New Report: State of the art Wi-Fi network at Braves’ new SunTrust Park

MOBILE SPORTS REPORT is pleased to announce the Summer 2017 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

In addition to our historical in-depth profiles of successful stadium technology deployments, our second issue for 2017 has additional news and analysis, including a look at how the business model for DAS deployments is changing. Download your FREE copy today!

Inside the report our editorial coverage also includes:
— SunTrust Park first look: A review of sizzling network performance at the new home of the Atlanta Braves;
— Coors Field profile: A look at how the Wi-Fi network at “old” Coors Field is still serving fans with solid performance;
— Westfield Century City Mall profile: A close look at a new Wi-Fi network and other digital services emerging at an extensive renovation of this historic Los Angeles shopping center;
— Additional profiles of a new DAS deployment at Sonoma Raceway and new Wi-Fi for Red Bull Arena!

Download your free copy today!

Timberwolves, Lynx partner with VenueNext for new stadium/team apps

The Minnesota Timberwolves and the Minnesota Lynx announced a partnership with app developer VenueNext, under which VenueNext will build stadium and team-content apps for the NBA’s Timberwolves and the WNBA’s Lynx.

The deal represents the second NBA contract for VenueNext, which has already launched a successful app and associated marketing programs with the Orlando Magic and their home arena, Amway Center. The VenueNext partnership with the Timberwolves and Lynx coincides with a current renovation of the teams’ home arena, the Target Center, which will also get a new Wi-Fi network along with the new app in time for the 2017-2018 NBA season. The Lynx app, according to the team, will be ready before the start of the 2018 season.

Screen shot of old Timberwolves app. Anyone got an old Blackberry in a drawer that could run this?

Though service specifics and screenshots of the new apps are not yet available, the press release out today said that fans can expect the usual menu of VenueNext-type app features, including digital ticketing, arena information, and team content. In other arenas, like the NFL’s Levi’s Stadium, VenueNext apps support features such as in-seat concession ordering and delivery; other VenueNext apps like the one for the Kentucky Derby offer mobile betting.

According to the Timberwolves, the new app will replace their current mobile app, which was created by app developer YinzCam. In 2015, YinzCam sold an equity stake in the company as part of a deal to re-do 22 NBA team apps.

(If you search for mobile apps on the Timberwolves website, you can see a geeky-cool photo of the team’s first mobile app running on a vintage Blackberry, which they claim was the first NBA team mobile app.)

VenueNext, which signed the San Jose Sharks as its first NHL client this season, also recently added some more venture funding to strengthen its business operations.

Changes ahead for DAS industry business models, technology

JMA Wireless shows ‘smart’ trash bins at DAS and Small Cells Congress in Las Vegas. Credit all photos: Paul Kapustka, MSR

LAS VEGAS — New technologies combined with the need for new business models are driving imminent changes to the distributed antenna system (DAS) marketplace, according to industry representatives speaking Tuesday at this year’s DAS and Small Cells Congress here.

And while the end product of the market transformation is still uncertain, executives from DAS gear manufacturers, cellular carriers and other industry experts all agreed on one thing: In the near future, the DAS industry won’t look at all like it does today.

For large public venue owners specificially, the days of carrier-funded DAS deployments may already be at an end, unless your stadium is in line to host a Super Bowl. Tightening budgets due to economic pressures on the nation’s biggest cellular carriers means that the recent years of free spending by AT&T and Verizon Wireless may have already gone by, putting more pressure on venue owners to find different financial models to bring cellular signals inside their buildings.

Cathedral Consulting’s Seth Buechley

“There was never a problem I couldn’t throw more money at,” said Philip French, executive director for the West and North Central areas for Verizon, during a Tuesday keynote session at the Planet Hollywood hotel. “Those days are gone.”

Also putting pressure on traditional DAS designs are the emergence of small cells, basically smaller versions of carrier macro towers that, like DAS, are used primarily to bring connectivity inside buildings or to urban areas with RF challenges, like crowded city streets. Experiments with newer “5G” cellular technologies and trials of networks at newer slices of spectrum, like the Citizens Broadband Radio Service (CBRS) at 3.5 GHz, may also impact the traditional DAS architectures as carriers and building owners look for ways to get more connectivity bang for the buck.

