Mercedes-Benz Stadium Wi-Fi saw 12 TB of data used at January’s college championship

The iconic ‘halo board’ video screen below the unique roof opening at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

The Wi-Fi network at Atlanta’s Mercedes-Benz Stadium saw 12 terabytes of data used at the 2018 College Football Playoff championship on Jan. 8, 2018, according to officals from the Atlanta Falcons, owners and operators of this city’s new distinctive venue.

We’d long suspected that Mercedes-Benz Stadium, which opened in August of 2017, had seen big data days inside the 71,000-seat arena with its innovative technology, but until Sunday the Falcons had never made any network-performance data publicly available. But a day after the venue saw another 8.06 TB of Wi-Fi used during the SEC Championship game, Danny Branch, chief information officer for AMB Sports & Entertainment, revealed the statistics during a live MSR visit at an Atlanta Falcons home game. The 12 TB mark (which was an estimate — we’ll check back with the Falcons for exact numbers) is the second-highest we’ve ever seen in our unofficial research of single-day Wi-Fi totals, trailing only the 16.31 TB recorded at Super Bowl LII in February at U.S. Bank Stadium.

“We’re confident and ready for the Super Bowl,” said Branch during a pregame stadium tour, details of which we’ll dig into deeper in a full profile for our upcoming Winter Stadium Tech Report. Multiple network speed tests taken by MSR during Sunday’s 26-16 Falcons loss to the visiting Baltimore Ravens showed robust Wi-Fi performance on the network that uses gear from Aruba, a Hewlett Packard Enterprise company, in a design from AmpThink.

DAS renovation complete

An under-seat DAS antenna in the 300 seating section at Mercedes-Benz Stadium

According to Branch, the cellular distributed antenna system (DAS) network inside Mercedes-Benz — a deployment that is at the center of a current lawsuit filed by contractor IBM against gear supplier and designer Corning — is also now at full deployment, with the completion of 700 new under-seat DAS antenna deployments, mostly in the upper seating deck.

MSR speed tests taken during Sunday’s game showed a wide range of DAS results, from single-digit tests in some tough-deployment areas to results near 100 Mbps directly in front of what looked like some new antenna deployments. Again, look for more details in our upcoming profile in the Winter Stadium Tech Report (due out in mid-December).

“We’re in a good place [with the DAS],” said Branch, though he did say there was going to be more DAS work done on the outside of Mercedes-Benz Stadium prior to when Super Bowl LIII comes to the venue on Feb. 3, 2019, mainly to help ensure that the move toward more digital Super Bowl tickets goes smoothly. Mercedes-Benz Stadium also now has a couple of MatSing ball antennas in its rafters, there to bring DAS coverage to the sidelines of the playing field.

Sunday the Mercedes-Benz Stadium staffers were hosting a rare big-game back-to-back event, following Saturday’s packed-house tilt between SEC powers Alabama and Georgia, a championship-game rematch won by Alabama 35-28 after a dramatic comeback.

“That was a massive flip,” said Branch of the two-day stretch, which saw another huge data day Saturday with 8.06 TB of Wi-Fi used. The network, sponsored by backbone provider AT&T, averages about a 50 percent take rate from event attendees, according to Branch, who gave praise to Aruba and AmpThink for their combined deployment efforts.

“The expectation for fans now is that there will be Wi-Fi [in a sports venue],” said Branch. “But I love it when friends come to me after a game and tell me ‘the Wi-Fi is so fast!’ ”

THE MSR TOP 17 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
3. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
4. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
5. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
6. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
7. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
8. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
9. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
10. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
11. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
12. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
13. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
14. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
15. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
16. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
17. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

NFL CIO: Mercedes-Benz Stadium’s wireless is ‘ready for the Super Bowl’

The entry concourse at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR

The wireless networks at Atlanta’s Mercedes-Benz Stadium are “ready for the Super Bowl,” according to Michelle McKenna-Doyle, senior vice president and chief information officer for the NFL, who spoke to Mobile Sports Report via phone last week.

