Levi’s Stadium Monday Night Football debut sees 2.87 TB of Wi-Fi traffic, 874 GB on AT&T DAS

Levi's Stadium during its inaugural Monday Night Football game. Photo: Levi's Stadium

Levi’s Stadium during its inaugural Monday Night Football game. Photo: Levi’s Stadium

For its first-ever Monday Night Football game, Levi’s Stadium saw 2.87 terabytes of data cross its Wi-Fi network, with an additional 874 GB traversing the AT&T cellular DAS network during the Niners’ somewhat surprising 20-3 victory over the Minnesota Vikings.

With the confirmed numbers bumping up against the 4 TB mark — and if you add in the probable (but unreported) 1 TB or more that was used by Verizon Wireless, Sprint and T-Mobile customers on the Levi’s Stadium DAS — it’s readily apparent that usage of wireless data inside stadiums is only continuing to grow, with no top end yet in sight.

Though the Wi-Fi mark didn’t hit the same heights as the 3.3 TB number recorded at the first regular-season opener at Levi’s Stadium last fall, it’s impressive nonetheless because of the game’s somewhat lower profile given the modest expectations for a Niners team that has suffered through an exceptionally strange offseason that saw its high-profile coach Jim Harbaugh leave for the University of Michigan, and a number of top players retire, like star linebacker Patrick Willis, or depart, like running back Frank Gore, who went to Indianapolis.

And with the new-car buzz somewhat gone from Levi’s Stadium if almost 3 TB of Wi-Fi is a “regular” mark you have to start wondering what the totals are going to be like when Super Bowl 50 comes to the venue in February. On the DAS side of things, the cellular traffic generated by AT&T customers at Levi’s Stadium Monday night was the second-highest in the NFL venues measured by AT&T, trailing only the traffic at namesake AT&T Stadium, where AT&T saw 1.107 TB of DAS traffic during the Cowboys’ opening-game victory over the New York Giants. According to AT&T, DAS traffic at NFL stadiums during the first week of games was up 46 percent compared to the first week of games in 2014. We’ll have a separate post on college DAS traffic tomorrow, which is also up. Thanks to the Niners for the data chart below.

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Friday Grab Bag: Everest site of new wing suit record attempt

If imitation is the highest form of flattery then Felix Baumgartner, the man who jumped from space, must be very flattered that his action is being imitated by climber Joby Ogwyn who will do a similar stunt, this time from the top of the world’s highest peak.

If all goes as planned the Discovery Channel will be broadcasting the feat on live TV this May as it covers the last stage of Ogwyn’s climb and subsequent jump. It is expected to cover five miles and feature three stages. It will be covered by 15 cameras including some that are mounted in the wing suit.

Tim Tebow to be face of A-11 League?
There is a new spring pro football league forming called the A-11 FL that is planning on starting to play this year with first games slated for May. Initially the league will have eight teams at its formation that will span cities across the United

Now there are reports that one of the teams, not surprisingly based in Tampa, is looking to give Tim Tebow a shot at redemption by selecting him as its quarterback. A league official said that Tebow would become the face of the league.

New Thursday & Saturday NFL games this year
If you had CBS as the station that would win the bidding war for new Thursday Night Football games step up and accept your prize! The channel will be airing eight games this upcoming season, which will be simulcast with the NFL Network broadcast. The NFL Network will also exclusively show eight late season games.

Then there is the expansion to Saturday, where the league will show two games on Dec. 20, Week 16 of the season and after all of the bye weeks have passed for the teams. The kickoff times and teams are still being determined.

1904 Olympics must have been something
While the current Olympics in Sochi are getting a good deal of grief prior to the opening ceremony you have to wonder what people would be saying if the games imitated on that took place over 100 years ago?

The Smithsonian has an interesting piece on the games that took place in 1904 in St Louis, Mo. and specifically on the top event, the Marathon. One feature was that they intentionally allowed the athletes to become dehydrated during the run to see what effect that would have.

Baseball Corporate Sponsors: A History
It appears that all but eight stadiums in MLB have a corporate sponsor, and with the Texas Rangers selling the naming rights to Globe Life and Accident Insurance Co. there are now only nine without an extended title that just rolls off of your tongue.

