SEAT Conference going virtual; Minneapolis live event moved to 2021

The SEAT Conference announced today a plan to host virtual events on a year-round basis, while also moving its planned live event in Minneapolis from this summer to 2021.

More info when we get it from SEAT, but for now you can visit the SEAT site to register for the virtual events. According to the SEAT email we received today, “If you have already pre-registered for SEAT 2020 Minneapolis, your registration will be extended to include both the Virtual SEAT Community and the next Physical SEAT conference in June 2021 in Minneapolis.”

Jared Miller leaves Falcons for Madison Square Garden

Jared Miller, former chief digital officer for the Atlanta Falcons, has moved to a new job with Madison Square Garden. Credit: Paul Kapustka, MSR


In a personnel move that may have some technological impact on the upcoming year’s Super Bowl, former Atlanta Falcons chief digital officer Jared Miller is now executive vice president and chief operating officer at Madison Square Garden Ventures, according to Miller’s LinkedIn page.

We haven’t yet spoken to any of the principals involved, so more details will have to come at a later time (maybe at next week’s SEAT conference in Dallas, where the greater world of the sports technology marketplace regularly gathers). Miller, as those who read MSR know, was the point person for all technology deployments at Mercedes-Benz Stadium, the new roost for the Falcons that opened last summer and is scheduled to host Super Bowl 53 in February, 2019.

If history is any guide, the networking teams at MBS are likely already busy preparing for the NFL’s big game — in the recent past, carriers have used the offseason before a Super Bowl date to update the DAS inside Super Bowl venues, a task likely already underway in Atlanta. What’s not known is how Miller’s departure may or may not affect technology strategy decisions, either on the DAS side or on the Wi-Fi side of things. After touring MBS during a press day last summer, MSR did not receive any network-performance updates during the 2017 football season, despite repeated requests to stadium representatives, including Miller.

Mercedes-Benz Stadium also hosted the College Football Playoff championship game this past season, but for the first time in years the stadium hosting the game did not provide Wi-Fi usage statistics.

Wrigley Field gets new DAS in time for Cubs’ home opener

The Chicago Cubs’ Wrigley Field will have a new DAS working for opening day. Credit for these 2017 season pictures: Paul Kapustka, MSR (click on any photo for a larger image)

After some construction delays that no Chicago Cubs fans minded, the Friendly Confines of Wrigley Field will have a new high-performance distributed antenna system (DAS) operational for Monday’s scheduled Cubs home opener for the 2018 season.

Designed and deployed by DAS Group Professionals, the new in-stadium cellular network was originally scheduled to be ready by last year; but when the Cubs took their historic march to the World Series title in 2016, many of the in-progress construction plans for Wrigley Field got delayed or rearranged, to the objection of nobody at all who cheers for the north siders.

And even though some of the most ambitious parts of the Wrigley renovation took place this winter — including removing most of the seats and concrete in the lower seating bowl to clear the way for some lower-level club spaces — the DGP crew along with the Cubs’ IT organization delivered the new cell network in time for the first pitches scheduled Monday afternoon.

Wi-Fi coming in as season goes on

“We definitely put scheduling and timing to the test, but we got it done,” said Andrew McIntyre, vice president of technology for the Chicago Cubs, in a phone interview. First announced back in 2015, the networking plan for the Wrigley renovations — which includes coverage for the plaza outside the stadium, the new team office building as well as the across-the-street Hotel Zachary that also just opened for business — also includes a new Wi-Fi network using gear from Extreme Networks. Since the Wi-Fi network is more construction-conflicted than the DAS deployment, it will be introduced gradually over the next few months, McIntyre said.

“By the All-Star break, we should have both systems online,” McIntyre said.

The DAS system deployed by DGP uses JMA equipment, just like DGP’s other big-stadium DAS deployments at the San Francisco 49ers’ Levi’s Stadium and the Sacramento Kings’ Golden 1 Center. Steve Dutto, president of DGP, acknowledged the challenge of the Wrigley buildout, including one instance where DGP technicians needed to set up scaffolding to mount antennas but couldn’t because instead of a concrete floor there was a 60-foot hole in the ground.

Hey hey!

“We worked around all that and got it done,” said Dutto. According to Dutto DGP has signed up all four major U.S. wireless carriers for the DAS, with all except Sprint operational for opening day. The head-end building for the DAS, he said, is located in what he thinks is a former hot-dog stand a half a block from the park. (If you’re looking for a snack in the head end room, just remember, in Chicago there’s no ketchup on hot dogs.)

