New report: Coors Field gets Wi-Fi 6 upgrade ahead of All-Star Game

Stadium Tech Report is pleased to announce our Summer 2021 issue, which includes an in-depth profile of the new Wi-Fi 6 network upgrade at the Colorado Rockies’ Coors Field, which will host the Major League Baseball All-Star Game this July. Planned ahead of the pandemic, the Coors Field network upgrade includes new equipment from Cisco and some innovative design and deployment tactics from integrator AmpThink, the Colorado Rockies and MLB. With a full house expected for the July 12-13 events, Coors Field is ready to go from a Wi-Fi connectivity standpoint, including coverage at the new McGregor Square area adjacent to the ballpark.

We also have a profile of a new esports facility deployment at the University of Arizona, done by a new firm called 1337 Facilities, which is led by stadium technology veteran Bob Jordan. One more story looks into the possibilities presented by smart poles, which can bring connectivity and other technology features to parking lots. Take a read and tell us what you think!

If you are reading on a desktop or tablet, you can view all the stories in our web magazine format.

We’d like to take a quick moment to thank our sponsors, which for this issue include Corning, Boingo, MatSing, Cox Business/Hospitality Network, American Tower, CommScope, AmpThink and Belden. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers.

Come visit the new site — Stadium Tech Report!

If you have been reading stories on this site lately, you might not have noticed much that was new — that is mainly because we have moved all of our activity to our new website, Stadium Tech Report. While we will keep the lights on here at mobilesportsreport.com for a while until we can get everything moved over, the new site is our new home and you should change your bookmark to stadiumtechreport.com to get our latest and greatest news, analysis and opinions on all things stadium technology.

Expanding our scope: Welcome to… Stadium Tech Report!

Mobile Sports Report is now… Stadium Tech Report!

Welcome to the strangest time ever for sports. For venue technology professionals, it’s even tougher, since they need to not just deal with the present but also must plan for the future. And that would be an incredibly uncertain future, with uncertain needs, perhaps fulfilled by untested technologies, which need to be paid for at a time when no money is coming in. All that makes it tough to show up for work every morning.

As much as we can from our home offices, we feel your pain. And in what we hope is a good move for us and our readers, we are taking a big step toward providing even more information we hope will help you with your jobs. As of today, the entity formerly known as Mobile Sports Report will now be known as Stadium Tech Report. What does that mean for you? Quite simply, it just means “more.” Let me explain, with a quick look back at where we came from:

When I started Mobile Sports Report nine years ago, we had a fairly uncertain focus. The only thing we
really knew was that digital technology would impact the consumption of sports in huge ways. It wasn’t that bold of a prediction, but what was unclear was what would matter most, and what we could make a business out of covering. In our business, that means finding an audience that needs information about a topic that matters to them. Would it be watching football on your phone? Would it be sports social media? Would it be figuring out wireless connectivity in stadiums? We covered a lot of topics at the start, and the title “Mobile Sports Report” was chosen purposely to be non-specific, giving us latitude to move wherever it made sense to move.

In 2014, we launched what would become the focal point of our business: Our quarterly “Stadium Tech Report” series, which began with a venue-by-venue survey of the wireless connectivity at each NBA arena, and a few profiles of deployments at stadiums, including the brand-new Barclays Center. The simple idea then remains powerful today: Since deploying wireless in stadiums is a complex and unique problem for each venue, we needed time and space to tell the stories completely, so that other technology professionals could learn and inform their own plans and strategies.

With team, school and venue reps telling us for years that wireless connectivity (or lack thereof) was one of the biggest pain points for fans, it made sense to focus on that part of the stadium technology puzzle. Over the years, we’ve had a front-row seat to all the trials and errors of Wi-Fi and cellular deployment strategies and told as many tales as we could, covering both the highs and the lows.

Along the way our audience steadily grew from friends and family at the start to a mailing list now
surpassing 4,000 active members, attracted we think in no small part by our commitment to honest, objective journalism. There is no pay to play at our house, no stories done in exchange for sponsor dollars. Our business premise has always been, that if you deliver a solid, honest product, the audience will appreciate it, and sponsors will want to reach those readers by showing their support for the outlet of the information. The continued interest of our readers and the continued support of our sponsors is an
honor we cherish.