Yet just 20 years ago, according to the Consumerist, there was only one that had a sponsor name while most were simply named for their location and one, San Diego’s Jack Murphy Stadium, was even named after a sports writer of all things. Take a look at how some of the names have undergone change in the last two decades.

Friday Grab Bag: ESPN adds more SEC programming for 2014

Not enough SEC Football? ESPN has you covered
ESPN’s top markets for its college football broadcasts are all in SEC football’s heartland and apparently the powers that be at the sports broadcasting giant believe that you can never have too much of a good thing. (Apparently they have never sat by an unwatched plate of fudge.)

So with the kickoff of next season’s NCAA football viewers can expect “SEC Nation” according to SI, a two-hour program that will run from 10 to noon EST as the main component in its SEC Network. It will cover other sports aside from football, which is news to the rest of us that SEC schools

Facebook buys SportsStream
A month ago we mentioned that Facebook was looking to increase its profile in the sports markets in part with a partnership with sports analytics company SportsStream. Well according to TechCrunch it likes SportsStream so much it purchased it.

The move I designed to help it fend off rival social media companies such as Twitter that are increasingly becoming to the go to sites for up to the second news and gossip. Terms of the deal were not revealed.

Are those Twitter numbers real?
Good news! If you have 61 followers on Twitter you are a median poster and if your number has reached 1,000 active users then you, my friend, are in the 96th percentile. Since it seems like there are millions on Twitter what exactly does this mean?

Well according to Oreilly.com it means that the huge percentage of activity is much smaller than it appears. One interesting outtake from the article is that fake posters and infrequent ones often have huge followings.

Will Android fragmentation continue?
Ever wonder how many types of Android operating systems and devices are out there? How about Apple iOS? Well A recent Forbes article points out that there are currently 4,700 different types of devices using the two operating systems.

Now you can probably list the Apple devices off the top of your head, but the dizzying array of Android has caused concern for developers for some time, and the article points out that as long as it stays heavily fragmented it will benefit Apple.

Worst Announcers in the NFL
Some poor soul at SportsonEarth charted announcers for a series of NFL games in order to find out which ones used the most, and the fewest, clichés, leaps of faiths and illogical statements during a broadcast.

I am assuming that author is not now committed and I think most will agree with the general results, although people always have their favorites to dislike-I know that I certainly do.

5 Bars Inside now inside Anaheim Stadium
The Los Angeles Angels of Anaheim have announced that 5 Bars Inside is the official distributed Antennae system (DAS) and Wi-Fi provider for the team and that the stadium will get a makeover so that fans have solid connectivity.

Friday Grab Bag: 49ers’ Levi’s Stadium isn’t a fit for MNF

The San Francisco 49ers will be playing in a brand new stadium next season but no matter how well the team performs on the field it looks unlikely that it will have any home games broadcast for Monday Night Football, at least for the first season.

The soon to be finished facility — in Santa Clara, Calif., well south of the team’s namesake city — does not have enough of its own parking spaces and is planning to use neighboring office lots for its weekend games but these spaces are in use when the fans start to arrive for the games on weekdays. According to a report in the San Jose Mercury News the team isn’t asking for any of the sought-after prime-time MNF games or the Thursday night games until it can figure out how to fit all the fans’ cars in lots jammed by the folks who work in Silicon Valley.

One option the team is now considering is asking its neighbors to change their work hours to accommodate the team. Wonder what Marissa Mayer thinks about that idea?

BlackBerry history
If you are one of the few, the proud, the remaining BlackBerry users this is a pretty interesting read from Bloomberg. It is an oral history of the rise and fall of the BlackBerry, a device that probably did more than any other to kill the pager and usher in the age of smartphones.

Bloomberg conducted dozens of interviews to get a good picture about the rise of the platform and then its sad decline. Interesting to see if any of the current tech behemoths will follow the same path.

Google Glass takes another hit
Google Glass may be banned in another state as Illinois is now considering banning drivers from using the wearable computing devices, joining Delaware, New Jersey, West Virginia and Great Britain as well as sundry businesses and bars.

