Mercedes-Benz Stadium Wi-Fi saw 12 TB of data used at January’s college championship

The iconic ‘halo board’ video screen below the unique roof opening at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

The Wi-Fi network at Atlanta’s Mercedes-Benz Stadium saw 12 terabytes of data used at the 2018 College Football Playoff championship on Jan. 8, 2018, according to officals from the Atlanta Falcons, owners and operators of this city’s new distinctive venue.

We’d long suspected that Mercedes-Benz Stadium, which opened in August of 2017, had seen big data days inside the 71,000-seat arena with its innovative technology, but until Sunday the Falcons had never made any network-performance data publicly available. But a day after the venue saw another 8.06 TB of Wi-Fi used during the SEC Championship game, Danny Branch, chief information officer for AMB Sports & Entertainment, revealed the statistics during a live MSR visit at an Atlanta Falcons home game. The 12 TB mark (which was an estimate — we’ll check back with the Falcons for exact numbers) is the second-highest we’ve ever seen in our unofficial research of single-day Wi-Fi totals, trailing only the 16.31 TB recorded at Super Bowl LII in February at U.S. Bank Stadium.

“We’re confident and ready for the Super Bowl,” said Branch during a pregame stadium tour, details of which we’ll dig into deeper in a full profile for our upcoming Winter Stadium Tech Report. Multiple network speed tests taken by MSR during Sunday’s 26-16 Falcons loss to the visiting Baltimore Ravens showed robust Wi-Fi performance on the network that uses gear from Aruba, a Hewlett Packard Enterprise company, in a design from AmpThink.

DAS renovation complete

An under-seat DAS antenna in the 300 seating section at Mercedes-Benz Stadium

According to Branch, the cellular distributed antenna system (DAS) network inside Mercedes-Benz — a deployment that is at the center of a current lawsuit filed by contractor IBM against gear supplier and designer Corning — is also now at full deployment, with the completion of 700 new under-seat DAS antenna deployments, mostly in the upper seating deck.

MSR speed tests taken during Sunday’s game showed a wide range of DAS results, from single-digit tests in some tough-deployment areas to results near 100 Mbps directly in front of what looked like some new antenna deployments. Again, look for more details in our upcoming profile in the Winter Stadium Tech Report (due out in mid-December).

“We’re in a good place [with the DAS],” said Branch, though he did say there was going to be more DAS work done on the outside of Mercedes-Benz Stadium prior to when Super Bowl LIII comes to the venue on Feb. 3, 2019, mainly to help ensure that the move toward more digital Super Bowl tickets goes smoothly. Mercedes-Benz Stadium also now has a couple of MatSing ball antennas in its rafters, there to bring DAS coverage to the sidelines of the playing field.

Sunday the Mercedes-Benz Stadium staffers were hosting a rare big-game back-to-back event, following Saturday’s packed-house tilt between SEC powers Alabama and Georgia, a championship-game rematch won by Alabama 35-28 after a dramatic comeback.

“That was a massive flip,” said Branch of the two-day stretch, which saw another huge data day Saturday with 8.06 TB of Wi-Fi used. The network, sponsored by backbone provider AT&T, averages about a 50 percent take rate from event attendees, according to Branch, who gave praise to Aruba and AmpThink for their combined deployment efforts.

“The expectation for fans now is that there will be Wi-Fi [in a sports venue],” said Branch. “But I love it when friends come to me after a game and tell me ‘the Wi-Fi is so fast!’ ”

THE MSR TOP 17 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
3. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
4. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
5. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
6. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
7. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
8. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
9. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
10. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
11. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
12. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
13. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
14. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
15. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
16. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
17. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

NFL CIO: Mercedes-Benz Stadium’s wireless is ‘ready for the Super Bowl’

The entry concourse at Atlanta’s Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR

The wireless networks at Atlanta’s Mercedes-Benz Stadium are “ready for the Super Bowl,” according to Michelle McKenna-Doyle, senior vice president and chief information officer for the NFL, who spoke to Mobile Sports Report via phone last week.

Though McKenna-Doyle would not comment on any of the particulars of the recent lawsuit filed by IBM against Corning that revolves around issues with the stadium’s distributed antenna system (DAS) cellular network, she did assert that any past problems have since been fixed, and that the league is confident the venue’s wireless systems will stand up to the stress test that will likely arrive when Super Bowl LIII takes place on Feb. 3, 2019.

“The [Atlanta] Falcons have been super-cooperative in remedying one of the challenges they had,” said McKenna-Doyle. “The networks will be ready for the Super Bowl.”

