New Report: Green Bay’s Lambeau Field leads new NFL Wi-Fi deployments

Wave the flag, Wi-Fi has come to Lambeau Field! Photo: Green Bay Packers

Wave the flag, Wi-Fi has come to Lambeau Field! Photo: Green Bay Packers

When most NFL fans think of the Green Bay Packers and Lambeau Field, they think of frozen tundra — of Vince Lombardi roaming the sideline in his thick glasses and peaked hat, with visible breath coming through the face masks of behemoth linemen on the field. In the stands, they see the venerable fans braving the cold of northern Wisconsin in their snowmobile suits, with mittens wrapped around a bratwurst and a beer.

But do they think of those same Packers fans pulling out their iPhones and Samsungs to take selfies, and posting them to Instagram or Facebook? Maybe not so much.

The reality of 2015, however, finds us with fans in Green Bay being just like fans anywhere else — meaning, they want to be able to use their mobile devices while at the game. As the cover story of our most recent Stadium Tech Report series, we explore the details of bringing Wi-Fi to historic Lambeau Field, where late-season texting might carry the threat of frostbitten fingers.

Our PRO FOOTBALL ISSUE has 50-plus pages of insight and how-to explanations that in addition to Green Bay’s work also cover some interesting Wi-Fi access point hiding tricks practiced by the IT folks at AT&T Stadium, and a recap of Levi’s Stadium plans as it gets ready to host Super Bowl 50. Plus team-by-team capsule descriptions of stadium tech deployments for all 32 NFL franchises. It’s all free to you, so download your copy today!

The NFL haves and have-nots when it comes to Wi-Fi

PRO_FB_ThumbWas it really three long years ago that NFL commissioner Roger Goodell issued an edict calling for Wi-Fi in all 31 NFL stadiums? While we’re almost there, it’s not quite everywhere yet and during the course of preparing this year’s PRO FOOTBALL ISSUE we found ourselves wondering how many of the current NFL stadium Wi-Fi networks are really up to snuff. Sure, there are leaders in the networking space, as teams with lots of money or recent Super Bowl hostings seem to be in a bit of an arms war when it comes to installing robust wireless networks. Teams like the Dallas Cowboys, the San Francisco 49ers, the Miami Dolphins, the New England Patriots and a few others come to mind when you are making a list of top networks, and you can probably add Green Bay’s 1,000-plus AP deployment to that tally.

But what about the balance of the league, which now has some kind of fan-facing Wi-Fi in 25 of its 31 venues? While those that don’t have any Wi-Fi at all are somewhat understandable (mainly due to questions about imminent franchise relocation), what about the stadiums that put in Wi-Fi a few years ago, or only put in a limited amount of technology? With no end in sight to the increasing demands for wireless bandwidth, how soon will the older networks need revamping? Including the DAS deployments? Those are questions we’ll keep asking and looking to answer, as we’ve already seen some public reports about Wi-Fi networks falling down on the job. The best place to start, of course, is with the report, so DOWNLOAD YOUR COPY right now!

Thank the sponsors, who let you read for free

Reporting, writing, editing and producing all this content has a cost, but thanks to our generous (and increasing!) list of sponsors, our editorially objective content remains free for you, the reader. We’d like to take a quick moment to thank the sponsors of the Q3 issue of Stadium Tech Report, which include Mobilitie, Crown Castle, SOLiD, CommScope, TE Connectivity, Aruba Networks, JMA Wireless, Corning, 5 Bars, Extreme Networks, ExteNet Systems. and partners Edgewater Wireless and Zinwave. We’d also like to thank you, our readers for your interest and continued support.

As always, we are here to hear what you have to say: Send me an email to kaps at mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series, and whether or not the Wi-Fi at your local NFL stadium is a division winner.

Buffalo on top of NFL… in AT&T DAS usage, anyway

Ralph Wilson Stadium

Ralph Wilson Stadium

These numbers are over a week old but it’s still interesting to peruse the DAS data sent our way by the folks at AT&T, who found that Buffalo Bills fans (or at least the people at the Buffalo Bills game at Ralph Wilson Stadium on Sept. 20) used 1.226 terabytes of wireless data on the AT&T network at the stadium.