Dutto said the DAS antennas are all overhead mounts, not a problem in Wrigley since the overhangs offer plenty of mounting spaces. However, given the historic look and feel of the park, Dutto did say that “we definitely had to tuck things away better and make sure we had good paint matches.” Not a Chicago native, Dutto said that the charm of the stadium hit him on first view.

“When we pulled up for the first time,” he said, “it was… wow. There’s nothing like it.”

Under seat for Wi-Fi will take time to deploy

The Cubs’ McIntyre, who admits to guzzling coffee by the quart these days, said the field-level renovations — which included removing all lower seats and the foundational concrete to clear out room for field-level club spaces — made finishing the Wi-Fi deployment something that couldn’t be pushed. With no overhangs covering the premium box seat areas, Wi-Fi APs there will need to be mounted under seats, something that just couldn’t get finished by Monday.

“It’s less of a technical challenge and more of a structural engineering challenge,” said McIntyre of the under-seat deployment method, which usually involves a lot of work with drilling through concrete and mounting APs in weather-sealed enclosures. McIntyre said the Cubs and Extreme also plan to use under-seat deployments in Wrigley’s famous outfield bleachers, which also lack any overhead infrastructure. In what he termed a “slow roll,” McIntyre said parts of the Wi-Fi network will come online gradually as the season progresses, starting first with the spaces outside the stadium.

Bringing backbone power to the new network is partner Comcast Business, which just announced a sponsorship deal with the Cubs that will see a “XfinityWiFi@Wrigley” label on the Wrigley Wi-Fi SSID. According to McIntyre Comcast will bring in twin 10-Gbps pipes to power the Wrigley Wi-Fi network.

This panoramic view shows why the lower level seats will need under-seat APs for Wi-fi

SEAT founder launches venue business-strategy firm

Christine Stoffel

Christine Stoffel, founder of the popular SEAT conference, has banded together with some top sports & entertainment industry executives to form The Executive Advocates (TEA), a venue business-strategy consulting firm with a wide menu of potential services.

Joining Stoffel in the founding of TEA are partners Katee Panter and Douglas Moss; Denise Taylor, CIO for Westfield Inc., will serve as an advisory board member to TEA.

The 20-year technology veteran Panter, who was most recently senior vice president of enterprise technology for New York icon venue Madison Square Garden, said in a prepared statement that “TEA’s mission will enable businesses to derive value from their people and technology investments.” According to the press release announcing the firm, TEA’s service offerings include: executive recruitment and placement, strategic technology roadmap consulting, tech solution and design, real estate-technology project management and financial oversight, all based on “insights & research from years of technical and executive leadership.”

“TEA are the voices of industry leaders brought together to support organizations with transparency, integrity and candor,” said Stoffel, in a prepared statement. “We are championing the drive for excellence from the top down, in every organization starting with executive recruitment through providing consultancy expertise on experiential technology solutions and design. It’s exciting to bring these offerings to our industry peers, colleagues and friends across the globe with this talented group.”

Venue consulting firms on the rise

Moss, a 30-year veteran of the sports and entertainment industry, has a resume that includes serving as president of the Buffalo Sabres, Phoenix Coyotes and International Hockey League, senior vice president of business operations for the Anaheim Ducks and president of Madison Square Garden Network.

“I look forward to be working with [the TEAM team] and our colleagues around the globe as we continue of journey of connecting technology, business and people,” Moss said.

The launch of TEA follows another recent high-profile gathering of minds in the venue consulting arena. A firm called 27/17 Innovations was formed by former Corning and IBM executive Todd Christner, calling itself in part “a firm focused on the end-user experience as the sustainable source of competitive differentiation, regardless of industry.” May the battles for RFPs begin!

Strong showing for Wi-Fi network at SunTrust Park

The Atlanta Braves’ new home, SunTrust Park. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

After speaking with the Atlanta Braves via phone about their new home, SunTrust Park, we couldn’t wait for our recent visit to Atlanta for the SEAT 2017 Conference. Thanks to a personal tour hosted by Greg Gatti, senior director of information technology for the Braves, Mobile Sports Report got an up-close look at not just the new park’s excellent wireless networks but also its impressive innovations in seating spaces and other amenities that should keep Braves fans and visitors (like the numerous Cubs fans in attendance this week) happy for the foreseeable future.

Any doubts about whether the network reports were too optimistic were quickly laid to rest the first moment we took a Wi-Fi speedtest. While waiting outside the main right-field gate of SunTrust we got a Wi-Fi speed reading of 96 Mbps on the download and 136 Mbps for the upload, a level of connectivity we would see often during our visit. In addition to the ballpark the Braves also built the surrounding mixed-use neighborhood, called The Battery Atlanta, a mix of office space, mall-like retail and residences, a sort of instant neighborhood with superb connectivity at its core.

