Jared Miller leaves Falcons for Madison Square Garden

Jared Miller, former chief digital officer for the Atlanta Falcons, has moved to a new job with Madison Square Garden. Credit: Paul Kapustka, MSR


In a personnel move that may have some technological impact on the upcoming year’s Super Bowl, former Atlanta Falcons chief digital officer Jared Miller is now executive vice president and chief operating officer at Madison Square Garden Ventures, according to Miller’s LinkedIn page.

We haven’t yet spoken to any of the principals involved, so more details will have to come at a later time (maybe at next week’s SEAT conference in Dallas, where the greater world of the sports technology marketplace regularly gathers). Miller, as those who read MSR know, was the point person for all technology deployments at Mercedes-Benz Stadium, the new roost for the Falcons that opened last summer and is scheduled to host Super Bowl 53 in February, 2019.

If history is any guide, the networking teams at MBS are likely already busy preparing for the NFL’s big game — in the recent past, carriers have used the offseason before a Super Bowl date to update the DAS inside Super Bowl venues, a task likely already underway in Atlanta. What’s not known is how Miller’s departure may or may not affect technology strategy decisions, either on the DAS side or on the Wi-Fi side of things. After touring MBS during a press day last summer, MSR did not receive any network-performance updates during the 2017 football season, despite repeated requests to stadium representatives, including Miller.

Mercedes-Benz Stadium also hosted the College Football Playoff championship game this past season, but for the first time in years the stadium hosting the game did not provide Wi-Fi usage statistics.

Eagles sign Appetize for new point-of-sale system at Lincoln Financial Field

Self-serve kiosks from Appetize allow fans to order and pay for their own food for nearby pickup. Credit all photos: Appetize

The Philadelphia Eagles have signed a deal with Appetize to bring its technology-centric point of sale system into Lincoln Financial Field, a deal designed in part to help speed up concessions transactions for home fans of the new Super Bowl champions.

According to a press release out today, Appetize will install “more than 500” iOS- and Android-based terminals inside the Linc, including some touch-screen fan-facing checkout displays as well as self-service concession kiosks that are meant to function much like the terminals found at airports for checking in to flights.

Kevin Anderson, co-founder and chief strategy officer for Appetize, said in a phone interview that internal company tests have shown that the self-service kiosks can speed up a concessions transaction by as much as 20 percent, good news for fans who are tired of spending lost minutes standing in line waiting for a cheesesteak. For teams and venue owners, the 10-inch screens being installed at other, regular concession stands in the Linc can help with upsell, as Anderson said that the screen space allows the operator to program in add-on options (like adding a drink or fries to a sandwich order) via a side-of-screen advertisement that makes it easy to add to the order with a click.

In addition to the new customer-facing technology, Appetize is also gaining entree to venues for its cloud-based back-end systems, which Anderson said cuts out the need for teams to have localized infrastructure to buy and manage. Though he won’t name them all yet, in addition to the Eagles win Anderson said Appetize has claimed three other NFL contracts that were out for bid this summer, perhaps proof that the company’s mantra of having “enterprise and modern” facets in their systems is finding receptive ears.

Making sure the infrastructure is set up for kiosks

While MSR clearly needs to schedule a stadium visit sometime to check out kiosk wait times compared to older concessions systems, Anderson did note that teams can’t just plug the kiosks in and expect them to work with an existing infrastructure. “There is a shift in operations” that is necessary, he said, since kiosks can double or triple the number of orders in a given time to an existing kitchen location. However, having kiosks also means that self-service stands can be staffed with workers who simply put orders together, instead of having to train those workers on payment systems and devices.

New tablet-based POS terminals can entice fans into add-on purchases

One area where Appetize doesn’t see a lot of explosive growth is on the in-seat delivery end, a trend that seems to slowing down and finding its way mostly into premium seating areas at most venues. While Appetize can support mobile-device ordering and delivery (it even started its corporate life with an end-user focus on a mobile/delivery app) Anderson said the infrastructure and human engineering necessary to support a full-stadium delivery scheme is usually found to be unworkable. The San Francisco 49ers, who opened Levi’s Stadium in 2014 with mobile-app delivery of concessions to every seat, scrapped that service last season.