Mercedes-Benz Stadium also has an Aruba-based Wi-Fi network, which has not been the subject of any lawsuit; however, stadium officials have also not ever released any performance statistics for the network since the stadium’s opening. According to IBM’s lawsuit documents, the company said it had to pay extra to fix the DAS network, a task it said was completed before the end of the 2017 NFL season.

Outside connectivity a challenge as well

While the Super Bowl is almost always the biggest single-day sports events for wireless connectivity, McKenna-Doyle added that this year’s version will be even a little more challenging than others since the league is in the process of moving fans to digital ticketing for its championship event.

“This year one of the new challenges is the move to paperless ticketing,” said McKenna-Doyle in a wide-ranging interview about NFL technology issues (look for a full breakdown of the interview in our upcoming Winter Stadium Tech Report). Though this year’s game will still have some paper-based ticket options, McKenna-Doyle said the lessons learned in ensuring good connectivity outside the stadium gates will help prepare for future Super Bowls, which will likely be all-digital ticketing.

One Super Bowl technology not yet decided is the game-day app, which for the past two years has been built by the NFL. In previous years, the league used versions of local game-day apps with Super Bowl additions, a direction McKenna-Doyle said the league might still take this year. Designed mainly as a way to help visitors find their way around an unfamiliar stadium and city, the Super Bowl app this year might need to lean on the local app to help integrate the digital ticket functionality, McKenna-Doyle said. The Falcons’ app for Mercedes-Benz Stadium was built by IBM.

Eagles fans use 10.86 TB of Wi-Fi at season opener

Lincoln Financial Field, home of the Super Bowl champion Philadelphia Eagles. Credit: Philadelphia Eagles

In their first regular season home game as defending Super Bowl champions, the Philadelphia Eagles saw their fans use 10.86 terabytes of Wi-Fi data at Lincoln Financial Field, the third-largest single-day total of Wi-Fi usage, trailing only the last two Super Bowls.

According to figures provided to Mobile Sports Report by the Eagles, an eye-opening 47,274 unique devices connected to the network at some point during the Eagles’ 18-12 victory over the Atlanta Falcons on Sept. 6, out of 69,696 in announced attendance. John Pawling, the Eagles’ vice president for information technology, also said the Eagles saw a peak concurrent connection of 36,829 devices on the Wi-Fi network, traffic that at one point “briefly maxed out” the Comcast-provided 10 Gbps backbone pipe that supports the stadium’s Wi-Fi network.

Since the night game was the NFL season opener and included the Eagles’ Super Bowl celebration ceremonies, Pawling expected a high amount of network traffic — they did, after all, see 8.76 TB of Wi-Fi used at the NFC Championship game back in January — but admitted the end result left him and his team “somewhat surprised.” One element that might have contributed to additional traffic was a pregame weather delay, time most likely spent online as fans waited for action to commence.

Everest network up to the test

An Everest Wi-Fi antenna points down at the stands. Credit: Everest Networks

The Sept. 6 game marked the start of the second full year for Lincoln Financial Field’s new Wi-Fi network, which uses gear from Everest Networks, a Silicon Valley startup company that was seed-funded by Panasonic, which acted as the exclusive distribution partner until earlier this year when Panasonic relinquished sole distribution rights to the Everest gear.

While Pawling said that the business of Everest leaving Panasonic caused “a little concern” last year, he said that from a technical perspective the Eagles “are dealing with the same people” at Everest as they did at Panasonic, and that there have been no issues that affected the network’s performance.

“It’s business as usual,” Pawling said. “It [the network] is rock solid. We’re very happy with it.”

Pawling said that the Eagles chose Everest a couple years ago during what he called a standard refresh review. Previously, the Eagles had used Extreme Networks gear for a Wi-Fi network put in place in 2013.

“We tend to look at 5 years as a technology’s horizon, and it was time to evaluate what was in the marketplace,” said Pawling. With its new design that puts four radios into a single AP and new antenna technology that theoretically has a farther reach than older equipment, the Panasonic/Everest gear won the Eagles’ bid.

“We did some tests with it [the Everest gear] and it seemed to handle things without a problem,” Pawling said. “We felt it fit our needs the best.”

Only 5 GHz in the bowl

Another Everest AP deployment. Credit: Everest Networks

According to Pawling, Lincoln Financial Field now has 683 Everest APs covering the entire building, a lower AP number than most venues that size because of the multiple radios in most units. Pawling said the entire deployment is top-down, and that the Eagles aren’t even using the 2.4 GHz radio in most of the Everest APs since the team only uses 5 GHz channels for the bowl. (The multiple-radio Everest APs have three 5 GHz radios and one 2.4 GHz radio.)

