U.S. Bank Stadium sees 31.2 TB of Wi-Fi data used during Final Four weekend

The Final Four generated record Wi-Fi totals this year at U.S. Bank Stadium in Minneapolis. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Fans at this year’s NCAA Men’s Final Four basketball tournament at U.S. Bank Stadium in Minneapolis used more than 31 terabytes of data on the Wi-Fi network during the championship weekend, with stadium records set in total single-day Wi-Fi usage and sustained data rates, and overall records set for concurrent connections and unique connections, according to figures from the NCAA.

The semifinal matches on April 6 between Auburn and Virginia and Texas Tech and Michigan State saw fans use the second-highest single-day Wi-Fi total we have seen reported, with 17.8 TB of data used. The Wi-Fi total surpassed the 16.31 TB of Wi-Fi data used in the same stadium during Super Bowl 52 on Feb. 4, 2018; only Super Bowl 53 this year at Mercedes-Benz Stadium in Atlanta, with 24.05 TB of Wi-Fi used, has seen a bigger data day (according to our unofficial list of such data events).

According to the NCAA figures, the network saw 51,227 unique users on Final Four Saturday, out of 72,711 in attendance. The 70 percent take rate just beats the 69 percent take rate seen at Super Bowl 53, an overall sign perhaps that bucket-event fans are increasingly turning to stadium Wi-Fi for connectivity. At Super Bowl 52 in U.S. Bank Stadium, there were 40,033 unique users on the Wi-Fi network (out of 67,612 in attendance), a take rate of 59 percent.

A familiar scene at the FInal Four — a fan recording their experience

The peak concurrent user number from Final Four Saturday of 31,141 was also an overall record, beating Super Bowl 53’s mark of 30,605. (Super Bowl 53 had 70,081 fans in attendance for the Feb. 3 game between the New England Patriots and the Los Angeles Rams.) The Wi-Fi network numbers for Monday’s championship game (won by Virginia 85-77 over Texas Tech in overtime) saw big numbers itself, with 13.4 TB of total data used, and 48,449 unique connections and 29,487 peak concurrent users (out of 72,062 in attendance). Monday’s game also produced a peak throughput number of 11.2 Gbps just after the game ended. The total official Wi-Fi data used during the semifinals and final was 31.2 TB.

According to stadium network officials, there were 1,414 active Cisco access points for the Final Four games, with some permanent Wi-Fi APs not being used because they were covered by the temporary seats that extended out to the court built in the middle of where the football field usually is. However, the temporary seating was covered by an additional 250 APs and 50-plus switches in a temporary network built by AmpThink and the stadium network team (look for a deeper profile of the temporary network in our upcoming Summer STADIUM TECH REPORT issue!).

Speed tests taken by Mobile Sports Report showed robust Wi-Fi connectivity all around the venue on both days, with marks like a 48.6 Mbps download and 44.0 Mbps upload in the higher seating section during pregame for Saturday’s events, another mark of 45.3 Mbps / 38.7 Mbps on the third-level main concourse close to Saturday’s tipoff, and a mark of 54.8 Mbps / 38.3 Mbps on the main lower-level concourse just after tipoff of Monday’s championship game.

One of the temporary seating under-seat Wi-Fi APs

“The traffic we experience on Wi-Fi networks at the Final Four is considerable each year, and Minneapolis was no exception,” said David Worlock, director of media coordination and statistics for the NCAA tournament. “We were completely satisfied with the performance of the network throughout the weekend.”

THE MSR TOP 20 FOR WI-FI

1. Super Bowl 53, Mercedes-Benz Stadium, Atlanta, Ga., Feb. 3, 2019: Wi-Fi: 24.05 TB
2. NCAA Men’s 2019 Final Four semifinals, U.S. Bank Stadium, Minneapolis, Minn., April 6, 2019: Wi-Fi: 17.8 TB
3. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
4. NCAA Men’s 2019 Final Four championship, U.S. Bank Stadium, Minneapolis, Minn., April 8, 2019: Wi-Fi: 13.4 TB
5. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
6. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
7. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
8. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
9. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
10. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
11. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
12. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
13. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
14. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
15. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
16. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
17. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
18. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
19. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
20. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

Little Caesars Arena revs the engine on wireless

Little Caesars Arena in Detroit is revving its engine with wireless deployments of Wi-Fi and DAS. Credit all photos: Terry Sweeney, MSR (click on any picture for a larger image)

Detroit has made an ambitious bet on the sports entertainment model with its 50-block District Detroit development – which embraces Ford Field (where the NFL’s Lions play), Comerica Park (MLB’s Tigers) and most recently, Little Caesars Arena (NBA’s Pistons and NHL’s Red Wings).