Stadium Tech Report was called that for a reason

But just like we called the main publication “Mobile Sports Report” for flexibility, there also was a reason why we purposely called our flagship publication “Stadium Tech Report,” and not something with mobility or wireless in the title. Yes, mobility and devices will always be at the forefront of any game-day experience and even more so going forward, especially as digital interactions will likely replace
many human ones for safety reasons in the near future. But now more than ever, more technology will come into venues, in areas only remotely related to mobility. Scanners, digital signage and camera systems will become need-to-know-about technology now added to the to-do list for IT teams inside venues. And we will embrace those with the same direction as we did with wireless.

The cover of our first Stadium Tech Report issue in 2014

It’s a subtle but necessary change. It may not seem so to those on the outside reading in, but titles matter. You are, at some point, what you say you are on the biggest sign you have – a Restaurant, a Dry Cleaner, a Pet Store. Changing our main name to Stadium Tech Report says, out loud, that all technology for stadiums and other large public venues is now in our purview. That doesn’t mean we’re going to back down at all from our perch where (in our humble estimation) we cover stadium wireless technology more closely, deeply and objectively than anyone else out there. What the name change says is: We’re going to take the same approach with every other technology that goes inside the arenas, mainly because that’s what’s happening to our audience.

If they need to become instant experts on thermal imaging and detection, self-serve concessions operations, or AI-assisted crowd camera systems, we want to help them on that learning curve.

Watch for more improvements as the summer rolls on – we have some new directions coming in design and content to better address the changing way our audience consumes what we put on the table. It may also take a little bit of time to shake the MSR genes out of our system (you will ALWAYS be able to reach me at kaps at mobilesportsreport.com, and for now the site’s URL is still mobilesportsreport.com, for instance) but I am sure you can deal with the pace. We are working on a new site design as well, but as usual, editorial content takes precedence so we’ll start with the official name change and go from there.

Talking to all the smart people we can

One of the first endeavors is a joint research/editorial project with our friends at AmpThink we are calling the “Return to Venues,” an open-ended idea to expose all the best ideas, thinking and practices of the smartest people we know in the business in regards to the challenges presented by the coronavirus. We’re still in the process of putting this all together, but stay tuned for more in-depth reports, more live or recorded interviews, and other things all meant to help elevate the shared discussion about where we’re all headed next. Our initial report on What’s Next for venues in our new Stadium Tech Report issue was the end product of more than two months of joint interviews with AmpThink folks, talking to everyone we could at technology companies, stadium tech integrators, team and school IT leaders, and other smart people. We’ve learned some amazing things and got great direction on where to head next so stay tuned.

In the narrow-focus field of stadium technology, it’s going to be an incredible time over the next six months, over the next year, over the next two years. There’s going to be lots of experiments, some of which may bear fruit, some which may flame out, and others that will need tweaking and lots of trial and error before things work the way they should. We’ve seen this story before, if you think about ideas like in-seat delivery and stadium apps. What sounds great in a first headline doesn’t always translate to success in the seats. You can expect a lot of this in the days to come, where every “new” thing is touted as a savior, especially by those without a lot of background in the business. But will they follow up to see if those things worked, and if not, how venues eventually solved the problems? We will. Like you, we’re in this for the long haul.

For the nuts and bolts that matter – how will you install and run it, how will it be paid for, what is the total cost of ownership, will it really be necessary two years from now – you can count on us and our great audience, our readers who are our sources, to help figure out what works and what doesn’t.

If you think about it in math terms, running tech at an arena just went from algebra straight to calculus, no stops in between. Instead of just trying to figure out if you want your Wi-Fi antennas overhead or under-seat, now you have to contemplate an entirely new way of getting fans into a stadium, perhaps scanning them for body temperature or blood-oxygen levels on the way; you may have to completely reroute concourses and pathways to seats, sometimes in stadiums that were originally built over 100 years ago; And you may have to remake everything you ever did on a concessions standpoint, as the entire world switches to contact-free payment systems and shies away from someone taking your order face to face, taking your money and then wrapping and handing you a hot dog.

And just for kicks, the need for all the critical wireless networks underlying everything doesn’t go away, it only gets more necessary as all the new stuff like cameras, sensors, displays and POS terminals will need more, not less, connectivity. Same with outreach to fans and staff, who will all need more, not less, communication. It’s scary stuff, almost as scary as the pandemic that has caused the shutdown.

