March Madness online resets the record books with 17.8 million hours of live viewing

Screen Shot 2015-03-10 at 6.37.28 PMTurner Sports and the NCAA said that online viewing of the 2015 men’s NCAA basketball tournament once again set new records, showing (again) that the demand for live sports online is still growing steadily with no top in sight.

From the round of 64 to One Shining Moment this year’s March Madness Live audience racked up 17.8 million hours of online viewing, according to figures released by Turner Sports and the NCAA Tuesday. The 80.7 million individual live streams were an increase of 17 percent over the 2014 tournament coverage, and the total hours watched was up 19 percent from last year.

Things really ramped up online for this past weekend’s Final Four games, with the Saturday semifinal doubleheader recording 6 million live video streams (an increase of 59 percent over 2014) and 1.5 million hours (an increase of 53 percent) of online watching, according to Turner and the NCAA. Monday’s championship game saw 3.4 million video streams started, with 1 million hours of live video consumed — totals that increased 66 percent and 69 percent, respectively, from 2014 figures. Overall, the NCAA and Turner Sports also said that mobile-only viewing also surged, increasing 20 percent in both views and hours from last year, though they did not provide a breakout figure for mobile-only viewing.

What is helping the increase in online watching? For one the ease in which March Madness could be consumed — watching this year on various platforms I noticed that the sign-in procedure with my cable contract info didn’t need to be repeated — ever — on my desktop or on my mobile device; in previous years the sign-in technology had been somewhat of a gating factor, and in the earliest years the extra-charge fee for watching games online almost certainly kept the audience much lower than it could be.

And now that fans know the games will be available online in an easy to find place — MarchMadness.com — they seem to know to go there for the early games that take place during work hours. In fact, the most-watched game online after the Final Four was a Round of 64 game between Notre Dame and Northeastern, which took place in the morning of March 19 — with 3.9 million video streams, it was clear that people at work got wind of the potential upset in the making and tuned in.

For once I have no complaints about the technical parts of the online March Madness offering — I watched the entire second half of the gripping Notre Dame-Kentucky regional game on my phone over Wi-Fi, and had no glitches, buffering or any other transmission problems. The only nit I would pick is why broadcasters like Turner feel it’s OK to impose technical control over online viewers, like blocking the mute button on the video screen during commercials, or by floating the little “Pizza Hut” icon on the left of the screen during game play, a small annoyance but noticeable. You’d be crucified for trying stunts like that on broadcast TV, so why insult viewers online just because you can?

March Madness online: All 67 men’s tournament games available to cable/pay TV subscribers on any platform

NCAA hoops on a Kindle? Sure!

NCAA hoops on a Kindle? Sure!

I’m not that old, but I am old enough to remember when the men’s NCAA basketball tournament was on broadcast TV only, and not online mainly because the Internet and world wide web were just getting started. I even can take credit for being one of the first to ever try to put live tourney scores online, a battle that started between my outfit and a little place called Starwave Sports that eventually was bought by ESPN. That’s a funny story but you already know the ending.

Fast forward to 2015, when all 67 games of this year’s tournament will be available live, online, streamed to just about whatever device you want — as long as you have a qualifying cable or pay TV contract. With a revamped March Madness Live app, the powers that be behind the tournament broadcasts — Turner Sports, CBS Sports and the NCAA — are promising to deliver the “ultimate digital destination” for live tournament access.

There’s some new games, new social media stuff and other goodies that you can check out at the March Madness site — including a Rhianna video for some reason — but the key thing for most hoops fans will (and always will be) the games themselves, which this year start on March 17. If you have a cable contract you are set, since all you need to do is log in with your account information and you will be able to get “unlimited live streaming coverage and on-the-go access” to all games, which should make it easier than trying to find the truTV channel on your cable guide.

If you don’t have a cable contract you can still watch all the games that are broadcast on CBS; there will also be temporary “preview pass” for other games, which might be all the time you need if, say, you tune in for the last 2 minutes. Also, the games will be available online at the TBS, TNT and truTV sites, as well as CBS, for those like me who watch sports on their big-screen computer monitor while the other family members are holding the TV hostage.

