Levi’s Stadium sees its second-highest Wi-Fi mark with nearly 6 TB at Niners-Vikings playoff game

The video board shows team captains assembling before kickoff at last week’s playoff game between the Vikings and Niners at Levi’s Stadium. Credit: Brian Nitenson, MSR (click on any picture for a larger image)

The first NFL playoff game at Levi’s Stadium last Sunday saw the second-highest Wi-Fi data usage mark for the venue, with 5.95 terabytes used, according to figures provided by the San Francisco 49ers.

While that mark may eventually be eclipsed at this weekend’s NFL Championship game against the visiting Green Bay Packers, the packed house of 71,649 fans who witnessed the Niners’ 27-10 victory over the visiting Minnesota Vikings spent a lot of time using the stadium’s Wi-Fi network, with 21,195 unique connections recorded by the Niners. The peak concurrent connection number was 15,075, according to the Niners.

Of all the big events at Levi’s Stadium since its opening in 2014, only Super Bowl 50 on Feb. 7, 2016, saw more Wi-Fi used by fans, with 10.1 TB used that day. Last January, a crowd of 74,814 attending the college football playoff championship game between Alabama and Clemson used 5.1 TB of Wi-Fi data, the previous No. 2 mark at Levi’s. Other big-event totals included 4.5 TB used during Wrestlemania 31 on March 29, 2015 (with 76,976 fans in attendance).

DAS also strong

Speedtest of the DAS network during Sunday’s game. Credit: Keith Newman, MSR

While Levi’s Stadium still has the original number of approximately 1,300 Aruba Wi-Fi APs as the opening-day design, the cellular distributed antenna network (DAS) has undergone additions and improvements almost since the venue opened, including a significant upgrade from Verizon ahead of Super Bowl 50. Though we don’t have an exact count yet of the total of DAS antennas in the stadium, from visits over the past few years MSR has seen more DAS antennas each time we’ve visited, no surprise since the bandwidth demands from fans continue to increase.

MSR contributing editor Keith Newman was at Sunday’s game and got strong DAS speed tests on the main concourse and on the stadium’s top levels, in the 30 Mbps range each time. On the press box level on Levi’s Stadium’s west side, he got a mark of 116 Mbps on the download and 33.2 Mbps on the upload.

Below, some more photos from our field team at Sunday’s game. If you are at the championship game this week, send us some pix and speedtests!

Wi-Fi and DAS antennas visible on the stadium structures. Credit: Keith Newman, MSR

Niners fans getting their tailgate on before the game. Credit: Brian Nitenson, MSR

VenueNext debuts new strategy, products at University of Florida

VenueNext powers a new app at the University of Florida’s Ben Hill Griffin Stadium, where it also debuted new products like a POS system and a web-based app. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Created in 2014 to provide stadium apps for sports teams, VenueNext has pivoted toward focusing on mobile commerce services, a strategy that includes building web-based apps for teams, schools and other large public venues as well as for big events.

Though the company hasn’t completely given up on building team and stadium apps, executives at VenueNext pointed toward the company’s partnership with the University of Florida as a good example of its new strategic focus. In addition to providing the school with a stadium app that launched this fall, VenueNext also debuted its back-house point-of-sale transaction system at Florida, as well as a web-based app for stadium services and purchases. According to VenueNext executives, the new offerings are part of a new focus on mobile transactions, one that de-emphasizes the company’s former goal of providing full-service, custom-built apps with a wide range of features, including concessions ordering, instant replay video, venue wayfinding and loyalty programs.

Cailen Wachob, VenueNext’s executive vice president for sales, retention, marketing and operations, said “we’ve been pretty quiet about it” in regards to the company’s new offerings and strategies. Originally launched as the provider of the team and stadium app for the San Francisco 49ers and Levi’s Stadium, VenueNext raised $24 million in venture funding to fuel a push into what looked like a burgeoning market for team and stadium apps as venues became increasingly connected.

After an initial flurry of professional team customer wins, including other NFL teams like the Minnesota Vikings, NBA teams including the Orlando Magic, Minnesota Timberwolves, Charlotte Hornets and Utah Jazz, and the NHL’s San Jose Sharks, VenueNext did not have any big-name announcements in the past year. In mid-2018, VenueNext founding CEO John Paul was replaced by Orlando Perez, former chief marketing officer for the Orlando Magic, a point at which the company “took a step back to look at what we wanted to do, moving forward,” Wachob said.