Though McKenna-Doyle would not comment on any of the particulars of the recent lawsuit filed by IBM against Corning that revolves around issues with the stadium’s distributed antenna system (DAS) cellular network, she did assert that any past problems have since been fixed, and that the league is confident the venue’s wireless systems will stand up to the stress test that will likely arrive when Super Bowl LIII takes place on Feb. 3, 2019.

“The [Atlanta] Falcons have been super-cooperative in remedying one of the challenges they had,” said McKenna-Doyle. “The networks will be ready for the Super Bowl.”

Mercedes-Benz Stadium also has an Aruba-based Wi-Fi network, which has not been the subject of any lawsuit; however, stadium officials have also not ever released any performance statistics for the network since the stadium’s opening. According to IBM’s lawsuit documents, the company said it had to pay extra to fix the DAS network, a task it said was completed before the end of the 2017 NFL season.

Outside connectivity a challenge as well

While the Super Bowl is almost always the biggest single-day sports events for wireless connectivity, McKenna-Doyle added that this year’s version will be even a little more challenging than others since the league is in the process of moving fans to digital ticketing for its championship event.

“This year one of the new challenges is the move to paperless ticketing,” said McKenna-Doyle in a wide-ranging interview about NFL technology issues (look for a full breakdown of the interview in our upcoming Winter Stadium Tech Report). Though this year’s game will still have some paper-based ticket options, McKenna-Doyle said the lessons learned in ensuring good connectivity outside the stadium gates will help prepare for future Super Bowls, which will likely be all-digital ticketing.

One Super Bowl technology not yet decided is the game-day app, which for the past two years has been built by the NFL. In previous years, the league used versions of local game-day apps with Super Bowl additions, a direction McKenna-Doyle said the league might still take this year. Designed mainly as a way to help visitors find their way around an unfamiliar stadium and city, the Super Bowl app this year might need to lean on the local app to help integrate the digital ticket functionality, McKenna-Doyle said. The Falcons’ app for Mercedes-Benz Stadium was built by IBM.

IBM sues Corning over ‘botched’ Mercedes-Benz Stadium DAS deployment

The entry concourse at Atlanta’s new Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

IBM has filed suit against Corning in Georgia federal court, claiming that Corning “botched” the design for the cellular distributed antenna system installed at the Atlanta Falcons’ Mercedes-Benz Stadium, according to court documents first reported on Law360.com.

According to the court filing, IBM basically alleges that Corning failed to deliver a working DAS for the Falcons’ new home, which opened last summer. IBM also said that it, the Falcons and the NFL needed to spend extra millions to make the system work. The topic is of special interest to the NFL and the Falcons, since Mercedes-Benz Stadium will host Super Bowl LIII in February.

In the court documents IBM does not list an amount it is seeking as compensation, but instead said it will seek “damages in an amount to be proven at trial” for several categories of claims it identified. In its filing, IBM claimed that it had purchased approximately $20 million in equipment and materials from Corning to build the DAS.

Wi-Fi and DAS antennas inside Mercedes-Benz Stadium

Corning representatives did not want to conduct an interview Friday about the subject, but a company spokesperson provided the following official reply via email:

“Corning is a company of the highest integrity. We are confident that the company has conducted itself in an honorable manner and has been fully compliant in meeting its contractual obligations.”

Among the claims in IBM’s filing is that Corning’s design for the DAS was flawed, especially in its ability to predict the correct placement and orientation of DAS antennas. IBM also claimed that Corning did not have enough engineers on hand during deployment times to ensure the DAS was working correctly. According to IBM’s filing, during last fall’s opening season there were “many areas of Mercedes-Benz Stadium that had little or no usable cellular services” until IBM fixed the system later in the year.

IBM also declined to make anyone available for an interview with MSR. A company spokesperson provided the following official reply via email:

“IBM successfully works with partners on major projects around the world. On this project, however, Corning delivered a flawed cellular system to the Falcons and IBM, and then failed to fix it. IBM stepped in and spent a year to deliver state-of-the-art cellular performance for fans, and Corning is now accountable for failing to live up to its obligations.”