“We’re definitely not seeing [customers] asking us to do full-stadium” in-seat delivery, Anderson said. However, having the ability to place an order via a mobile device does have value in premium seating areas, where stadiums may already have systems like the Appetize-based one currently used at Lincoln Financial Field, where servers with wireless devices roam the seating areas offering in-seat ordering as a white-glove service.

“It’s a nice line-item for the season ticket sales sheet” to offer in-seat delivery services in places where it makes sense, Anderson said. “Venues are being smart [now] about where they are putting it.”

Intel True View coming to Niners, Vikings apps; but will anyone watch?

Screen shot of an Intel-powered 3D view of an NFL game.

From a sports viewing standpoint, there may not be a more compelling new technology lately than Intel’s True View platform, which can provide 360-degree 5K-resolution looks at a sporting event that are equally stunning and informative, a true leap in performance for TV-watching fans. Last week, a move by Intel to provide venture funding for app development firm VenueNext seemed like a great deal for fans of the NFL’s San Francisco 49ers and the Minnesota Vikings, whose stadium apps are slated to get the Intel technology to support 3D replay views, perhaps as early as next season.

While both the funding and the replay plans are positive moves for sports fans, our question is, will anyone really watch? While VenueNext’s app platform seems to be gaining momentum with pro teams from all the major U.S. sports leagues, the instant replay function — which was part of VenueNext’s first platform, the app for the Niners’ Levi’s Stadium — has never really caught on, peaking at the start and slowly dwindling thereafter. Replays on other mobile platforms, however — like Twitter — are enormously popular, with one Vikings video alone earning more than 4 million views.

VenueNext CEO John Paul at last week’s Intel event.

Though the Intel/VenueNext announcement garnered a lot of headlines last week, none of the other stories mentioned how little-used the instant replay function is. In fact, almost every team or stadium that has instant-replay functionality in its app declines to provide any statistics for the feature, a shyness we can only attribute to the fact that the numbers are embarrassingly low. The only one VenueNext was able to tell us about was the Niners’ app, which according to VenueNext generated approximately 1,000 views per game last season.

During 2014, the first season Levi’s Stadium was open, the app peaked early with 7,800 replays during that year’s home opener; by the end of the season that number was down to fewer than 4,000 replays per game, which prompted Niners CEO Jed York to label the service’s low uptake a surprising disappointment. Now it’s even used far less often. (VenueNext competitor YinzCam also has instant replay available for many of its team apps, but also does not provide team-by-team viewing stats.)

One reason York cited for the low replay use was the quality and frequency of replays shown on the Levi’s Stadium large video boards; while in the past many pro teams kept replays to a minimum (especially if they were unflattering to the home team) the acceptance of replay review in many leagues and a general change of behavior now sees almost constant replay showing, as well as live action on in-stadium video boards. And while the process to produce in-app video replays is stunningly quick, even the fastest replay functionality combined with the need to navigate a device screen is usually well behind live play.

Screen shot of instant replay service inside Levi’s Stadium app.

Since the amount of funding Intel is providing VenueNext was not announced, it’s hard to tell whether or not either company will consider the transaction worthwhile if the replay viewing numbers remain low. Another problem with the app replays is that many are confined to in-stadium views only due to broadcast rights restrictions; compare that handcuff to the openness of Twitter, where a video of the “Minnesota Miracle” walkoff TD shot by a quick-thinking Minnesota Vikings employee (Scott Kegley, the team’s executive director of digital media & innovation) during last year’s playoffs garnered more than 4 million views and recently won a Webby award.