An express pickup window for concession orders made on the Florida app.

What that turned into was a new focus more on helping teams, venues and events with mobile commerce activities, rather than a strict direction of just providing a do-everything app with bells and whistles like instant replay video. That combination proved alluring for Florida, which is VenueNext’s first big-college customer.

“We wanted to pick a lane and focus on that, rather than be a custom developer shop,” Wachob said. That means that while VenueNext will still build team apps, it may use third-party functionality as needed.

“We’re more focused on the venue commerce utility,” Wachob said. “We’re not going to be focused on building out things like replay and video.”

Tough market, lots of competition

Since VenueNext’s launch, the stadium and team app has gotten extremely competitive, with multiple players joining the game. Early market leader YinzCam remains the player with the most customers, but it has been joined by a list of providers that includes Venuetize, Hopscotch, Built.io and Rover.io as well as older apps from operations like CBS Interactive and Sidearm Sports. The problem all app providers face, however, is the lukewarm adoption of stadium apps by fans in general. While teams and venues all tout the idea of a stadium app as a way for fans to have a so-called “remote control” for their game-day visits, the reality is that most fans don’t download or use the apps widely, except when forced to for things like digital ticketing.

Screenshot of the web-app ordering system at Florida.

While teams and venues (and the app providers) may claim that fans use stadium apps, the reality is that actual statistics for fan app use are rarely ever provided. In the few instances where teams or venues do provide statistics for things like app usage at games, team and stadium apps fall far behind general-purpose mobile apps like social media apps, email and application updates.

In-venue transactions, however, do offer a way for teams and venues to lure fans to an app or web platform, either by requiring it (in the case of digital ticketing) or by making it an attractive feature, by supporting things like in-seat delivery, raffles and games, order-ahead concessions or in-venue “experience” purchases like seat upgrades or things like on-field tours, or meet-the-players gatherings.

VenueNext famously had an ambitious goal of providing in-seat concessions delivery services for all seating areas at Levi’s Stadium, but that program was shelved in 2017 after limited use and challenges in providing the service to 70,000-plus potential customers.

What has emerged in the market as a more manageable solution are less-ambitious programs like offering delivery to limited seating areas (usually premium club areas) or mobile order-ahead services with express window pickup. The app for Florida’s Ben Hill Griffin Stadium offers the latter, with several areas around the venue having pick-up windows set aside for the mobile orders.

POS, kiosk ordering and web-based apps

Wachob said that Florida was also the first live customer for VenueNext’s new POS software system, a product that puts VenueNext into competition with players like Oracle’s Micros and Appetize. The system supports 180 different stands at Ben Hill Griffin Stadium, which Wachob said had previously used a cash-drawer system. VenueNext’s website also now includes promotion of kiosk-based self-serve concession systems, a rapidly growing service in sports venues.

VenueNext also rolled out its first live web-based app for Florida, where fans can interact with venue services without having to download an app. Once an unthinkable move for a company devoted to apps, the new service even has its own name and website, ordernext.com, linked to the main VenueNext site. The ordernext platform at Florida provided a way for fans to simply click on a link that said “Water Me” to get cold water delivered to seats in the stadium’s sunny section. Wachob said the site also allowed fans to purchase in-venue experiences, like an on-field pass or a visit with the Gator mascots.

“The new app and POS technology makes concessions better for everyone, it’s faster for those who order ahead of time, and the lines are shorter,” said Scott Stricklin, Florida’s athletic director.

The ordernext platform puts VenueNext into direct competition with providers like Rover.io, which tout the fast performance and greater flexibility of a web approach as opposed to a standalone app. Notably, Rover lists the Vikings and the Hornets as customers, even though those teams also have a VenueNext app. Stadium tech integrator AmpThink helped launch a similar program a year ago at Texas A&M, where the 12thmanlive.com site provided quick links to contests, discounts and other game-day activities.

To VenueNext’s Wachob, not being religious about whether services are offered in an app or on the web is part of the company’s new focus on mobile commerce first.

“Sometimes fans at the venue might not want to download the app,” Wachob said. “The ability to just go to a site [for a transaction] is really powerful. That’s the power of mobile — allowing the fan to determine what’s important to them.”

