includes 53.6 million individual pixels – as well as another 1,100 Samsung LCD TV screens – Chase Center is as digitally visual as can be, with (according to the Warriors) 40 percent more display screen area than any other comparable-size venue.

The most pixels inside

Editor’s note: This profile is from our recent Venue Display Report, which you can view in its entirety online, with embedded videos and much better photography! You can also read about Chase Center’s wireless networking in our recent Stadium Tech Report, also available for instant online reading! When it comes to technology at Chase Center, there is no better in-depth resource than Mobile Sports Report!

The impressive Chase Center centerhung video board from Samsung’s Prismview. Credit all following photos: Paul Kapustka, MSR

The display deployment actually starts outside Chase Center, where at the western entry there sits a 74-foot by 42-foot screen that welcomes fans to the arena. The outdoor video board, according to the Warriors the only live video screen in the city, faces an interesting bit of architecture, a stand of steps that will serve as a de facto outdoor gathering space, a feature many stadiums are incorporating lately. Just inside that entryway sits another visual treat, a wide high-definition (1.5mm pitch) video board that provides instant connection to whatever event is taking place, whether it be a Warriors game or a concert.

Inside the main bowl, the centerhung video board dominates all views, with its incredibly crisp (6.7mm pixel pitch) main screens. While all the numbers can be staggering, according to Warriors president and COO Rick Welts, the team didn’t install the biggest and brightest displays simply to win some kind of imaginary tech title.

Instead, he claims, it’s all about creating the best possible fan experience for a following that represents a unique confluence of events, namely the economic success of Silicon Valley and the recent run of NBA championships by the Warriors.

Keeping the focus on the game, or the event

“There’s no doubt we are in an arms race (in regards to stadium technology) but we didn’t want to let that drive us,” said Welts, who was our guide for a media tour of Chase Center in October. But it’s also worthwhile to note that there are probably less than a handful of other professional or college teams who could currently match the Warriors’ unique combination of a rabid fan base with immense amounts of disposable income.

In a day and age when most new venues are built with at least some kind of public tax money, the Warriors’ new $1.4 billion home was entirely privately financed, helped along by things like the new courtside premium suites, which come with their own wine locker and wine butler, and cost around $2 million per year, according to Welts.

Upper-deck seating has an extra LED board to provide more stats

“It’s just what you can do when you combine the hottest economic model in the world [in Silicon Valley] with an amazing team,” said Welts, who noted that the courtside suites all sold out. “I would not recommend this format for most teams.”

But even with more blinking lights than any other facility, the Warriors seem very conscious about not making the venue seem like the Las Vegas strip, or New York’s Times Square. Instead, the team wants to make sure that all its digital-board messaging contributes to the moment, whether that moment is a Warriors’ game or a concert or some other type of show.

“The trick is to strike a balance, between commercial content and Warriors content,” said Mike Kitts, the Warriors’ senior vice president for partnerships. According to Kitts, the Warriors are working with sponsor partners to create digital messages that are at least what he calls “Warrior-esque” – such as combining some kind of basketball theme to advertising messages.

“You want something that feels authentic to the moment,” Kitts said.

Feeding the content beast with things fans want

When the San Francisco Giants installed a new huge video board at Oracle Park this past season, the Giants’ team had an interesting problem in deciding what kind of information to include on all the new space.

Similarly, the Warriors’ expansive digital canvas gives the team the ability to indulge the geekiest of hoops junkies with incredibly specific information – while also trying not to overwhelm the average fan.

“What we want to do is provide all the things that fans say, ‘I want.’ “ Kitts said. At a preseason game against the Los Angeles Lakers the Chase Center screens not only provided the regular kind of statistical information (shots made and missed) for players on the court, they also had some changing screens that could do tricks like show exactly where on the court a player just made a shot from – and what that player’s “heat check” stats were for all shots taken so far that game.

Can you see me? The centerhung video board can disappear into the rafters as needed

“We are continually programming [the displays],” said Paul Hawkins, the executive producer of the Warriors’ in-house content team, called Warriors Studio. “It’s a huge challenge for us as content creators to make this come to life.”

To that end, the Warriors have assembled what is probably also the largest team of content creators and programmers. With 23 full-time employees and another 15 part-time contributors (“and that doesn’t count the freelancers”), the Warriors think they may have the NBA’s biggest in-house content creation team, though they say the Miami Heat may have just as many.