If there’s a dirty not-so-secret about stadium wireless connectivity, it’s that almost every report we’ve ever seen about app and service usage inside venues puts use of open social media platforms like Twitter, Snapchat and Facebook far, far above team and stadium app usage. Though stadium and team apps are gaining more traction recently due to their embrace of service functionality for things like parking, concession transactions and digital ticketing, we still haven’t seen any reports or evidence that in-stadium instant replays are gaining in use.

Will Intel’s revolutionary technology change the game for in-app replays? We’ll track the developments and keep asking for stats, so stay tuned.

Everest going solo in Wi-Fi equipment market

Everest Wi-Fi APs (lower left, middle right) mounted underneath an overhang at Lincoln Financial Field in Philadelphia. Credit: Panasonic (click on any photo for a larger image)

Once a very tightly coupled part of electronics giant Panasonic, Everest Networks is now going solo in its pursuit of market share in the competitive arena for sports stadium and large public venue Wi-Fi deployments.

Though Everest representatives claimed that business is normal and usual, the emergence of Everest as a standalone company is a recent thing, even according to news clips posted on the company website. There, reports of some recent customer wins and news accounts of a high-traffic showing at an Everest-powered network at the Philadelphia Eagles’ Lincoln Financial Field all refer to the equipment as being from Panasonic, or as “The Everest Network Solution by Panasonic,” as a Panasonic press release describes it.

Apparently a recent reorganization at Panasonic caused the change in the marketing structure around the Everest product line; the products themselves have drawn interest in the stadium Wi-Fi market for their advertised ability to provide wider and deeper coverage patterns than other existing products.

Though Everest COO Simon Wright said in a phone interview Friday that “nothing has changed from a product perspective” and that the relationship between Panasonic and the Everest product is “exactly the same,” according to several sources the internal reorganization has eliminated multiple jobs inside Panasonic related to Everest, and caused the formation of the standalone Everest entity, which according to Wright’s own LinkedIn profile happened just last month. According to Wright, the headquarters office is in Santa Clara, Calif., is “within sight” of the San Francisco 49ers’ Levi’s Stadium.

New models, new deals?

While the explanation about the change of business direction from the Panasonic side will have to wait — Panasonic has not yet replied to our inquiries — according to Wright the Everest business is looking good, with new models coming out as well as some new (yet unannounced) customer wins in the near-term pipeline. According to Wright one of the new products is a Wi-Fi AP that can send a signal 300 feet, an attractive option for stadiums and venues with high overhangs that need to reach distant seats. One of the advantages touted by Panasonic and now Everest is that its APs include multiple radios, reducing the amount of actual hardware that venues may need to deploy.

New Everest logo from the company website

However, no Everest stadium customers have as of yet agreed to allow any up-close testing or provided any detailed season-long performance metrics. While team officials at the Philadelphia Eagles have provided praise for the Everest gear in press releases, they have not yet answered requests for live interviews. John Spade, CTO for the NHL’s Florida Panthers and BB&T Center in Sunrise, Fla., has tweeted favorably about a Panasonic/Everest deployment at the arena whose networks he oversees, and said in subsequent messages that he hopes the equipment line will continue.

According to Wright, the path ahead for Everest is a typical one for a startup, with hiring and funding tasks part of the mix. While he would not provide a total of funding that Everest has to operate, or how many members it has on its team, he did say that Panasonic remains a major investor and will continue to resell and promote the product line.

“They [Panasonic] just secured a major contract for us,” Wright claimed. “They will continue to be an important partner for us.”

Average per-fan Wi-Fi use total jumps again at Super Bowl 52

Seen in the main concourse at U.S. Bank Stadium: Two IPTV screens, one Wi-Fi AP and a DAS antenna. Credit: Paul Kapustka, MSR

After a year where the actual amount of average Wi-Fi data used per connected fan at the Super Bowl dropped, the trend of more data used per fan reversed itself again to a new peak at Super Bowl 52, with an average total of 407.4 megabytes per user.