But staying still or moving backwards is not an option. That’s the same for us, and it’s why we chose this time to double down on what we do, mainly again because what we’ve learned in a two months of deep-dive interviews. Nobody knows what’s happening, there is no silver bullet, no single plan of action. It’s going to take a lot more Zoom calls, trials, errors, adjustments and re-adjustments until we get it figured out.

The one thing to me that makes this industry different from other tech-specific markets is that its practicioners share information with each other like no other. We’ll do our best to help that process along at a time when it’s needed more than ever. Join us at our new home – same as the old place, just with more room and an expanded menu. Welcome, then, to Stadium Tech Report!

New Report: What’s Next for venues in the face of Covid-19; plus profiles of Globe Life Field and Dodger Stadium

STADIUM TECH REPORT is pleased to announce the Summer 2020 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Our stories for this issue include our first comprehensive look at how venue owners and operators, and teams and schools, might find a way back to live action and fans in stadiums following the current pandemic shutdowns. This feature is just the start of an ongoing series of research papers, interviews and other offerings of timely information we will be grouping under the “Return to Venues” title, a series of content done in part through an editorial partnership with AmpThink. We also have two profiles in this issue, one on the extensive network deployments at the ready-to-open Globe Life Field in Arlington, Texas, and another on a new Wi-Fi 6 network deployment at Dodgers Stadium. Plus an explanation of our overall name change from Mobile Sports Report to Stadium Tech Report — read on!

You can also download a PDF version of the report.

We’d like to take a quick moment to thank our sponsors, which for this issue include Corning, Boingo, MatSing, Cox Business/Hospitality Network, Comcast Business, Samsung, and American Tower. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

MSR Behind the profiles: 2019 Final Four, part 2

On the press bus to the stadium for the semifinals. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Over the course of the last year, I’ve had several requests from readers to shed more light on what goes on “behind the scenes” on my various stadium visits. Here’s the first in a planned series I’m calling “Behind the profiles,” giving you some flavor of the fun and interesting things and people I experience on my trips to check out stadium technology deployments. In honor of the basketball tournaments we are all now missing, here is my “trip diary” from my visit last year to Minneapolis to see how U.S. Bank Stadium’s Wi-Fi networks held up under the big-game stress — along with some other interesting side trips! Please let me know if you find these interesting or fun to read and I will write some more… 2019 was a true banner year for MSR visits!

(If you need to catch up, here is part 1 of this missive)

Sunday, April 7: Geeking out on Wi-Fi 6

If Saturday had been all about walking around, my Final Four Sunday was all about staying in. But the day of relative inaction on the basketball court played right into my strategy for the weekend, which was: Find a way to maximize my four days in Minneapolis to get the most work done possible.

Sunday, that meant I was all in with the AmpThink team, basically on two levels. One, I wanted to get a real in-depth look at the temporary Wi-Fi network the company had installed at U.S. Bank Stadium to cover the seats that weren’t part of the stadium’s usual football configuration. For the Final Four, that mean extra seats along the courtside “sidelines” that actually were erected over the lower-bowl football seats and then extended out to the edge of the hardwood floor, as well as all the temporary seats in each end zone that stretched the same way out to the basketball court.

An AmpThink under-seat Wi-Fi enclosure at the Final Four.

After a “team breakfast” at a great breakfast-diner kind of place the AmpThink team and I got inside the arena in a break between practices (you are not allowed near the court when practices are going on) and I got an up-close look at how AmpThink stretched the network from the football configuration out to the temporary Final Four floor. Though AmpThink covered most of the bowl seating at U.S. Bank Stadium with innovative railing-mounted antenna enclosures (which Verizon copied when it added DAS capacity ahead of Super Bowl 52, which was held in the stadium the year before), for the temporary seating AmpThink went with an under-seat design, with AP boxes located under the folding chairs and switches located underneath the risers.

The temporary network, as it turned out, worked very well, but the funniest story to come out of the deployment was one of theft — after Saturday’s games the network analysis showed one of the APs offline. Further exploration by the AmpThink team found that the AP itself was no longer around — some net-head fan had apparently discovered that the under-seat enclosures were not secured, and for some reason thought that a Cisco Wi-Fi AP would make for a fine Final Four gift to take home. My guess is that future temporary networks might see some zip-ties used to lock things down.