In fact, Motor City might just as easily be renamed Stadium City as Detroit looks to professional sports as one cornerstone of economic re-development.

The city has all four major pro sports teams competing within a few blocks of each other, noted John King, vice president of IT and innovation for Olympia Entertainment and the Detroit Red Wings. District Detroit plays host to more than 200 events, welcoming some 3 million visitors annually – not bad for an area that’s barely 18 months old.

Detroit’s hardly alone in riding this development wave. Sports entertainment districts are a proven engine to boost local economies and are popping up all over the country:
–Los Angeles’s LA Live complex uses the Staples Center as its hub but includes restaurants, hotels and plenty of retail;
–Houston Avenida gangs together Minute Maid Park, BBVA Compass Stadium and NRG Stadium, along with a convention center and hotels;
–Battery Atlanta houses the Atlanta Braves’ SunTrust Park and a Coca-Cola entertainment facility, along with retail, residences and hotels;
— Westgate Entertainment District in the greater Phoenix area houses State Farm Stadium (NFL’s Cardinals) and Gila River Arena (NHL’s Coyotes), plus the obligatory retail, restaurants and hotels.

San Francisco, Kansas City, Cincinnati and Sacramento and other cities are all building out similar sports entertainment developments in their downtown areas that encourage sports fans to make a night of it, or even a weekend. Even venerable venues like Green Bay’s Lambeau Field and Chicago’s Wrigley Field are also getting in the act of trying to build areas outside the parks to keep fans engaged (and spending) before and after events, or even when there’s no games being played.

Robust DAS, Wi-Fi in LCA

Editor’s note: This report is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new Wi-Fi and DAS networks being planned for the University of Colorado, as well as a profile of Wi-Fi at Vivint Smart Home Arena in Salt Lake City! DOWNLOAD YOUR FREE COPY now!

John King oversees the IT operations at Little Caesars Arena

King is pleased with the performance of the IT infrastructure at Little Caesars Arena since the $863 million venue opened in the fall of 2017. With a backbone of two 100-Gbps fiber connections, the arena counts more than 700 Cisco Wi-Fi access points. There are 364 APs in the bowl itself; the bulk of those – 300 APs – have been installed under seats to get the signals closer to where the users are.

Mobile Sports Report put LCA’s Wi-Fi network and DAS system to the test this season during a Red Wings home game against the New York Rangers. Due to personal technical constraints, we were only able to test Verizon’s portion of the DAS deployment; the Wi-Fi network tested was the District Detroit Xfinity SSID.

The good news is that both network types performed admirably. No surprise that bandwidth was most plentiful and speeds were fastest on concourses near concessions, as well as in the private clubs parceled around LCA. Fastest measured speeds: 139.68 Mbps download/33.24 Mbps on the DAS network outside the MotorCity Casino Club. The Wi-Fi was also well engineered there – 51.89 Mbps download and 72.34 Mbps upload were plenty fast for hockey’s power users.

We measured comparable speeds by the Rehmann Club with 134.4 Mbps/36.25 Mbps on the DAS, and 21.56 Mbps/120.8 Mbps on Wi-Fi. Similarly, connectivity was not an issue while standing in front of the impossible-to-miss Gordie Howe statue in LCA’s main concourse, where we clocked DAS at 102.95 Mbps/22 Mbps, and Wi-Fi at 43.34 Mbps/43.72 Mbps.

Speeds around the arena were generally in double-digit megabits, both for Wi-Fi and DAS. The Wi-Fi signal got a little sluggish in Section M7 (0.79 Mbps/3.03 Mbps) and Section M33 (1.68 Mbps/29 Mbps). Lowest measured throughput on the DAS network was in Suite 17 with 16.18 Mbps/17.41 Mbps, still plenty fast to handle most fan requirements.