“It’s a plus, absolutely,” to have three radios in each AP, Pawling said, citing the reduced time needed to deploy fewer APs.

While the NFL opener now joins the top three in our unofficial list of top Wi-Fi events, we expect this list to change rapidly this year as it seems like the surge in mobile bandwidth demands at big events is still increasing rapidly. We can only imagine what might happen if Taylor Swift plays a halftime show at a big football game, but we can guess it would be a workout for any network currently in place.

THE MSR TOP 14 FOR WI-FI

1. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
2. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
3. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
4. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
5. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
6. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
7. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
8. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
9. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
10. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
11. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
12. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
13. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
14. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

Jared Miller leaves Falcons for Madison Square Garden

Jared Miller, former chief digital officer for the Atlanta Falcons, has moved to a new job with Madison Square Garden. Credit: Paul Kapustka, MSR


In a personnel move that may have some technological impact on the upcoming year’s Super Bowl, former Atlanta Falcons chief digital officer Jared Miller is now executive vice president and chief operating officer at Madison Square Garden Ventures, according to Miller’s LinkedIn page.

We haven’t yet spoken to any of the principals involved, so more details will have to come at a later time (maybe at next week’s SEAT conference in Dallas, where the greater world of the sports technology marketplace regularly gathers). Miller, as those who read MSR know, was the point person for all technology deployments at Mercedes-Benz Stadium, the new roost for the Falcons that opened last summer and is scheduled to host Super Bowl 53 in February, 2019.

If history is any guide, the networking teams at MBS are likely already busy preparing for the NFL’s big game — in the recent past, carriers have used the offseason before a Super Bowl date to update the DAS inside Super Bowl venues, a task likely already underway in Atlanta. What’s not known is how Miller’s departure may or may not affect technology strategy decisions, either on the DAS side or on the Wi-Fi side of things. After touring MBS during a press day last summer, MSR did not receive any network-performance updates during the 2017 football season, despite repeated requests to stadium representatives, including Miller.

Mercedes-Benz Stadium also hosted the College Football Playoff championship game this past season, but for the first time in years the stadium hosting the game did not provide Wi-Fi usage statistics.

AT&T sees 2.5 TB of DAS traffic at 2018 college football championship game

AT&T said fans on its network at Monday’s college football playoff championship game at Mercedes-Benz Stadium in Atlanta used 2.5 terabytes of data, less than the 3.8 TB AT&T said it saw a year ago in Tampa.

If there is a reason for the decline in AT&T DAS usage during Alabama’s 26-23 overtime win over Georgia, it may be due to the fact that Mercedes-Benz Stadium has a state of the art Wi-Fi network in addition to a neutral-host DAS. However, we have not received any Wi-Fi stats at all from any events held at Mercedes-Benz Stadium since its opening in August 2017, so our theory may never be proved. We do not currently have any DAS stats from other carriers besides AT&T. Attendance at Monday night’s game was believed to be a Mercedes-Benz Stadium record, at 77,430.

The first big non-regular season NFL or college game at the new Mercedes-Benz Stadium had several snafus, including rain leaking in from the eight-petal moveable roof, long lines (out in the rain) for entry caused by security measures used for President Trump’s arrival, and reports of crowded trains on Atlanta’s MARTA system. There was even one complaint that Wi-Fi and cellular networks weren’t working, making digital ticketing a problem.

Commentary: Time to rethink in-seat delivery?

A beer vendor at Wrigley Field this summer. Credit all photos: Paul Kapustka,, MSR (click on any photo for a larger image)

I have a major scoop: Even though Wrigley Field doesn’t have its new Wi-Fi network installed yet, I can confirm that the Friendly Confines has food and drink delivery to fans in all seats.

And you don’t need an app to order a frosty malt beverage. You simply say, “Hey! Beer man! One over here!” And he walks over and pours you a cold one. Apparently this is not new, but has worked for many, many years.

Though I do jest a bit I hope my point is clear: Sometimes there is a bit too much fascination with technology, especially on the stadium app front, which has not yet been warranted. The main question of this essay is whether or not it’s time to rethink the in-seat ordering and delivery phenomenon, to find what really matters to fans and where technology can deliver better options.

Who really wants in-seat delivery?

Editor’s note: This profile is an excerpt from our latest STADIUM TECH REPORT, our Fall 2017 issue that has in-depth profiles of network deployments at Notre Dame Stadium, Sports Authority Field at Mile High, Colorado State’s new stadium, and the Atlanta Falcons’ new Mercedes-Benz Stadium. DOWNLOAD YOUR FREE COPY of the report today!