After a cool tour underneath the temporary stands to see how AmpThink wired things, we spent the better part of the afternoon hanging out and talking about Wi-Fi 6, a topic the AmpThink brain trust was well wired on. Eventually that day of brainstorming, interviewing and collaboration led to the joint AmpThink/MSR Wi-Fi 6 Research Report, which of course you may download for free.

It was the best use possible I could think of for the “day off” Sunday, where if you are involved with the Final Four you are basically waiting around until Monday night. And since the AmpThink team is rarely ever in one place together for a full day — later that year, for example, AmpThink would be busy deploying new networks at Ohio State, Oklahoma, Arkansas and Dickies Arena — it was an extremely cool opportunity to be able to spend time tapping the knowledge of AmpThink president Bill Anderson and his top lieutenants.

Still feeling the physical effects of my Saturday — and knowing Monday would be even more taxing — I headed back to the hotel in the late afternoon, catching the end of the women’s Final Four at the second of the two local brewpubs next to the Marriott. Though the championship game wouldn’t take place until Monday evening, I had an early start ahead to a long day of again, maximizing those stories.

Monday, April 8: Allianz Field, the Mall of America, and the championship game

Every quarter, Mobile Sports Report tries to find a good mix of profiles to educate its readership. Typically we try to keep the profiles in season, for relevance and timing. But other times, you just go get a good story because it’s interesting. Or, if you can, you do multiple stories on one plane ticket, something that speaks to the bottom line of being an entrepreneurial startup that has to keep an eye on the budget.

So while other “media” at the Final Four may have been taking late breakfasts or hitting the gym Monday morning, I was in an Uber out to Allianz Field, the new home of the MLS Minnesota United. Though it wasn’t scheduled to open until later in April, the folks behind the networking technology — a local company called Atomic Data — had agreed to give MSR a look-around at the Wi-Fi deployment, a great opportunity we couldn’t pass up.

An under-seat Wi-Fi enclosure at Allianz Field.

Yagya Mahadevan, enterprise project manager for Atomic Data and sort of the live-in maestro for the network at Allianz Field, met us at the entry gate and gave us the full stadium walk-around, which was great to have, bad hip issues be damned. I really liked the tour and being able to write the story about how Atomic Data got its feet in the door at a major professional venue, and hope the company can do the same for other venues in the future. I’m also hoping to get back to Allianz Field for a live game when such things start happening again, because the place just looks sharp and I am kind of all in on the way MLS teams are tapping into the fan experience without charging hundreds of dollars a seat like some other pro leagues in the U.S.

After an hour or so of touring Allianz Field it was back in another Uber to the Mall of America, where I had scheduled an interview with Janette Smrcka, then the information technology director for the Mall. (Janette is now part of the technology team at SoFi Stadium, and we hope to have more talks with her soon!) Janette, who I had gotten to know while reporting on the Wi-Fi deployment at the Mall of America, had told me about a cool new project involving wayfinding directories at the Mall, a story which fit perfectly with the new Venue Display Report series we were launching last year.

After sitting down with Janette to get the specifics on the display gear I went into the Mall itself and wandered around for a while (OK, I also did stop to get a chocolate shake at the Shake Shack) watching people use the directories. My unscientific survey showed that people used them quite a bit, with all the design elements Janette and her team coming into play, like deducing that people would be more willing to use smaller-sized displays since they could shield them with their bodies, making the interaction more private. Little things do matter in technology, and it’s not always the technology that matters.

In the mall you couldn’t forget what was going on that weekend — as if the fans wandering around in their school gear would let you. I jumped back on the light rail to get back to the hotel and had my media-celebrity moment heading up to my room, when John Feinstein himself held the door to the elevator so I could get there in time.

Wi-Fi, hoops and a brat and a beer

As soon as I got to the stadium on the press bus I skipped the whole press working-room thing and headed up to the football press box to secure a spot. Turns out I didn’t need to worry as most of the media still either wanted to be closer to the court or closer to the workroom to get their stories done on deadline. Fine for all us. By now I had completely learned all the elevator and escalator pathways I needed to know to get around the stadium in record time. I took Wi-Fi speedtests, I took DAS speedtests, I watched the crowd get into the excitement of being at the “big game.”