Top-down approach brings Wi-Fi to OKC Thunder’s Chesapeake Energy Arena

Chesapeake Energy Arena, home of the NBA’s Thunder. Credit all photos: Oklahoma City Thunder

If there’s one sure thing about stadium Wi-Fi deployments, it’s that pretty much no two networks are ever exactly the same. So even as there is a growing large-venue trend for putting Wi-Fi access points under seats or in handrails, sometimes the traditional top-down method is still the one that works best.

Such was the case for the first full fan-facing Wi-Fi network at Chesapeake Energy Arena in Oklahoma City, home of the NBA’s Thunder. With a large amount of retractable seating in the 18,000-seat venue, an under-seat approach to Wi-Fi would prove too costly and disruptive, leading the team to look for connectivity from above.

While a solid in-building cellular distributed antenna system (DAS) had done a good job of keeping fans connected the last few years, the team’s desire to have more mobile insight to fan activity as well as a switch to a Wi-Fi-centric point of sale system led Oklahoma City to finally install fan-facing Wi-Fi throughout the venue.

Chris Nelson, manager of information technology for venue manager SMG, and Tyler Lane, director of technology for the Thunder, spoke with Mobile Sports Report about the recent Wi-Fi deployment at Chesapeake Energy Arena, which went live during the most recent NBA season.

An AP placement in the rafters

Though the venue looked at all options, Nelson said that going under-seat with APs would have been “very costly” to do, given the large number of retractable seats in the arena.

“We wanted to hang them [APs] from the top if we could,” Nelson said.

After testing the top equipment brands available, the Thunder settled on Ruckus gear, for what they said was a simple reason, one involving the 96 feet in air space from the catwalk to the arena floor.

“Ruckus was the only one whose gear could reach down all the way,” Nelson said.

Adding to the fan experience

Editor’s note: This report is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new Wi-Fi network at Allianz Field in St. Paul, Minn., and an in-depth research report on the new Wi-Fi 6 standard! DOWNLOAD YOUR FREE COPY now!

According to the team the deployment saw 410 total APs used, with 350 in the arena proper and another 60 deployed across the street at the Cox Convention Center. According to the Thunder’s Lane, the team rolled out the service slowly at first, with some targeted testing and feedback from season ticket holders.

Close-up of an AP placement

“We got some good feedback and then when we went to a full rollout we had signage in the concourses, communications via ticketing services and announcements over the PA and on the scoreboard,” to tell fans about the system, said Lane.

According to statistics provided by the team, the Wi-Fi was getting good traction as the season went on, with a March 16 game vs. the Golden State Warriors seeing 589.3 gigabytes of traffic, from 2,738 clients that connected to the network. Lane said the team employed Jeremy Roach and his Rectitude 369 firm to assist with the network design; Roach in the past helped design networks at Levi’s Stadium and Sacramento’s Golden 1 Center.

Now that the Wi-Fi network is in place, Lane said the Thunder is starting to increase the ways it can add to the fan experience via digital means, including app-based features like showing press conferences live and by having an artificial intelligence chatbot to help provide fans with arena information.

“It’s really all about enhancing the fan experience,” Lane said, with an emphasis on driving digital ticketing use in the YinzCam-developed team app. Lane said that the system also drives a lot of mobile concessions traffic, and added that “Ruckus did a fantastic job of asking all the right questions for our food and beverage partners.”

Introducing: The VENUE DISPLAY REPORT!

Mobile Sports Report is pleased to announce our latest editorial endeavor, the VENUE DISPLAY REPORT!

A new vertical-specific offering of MSR’s existing STADIUM TECH REPORT series, the VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on the image below and start reading!

Like its sibling Stadium Tech Report series, the Venue Display Report series will offer valuable information about cutting-edge deployments that venue owners and operators can use to inform their own plans for advanced digital-display strategies.

Our reporting and analysis will be similar to that found in our popular STR series, with stadium and venue visits to see the display technology in action, and interviews and analysis with thought leaders to help readers better inform their upcoming technology purchasing decisions. And in case you are new to the MSR world, rest assured that all our VDR reports will be editorially objective, done in the old-school way of real reporting. We do not accept paid content and do not pick profiles based on any sponsorship or advertising arrangements.