If that seems like an excessive number, remember the stats from the start of the story – with 64 different LED boards, the math to make a single sponsor’s message fit all the different screen dimensions for an arena-wide “moment of exclusivity” is a much different challenge at Chase Center than at other arenas.

And even while back in October the content team admitted it was still “not perfect yet” at dialing in its on-screen workflows, from attending both a Phil Collins concert and the Warriors game on back-to-back nights, MSR can attest that the ability to change looks and feels based on what’s on (or not on) the digital displays can significantly improve the attendee experience – including not seeing the huge centerhung display at all when we sat and listened to Phil Collins and his band playing all the hits from the musician’s vast historical library.

From our limited exposure, we still think the Golden State Warriors did what they wanted to at Chase Center when it comes to digital displays: They used the biggest and best technology, but did it in a way where the technology isn’t the star – but the experience it allows is.

Displays in the luxury suites can be programmed to a point-of-view camera from the owners’ seats


All the display stats, courtesy of Samsung’s own screen

The high-definition lobby display

Concessions menus offer live action, advertisements and menu prices

Sometimes, a non-digital display works just as well

Biggest NBA video board at Chase Center profiled in our latest VENUE DISPLAY REPORT!

Mobile Sports Report is pleased to announce the third issue of our new VENUE DISPLAY REPORT, with in-depth profiles of display technology at Chase Center, the new home of the NBA’s Golden State Warriors, and Fiserv Forum, new home of the NBA’s Milwaukee Bucks. No need to sign up or register — just click on the image below and start reading the issue today!

A new vertical-specific offering of MSR’s existing STADIUM TECH REPORT series, the VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. Like its sibling Stadium Tech Report series, the Venue Display Report series will offer valuable information about cutting-edge deployments that venue owners and operators can use to inform their own plans for advanced digital-display strategies.

Our reporting and analysis will be similar to that found in our popular STR series, with stadium and venue visits to see the display technology in action, and interviews and analysis with thought leaders to help readers better inform their upcoming technology purchasing decisions. And in case you are new to the MSR world, rest assured that all our VDR reports will be editorially objective, done in the old-school way of real reporting. We do not accept paid content and do not pick profiles based on any sponsorship or advertising arrangements.

Our third VDR issue takes an in-depth look at the display deployment at Chase Center, where the NBA’s largest main video board (from Samsung’s Prismview) leads the largest-ever deployment of LED pixels in and around any single venue. And at Milwaukee’s Fiserv Forum, learn how the striking Daktronics displays combine with the management power of Cisco’s Cisco Vision Dynamic Signage solution to give the Bucks a powerful platform for audience engagement and sponsor activation. Start reading the issue now! No registration needed!

As venues seek to improve fan engagement and increase sponsor activation, display technology offers powerful new ways to improve the in-stadium fan experience. While these topics are of prime interest to many of our long-term audience of stadium tech professionals, we suggest that you share the link with colleagues on the marketing and advertising sales side of the house, as they will likely find great interest in the ROI enabled by strategic display system deployments.

Sponsorship spots are currently available for future VDR series reports; please contact Paul at kaps at mobilesportsreport.com for media kit information.

Video board the standout ‘chandelier’ for Warriors’ new home, Chase Center

The main video board at Chase Center in action during a recent preseason game. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Even though there have been numerous events there so far, Chase Center gets its official NBA opening tonight when the Golden State Warriors host the Los Angeles Clippers in their home opener.

We’ve got some deep dive profiles coming soon on the stadium technology, including wireless networking as well as a comprehensive look at all the digital displays, which according to the Warriors and display partner Samsung provides more pixels than any other arena, ever. Here’s a few looks at the center-hung video board, a 15-panel conglomerate from Samsung’s Prismview department that currently qualifies as the biggest in the NBA (and which one Warriors exec called “our chandelier”), as well as some other views from the shiny new place by the Bay.

In our tour of the stadium and during a preseason game last week at Chase Center, what was most impressive about the displays was the fact that the Warriors seem to be exercising discretion on what types of content they show, to ensure that the place doesn’t seem like Las Vegas or Times Square (hat tip to Dave Haynes at 16:9 for the Times Square comparison question).

Stay tuned for more from our recent visit to Chase Center!

The center board as well as a rafter-level LED ribbon board for the high seats that may have sight-line issues with the main screen

According to the Warriors the screens underneath the main board are larger than the main screen at their former home, Oracle Arena

The main board also has a projection system to shoot displays onto the court

You like stats? The main board’s got lots of them.

The outdoor display on the West plaza is also pretty darn big.