Granted, the Bills fans in the audience may not have been thrilled at the 40-32 victory for the visiting Patriots, but having the defending Super Bowl champs in town is probably a very likely reason there was more device use there than at any other stadium with an AT&T DAS that weekend. According to the AT&T totals, Kansas City was second in DAS use for the NFL games weekend of Sept. 17-21 with 876 GB used, followed by New Orleans (852 GB), Chicago (645 GB) and Washington, D.C. (627 GB). Remember, these totals reflect ONLY the AT&T customer use on the AT&T networks at the stadiums in the cities mentioned.

Any other large wireless carriers out there who would like to send us their stats, we will print them. Just sayin’.

On the collegiate side of things that weekend we have an old favorite and a new rising star at the top of the AT&T DAS list, with the University of Miami’s OT thriller 36-33 win over Nebraska at Sun Life Stadium racking up 1.228 TB of data.

Scoreboard, Kyle Field

Scoreboard, Kyle Field

With its new seats, Sun Life seems to have kept its old great network, which last year recorded some of the highest data totals anywhere, for both college and pro games.

In second place was Texas A&M’s Kyle Field, where (as far as we can tell) the new fiber-based DAS and Wi-Fi network isn’t even fully functional yet, but it still recorded a healthy 1.030 TB on the AT&T DAS network during a 44-27 Aggies win over Nevada. We are looking forward to seeing stats from Oct. 17, when Alabama comes to town (and all network systems should be fully functional).

Rounding out the top-five list for college stadiums on the AT&T network that weekend was Alabama with 993 GB used; LSU (927 GB) and Oklahoma (902 GB) were next in line.

NBA’s Orlando Magic pick VenueNext for new stadium app

Screenshot of new Orlando Magic stadium app built by VenueNext

Screenshot of new Orlando Magic stadium app built by VenueNext

The Orlando Magic and VenueNext are working together to produce a new stadium app for the NBA team, one that will support limited in-seat delivery of food, beverage and merchandise, as well as expanded digital ticketing options and even an in-game virtual betting feature.

Confirming reports from earlier this year, the VenueNext-powered app will be soft-launched during the NBA preseason and ready to go when games count, according to press releases from the team and from VenueNext. The deal with the Magic is the first confirmed VenueNext customer other than the San Francisco 49ers, whose owners helped launch VenueNext in part to build the app for Levi’s Stadium.

Like the Levi’s Stadium app, the Orlando Magic’s new app for the 20,000-seat Amway Center will support multiple game-day fan service functions, including the ability to use a mobile device to store digital tickets, and to pay for other ticketing functions like seat upgrades and parking passes. But the ability to order food, beverage and merchandise to be delivered to the seat will initially be limited to just 1,500 Amway Center fans in select premium seating areas, according to VenueNext. At Levi’s Stadium, all fans in the 69,500-seat venue can order food, beverage and merchandise for delivery via the app.

The app will also support instant replay services, powered by the NBA’s content feed, according to VenueNext. Like last year at Levi’s Stadium, fans in Orlando can expect features to be rolled out as the season progresses. Screenshots of the app provided by VenueNext also show the ability to pre-order concessions to be picked up at express windows, but there was no information about how many fans would be able to use this service.

Another screen view of the proposed new Orlando Magic stadium app

Another screen view of the proposed new Orlando Magic stadium app

Perhaps the most intriguing new twist to the VenueNext platform for Orlando is something the team is calling a “gaming feature,” which is essentially the ability for fans to bet on the game to earn loyalty points, called “Magic Money.” Though it’s not cash, the Magic Money can be exchanged for things like seat upgrades or food and beverage, the team said.

This feature is supported by daily fantasy betting service FanDuel, which had previously been a partner of the Magic and is now apparently the title sponsor of the new app. No details of the gaming feature were announced other than a few lines in a blog post from Magic CEO Alex Martins that said:

Fans will be able to play along with the game based on the stats and plays that are happening in front of them and earn points into their Magic Money marketplace account. Anyone in the arena will be able to play.