We’ll do another post as the tournament start gets closer, but for now just revel in the fact that you don’t have to worry about whether or not the games will be available, or whether you will have to shell out $3.99 or $10 more like we did in the not-so-old days to watch the tourney online. It’s the fitting end to a long journey. Grampa Internet says you’re welcome.

UPDATE: Some press-photo looks at the new app and bracket app from March Madness Live below.

Game Center view

Game Center view

Android smartphone look at new app

Android smartphone look at new app

Android tablet bracket view

Android tablet bracket view

NBC and NHL provide TV Everywhere for Stanley Cup Playoffs

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The 2014 Stanley Cup Playoffs are here and the NHL, along with its playoff broadcast partners are using a variety of mobile and digital strategies and programs to engage fans including streaming broadcasts of the games.

The highlights are probably having all of the games presented nationally across the platforms of the NBC Sports Group for the third year in a row and for the second consecutive year NBC Sports Live Extra will stream every game live. To fans that closely follow the games this might not be a surprise but for the casual fan this could be news.

The live streaming will reach a variety of devices that have downloaded the NBC Sports Live Extra app and can stream the events as they are shown on NBC, NBC Sports Network and CNBC. It will work with desktop and laptop PCs to tablets and smartphones as long as they are authenticated customers.

This is part of the growing push for “TV Everywhere” partnerships between cable providers, networks and sports leagues that all are starting to promote more aggressively. CBS and Turner Sports along with the NCAA saw strong online viewership growth for the recently concluded March Madness even when broadcast viewership slightly declined; and NBC’s push with cable partners during the Winter Olympics also produced large digital audiences. (Editor’s note: So maybe finally broadcasters are really realizing that online audiences are additive, not subtractive ones. Huzzah.)

In addition there will be a stronger social media push for this year’s playoffs including a very interesting deal with Magisto called Making Stanley Cup Movie Magic with Magisto. Magisto is a video creation and sharing app for both Android and Apple platforms and it will enable fans to create movies about experiences and events at the game such as the Blackhawks’ I Was There promotion.

The NHL and CBS are taking an interesting turn at Twitter as well this season. The @NHLonNBCSports twitter account will be handled by a variety of celebrity guests including CBS personalities, ex-players and celebrity hockey fans over the course of the playoffs.

That is just part of its much larger social campaign that also includes the basic news for the playoffs at #StanleyCup, an effort to highlight fans through photos that at #CelebrateStanley Photo Campaign for the Fans and the news and information site of NHL on NBC All-Access Social Media that is located at NBCSports.com/NHLonNBC.

It appears that select sports leagues and networks are increasingly coming to the realization that as an increasing number of fans are also cutting the cord to broadcast and cable TV the best was to reach them is via mobile digital media and programs like these from the NHL and NBC seem like the right approach to encourage that engagement.

(Editor’s second note: Not EVERY game is being shown live, there are still local blackouts… look what we got when we tried to tune in San Jose – LA:)

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Friday Grab Bag: Everest site of new wing suit record attempt

If imitation is the highest form of flattery then Felix Baumgartner, the man who jumped from space, must be very flattered that his action is being imitated by climber Joby Ogwyn who will do a similar stunt, this time from the top of the world’s highest peak.

If all goes as planned the Discovery Channel will be broadcasting the feat on live TV this May as it covers the last stage of Ogwyn’s climb and subsequent jump. It is expected to cover five miles and feature three stages. It will be covered by 15 cameras including some that are mounted in the wing suit.

Tim Tebow to be face of A-11 League?
There is a new spring pro football league forming called the A-11 FL that is planning on starting to play this year with first games slated for May. Initially the league will have eight teams at its formation that will span cities across the United

Now there are reports that one of the teams, not surprisingly based in Tampa, is looking to give Tim Tebow a shot at redemption by selecting him as its quarterback. A league official said that Tebow would become the face of the league.