Mobile Marketer makes a spirited defense of the technology but it seems to me that they missed the point in a few places: they are not the same as a security camera and does anybody honestly believe that having a second image in front of a driver’s eye will make them safer?

A Heisman tale
As the college football season winds down the talk about who deserves the Heisman always starts coming to the forefront. Should they look at more than just offensive players, did so and so’s stats really put him in the race.

Well the Washington Post has taken a different tack and did a very interesting piece on the history of the first 78 trophies, where they are now and how they got there. It’s a fun read.

NBA to embrace its inner geek
Baseball in the last decade or so has undergone a revolution in the way that stats are looked at, with the time honored numbers such as RBIs, Wins and HRs getting re-evaluated in terms of how they relate to the team and individuals performance.

Football is also undergoing that same revolution to a smaller extent and now the NBA has joined the fun with the launch of NBA.com/stats web page that will feature detailed box scores and video from all of its games.

Super Bowl will be no walk in the park
The rules for parking, tailgating and generally schmoozing at the upcoming Super Bowl in New Jersey are out and it looks like if you are attending you had better leave the house early if you don’t want to miss the game.

No walking through the parking lots, you must either drive or take mass transit, no tailgating or BBQs allowed and a host of other restrictions. Who says that NFL stands for No Fun League?

NFL signs promoted tweet deal with Twitter


In a deal that will likely make its rivals sit up and notice Twitter has signed a deal with the NFL that will feature hosted Tweets that include embedded video, highlights and analysis from NFL games and programs.

The NFL will create a dedicated team to produce content for Twitter not just on game days but seven days a week including in-game video from the Thursday Night games and will feature reports and video from all of a week’s games after they have aired, regardless of which network is showing the game.

The deal’s timing is interesting as it comes just before the expected IPO for Twitter, which was already top of mind for investors prior to this news.


The deal is interesting for a number of reasons. Twitter already has a partner that has an Amplify deal in Verizon, but apparently that only pertains to the Super Bowl. ESPN is also a partner, but it cannot broadcast NFL video in its tweets, even from its NFL broadcasts, according to The Wall Street Journal.

The agreement is part of Twitter’s Amplify service that enables broadcasters to show video clips and other programming, and ads, which is synchronized with programs that are currently airing, giving users a second screen experience that shows content that might not be available on the broadcast. The two share ad revenue that is generated from the tweets.

You may not be familiar with the Amplify service by name but if you watch sports, or other outlets for that matter, you have most likely witnessed it in action. Twitter already has deals with a number of major players including Turner Sports, the NCAA, ESPN, BBC America, Fox and the Weather Channel.

Hopefully this is a trend that other sports leagues will follow so that when fans are not in front of their screens that can still get more than just a taunting text message from their friends about the state of their favorite team.

(Editor’s note: Interestingly, the video doesn’t work in embedded tweets but redirects you to a Twitter page. Sample video tweet below. Follow @NFL for sponsored video tweets.)

The Night the NFL’s Replacement Refs Blew Up Twitter

At 9:24 p.m. Pacific time Monday night, here is what is trending on Twitter: One promoted stream, followed by: #MNF, Roger Goodell, Packers, XFL, #MyExTaughtMe, #ThingsBetterThanReplacementRefs, Vince McMahon, Mike McCarthy, Hail Mary. If you didn’t watch the end of Monday Night Football Twitter can tell you all about it: I don’t even need to hear from Twitter PR that tonight will be the most-tweeted night ever, as every single NFL fan, follower and participant calls for Roger Goodell’s head and his decision to keep real refs out and replacement refs in.

It wasn’t just the single game-ending call that stunk like skunk. There were numerous calls either way, including an egregious offensive pass interference call that went the other way, keeping Seattle’s game-ending drive alive. We’ll embed some choice tweets here but may not get any more since we are betting the Twitter server farms are nearing code red or whatever thing they use to warn of meltdown. If nothing else, Twitter can thank Goodell for probably cementing their IPO. Twitter may be changing sports, but tonight sports is changing Twitter. Or at the very least blowing it to smithereens.