Some Final Four fans using directories at the Mall of America.

For sure, part of the fun of attending bucket-list events these days is tied to the mobile device. A big part of the fun. I watched many, many people take pictures of themselves and their companions, take pictures or videos of the action on the court, or just (in some cases) walk around with their phones on video broadcast, relaying the live scene to an audience of who knows who. To me that’s one of the main points of these networks our industry sets up and runs — enabling those who are lucky enough to be there live to be able to share that experience, somewhat instantly, with those closest to them (or their imagined wider audiences).

Though these stadium visits can sometimes be lonely and somewhat strange — I mean, who’s there to cheer for the Wi-Fi? — at the Final Four I considered myself part of the general audience, a witness to the fun and excitement of “being there.” And by halftime I had already done all the “work” I needed to do — the Wi-Fi was strong, as was the DAS — so I camped out in the press box and waited for the second half to begin, so I could go out and get the bratwurst and beer I felt I’d earned.

It took a little bit of walking around to find the stands I wanted to hit — I wanted a beverage that was local, not national, and a brat done right — and I found both somewhat fortunately close to the press box. I took my bounty to a stand-up counter space located just off the main upper concourse and for the time of my meal I was just another hoops fan, enjoying the close contest between Virginia and Texas Tech. Then it was back to the press box and more just-fan watching, an exciting finish and then trying to capture the perfect “confetti burst” photo for the cover of our upcoming issue.

After goodbyes to David and his crew and the AmpThink team, since I didn’t have any stories to write I was on the first press bus back to the hotel, where I quickly crashed ahead of my flight back home Tuesday morning. It was a long weekend in Minneapolis and my hip hurt, but I had done what I needed to do, notebook full of stories that I could write while I recovered from the upcoming surgery.


It’s hard to take a photo showing how a Final Four feels in a football stadium, but this isn’t bad

Showtime for the championship game


Any questions that Minneapolis knows how to do brats right?

The big football displays couldn’t be used while game action was in play, but during timeouts they were on, sometimes showing cool social media posts

The well-deserved Final Four MSR approved dinner

MSR Behind the profiles: 2019 Final Four, part 1

On the press bus to the stadium for the semifinals. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Over the course of the last year, I’ve had several requests from readers to shed more light on what goes on “behind the scenes” on my various stadium visits. Here’s the first in a planned series I’m calling “Behind the profiles,” giving you some flavor of the fun and interesting things and people I experience on my trips to check out stadium technology deployments. In honor of the basketball tournaments we are all now missing, here is my “trip diary” from my visit last year to Minneapolis to see how U.S. Bank Stadium’s Wi-Fi networks held up under the big-game stress — along with some other interesting side trips! Please let me know if you find these interesting or fun to read and I will write some more… 2019 was a true banner year for MSR visits!

Friday, April 5, 2019: Getting to the Final Four, and a Prince tribute

If there was a recurring personal theme to my Final Four trip last year it was: dealing with my hip. After almost a year of putting up with various hip-related pains in November of 2018 my situation went “off the cliff” as one doctor said, rendering me unable to do much walking or any other activity. A subsequent MRI revealed that I had almost zero cartilage left in my right hip, which meant — after other MRIs confirmed it wasn’t a problem with my back, on which I had surgery 10 years ago — that I needed a hip replacement. The good news? It would turn out to be the most pain-free major surgery I’d ever had or heard of. It was done in an outpatient procedure and I was walking without crutches five days later.

The bad news? The surgery didn’t happen until late May. In early April I was still hobbling around in a sidewinder motion, slapping lidocaine patches on and taking anti-inflammatories to make it through each day. But with the downtime associated with the surgery ahead, I had to get enough stories in my notebook to fill our spring issues — so off to Minneapolis I went.

Not all displays are digital. At MSP airport.

I can’t thank the NCAA folks enough for granting MSR a credential (they had also done so the previous year) for the Final Four. There is nothing like being on site for an actual game to see how the networks and other technologies perform. While sometimes vendors and teams are able to find us some kind of pass to get stadium access, at the biggest events having a standard media credential just makes life easier for all involved. The trick is, convincing the powers that be that MSR’s coverage is beneficial to a sports audience. (Someday, Super Bowl, someday.)