Earlier this year VenueNext CEO John Paul said that the firm would announce 30 new customers before the end of the calendar year, a count that is now down to 29. It will be interesting to see if any teams that are currently using another app platform, like the content-focused YinzCam apps, add or change to the VenueNext platform, which is solidly focused on fan services. In his blog post, Magic CEO Martins said he was confident the VenueNext app would improve the already-leading Amway Center fan experience:

During the upcoming season, our fans will be able to interact in so many more ways than in the more static fashion they’ve experienced in the past. Overall, most sports team apps are focused on content, which is one dimensional. Now, through this brand new experience, NBA fans for the first time will have a more dynamic and comprehensive experience.

Husker Wi-Fi: Nebraska fans use 4.2 TB of Wi-Fi data during Sept. 12 home game

It looks like we have an early leader in the (unofficial) college football Wi-Fi usage race, as the University of Nebraska folks are claiming that fans at Memorial Stadium in Lincoln, Neb., used 4.2 terabytes of Wi-Fi data during the Huskers’ Sept. 12 victory over South Alabama.

Thanks to Chad Chisea, IT operations manager for the Huskers and Dan Floyd, Nebraska’s director of IT for athletics, we’ve got some stats and tweets to share — of the 4.2 TB, approximately 3.0 TB was downloaded data and 1.2 was uploaded, according to network stats sent to us via email. But if you look at the embedded tweet below, the numbers that really jump out at us are the 34,439 unique connected devices and the 28,290 peak connections at a single time — those are numbers that rival anything we’ve seen in NFL stadiums, and are dwarfed only by Super Bowl or college playoff championship game numbers.

With 89,822 in attendance to watch Nebraska whup up on South Alabama 48-9, it’s perhaps no surprise that there are pro-type numbers being put up on the Wi-Fi scoreboard. With a top deployment from Cisco and CDW put in last year, the Memorial Stadium Wi-Fi should be on par with any other large football stadium, and so far the numbers from Nebraska look to be proof of that idea. The Huskers also seem to have a good handle on promoting the Wi-Fi network, as witnessed by the two tweets below that direct fans to the network and let them know they also have game-day help available.

We’re looking forward to getting some hard stats from other top college venues — so far we’ve heard anecdotal evidence that the fiber-based network at Texas A&M’s Kyle Field is rocking, but no numbers yet — so send them our way, and let’s see how the stadium networks stack up. Right now it’s Big Red in the lead, but if DAS numbers from AT&T are any indication, there is lots more data being used this year in stadiums so let’s start adding up the scores.

Levi’s Stadium Monday Night Football debut sees 2.87 TB of Wi-Fi traffic, 874 GB on AT&T DAS

Levi's Stadium during its inaugural Monday Night Football game. Photo: Levi's Stadium

Levi’s Stadium during its inaugural Monday Night Football game. Photo: Levi’s Stadium

For its first-ever Monday Night Football game, Levi’s Stadium saw 2.87 terabytes of data cross its Wi-Fi network, with an additional 874 GB traversing the AT&T cellular DAS network during the Niners’ somewhat surprising 20-3 victory over the Minnesota Vikings.

With the confirmed numbers bumping up against the 4 TB mark — and if you add in the probable (but unreported) 1 TB or more that was used by Verizon Wireless, Sprint and T-Mobile customers on the Levi’s Stadium DAS — it’s readily apparent that usage of wireless data inside stadiums is only continuing to grow, with no top end yet in sight.

Though the Wi-Fi mark didn’t hit the same heights as the 3.3 TB number recorded at the first regular-season opener at Levi’s Stadium last fall, it’s impressive nonetheless because of the game’s somewhat lower profile given the modest expectations for a Niners team that has suffered through an exceptionally strange offseason that saw its high-profile coach Jim Harbaugh leave for the University of Michigan, and a number of top players retire, like star linebacker Patrick Willis, or depart, like running back Frank Gore, who went to Indianapolis.

And with the new-car buzz somewhat gone from Levi’s Stadium if almost 3 TB of Wi-Fi is a “regular” mark you have to start wondering what the totals are going to be like when Super Bowl 50 comes to the venue in February. On the DAS side of things, the cellular traffic generated by AT&T customers at Levi’s Stadium Monday night was the second-highest in the NFL venues measured by AT&T, trailing only the traffic at namesake AT&T Stadium, where AT&T saw 1.107 TB of DAS traffic during the Cowboys’ opening-game victory over the New York Giants. According to AT&T, DAS traffic at NFL stadiums during the first week of games was up 46 percent compared to the first week of games in 2014. We’ll have a separate post on college DAS traffic tomorrow, which is also up. Thanks to the Niners for the data chart below.