Getting more worth out of the network

Seth Buechley, chairman and CEO of business-advisory firm Cathedral Consulting (and former co-founder of DAS equipment provider SOLiD USA), said that the biggest cellular carriers are under increasing pressure to improve their bottom lines, a situation that could affect the DAS industry by drying up the funds previously used to bring DAS deployments to places like stadiums and arenas. AT&T, for example, has already disbanded the internal group that led an industry charge to bring DAS to many sports venues at no charge to teams or facility owners.

“Internal [carrier] competition for resources is the biggest threat to DAS,” Buechley said.

In his remarks, Verizon’s French noted that the “unlimited” data plans that have resurfaced for major carriers like Verizon are putting “a tremendous amount of pressure” on budgets. Another current popular DAS business model, where a third-party operator builds a stadium network and then signs up carriers on a subscription model, may also be in danger as carriers hold off on participating. At Texas A&M, T-Mobile recently signed a $3.5 million deal to get its signals on the DAS network at 102,512-seat Kyle Field, where AT&T and Verizon both paid in the neighborhood of $5 million for their access to the network.

Todd Landry, JMA Wireless

Unless your facility is that big or it’s getting ready to host a big event like WrestleMania or the Super Bowl, where DAS traffic is likely to be off the charts, the carriers may not be as ready to pay.

“We still love the NFL, but neutral host [participation] can be very expensive for Verizon,” French said.

More network intelligence = more revenue opportunity

Todd Landry, corporate vice president for product and market strategy at DAS supplier JMA Wireless, said the DAS industry needs to look at its own offerings to see how it can help its customers get more out of their networks.

“We’ve got to re-imagine what we’re trying to do,” said Landry. “What do we do with the network to get more out of it?”

Specifically, Landry sees advancements in DAS network intelligence as a prime opportunity to provide more value rather than simply cutting costs. At the conference, JMA was showing a prototype of a “DAS trash can,” a hardened waste bin (with solar power) that could also host a DAS antenna inside. Another attached bin was shown with a connected sensor that could tell operators whether the can was full or not, eliminating the need for multiple truck rolls just to check on whether the bin needed to be emptied.

DAS gear inside the ‘smart’ trash can

For stadiums and other public spaces like shopping malls, Landry said parking spots might have sensors that could indicate whether or not a spot was available — and then relay that information to a self-driving car, which could drop off its passengers at the venue, then proceed on to park itself. Such a service could be offered for a fee to game or mall attendees.

“As we go forward, we need be more clever,” Landry said. “We need to take more knowledge [from] the plumbing, and extract value from it.”

And even while technologies like “5G” and CBRS, which uses LTE technology to provide what proponents see as a sort of “private cellular” environment, may be a few years off from practical deployments, Landry said their presence is already being felt and absorbed by firms building current-day DAS gear. Elements of small cells and DAS, he said, “will come together,” as the equipment vendors “re-imagine what we’re doing for the industry.”

While there may be multiple paths forward for the DAS market, all in attendance seemed to agree with Landry’s final statement: “Things will be very different from what you know today.”

MLBAM: Miami’s Marlins Park will have new Wi-Fi for All-Star Game

As part of its continuing effort to help major league baseball teams outfit their stadiums with fan-facing Wi-Fi, MLB’s advanced media department said that Miami’s Marlins Park will have a new Wi-Fi network fully operational by this year’s All-Star Game, to be held on July 11.

In a recent interview with MSR, Joe Inzerillo, executive vice president and chief technology officer for BAMtech, said the new network at Marlins Park will be “fully operational by the All-Star game.” Inzerillo said that by mid-season this year, there will be 23 MLB stadiums with networks built by or upgraded through the ongoing MLBAM plan to bring wireless connectivity to all league parks, a $300 million effort started several years ago.

Previously, Marlins Park had a Wi-Fi network built on Meru gear. Right now specifics of the network aren’t known, but most of the MLBAM network deployments have used Cisco gear for Wi-Fi. The Marlins also previously had a neutral-host DAS run by ExteNet Systems.

Built.io formally announces sports-app business

Screenshots from Built.io’s under-development mobile app for the NBA’s Miami Heat. Credit: Miami Heat

Built.io, the startup behind the Sacramento Kings’ new team and stadium app, formally announced its “fan experience platform” today, putting the company more directly in competition with market leaders YinzCam and VenueNext.