Lighting Things Up in District Detroit

In tandem to LCA, there are approximately 1,000 APs also attached to the network that either handle District Detroit’s public Wi-Fi or connect to 34 parking lots and garages.

Wireless gear painted to blend in

“Our goal is to bring life and excitement throughout the District and not just focus on Little Caesars Arena,” King said. Video and digital signage are essential to that effort, both inside and outside LCA. The network enables more than 1,500 IPTV connections distributed across the arena, but also externally to LED boards and electronic parking signs. “We want to take the excitement from the event and run it out to the city – ‘5 minutes to puck drop’, on all those signs as one example,” King explained. “We can leverage [signage] for more than just the price of parking.”

The network uses the Cisco Vision IPTV digital display management system to control display programming, including advertising that appears on video screens in LCA’s many hospitality suites. With five TV screens per suite, LCA deploys an L-shaped “wrapper” around the main video image used for advertising. “We rotate that content in the suites and run loops in concourse before and after events,” King said. “It allows us to put scripting in different zones or post menus and dynamically update prices and items for sale.” LCA’s concessionaires can change the price or location of food and beverage items, all through the networked point-of-sale system.

Tune-able Wi-Fi

The District Detroit app is divided into three “buckets,” according to King: Detroit Red Wings, Detroit Pistons and 313 Presents — all the events and entertainment outside of sporting events (313 is Detroit’s area code). When configured for hockey, LCA can accommodate up to 19,515 Red Wings fans; as a basketball arena for the Pistons, LCA holds 20,491. But some events may draw fewer people and King and his team adjust accordingly.

“We’re an arena for 20,000 fans and as we looked at that density, we found that 10,000 fans behave differently and we’ve had to tune the arena differently based on traffic flows,” he said. When completely full, Wi-Fi signals must pass through so many “bags of water,” as RF engineers sometimes describe human spectators. Half as many fans means that Wi-Fi signals behave differently, consequently, a fan may connect to an AP that’s less than ideal, which can affect both user experience and system performance.

An under-seat Wi-Fi enclosure

“We’ve looked at some power tweaks and tuning; we also have the ability to tune [the arena] on the fly,” King said, but emphasized that the venue’s Wi-Fi doesn’t get re-tuned for every event. “We try to find the sweet spot and not do that too much. On an event day, we try not to touch anything that isn’t broken,” he said.

Previews of coming attractions

Like any sports and entertainment IT exec, King is looking at ways to improve the fan experience and derive more performance and revenue from Olympia’s IT investment. Buoyed by the success of mobile ticketing at LCA, King said he’d like to find some way to use biometrics to help speed up transactions at counters and pedestals throughout the arena. And he’s excited about 5G cellular deployment, which he believes could compete with Wi-Fi if 5G delivers on all that’s been promised by carriers.

LCA’s app uses Bluetooth for navigation, letting fans input their seat information for directions. “Right now, we have pre-order pickup, but in-seat service is something we’re looking at. What other line-busting technologies can we do?” King said.

And while fans can pre-order food and beverages at LCA, King also wonders if pre-ordering of team merchandise (“merch”) is something that would appeal to fans and be easy to execute. “We’re looking at a Cincinnati venue where they have compartments for food, hot or cold, that’s been pre-ordered,” he said, wondering if a similar compartmentalized pickup system be used for merch.

King sees plenty of room for improvement in overall management reporting across IT systems at LCA and the 12,000 active ports that keep systems humming.

“Everything is connected and our electricians can use their iPads to dim or turn on lights anywhere in the building,” he said, adding that everything’s monitored — every switch, every port. “It would be nice to see more information around traffic flow and performance patterns. We’re seeing a little bit of that. But I’d like to see network information on people tracking and doors, and correlate visual information with management data.”

Another set of metrics King can’t get at the moment: Performance data from AT&T, T-Mobile and Verizon about LCA’s 8-zone DAS system. King said he’s talking with Verizon, the lead DAS operator at the venue, about getting autonomous reports in the future, but for the time being King and his team don’t have much visibility there. The DAS uses the Corning ONE system.