Even though the number of unique connections to the Wi-Fi network at U.S. Bank Stadium for Super Bowl 52 also increased to a record 40,033 users (according to the official statistics compiled by Extreme Networks), the jump from 11.8 terabytes of Wi-Fi data used at Super Bowl 51 to 16.31 TB used at Super Bowl 52 pushed the average per-user number to the top, surpassing the 333 MB per user number from Super Bowl 51, as well as the 370 MB per user mark seen at Super Bowl 50.

While this statistic has not ever been called out by the Extreme Networks Super Bowl compilations, we here at MSR think it is a vital mark since it shows that even with more users on the network those connected users are still using more data. That means that IT departments at venues everywhere should probably still plan for no letup in the overall continued growth in demand for bandwidth at large-venue events, especially at “bucket list” events like the Super Bowl.

Last year we guessed the drop in per-user totals from Super Bowl 50 to Super Bowl 51 might have been due to a larger number of autoconnected users, but we never got an answer from the Extreme Networks team when we asked that question. At U.S. Bank Stadium there was also an autoconnect feature to the Wi-Fi for Verizon Wireless customers, but it didn’t seem to affect the per-user total mark.

Minneapolis airport sees 6 TB of Wi-Fi traffic day after Super Bowl

Super Bowl signs hang in the concourse at Minneapolis-St. Paul airport. Credit: MAC (click on any photo for a larger image)

A day after Super Bowl 52 at U.S. Bank Stadium in Minneapolis set new records for wireless data consumption, the Minneapolis-St. Paul International airport had a big wireless day of its own, with 6 terabytes of traffic used on the airport’s Wi-Fi network and another 6.5 TB on the Verizon cellular network.

Eduardo Valencia, vice president and chief information officer for the Metropolitan Airports Commission, said the Wi-Fi data used on Feb. 5 was “close to double typical data consumption” on the free-access network provided by Boingo Wireless, even though the airport saw a fairly normal range of users connecting.

“There was no spike in [the number] of users, but the users who did connect consumed twice as much data, with downloads about 3 times normal,” Valencia said. The Monday-departure crowd, he said, saw about 31,000 unique users connect to the Wi-Fi network, which Valencia said “is at the top of the normal user range” the airport network usually sees. Valencia said that during the week leading up to the big game on Feb. 4, the airport Wi-Fi saw between 23,000 and 31,000 daily connections.

Boingo, which has been powering the Wi-Fi at Minneapolis-St. Paul International Airport (aka MSP) since 2012, updated and expanded coverage a year ago, according to Valencia. Though Boingo would not provide details on how many new APs were added or how many the network has now, Valencia said coverage was increased in many areas, like the tunnels between terminals, to make sure visitors didn’t lose connectivity.

New neutral host DAS from Verizon

Super Bowl LII signage along a moving walkway at MSP. Credit: MAC

The cellular infrastructure at the airport also got an upgrade before the Super Bowl, with a neutral host distributed antenna system (DAS) deployed by Verizon Wireless. The DAS, which uses Corning ONE fiber equipment on the back end, provided coverage for all the top wireless carriers, Valencia said. Though it was cut close — the final pieces went live on Jan. 19, according to Valencia — the expanded DAS, which added antennas all over the terminals as well as outside covering runways, also performed well, according to Valencia.

Though only Verizon stats were available, Valencia said Verizon saw an average of 2.8 TB of data per day in an 11-day span around the Super Bowl, with 6.5 TB of traffic seen on Monday, Feb. 5. Like the Wi-Fi traffic, Valencia said Verizon’s day-after total was about double the average daily consumption.

While there is extra pressure to perform ahead of the NFL’s big game — “The NFL told us the Super Bowl experience begins and ends at the airport,” Valencia said — the payoff will stay for years, as all the new network gear added in advance is permanent.

“We swallowed hard for 9 days, but the success was the culmination of a lot of planning,” Valencia said. “Now the good thing is, everything [in the network] is here to stay.”