MSR has heard that Verizon Wireless is currently working on enhancing the DAS network at the stadium for the upcoming Super Bowl, but Verizon executives would not comment on any specifics. One source has told MSR that some of the improvements include new under-seat DAS antenna placements, which have required core drilling through the existing concrete floors for installation.

We’ll be following and developing this story as we can, so stay tuned for more info (and please contact us if you know any of the particulars).

Wi-Fi upgrade producing solid results for Denver Broncos at Mile High

A fan walks by a railing wireless enclosure in the upper deck of Broncos Stadium at Mile High during the Oct. 1 game against the Kansas City Chiefs. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

As the Denver Broncos’ Wi-Fi network upgrade nears its final steps of completion, solid coverage around the venue now known as Broncos Stadium at Mile High is producing Wi-Fi data totals averaging more than 6 terabytes per game, according to statistics from the team.

During a recent game-day visit to Mile High, Mobile Sports Report got consistent high-bandwidth readings for Wi-Fi throughout the venue, and into the parking lots as well. Multiple speed tests recorded bandwidth marks in the high double-digits of megabits per second, even at the top reaches of the stands as well as in other hard-to-cover areas, like concourses and plazas.

And even as Russ Trainor, Broncos’ senior vice president for information technology, and his networking team put the final tuning touches on an expansion that will end with somewhere near 1,500 Cisco Wi-Fi APs installed throughout the building, the football (and concert) fans who have shown up lately are already finding ways to use lots of Wi-Fi data. In the first three home games of the Broncos’ current regular season, Trainor said the Wi-Fi network has seen total single-day usage numbers of 6.4 TB, 6.3 TB and 6.2 TB, the latter coming during the exciting Monday Night Football game Oct. 1 versus the Kansas City Chiefs.

More APs coming for gate areas, concourses

“We still have a few more APs to add,” said Trainor in a quick interview during the Chiefs game, which MSR attended. And while Trainor added that the team is also planning to step up its promotion of the network, many fans are finding it already, as proven by some other high-water marks this year that include a peak of 32,837 concurrent users during the home opener on Sept. 9; peak throughput of 10.83 Gbps on Sept. 16; and the most unique connections, 42,981, on Oct. 1.

Parking lots are well-covered at Mile High

Because many of the new APs are the new Cisco 3800 Series with two radios, Trainor is confident the Broncos Stadium network is far from maxing out.

“We still have room to grow folks onto the system, and we’ll continue to advertise that network for the fans,” Trainor said.

During our visit at the Oct. 1 game, MSR was impressed the moment we got out of our car in the parking lot, when we recorded a Wi-Fi mark of 28.3 Mbps down and 56.5 Mbps up. As a Verizon customer we were automatically connected to the stadium’s Wi-Fi network, one of the perks that came with Verizon’s investments in the Wi-Fi and DAS networks at the stadium.

Inside the premium-seating United Club area, we got a Wi-Fi mark of 48.0 Mbps / 70.3 Mbps, even as fans crowded the open dining hall during pregame. We also saw some cool new food-station kiosks along one wall, each with its own connected display for menu items as well as a touchscreen payment system (a turnkey deployment from Centerplate, Tapin2, and PingHD) that eliminated the need for additional concessions staffers.

Up on the top-level concourse we saw APs every other wall section with two antennas pointing in opposite directions, coverage that produced one mark of 31.8 Mbps / 68.2 Mbps even as fans crowded the stands to get food and drink before kickoff. According to Trainor the concourse areas will get roughly a doubling of coverage with more APs next year, to support a plan to move to more digital payment methods.

A good look at the hardened, single-cable Wi-Fi APs in the walkway ramps area. According to the Broncos these use POE (power over Ethernet), cutting down on the conduit needed.

Out in the upper-level stands (Section 541, row 5) we got a Wi-Fi mark of 36.0 Mbps / 29.6 Mbps, in an area where we could see APs pointing down on the seats from the top-level light standards as well as in railing enclosures. Some areas in the upper deck are also covered by under-seat APs, which also are used in the south end zone stands where there is no overhang infrastructure.