This ultra-sharp screen is just inside the main west entry to the arena.

A little blurry but this is the amazing thing the main board does during a concert — it disappears into the ceiling

AT&T launching 5G-powered ‘fan experiences’ at AT&T Stadium for Cowboys opener

Dallas fan in mobile action at AT&T Stadium (not using 5G). Photo: Phil Harvey, MSR

AT&T is launching what it calls ‘5G experiences’ for fans at AT&T Stadium on Sunday during the Dallas Cowboys’ NFL home opener, including some augmented-reality experiences that will let fans take selfies with huge-sized virtual NFL players or dodge virtual tacklers in an AR-type game.

While the 5G network powering the experiences inside the stadium won’t be open or available for general use, AT&T said it will have Samsung Galaxy S10 5G phones on hand in several places around the venue for fans to test out the applications that AT&T claims “couldn’t be done wirelessly at this level before 5G.” And even though 5G networks are still a long ways away from being a mainstream reality for most wireless customers, you can expect the largest U.S. carriers to fight a 5G marketing battle all fall around football stadiums, especially at NFL venues where NFL partner Verizon is already at work installing 5G test networks for use this season. In fact, Verizon also has a press announcement out today about having installed 5G services in 13 NFL stadiums. So get ready, wireless types, it’s 5G season.

Here at MSR we will try to keep our heads above any claims of stadiums being the “first” 5G-enabled or 5G-ready until such networks are prevalent and available for any and all visitors. That being said, the activations planned by AT&T for Sunday’s Cowboys home opener against the New York Giants sound kind of cool, so if any MSR readers are on hand for the game please do try them out and send us a field report or at least a selfie or two.

According to an AT&T press release, the 5G-powered experiences available at the game Sunday will include a thing called “Hype Up Chants,” where fans will be able to see a 36-foot tall version of Cowboys players Dak Prescott and Ezekial Elliott among others by viewing them through the camera of a provided Samsung phone. Fans will also be able to record their own end zone dance next to virtual teammates, over a provided 3-D video again powered by the 5G network and a Samsung phone.

On the stadium’s east side fans will be able to “pose with the pros,” again recording a virtual video with players like Elliott in what AT&T is calling an “immersive column,” a setup connected to the 5G network via a Netgear Nighthawk 5G mobile hotspot. And at the stadium’s club level, another set of Samsung phones will be available to show off live player and team stats in a broadcast-like AR format, while other fans will get to play a virtual football game where they will dodge “virtual defensive robots,” who may or may not be more effective than the real humans on the football field.

We have an email in to AT&T to find out more details if possible, including any other vendors involved in AT&T’s millimeter-wave 5G setup inside its namesake arena. Stay tuned for updates as they become available. Below are some renderings of how the experiences are supposed to look.

The ‘Pose with the Pros’ column

The ‘Hype Up Chants’ look

First Look: Inside Chase Center, the Golden State Warriors’ new home

The exterior of Chase Center, with its humongous video board. Credit all photos: Brian Nitenson, MSR (click on any picture for a larger image)

The first event is coming up fast, but Mobile Sports Report got a sneak peek inside Chase Center, the new home of the Golden State Warriors, thanks to the photographic efforts of one of our “field scout” team members, Brian Nitenson, who attended a season ticket-holders event this weekend. Our first reaction to the photo stream is simply ‘wow!,’ and we can’t wait until we can see an event there live.

Since the wireless networks aren’t really fully operational yet we don’t have any speed tests from Brian’s visit but from his pictures we can see multiple Wi-Fi and DAS antenna deployments so it’s a safe bet that the connectivity will be first-rate. There is also some hint of advanced technology being used in the concessions department — note the photo of a sign instructing fans toward a credit-card kiosk operation — which makes sense given the main business of the arena’s title sponsor.

Much more coverage from Chase Center to follow this fall, but for now take a look at the NBA’s newest arena, a privately financed jewel on the San Francisco bay.


A good look at the Samsung center-hung scoreboard


One of the under-seat antenna deployments


Kiosk ordering! More good news as technology hits the concession stand

This is what the scoreboard looks like from seats you will never be able to afford

One of the club areas

Part of the striking architecture in the entry area

Antennas painted to blend in

Some interesting gear in the top catwalk areas

Some of the upper level ‘theater box’ seating

Lots of Wi-Fi and DAS antennas visible covering the upper decks

Scoreboard and ribbon board view from seats higher up

A nice view out to the bay

Do I spy Wi-Fi way up high?

A wide look at the big screen