After landing at MSP airport I got an almost instant dose of what is generally called “Minnesota Nice.” I had just started ambling up the concourse toward baggage claim when a nice gent pulled up beside me in one of those golf-cart things and said, “I can spot a bum hip a mile away. Get in!”

One of the numerous airport volunteers, the “Minneapolis ambassador” spared me about 15 minutes of pain-walking, a break I welcomed. “When’s your surgery?” he asked. I told him and he replied, “you’ll kick yourself after it’s over for waiting so long. But you’ll love it.” Correct on all counts. As I got out of the cart to go down to baggage claim, a local cheerleading group was doing their moves in the airport’s main atrium. I did a quick check of the Wi-Fi (good signal) and got my bag.

The other nice thing about a real media credential is having a real room at one of the official media hotels. You do pay for it — and are required to pay for four nights no matter how many nights you are actually there — but it’s worth it. Even though our Marriott (sports writers practically live in Marriotts) was close enough to walk to the stadium (about a half-mile or so), in my condition I needed the saturation of shuttles and free rides that are de rigeur for any big event like the Final Four. After checking in I took one of the shuttles provided by Buick (NCAA sponsor) over to the stadium to get my credential and lucked out as there was no line at all, allowing me to get my badge in just a few minutes’ time.

When the Timberwolves honor local legend Prince, they get purple.

Instead of trying to find where the shuttles picked up I tapped my “insider knowledge” of Minneapolis (which I had visited several times over the past couple years) and took the light rail from right outside U.S. Bank Stadium back toward the hotel — there was a station just about a block away. Walking back I noticed one other great maybe-not-a-coincidence about the location of the media hotel I was in: There was not one, but two local brewpubs on the separate street corners from the hotel entrance. And yes, over the weekend I visited them both. Good local beer and good pub-fare food. And of course, friendly people working there.

As if I wasn’t going to see enough basketball, on Friday night I went to the Target Center to watch the Timberwolves play the Miami Heat. It was a great way to relax into the weekend, and for a change I didn’t even go around and test the Wi-Fi (we had done a profile of the arena’s new technology the year before). And the game was one of the several “Prince tribute” events the Wolves had last year, where they wore purple jerseys and a band played Prince tunes at halftime. Very cool, very Minneapolis.

Saturday, April 6: Semifinals and Sally’s Saloon

With the semifinal games not starting until early evening, there was time to kill — so I hopped on the light rail again and crossed the Mississippi River over to the University of Minnesota area, where I had a late lunch at Sally’s Saloon, one of the several iconic U of Minn watering holes. Since it was rainy and chilly out I went with a good bowl of chicken soup while I watched the end of the inaugural women’s tournament at Augusta National — what a great way to get psyched for the Masters. And what great golf! Would love to come back and tip one at Sally’s pre- or post-football game. It just has that perfect college-bar feel.

Would love to get back here to see a Minnesota hockey game. Sieve!

After the local-scene interlude I went back to the hotel and boarded an early bus to the stadium, more to get the lay of the land than to file any stories. The great thing about my work as opposed to most writers there is that I wasn’t on deadline — my profiles wouldn’t appear until our June issue. After finding my assigned seat — way back in the back row of the press area behind one of the hoops — I went down to the floor to walk around before it got closed off. It’s cool to see the setup up close, the raised playing court, the band areas and wander right up to the NBA on TNT set in one corner, where Ernie, the Jet and Chuck (no Shaq that day) were holding court, live.

The terrible sight lines from my seat were not an issue — after all, my work was not to watch the game but to wander the stadium as the games went on, testing the wireless networks while the fans gave them the ultimate selfie workout. It’s just nice to have a place to rest (especially if your hip hurts), so it’s a nice perk. As it turns out, my seating arrangement was about to get much better (for me) in short time.

I did make it back to the “press working room,” a cordoned-off wide space in the bowels of the building. Think: concrete floors, hanging-drape walls, plastic row tables and folding chairs. Those are the typical conditions for big-time sports writers, photogs, bloggers and others at the big events. With something like 2,000 credentialed media, a standard press box won’t do.

During pregame, pretty much any press pass gets you close to the floor.