We also got good connectivity in an often overlooked area, the walkway ramps and escalators behind the seats, where the Broncos installed some APs that use power over Ethernet and weather-hardened enclosures since those areas are more open to weather. While riding up on an escalator we not only stayed connected but got a test mark of 26.4 Mbps / 37.6 Mbps.

Keeping crowds of fans connected

In perhaps one of the biggest stress tests we could find, the Mile High Wi-Fi had no problem keeping fans connected. Just before halftime we planted ourselves on the outdoor plaza behind the south stands, and waited for fans to crowd the area during the break. With a Wi-Fi mark of 38.4 Mbps / 35.7 Mbps second five minutes into the halftime break, we were still able to easily view video highlights of the first half even as everyone around us was using their phones to check email or to connect with friends and family.

As the second-half kickoff neared, we walked into the main concourse underneath the west stands and still stayed solidly connected, with a mark of 33.0 Mbps / 59.1 Mbps in the middle of a thick crowd of fans who were either waiting for concessions or walking back to their seats.

With a high-water mark of 8.1 TB for a Taylor Swift concert earlier this spring, the new Wi-Fi network in Broncos Stadium at Mile High showed that it’s more than ready for big games or other big events. Some more photos from our visit below!

Nothing like Monday Night Football!

Fans gather on the south stands plaza during halftime

Close-up of an AP install on the back wall facing out into the south stands plaza

United Club dining area with single-stand kiosks in back

Single-stand food kiosk with its own display and self-service payment terminal (from PingHD)

AP deployment on top-level concourse

AP deployment (on post) in lower concourse area

Chargers, Mobilitie pump up the DAS at StubHub Center

While the new LA stadium is being built, the soccer-specific StubHub Center is the home to the NFL’s Los Angeles Chargers. Credit all photos: Terry Sweeney, MSR (click on any picture for a larger image)

Mention StubHub Center to your average sports fan in southern California and they’ll likely assume you’re talking about soccer’s LA Galaxy or the Los Angeles Chargers, the recently relocated NFL franchise subletting space while its permanent stadium gets built.

But StubHub Center, built on the campus of California State University/Dominguez Hills, also includes a velodrome, an 8,000-seat tennis stadium (with several adjacent courts), and an outdoor track and field facility. Throw in the far-flung parking lots and it adds up to 125 acres that all need wireless connectivity.

With such wide spaces to cover, StubHub management opted not to spend on fan-facing Wi-Fi and instead focused on distributed antenna system (DAS) technology to keep fans and tailgaters connected. Katie Pandolfo, StubHub’s general manager, looked to the major cellular carriers to invest in and support the connectivity needs of Galaxy and Chargers fans, and other eventgoers at the open-air StubHub.

Carriers help bear the cost of connectivity

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of Wi-Fi at Nebraska’s Memorial Stadium, a sneak peek at Milwaukee’s new Fiserv Forum, and a profile of the new Wi-Fi network being added to Wrigley Field! DOWNLOAD YOUR FREE COPY now!

Katie Pandolfo, StubHub’s general manager

“With our DAS-only approach, the investment is 100 percent on the carriers and doesn’t cost us anything,” Pandolfo told Mobile Sports Report. While they got a few complaints about no public Wi-Fi during events in 2017, when the 29-zone DAS system was activated, fans quickly acclimated and now use bandwidth from Sprint, T-Mobile and Verizon on the shared network. AT&T isn’t part of the DAS system, but has operated a macro site at StubHub for years, according to Pandolfo.

Mobilitie helped build StubHub’s DAS system and offered its engineering expertise; the turnkey provider also manages the system. The DAS-only approach is common in southern California; in addition to the Rose Bowl in Pasadena, the Honda Center in Anaheim and Viejas Arena (under construction) at San Diego State University are also DAS-only venues with no fan-facing Wi-Fi.