A San Francisco-based company, Built.io did not have a standalone sports-app business when it was selected by the Kings to be the base app technology for both the Kings’ team app as well as the app for the Kings’ new home, the Golden 1 Center. Since that arena’s launch last year, Built.io has also signed the Miami Heat as a customer, ahead of today’s formal launch of the sports-app platform.

In the larger sports world, YinzCam is by far and away the company with the most apps developed for teams and stadiums, with many of its content-focused developments used by numerous pro league teams as well as many large colleges. VenueNext, which entered the world as the app developer for the San Francisco 49ers’ new Levi’s Stadium a few years ago, has since signed up multiple pro teams like the NHL’s San Jose Sharks as well as entertainment entities like Churchill Downs, home of the Kentucky Derby.

Of the two market leaders, Built.io’s platform-based approach to app building — where third-party components for features like wayfinding and parking can be added via an API structure — is more like VenueNext’s, though YinzCam also has the ability to add third-party components as needed. The challenge for all stadium- and team-app builders, as well as for venue owners and teams, is to get fans to download and use the apps, so that teams can take advantage of the opportunities afforded by digitally connected customers.

Screenshot of part of the Built.io app for the Kings.

While there is plenty of promise and perceived opportunity in team and stadium apps, the current reality sees fans at stadiums using public social-media apps like Facebook, Snapchat, Twitter and Instagram, or other tools like email and search, far more often than team- or stadium-specific apps. However, by driving fans to use apps for digital ticketing and other necessary service transactions, team and stadium apps are likely to be more used over time, following the adoption curves for other businesses like coffee shops and airline tickets.

Though still small, Built.io has been around for a bit, as it was founded in 2007. The company has previous experience connecting larger enterprise businesses, experience founder Neha Sampat told us will work well as stadiums and teams become more connected in all their businesses.

“What the Kings are trying to do is a large-scale enterprise use case,” said Sampat in an interview last year. “There are a lot of big-data analytics and so much personalization that is dependent on data.”

Sampat said Built.io’s model of a “back end as a service” and its ability to quickly connect other programs’ APIs should be a good fit for the Kings, as well as for other teams looking to blend more services and functions into team and stadium apps.

‘Right opportunity’ led Rushton from IBM to LA Chargers job

Jim Rushton

Jim Rushton, who held one of the most high-profile jobs in the sports network business market as leader of the stadium-technology group at IBM, said it was a “once in a lifetime chance” at the “right opportunity” that led him to leave Big Blue to become the new chief revenue officer for the Los Angeles Chargers.

Rushton, who started his new job this week, spoke with Mobile Sports Report last week on the phone after what he described was a “whirlwind” of activity, which ended up with him at one of the top-level business spots for the former San Diego Chargers, who are in the midst of a move up the coast.

“The chance to help rebuild and evolve an NFL franchise in a market like Los Angeles doesn’t come up very often,” said Rushton. “It really was a once in a lifetime career opportunity.”

Part of that opportunity will be to help figure out how to remake the Chargers franchise as part of a joint tenant agreement at the yet-to-be-built new Los Angeles NFL stadium, a venue being built by LA Rams owner Stan Kroenke. Rushton said that fan data and anayltics will me a “massive part” of his new purview, and that as a partner in the stadium operations the Chargers will be part of “joint decisions” on technology matters inside the new venue.

Rushton, who held a similar position with the NFL’s Miami Dolphins before moving to IBM, said his post with the Chargers will have more responsibilities.

On his short but productive IBM tenure — during which IBM came from pretty much nowhere to becoming one of the leaders in the stadium-networking integration space — Rushton said he felt he was leaving the operation improved from its initial inception.

With IBM-led deployments at Texas A&M, Atlanta’s new Mercedes-Benz Stadium and the forthcoming LA Football Club venue leading the way, Rushton said IBM’s tech-integration business now has a “signficiant [deal] pipeline across the world.”

One of the more interesting features of Rushton’s new job is the fact that the Chargers will play home games the next two seasons at the StubHub Center, a 27,000-seat soccer stadium in Carson, Calif., that will become the NFL’s smallest venue starting this fall. Though it’s not clear whether or not the stadium will improve its technology offerings before the Chargers play, Rushton was excited by the prospect of a scaled-down experience.

“It’s going to be terrific — it’s like having only premium seats, because everything will be lower bowl,” Rushton said.