I will be the first to admit to being guilty as charged in being over-excited about stadium apps and the idea of things like instant replays on your phone and being able to have food and drink delivered to any seat in the stadium. When the San Francisco 49ers opened Levi’s Stadium four years ago, those two services were fairly unique in the sporting world, and it was cool to see how both worked.

The Niners did a lot of human-engineering study on the food delivery problem, knowing that it was more an issue of getting enough runners to deliver the goods than it was to get the app working right. Even a big glitch at the first-year outdoor ice hockey game at Levi’s Stadium was sort of a confirmation of the idea: That so many people tried to order food deliveries it screwed up the system wasn’t good, but it did mean that it was something people wanted, right?

Turns out, no so much. Recently the Niners officially announced that they are taking a step back on in-seat concessions ordering and deliveries at Levi’s Stadium, limiting it to club areas only. Whatever reasons the Niners give for scaling down the idea, my guess is that it mainly had to do with the fact that it turns out that the majority of people at a football game (or basketball too) may not want to just sit in their seats the whole game, but in fact get up and move around a bit.

The end zone view from the beer garden at Colorado State Stadium.

That may be why most of the new stadiums that have opened in the past couple years have purposely built more “porch” areas or other public sections where fans can just hang out, usually with somewhat of a view of the field. The Sacramento Kings’ nice beer garden on the top level of Golden 1 Center and the Atlanta Falcons’ AT&T Perch come to mind here. For the one or two times these fans need to get something to eat, they are OK with getting up and getting it themselves.

Plus, there’s the fact that at the three or four or more hours you’re going to be at a football game, if you’re drinking beer you’re going to eventually need to get up anyway due to human plumbing. We’ve been fairly out front in saying stadiums should spend more time bringing concession-stand technology into the 21st century, instead of worrying too much about in-seat delivery. It’s good to see there are some strides in this direction, with better customer-facing interfaces for payment systems and things like vending machines and express-ordering lines for simple orders.

While there may be disagreement about whether or not in-seat delivery is a good idea, there is certainly universal disgust for concession lines that are long for no good reason. It’s beyond time for stadiums to mimic systems already in place at fast-food restaurants or coffee shops and bring some of that technology spending to bear in the place that everyone agrees still needs work. Even at the uber-techno Levi’s, regular concession stand lines have been abysmal in their slowness. Maybe the Niners and others guilty of the same crimes will pay more attention to less flashy fixes in this department.

Is drink-only delivery the right move?

The Niners’ revolutionary attempt to bring mobile ordering and in-seat delivery to all fans in a big stadium was part of the app suite from VenueNext, the company the Niners helped start as part of their Levi’s Stadium plans. While VenueNext is regularly adding new pro teams to its stable of customers (in September at Mobile World Congress Americas, the Utah Jazz announced they would switch to VenueNext for the upcoming season), not a single one has tried to copy the Niners’ ambitious deliver-anywhere feature.

The end-zone AT&T Perch at Mercedes-Benz Stadium in Atlanta.

And for Super Bowl 50, the signature event that Levi’s Stadium was in part built for, remember it was the NFL shutting down the idea of in-seat delivery of food and drink, limiting the service instead to just beverage ordering and delivery. It probably makes sense for Mobile Sports Report to put together a list sometime soon about the various attempts at in-seat ordering and delivery around the pro leagues, to see what’s working and what hasn’t. To be clear we are talking here about widespread delivery to all seating areas, and not the wait-staff type delivery systems that have been widely deployed in premium seating areas for years.

Our guess, just from tracking this phenomenon the past several years, is that while such services make sense in premium and club areas, simple logistics and stadium real estate (like narrow aisles or packed, sellout crowds) make in-seat ordering and delivery a human-factor nightmare in most venues.

One experiment worth watching is the system being deployed by the Atlanta Falcons at Mercedes-Benz Stadium as part of the team/stadium app developed by IBM. Instead of working online, the app will let fans pick food items and enter payment information, and then take their phone to the appropriate stand to scan and fulfill the order. Nobody knows yet if this will speed up lines or make the concession process faster, but it is at the very least an attempt to try something new, using technology doing what it does best to eliminate a pain point of going to a game — waiting in line.

And while I will be excited to see the new networks being planned for Wrigley (Wi-Fi and a new DAS are supposed to be online for next season), I’m just as sure that whenever I visit there again, I won’t need an app to have a beer and hot dog brought to my seat. Maybe having more choice in items or having that instant gratification of delivery when you want it is where the world is going today, but on a brilliant summer afternoon at Wrigley Field somebody walking down the aisle every now and then works just fine. With the Cubs winning, the organ playing and the manual scoreboard doing its magic in center field, it’s a welcome reminder that sometimes, technology isn’t always the best or neccessary answer.