Both before and after our stadium tour MSR walked around the Battery, getting speed tests anywhere between 40 Mbps and 140 Mbps, depending usually how close you were to any of the numerous Wi-Fi APs mounted on buildings along the streets, walkways and public areas like the Braves fountain or on balconies of the close-by sports bars.

Yes it is, in great force

Having such good connectivity made tasks like getting an Uber ride a snap, since the Wi-Fi coverage extended out from the ballpark exits through the Battery streets to the designated Uber pickup zone.

Inside the park, Gatti first showed us (through a glass door) the Braves’ new data center room, which reminded us of the similar facility at the Sacramento Kings’ Golden 1 Center. If there’s any commonality for new stadium builds, it’s that the geeks usually get a nice, clean, efficient looking room for their gear instead of some dusty concrete dungeon in the venue basement. And though we’re not network engineers here at MSR on our walk around the visible AP mounts and other equipment installs looked sharp, well constructed and smartly hidden, placed when possible out of the normal fan’s line of sight.

Instead of listing all the speed tests we took I will simply say that in almost all places the speeds we saw were between a low of 62.29 Mbps / 65.84 Mbps (taken in the Home Depot balcony club area above the left-field bleachers) and a high of 88.17 / 101.54, in the upper deck seats along the right field line. A quick test of the Verizon Wireless DAS saw a reading of 106.36 / 25.18 in the upper deck concourse behind home plate; we didn’t have an AT&T phone with us so more thorough DAS testing will have to wait for another day.

A good look through the glass doors of the data center

Beer coolers a ‘cool’ idea

On beyond connectivity, the Braves clearly kept technology in the forefront when they made other innovations throughout the park. One that resonated with us were the electronic beer coolers we saw in several premium seating areas. Basically, these are cup-holder holes cut into a countertop with coolers inside, which keep your beer ice-cold when you’re not holding the cup.

The IPTV operations at the park were also impressive, from the tablet-based TV controls in suites (software provided by YinzCam) to the touchscreen directory kiosks in The Battery. For some of the premium seats right behind home plate, there are interactive televisions mounted between seats; another new premium area just above the first bowl of seats behind home plate has tables with four high-top chairs, which are sold as sort of very-small suites. The tables have a small TV in the middle which can be used to watch programming as well as to order food and drink to be delivered in club-seating fashion.

Several other club-type areas like the Home Depot suite, a Comcast-sponsored bar area in the upper deck near the right field foul pole and a club at field level in right field with a chain-link fence cutout view of the field give the Braves multiple options to give premium seating to groups of many sizes, along with the traditional suite areas.

An AmpThink-designed enclosure for railing-mounted Wi-Fi APs

In many of the premium seating areas the Braves have also installed USB charging ports, another nod to the ubiquity of mobile devices being brought to games. There are also numerous Big Ass Fans installed on concourse walkways, a nice amenity that takes into account the sometimes stifling humid heat in Atlanta.

If there was one snag to the game-day experience at SunTrust Park we’d say that the traffic situation of getting to and from the venue needs some more thought. Even though the park sits right by a major freeway, the exits and entrances don’t seem to offer a quick flow in our out for anyone who is arriving from, say, downtown Atlanta, which is about 10 miles away. Unfortunately, Atlanta’s good MARTA subway service doesn’t go anywhere near the park, making all transportation a wheels-based necessity.

The designated Uber dropoff area is a good example of an idea that needs some experience-based tweaking, with pickup and dropoff zones on the opposite side of a street that seemed congested from well before the game to afterward. While having a clearly signed place for ride-share activity is smart, the attempt to do dropoffs on one side and pickups on another led to several confusing U-turn attempts even in our small number of interactions. There’s also no oversight or on-site assistance or staffers to help either customers or drivers, which for a first-time venue seems an error in judgement.

But overall, SunTrust Park seems like a huge success that will only get better over time — according to Braves president of development Mike Plant, only about 30 percent of the space in the Battery is currently open, meaning there will be more businesses and residents surrounding the park in the near future. Already it’s clear that fans have found the space an agreeable one to hang out before games — while speaking at the SEAT Conference Plant said that most of the bars and restaurants are full well before game times, so he warned SEAT visitors to get there early if they wanted to grab a bite to eat or a drink before a ballgame.

More pictures from our visit below. Thanks to the Braves for our tour and to MLB for media access during our stay.