While spartan, the press rooms do have everything you really need to get the job done: Nearby access to interviews (a separate stage where they bring players and coaches in), power strips everywhere for laptops and phones, and serious Wi-Fi coverage in the form of temporary antennas on poles throughout the room. There’s also a basic but efficient food and drink service, which I avoided other than getting sodas and coffee. I’d just rather get stadium food instead of steam-tray stuff, to get a sense of the venue’s “flavor” if you will. Plus as I said earlier I’m not on deadline and usually not sitting in a seat so it’s easier to just grab something as I walk around.

I next went to find my networking types and was directed to the football press box, where David Kingsbury, director of IT for the stadium, had set up the NOC HQ in what looked like a coaches’ box. Like any good general David had set up his troops for success with a wide array of healthy and not-so-healthy snacks, which I was allowed to partake in. I did enjoy my fair share of Kind bars over the weekend, and was reminded (after a taste test) just how tooth-twistingly sweet a Twinkie is. (Rejected after one bite.)

While waiting for David and his team to find some time for a quick interview I noticed that the football press box was completely empty — and thought, why not set up here as a base for my stuff and to watch the games when I needed a break? For someone who wanted to spend the day roving around the venue, the football press box was a much better base location than my official press seat (which involved a series of tunnels and stairs to get to). Plus it had comfy office-chair type seating and lots of room to spread out. Sure the court was far away, but all the multiple TVs in the press box were live, giving you as good a view as anyone’s living room couch.

The press working room was well covered by temporary Wi-Fi APs.

Sometime during the night the press folks let the rest of the media know they could sit in the football press box on a first-come, first-serve basis, and while some others eventually joined me the place never got full. While there was none of the food or beverage service usually in place for Vikings games, the added bonus of the football press box was that it has its own restrooms — something not available near the courtside seats. And in the temporary official press room, the facilites were a trucked-in port-a-potty trailer.

Since I had only made it to the final game of last year’s championship I was interested to see what the crowds would be like for the semifinals — would the second game fans skip the opener and arrive after halftime? The answer — not a chance. If you’re at the Final Four, you do the Final Four, and the stadium was packed by tipoff of game 1. And for the first time, the Final Four was allowing alcohol sales, and beer was very popular at the many concession stands and kiosks around the venue. AmpThink, which in addition to having done the regular stadium Wi-Fi had also constructed a temporary Wi-Fi network for the additional courtside seats, put all the switches it used under the stands inside waterproof cases — in part to protect from inevitable beer spills.

Over the course of the first game, I wore myself out completely, overdoing it a bit with stadium laps to see if the network held up everywhere, from the courtside seats to the highest seats up in the rafters. What impressed me was how many people were really into the games, even from far-away seats. I tried to find the perfect picture from behind, of a fan using a phone to record the action, but truthfully my opportunities were few and far between, as most people really paid attention to the action on the court. One thing that surprised me was how fast the Final Four gear sold out: There was one hat I thought was really neat, and thought “well, I’ll get one Monday.” Rookie move. By the second game Saturday, there were almost no hats at all of any kind available, with the design I wanted long gone. Next time, I’ll buy any swag on Friday at the media hotel, where there was a pop-up stand for one day only.

In between games I retreated to my football press box seat, and found some time to interview David Kingsbury and his staff about not just the Wi-Fi and DAS but the displays as well, including the temporary centerhung board which was pretty amazing for a once-only apparatus. In addition to multiple screens it also had the capability to project images onto the court itself, an extra kind of screen that really brought pregame ceremonies to life.

With the games finally over and Monday’s championship between Virginia and Texas Tech set, I walked out with the AmpThink team, skipping the masses that formed a huge line at the light rail station outside the stadium. However, we didn’t do much better trying to hail an Uber or Lyft, having to walk nine blocks away from the stadium before we could get clear enough from crowds to get an SUV driver to pick up all seven of us. A late-night dinner at an excellent brewpub capped a great night of hoops and networking. More later this weekend on the rest of the weekend, including trips to a soccer stadium and the Mall of America!

Here’s the link to part 2 of the story.

More photos below!

Up close and personal with the NBA on TNT crew

The good, bad and the ugly at the NOC HQ snack table


Some of the $5 million in curtains U.S. Bank Stadium had to set up to keep the light out


Kept trying to find the perfect ‘fan with a camera’ shot. Bonus geek points if you can spot the MatSing ball antennas


Republic, one of the two brewpubs on either side of the media hotel


My football press box perch

The crush at the light rail station after the semifinals

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