Amalie Arena’s MatSing-powered DAS ready for Women’s Final Four

MatSing ball antennas seen behind championship banners at Amalie Arena. Credit all photos: MatSing (click on any photo for a larger image)

The new DAS at Amalie Arena in Tampa, which uses 52 MatSing ball antennas, is fully operational and ready for this weekend’s NCAA Women’s Final Four, which starts on Friday.

According to AT&T, which is running and operating the new DAS, the new network “is officially on-air,” after going through some test runs during Tampa Bay Lightning NHL games. According to one informer, AT&T CEO John Donovan (an old friend of MSR) attended a recent hockey game at Amalie and gave a big thumbs-up to the new DAS, which is the biggest known installation of the unique MatSing antennas, which are basically huge spheres with lots of directional cellular antennas inside.

A press release from AT&T about the new DAS claims that has boosted cellular capacity inside Amalie Arena by 400 percent from last year. The new DAS also uses Corning ONE gear on the back end.

MSR will be in Minneapolis this weekend at the other Final Four, so if you are in Tampa for the women’s tourney take a speedtest or two on cellular and let us know what you see. We are watching the DAS deployment at Amalie Arena carefully since it is our guess that it won’t be the last you hear of MatSing deployments this year. Some more photos from the Amalie Arena MatSing deployment below.

Venue Display Report: Samsung, RevelTV bring new displays to Utah Jazz and Vivint Smart Home Arena

A multi-panel display in the Vivint Smart Home Arena concourse. Credit all photos and video: Paul Kapustka, MSR

Vivint Smart Home Arena, one of the oldest NBA venues, now has one of the more advanced in-arena digital display systems, thanks to a recent deployment of 600-plus Samsung “system on a chip” screens, which don’t require a separate digital media player to operate.

Part of a recent remodel of the home of the Utah Jazz, the new display screens are mounted throughout the concourses, in club areas and suites, as well as in concession stands. Run on management software from RevelTV, the screens currently show a mix of live game action and an ever-changing program of advertisements, both from outside sponsors as well as inside marketing programs for Jazz tickets and tickets to other events like concerts.

The displays are also used for concessions menu boards, often mounted next to other displays showing live action so that fans waiting in concession lines don’t miss a single Rudy Gobert dunk or a Joe Ingles 3-pointer. Those fans also now see an increasingly growing number of messages, all pushed from a central location on a system that seems light years ahead of the stadium’s previous display technology.

Replacing static screens

Editor’s note: This profile is from our new VENUE DISPLAY REPORT series, a vertical-specific offering of MSR’s existing STADIUM TECH REPORT series. The VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on this link and start reading!

A vertical display with advertising atop live game action.

In a recent tour of the stadium before a home game against the Denver Nuggets, BJ Vander Linden, CIO for Larry H. Miller Sports & Entertainment (the Jazz owners), said many things inside Vivint Smart Home Arena were changed during a recent $125 million makeover. In addition to some physical and structural changes — mainly opening up walls and turning former office space into open-air club spaces — Vivint Smart Home Arena also got a big digital display upgrade.

“We wanted to make it more simple to put things on the walls,” said Vander Linden of one of the overarching signage strategies. The Jazz also wanted to move past the arena’s former display technology, which used digital media players (DMPs) on the backs of screens. According to Vander Linden, that system had fixed programs for each display, which couldn’t be easily changed.

“You would just sell them one time for the entire season,” Vander Linden said.

After dealing with Samsung’s Prismview division for its new center-hung video display and its in-bowl ribbon boards, the Jazz decided to buy in to Samsung’s so-called “system on a chip” (or SOC) Smart Signage display technology, where the DMPs are essentially embedded into the display itself.

Ed Stock, global account manager for sports and entertainment at Samsung, said the SOC displays not only cut deployment costs significantly by making the DMP costs go away, they are also easier to deploy and maintain since they only require a network connection and power, which can sometimes be deployed in a PoE (power over Ethernet) connection.

“If each DMP costs you $500 and you’re installing 600 screens, the costs can really add up,” Stock said. System-on-a-chip displays, he said, “can save you a ton of money.”

‘Like selling TV ads’

Also part of the display partnership was RevelTV (also known as Revel Media Group of Kaysville, Utah), which provides the content management system that runs the display programs, as well as templates and designs for screens and displays of all types and sizes, including concession menu boards and multi-screen display panels.