Panoramic view of SunTrust Park

A club space with a view out the right field wall

Wi-Fi AP mounted on outfield concourse

A look at railing AP mounts in the outfield bleacher seating

The IPTV control screen for suites

IPTVs located between premium seats right behind home plate

Tabletop seating with TV just above home plate

The big ball with its 360-degree LED screen

Fans walking through The Battery on their way to the game

Another Battery view with the Comcast office building behind right field visible

Main scoreboard promoting the MLB app

Sightlines and decks at SunTrust seem built for selfies

Nice view from the upper deck

Closeup of a Wi-Fi AP install

Above fans’ eyes is a DAS gear placement (and a Big Ass fan)

DAS gear mounted on the roof of the centerfield concourse wall

Thunderstorms, the beautiful but unwelcome visitors

State of the art network shines through at SunTrust Park

Opening weekend at SunTrust Park. Credit all photos: Atlanta Braves (click on any photo for a larger image)

Seasoned major-league baseball fans know better than to get too excited by good performances in April. Many times, long seasons and league-wide competition have a way of taking some of the shine off a sparkling start.

In Atlanta, however, Braves fans can start rejoicing now about their brand-new ballpark. If network performance is any clue, the thought, care and execution that went into the building of SunTrust Park seems pretty much state of the art, guaranteeing a great fan experience, no matter what happens on the field.

Like any other stadium or large public venue network, the Wi-Fi deployment at the Braves’ new home (located about 10 miles northwest of downtown Atlanta) will likely be tested sometime in the near future, either by large crowds or a bandwidth-taxing moment like a milestone home run or an important victory. But some early positive user reviews and hard numbers showing 8.4 terabytes of data used on the network in and around the park on its MLB opening weekend, it appears that the Braves and their partners put together a network ready for high performance from the first call of “Play Ball.”

It takes a village… of partners

Editor’s note: Welcome SEAT attendees to Atlanta! This profile is an excerpt from our latest STADIUM TECH REPORT, our Summer 2017 issue that has in-depth profiles of network deployments at the Colorado Rockies’ Coors Field, Westfield’s Century City Mall, and a profile of a new Wi-Fi network at Red Bull Arena. DOWNLOAD YOUR FREE COPY of the report today!

Bird’s-eye view of SunTrust Park and The Battery.

To be sure, the networking inside SunTrust Park and in the surrounding mixed-use entertainment/retail/residential/business area known as “The Battery Atlanta” had many hands in its making, starting with major partner Comcast, which helped bankroll the almost $12 million spent on the core networking components. Cisco, the main supplier of Wi-Fi and networking gear to many MLB parks, was also involved at SunTrust, not just on the equipment side but also by bringing its StadiumVision digital-display software system to the facility’s numerous TV screens.

Panasonic Enterprise Solutions Company, in somewhat of a coming-out party for the firm’s advanced technology solutions division that serves the sports, entertainment and retail industries, led the way with display deployments at SunTrust Park and The Battery, starting with the stadium’s main video board, a 120.9-foot wide by 64.3-foot high 16mm-pixel pitch SMD LED display. While we don’t have any performance measurements yet, SunTrust Park also has a neutral-host DAS built by Verizon, with AT&T already on board and T-Mobile scheduled to join later this summer.

Also in the mix was the organizational and consulting efforts of Van Wagner Sports and Entertainment. Bob Jordan, senior vice president of team and venue services at Van Wagner, said the Wi-Fi network at SunTrust Park and The Battery is “the culmination of a lot of information, including best practices and learning from all the stadiums we’ve done and seen.”

Close-up of a railing Wi-Fi AP during installation.

Jordan said having a commitment to building “the most comprehensive wireless platform” available meant that known possible constraints were eliminated ahead of time, producing something close to the sum of all the good experiences seen elsewhere.

Planning for speed and capacity

With the opening weekend’s traffic numbers — supported by some on-the-scene reports of device speedtests in the 60- and 80-Mbps ranges — perhaps the Braves can be forgiven for sending out some enthusiastic press releases right after the first home series that proclaimed the SunTrust Park network as the fastest in any stadium, anywhere. While we here at MSR would rather see more data before making such broad proclamations — and would caution against trying to compare the network at a 41,149-seat baseball stadium to those built in 100,000-seat football stadiums — we have little doubt that the project is at the very least among the best, given just the raw stats and smarts behind its deployment.

Some of that starts with the backbone bandwidth supplied by sponsor Comcast, a pair of 100 Gbps pipes that are for now probably overkill, since even fully loaded football stadiums at Super Bowls will only use a fraction of that kind of throughput. While those knowledgeable about networking know that just having lots of backbone capacity doesn’t automatically mean your network will have great client-side speeds, it also doesn’t hurt to have way more than you need before you even start.