StubHub Center, located in Carson, Calif., is 17 miles south of downtown Los Angeles, and upwind from a nearby Goodyear blimp mooring station; gusty coastal winds apparently make this a good training ground for new blimp pilots. The 27,000-seat StubHub originally opened in 2003 as Home Depot Center; the new sponsor came onboard in 2013. Anschutz Entertainment Group owns and operates StubHub Center.

StubHub will handle several events when Los Angeles hosts the Summer Olympics in 2028, including bicycle track racing, field hockey, pentathlon, rugby and tennis. Pandolfo expects firmer plans for the venue’s technology needs to emerge sometime in the next couple years. Technology – especially wireless technology – will change a lot in that time, she noted.

As the second soccer-specific stadium built in the U.S., Major League Soccer’s LA Galaxy is the venue’s premier tenant. But in 2017 when the National Football League’s Chargers moved from San Diego to Los Angeles, the facility underwent some major upgrades. Additions include 1,000 new tip-up seats replacing bleachers on the east side of the stadium; another 330 bleacher seats were added in StubHub’s southeast corner. Luxury suites and the press box were renovated along with two new radio booths; they also added a security office for police and NFL officials, and camera booths at the two 20-yard lines and at the 50-yard line. Locker rooms were enlarged as was the press conference room.

DAS antennas look down from atop a wall

And tempting as it may be to lump all fans of any sport into a single heap, Pandolfo said Galaxy fans and Chargers fans behave very differently at StubHub Center. Chargers fans like to get up and walk around, visit concessions and take advantage of the venue’s amenities during the game. Not so for Galaxy fans, who tend to stay seated and don’t want to miss any of the action, she explained.

California’s Department of Alcoholic Beverage Control also just changed its rules and will now allow beer sales up and down the aisles of stadiums like StubHub Center. Beer hawking, she noted, didn’t used to be digital and required fans to pay cash. “Now it’s a quicker transaction that improves the fan experience,” using mobile pay systems or credit cards, Pandolfo said.

DAS upgrades mean faster speeds

In the meantime, Mobilitie continues to optimize StubHub’s DAS system; based on bandwidth speed tests conducted by Mobile Sports Report, things are moving in the right direction. MSR tested Verizon DAS connectivity right after the system was installed in August 2017, and a year later during a Chargers’ pre-season game against New Orleans. In 2017, Verizon’s DAS struggled in single-digit Mbps uploads and downloads; quite often, the throughput was even less.

What a difference a year makes. Mobilitie engineers’ fine-tuning has paid off; August 2018 tests show dramatic improvement, with the highest throughputs near the stadium’s northwest concessions area — 111.39 Mbps/12.15 Mbps (download/upload). A year previous, things were a lot more sluggish with 0.95 Mbps/0.04 Mbps speeds recorded in the same area.

Overhangs provide good places for equipment mounts

DAS performance has also improved just inside the gates past the ticket scanners at the bottom of the stairs; in 2017, we clocked only 1.87 Mbps/13.42 Mbps, but more recently throughput had jumped to 87.08 Mbps/21.42 Mbps. The concession area on the east side of the stadium checked in most recently at 76.55 Mbps/6.7 Mbps, another sizeable increase from last year when Verizon DAS throughput was a pokey 0.4 Mbps/0.06 Mbps.

Speeds inside the stadium have also improved year-over-year. Section 230 in the northeast corner of StubHub measured 2.83 Mbps/1.96 Mbps a year ago, but were up to 13.48 Mbps/8.71 Mbps in August 2018. Similarly, the sunny northern end of the stadium above the end zone delivered 0.21 Mbps/0.27 Mbps a year ago, but jumped to a more acceptable 16.44 Mbps/18.27 Mbps. The east side of the stadium is also more robust; a year ago, bandwidth tests yielded 3.1 Mbps/0.01 Mbps, but were up to 8.97 Mbps/1.74 Mbps.