A look at the minimal infrastructure needed to mount the Samsung displays.

RevelTV president and CEO Brian Fitzpatrick said that RevelTV also has a game-day operator on hand to help the Jazz run their display show, as well as design teams who can help ensure that content looks like it should in the 12 different resolutions found in the mix of displays at Vivint Smart Home Arena.

Vander Linden said the Utah Jazz can now sell a wide range of display-based options, including messages timed to live events.

“It’s like selling TV ads,” Vander Linden said.

Currently in its inventory, the Jazz sell all-screen “takeovers” for game action like 3-point shots or a Rudy Gobert block or dunk. If the arena’s main competition really is the fan’s living room couch, Vander Linden said having a display system that can keep creating visual energy only helps to make the live event an even more entertaining place to be.

For now, Vander Linden likes that the new display systems are easier to maintain, and easier to expand to places where there previously were no displays. In the future, he foresees even more flexibility and opportunity with the new display system, perhaps adding elements like facial recognition (where the displays could sense how long people look at the screen) and machine learning to figure out better places to put displays or how long to run different pieces of content.

But right now, with live game action right next to sponsor messages as well as advertisements for upcoming events (like concerts) at Vivint Smart Home Arena, the concourse display system is already helping Vander Linden and the Jazz keep its fans entertained and informed, while improving its own bottom line — and keeping that couch empty.

BELOW: Take a quick look at one of the Vivint multi-panel screens in action:

Introducing: The VENUE DISPLAY REPORT!

Mobile Sports Report is pleased to announce our latest editorial endeavor, the VENUE DISPLAY REPORT!

A new vertical-specific offering of MSR’s existing STADIUM TECH REPORT series, the VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on the image below and start reading!

Like its sibling Stadium Tech Report series, the Venue Display Report series will offer valuable information about cutting-edge deployments that venue owners and operators can use to inform their own plans for advanced digital-display strategies.

Our reporting and analysis will be similar to that found in our popular STR series, with stadium and venue visits to see the display technology in action, and interviews and analysis with thought leaders to help readers better inform their upcoming technology purchasing decisions. And in case you are new to the MSR world, rest assured that all our VDR reports will be editorially objective, done in the old-school way of real reporting. We do not accept paid content and do not pick profiles based on any sponsorship or advertising arrangements.

Our inaugural issue contains profiles of a new concourse display strategy at the San Jose Sharks’ SAP Center, powered by new LED screens from Daktronics and the Cisco Vision IPTV digital display management system; a look at the Utah Jazz’s decision to use Samsung’s system-on-a-chip displays at Vivint Smart Home Arena; and the San Francisco 49ers’ decision to use Cisco Vision to control displays at Levi’s Stadium.

Start reading the first issue now! No download or registration necessary.

As venues seek to improve fan engagement and increase sponsor activation, display technology offers powerful new ways to improve the in-stadium fan experience. While these topics are of prime interest to many of our long-term audience of stadium tech professionals, we suggest that you share the link with colleagues on the marketing and advertising sales side of the house, as they will likely find great interest in the ROI enabled by strategic display system deployments.

Sponsorship spots are currently available for future VDR series reports; please contact Paul at kaps at mobilesportsreport.com for media kit information.

New Report: Texas A&M scores with new digital fan-engagement strategy

In the short history of in-stadium mobile fan engagement, a team or stadium app has been the go-to strategy for many venue owners and operators. But what if that strategy is wrong?

That question gets an interesting answer with the lead profile in our most recent STADIUM TECH REPORT, the Winter 2018-19 issue! These quarterly long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well as news and analysis of topics important to this growing market.

Leading off for this issue is an in-depth report on a new browser-based digital game day program effort launched this football season at Texas A&M, where some longtime assumptions about mobile apps and fan engagement were blown apart by the performance of the Aggies’ new project. A must read for all venue operations professionals! We also have in-person visits to Atlanta’s Mercedes-Benz Stadium and the renovated State Farm Arena, the venue formerly known as Philips Arena. A Q&A with NFL CIO Michelle McKenna-Doyle and a report on a CBRS network test by the PGA round out this informative issue! DOWNLOAD YOUR REPORT today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Boingo, Oberon, MatSing, Neutral Connect Networks, Everest Networks, and ExteNet Systems. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.