Another aerial view of the park.

“We wanted to make sure we had ample connectivity for everything we did,” said Greg Gatti, senior director of information technology for the Braves, in part explaining the humongous backbone bandwidth, which so far in sports we’ve only heard of at one other new stadium, the Sacramento Kings’ Golden 1 Center, where Comcast also was the supplier of two 100 Gbps connections.

According to Gatti the Wi-Fi network “is the enabler for everything we do” at the park and the surrounding business areas, including fan-facing services as well as business needs and things like concession kiosks. The Wi-Fi runs off a fiber-based network that Gatti said connects almost all devices in the stadium. “Pretty much every single thing, including sprinklers, HVAC, elevators and lighting are connected to the network,” he said.

And while we here at MSR would like to see more data and tests before we agree with any self-proclaimed claims of being “the fastest” stadium network, with 900 Wi-Fi APs in the stadium — many of those Cisco’s newest 3800 series — and another 450 APs out in The Battery — Gatti is confident that the Braves won’t have any issues delivering high-density Wi-Fi bandwidth to fans.

“We’ll give you as much connectivity as your device can handle,” he said.

Leaning toward a 5 GHz-only future

Like several other sports stadium networks, the Braves will be using mostly 5 GHz channels only for fan-facing Wi-Fi. The reasoning behind this so far (at stadiums like Golden 1 Center, Bankers Life Fieldhouse and SAP Center) is that with most fan devices now having 5 GHz support, it’s easier and cheaper to offer only 5 GHz channels, leaving behind the challenges of supporting the 2.4 GHz band.

Putting the gear in place.

During an exhibition game ahead of the Braves’ MLB opener, Gatti said the SunTrust Park Wi-Fi network offered only 5 GHz connections for the first five innings. “After that, we turned on 2.4 [GHz] but we didn’t have much uptake,” Gatti said. “We’re leaning toward staying with 5 GHz only and avoiding 2.4 GHz if at all possible.”

Some of the 700 Wi-Fi APs in the main seating bowl are mounted in handrail enclosures designed by Wi-Fi integration experts AmpThink, devices used in many MLB deployments. “AmpThink has a lot of experience in MLB stadiums,” Gatti said.

One interesting note is that the Braves and Comcast did not participate in the ongoing MLB advanced media (MLBAM) program that helps pay for networking deployments in MLB stadiums; instead, Gatti said, the Braves and their sponsors footed the technology bill directly.

The Braves did work closely with MLBAM, however, on the stadium app front. According to Gatti, the team was interested in building a secondary app to expose new services available in and around the stadium and commercial area; but given that (according to Gatti) the Braves fans have the highest “take rate” on using the MLB-standard Ballpark app, MLBAM saw fit to help the Braves add additional SunTrust Park-only features to the Ballpark app; right now the Braves’ version of Ballpark includes support for digital ticketing and parking with mobile entry, mobile check-in, interactive maps and directories, integration with Waze, and seat and experience upgrades, according to the team. Some other services are not yet unveiled, as Gatti said the Braves are still testing beacon technology that will be used for wayfinding and other applications. The Braves also unveiled a kiosk-based wayfinding application, developed by YinzCam, to help fans find their way around the new stadium and The Battery area, which is all new to Atlanta and anyone visiting.

Bright future ahead

While most of the story about whether or not SunTrust Park and The Battery will be a successful combination of entertainment plus real-life activity, so far things look good, especially from a networking perspective. With The Battery’s office buildings, restaurants and living spaces, the combination may be the first real test of whether or not it building “city spaces” right next to stadiums is a winner for both customers and the owners.

Whether or not that business idea succeeds, its fortunes apparently won’t be decided by whether or not there is a good network in place. That test has already been passed, after what Gatti called “a fun and aggravating experience at the same time,” a greenfield project that doesn’t come around often in the stadium networking marketplace, that had one driving goal: Make sure the wireless worked well.

“It was pretty simple — in a modern ballpark, the expectation for fans is to have good connectivity,” Gatti said. If the opening weekend is any indication, the Braves and SunTrust Park have already recorded an important win in that category.

Editor’s note: SEAT attendees, see you at the Braves game Tuesday! This profile is an excerpt from our latest STADIUM TECH REPORT, our Summer 2017 issue that has in-depth profiles of network deployments at the Colorado Rockies’ Coors Field, Westfield’s Century City Mall, and a profile of a new Wi-Fi network at Red Bull Arena. DOWNLOAD YOUR FREE COPY of the report today!

Opening day fly-by is repeated on the video board.

Let the networking fireworks begin!

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