Our inaugural issue contains profiles of a new concourse display strategy at the San Jose Sharks’ SAP Center, powered by new LED screens from Daktronics and the Cisco Vision IPTV digital display management system; a look at the Utah Jazz’s decision to use Samsung’s system-on-a-chip displays at Vivint Smart Home Arena; and the San Francisco 49ers’ decision to use Cisco Vision to control displays at Levi’s Stadium.

Start reading the first issue now! No download or registration necessary.

As venues seek to improve fan engagement and increase sponsor activation, display technology offers powerful new ways to improve the in-stadium fan experience. While these topics are of prime interest to many of our long-term audience of stadium tech professionals, we suggest that you share the link with colleagues on the marketing and advertising sales side of the house, as they will likely find great interest in the ROI enabled by strategic display system deployments.

Sponsorship spots are currently available for future VDR series reports; please contact Paul at kaps at mobilesportsreport.com for media kit information.

Levi’s Stadium sees 5.1 TB of Wi-Fi data used at college football championship

Fans and media members at Monday night’s College Football Playoff championship game used a total of 5.1 terabytes of data on the Wi-Fi network at Levi’s Stadium, according to figures provided by the San Francisco 49ers, who own and run the venue.

With 74,814 in attendance for Clemson’s 44-16 victory over Alabama, 17,440 of those in the stands found their way onto the stadium’s Wi-Fi network. According to the Niners the peak concurrent connection number of 11,674 users was seen at 7:05 p.m. local time, which was probably right around the halftime break. The peak bandwidth rate of 3.81 Gbps, the Niners said, was seen at 5:15 p.m. local time, just after kickoff.

In a nice granular breakout, the Niners said about 4.24 TB of the Wi-Fi data was used by fans, while a bit more than 675 GB was used by the more than 925 media members in attendance. The Wi-Fi data totals were recorded during an 8-1/2 hour period on Monday, from 1 p.m. to 9:30 p.m. local time.

Added to the 3.7 TB of DAS traffic AT&T reported inside Levi’s Stadium Monday night, we’re up to 8.8 TB total wireless traffic so far, with reports from Verizon, Sprint and T-Mobile still not in. The top Wi-Fi number at Levi’s Stadium, for now, remains Super Bowl 50, which saw 10.1 TB of Wi-Fi traffic.

AT&T: Lots of DAS traffic for college football championship

DAS on a cart: DAS Group Professionals deployed mobile DAS stations to help cover the parking lots at Levi’s Stadium for the college football playoff championship. Credit: DGP

This may not be a news flash to any stadium network operations team but the amount of mobile data consumed by fans at college football games continues to hit high levels, according to some new figures released by AT&T.

In a press release blog post where AT&T said it saw 9 terabytes of cellular data used over the college football playoff championship-game weekend in the Bay area, AT&T also crowned a cellular “data champion,” reporting that Texas A&M saw 36.6 TB of data used on the AT&T networks in and around Kyle Field in College Station, Texas.

(Actually, AT&T pointedly does NOT declare Texas A&M the champs — most likely because of some contractural issue, AT&T does not identify actual stadiums or teams in its data reports. Instead, it reports the cities where the data use occurred, but we can figure out the rest for our readers.)

For the College Football Playoff championship, AT&T was able to break down some specific numbers for us, reporting 3.7 TB of that overall total was used inside Levi’s Stadium on game day. Cell traffic from the parking lots and tailgating areas (see photo of DAS cart to left) added another 2.97 TB of traffic on AT&T’s networks, resulting in a game-day area total of 6.67 TB. That total is in Super Bowl range of traffic, so we are excited to see what the Wi-Fi traffic total is from the game (waiting now for the college playoff folks to get the statistics finalized, so stay tuned).

DAS antennas visible at Levi’s Stadium during a Niners game this past season. Credit: Paul Kapustka, MSR

For the additional 2+ TB of traffic, a footnote explains it somewhat more: “Data includes the in-venue DAS, COWs, and surrounding macro network for AT&T customers throughout the weekend.”

Any other carriers who want to add their stats to the total, you know where to find us.

Back to Texas A&M for a moment — in its blog post AT&T also noted that the stadium in College Station (which we will identify as Kyle Field) had the most single-game mobile usage in the U.S. this football season, with nearly 7 TB used on Nov. 24. Aggie fans will remember that as the wild seven-overtime 74-72 win over LSU, an incredible game that not surprisingly resulted in lots of stadium cellular traffic.