Improvements to the DAS network performance can only help improve the fan experience at StubHub Center. Pandolfo wants fans to be able to do everything faster: Get parked faster, enter the stadium, and take advantage of all the food, drink and merchandise options. “We look at the whole package and then at the network we have to provide to make that happen,” she said. “We’re looking at it from the fan experience but also how to optimize revenue for the building.” It’s the right formula for sporting venues compelled to balance technology requirements against dollars and cents.

Paying for beer with a fingerprint gets thumbs-up at Seattle’s CenturyLink Field

A fan at a Seattle Seahawks game pays for concessions using his fingerprint, via the Clear system. Credit all photos: David Kapustka, MSR (click on any picture for a larger image)

Seattle football and soccer fans are giving a big thumbs-up to a new concessions system at CenturyLink Field that lets them buy a beer or other items simply by tapping their fingerprint at payment time.

Clear, the same firm that gives travelers a way to pay for access to faster security lines at airports, is now moving into sports venues with a free version of its plan to let fans enter stadiums via special “Clear” lines. In Seattle, Clear and the Seahawks and Sounders are also testing a point-of-sale system where registered Clear users can pay for concessions and be age-verified by simply tapping their finger on a special concession-stand device. Currently, the system is only in use at four concession stands at CenturyLink but Seattle network executives said there are plans to expand the offering as the seasons progress. The system was also used earlier this season at the Seattle Mariners’ home, Safeco Field.

With more than 1,500 football and soccer fans having signed up for Clear at the stadium through the first week of October, Clear and CenturyLink are now seeing an average of around 1,000 fans using Clear to enter the stadium per football game and 200-plus similar verifications at Seattle Sounders games, according to statistics provided to MSR by Chip Suttles, vice president of technology for the Seahawks. The stadium started offering the service this preseason for both the NFL and MLS events. Fans who had previously signed up for Clear either at airports or online can use that same membership to enter the stadium.

The workings of the concession system are pretty simple: Once a user signs up for Clear — which requires personal data including age and a valid credit card — the user orders food and drink at the concession stand window, then completes the transaction with a fingertip tap in a special counter device. The biometrics confirm both that a user is old enough to purchase alcohol, and has a valid credit card to bill, eliminating the need for personal eyewitness verification of I.D. and the time needed to transact via credit card or cash.

At the Seahawks’ Oct. 7 home game against the Los Angeles Rams, another 199 fans enrolled for the Clear system on-site, and 911 fans used Clear to get into the venue, according to Suttles. The Clear system was used for 239 concession transactions at the game.

Speeding up the concessions lines

Fans could sign up for Clear inside and outside CenturyLink Field.


While the numbers may seem small right now, the promise of using technology to produce much faster concessions transactions are a welcome beginning to an area of stadium operations that in many places seems stuck in the far past, with cash transactions and counter staffers who take orders, fulfill them and then take payments.

“We are always looking for new, innovative ways to enhance the fan experience,” said Suttles, who said feedback so far from Seahawks and Sounders fans has been overwhelmingly positive. David Kapustka, Seattle Bureau Chief for Mobile Sports Report, attended the Seahawks’ Sept. 23 home game against the Dallas Cowboys and did an on-site test of the Clear system, and not just for the free beer Clear was offering as a sign-up promotion.

Once signed up for the system, Kapustka reported that the concession-stand finger-scan interaction “took less than a minute,” though there was some waiting beforehand to order since the Clear payment lanes share space with regular ordering and payment lanes at the two stands where the Clear service was offered that day.

The only drawbacks Kapustka saw for the Clear operation had mainly to do with its popularity, as a long line of fans queued up before the game to sign up at a Clear kiosk, ironically causing some delay for fans getting into the stadium. Once inside, one request Kapustka heard from fans was to have more Clear-enabled lines, feedback that Clear and the network folks are probably glad to hear. (More photos from our visit below)

Like many venues, CenturyLink Field has long lines for entry security measures

The Clear sign-up kiosk outside the stadium

A long line before the game started to sign up for Clear

One of the Clear-enabled concession stands at CenturyLink Field. Note the non-existent line at the Clear lane

Another fan taps a fingertip to pay

Good promotion

There’s good Wi-Fi at CenturyLink too