Screen Shot 2015-09-16 at 9.40.52 PM

Levi’s Stadium app adds more ticketing, social media features for 2015 season

Levi's Stadium app showing direct link to 49ers team app. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Levi’s Stadium app showing direct link to 49ers team app. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

You aren’t yet allowed to order up a touchdown or click a link to guarantee a 49ers victory, but new enhancements to the Levi’s Stadium app should make the game experience even better this season for all fans who visit Santa Clara for NFL games.

John Paul, CEO of Levi’s Stadium app developer VenueNext, laid out some of the improvements that fans will see when they use the stadium app starting at tonight’s season opener against the Minnesota Vikings. Tops among the enhancements are greater integration with the Niners’ separate team app, better support for electronic ticketing, and some interesting social media features that include the chance to see yourself live on one of the new big-screen TVs installed over the football offseason.

Though the Levi’s Stadium app got a good workout in 2014, with somewhere north of 200,000 unique users, Paul noted that number means there’s still a lot of Levi’s Stadium visitors who still haven’t heard of or bothered to use the app. “We’d love for more people to be aware of it [the app],” Paul said, and one way the VenueNext team is hoping to increase that number is through one-click integration with the existing team app, which focuses more on content and team information, and not the stadium-specific things like food ordering and ticketing that the Levi’s Stadium app supports.

App showing ability to buy pricey parking ticket for your RV

App showing ability to buy pricey parking ticket for your RV

The integration will start with one-click logos on both apps that lead directly to the other one — in the Levi’s Stadium app case, there is now a 49ers logo in the upper right corner that takes you directly to the team app (or to the app store if you haven’t downloaded it yet). Paul also said that if fans log in to the team’s Faithful 49 loyalty program on either app, they will be logged in on the other app automatically, so that any of the points-earning activities are tracked more easily.

Easier ticket transfers

Paul also said the Levi’s Stadium app will support more and easier electronic ticketing features, like the ability to transfer multiple tickets in one transaction, instead of having to do transfers ticket by ticket as was required last year. The app this season will also support in-game purchases of tickets to ancillary events and services, like the pregame RedZone Rally party area or the postgame Michael Mina parties. Fans can also use the app now to purchase premium parking, Paul said, and be guided right to the reserved spots via the app.

New outward-facing TV screen at Dignity Health gate

New outward-facing TV screen at Dignity Health gate

A fun new program with the app could allow fans to see themselves on the new big TV installed at the Intel gate, provided they log in to social media accounts with Twitter, Facebook or Instagram and tag a picture of themselves with the #levisstadium hashtag. Paul said Niners interns will be scouting hashtagged photos and then trying to match them to fans who are identified by beacons outside the Intel gate. If it works, fans should get a text or message alerting them to their pending 7 seconds of fame. “That feature should be a lot of fun,” Paul said.

And behind the scenes, Paul said that the VenueNext team worked hard to improve the app’s functionality when it encounters variable network connectivity, such as when a fan is connected to the Wi-Fi network but gets up and moves, an action that can temporarily cause a loss of connection. This year, Paul said, such actions shouldn’t affect things like food orders that have already been activated, since the app will work better on the back end to preserve such actions even if the user gets disconnected.

Not yet ready for launch but coming soon are two other interesting app features: One, Paul said, will allow fans to pay for and send (via in-seat delivery) food and beverage orders to other people in the stadium, provided they know that person’s phone number and seat location. Another feature will allow fans to use the stadium’s beacon-powered location system to meet each other, with the app showing where people are en route to an agreed meeting location. The first feature, Paul said, might be operational by the second game of the season, Oct. 4 vs. the Packers; the meetup function, he said, might not surface until mid-season.

Paul could not comment on any other VenueNext stadium deployments — the company has said publicly that it will have 30 new clients before the year’s end, and at the recent SEAT conference this summer yours truly heard several well-placed rumors that said VenueNext had signed other NFL team deals, but none have yet been publicly confirmed. Watch this space for more info soon!