New Thursday & Saturday NFL games this year
If you had CBS as the station that would win the bidding war for new Thursday Night Football games step up and accept your prize! The channel will be airing eight games this upcoming season, which will be simulcast with the NFL Network broadcast. The NFL Network will also exclusively show eight late season games.

Then there is the expansion to Saturday, where the league will show two games on Dec. 20, Week 16 of the season and after all of the bye weeks have passed for the teams. The kickoff times and teams are still being determined.

1904 Olympics must have been something
While the current Olympics in Sochi are getting a good deal of grief prior to the opening ceremony you have to wonder what people would be saying if the games imitated on that took place over 100 years ago?

The Smithsonian has an interesting piece on the games that took place in 1904 in St Louis, Mo. and specifically on the top event, the Marathon. One feature was that they intentionally allowed the athletes to become dehydrated during the run to see what effect that would have.

Baseball Corporate Sponsors: A History
It appears that all but eight stadiums in MLB have a corporate sponsor, and with the Texas Rangers selling the naming rights to Globe Life and Accident Insurance Co. there are now only nine without an extended title that just rolls off of your tongue.

Yet just 20 years ago, according to the Consumerist, there was only one that had a sponsor name while most were simply named for their location and one, San Diego’s Jack Murphy Stadium, was even named after a sports writer of all things. Take a look at how some of the names have undergone change in the last two decades.

Friday Grab Bag: $1 Billion for perfect March Madness bracket?

Every year you hear, usually third hand, about somebody who correctly picked all of the winners in the NCAA’s March Madness basketball tournament. A side note is that they won an office pool with maybe a few hundred dollars in it.

Well Warren Buffett is changing the stakes to the game, along with Berkshire Hathaway and Quicken Loans. They are offering an award of $1 billion for the person that correctly selects all 63 winners. You can ask for that in either $25 million a year over 40 years or a lump sum of $500 million. Such tough choices.

More Thursday night games from NFL
Remember those games that the NFL said it was not going to be playing on Thursday nights. Well the networks have all started bidding on the rights to broadcast the games that will start this upcoming September and the deal is expected to be for one season.

In the mix are CBS, Fox and NBC and the rumored amount is in the $400 million and is expected to be for eight games. However it appears that the deals are not exclusive but rather the NFL will also broadcast the same games on its NFL Network.

More NASCAR changes coming
NASCAR does not seem to want to leave good enough alone and is once again altering the rules that establish who wins the championship each season. The sport has been tinkering off and on with changes since it established the Chase for the Sprint Cup.

More teams seem to be the answer, at least according to NASCAR, which is trying to recapture its former broadcasting ratings glory. SportsOnEarth does a very nice job tearing down the proposal and pointing out how the sports executives seem bent on destroying the unique nature of the sport.

MLB Advanced Media honcho looks into the future
MLBAM has gotten a lot of news so far in this young year, deals streaming the new WWE online channel and a relationship with Sony that will leverage the MLBAM’s technical know-how for its back end technology.

Now its CEO Bob Bowman is talking about where he sees streaming video going and what impact the recent high profile deals will have on MLBAM

X Games have started
The prelude to the Winter Olympics has begun with ESPN’s annual X Games, hosted in Aspen, Colo. Just prior to the start of the Winter Olympics. However it looks like a few big names will not be seen at the events.

One is 13-time gold medal winner Shaun White, who said that he needed the time to prepare for the Sochi Games. The other is Red Bull, one of the top sponsors for the event. Monster Energy has replaced it and Forbes speculates that this could be the start of Monster establishing itself as a rival to Red Bull in the sports action market.

Sharp goes big in tablet spaceIf the current generation of tablets, now edging out to 13-inches, is too small to meet your needs then you might want to take a gander at the latest from Sharp, the RW-16G1, that boasts a 15.6 inch display.

The tablet runs Windows 8.1 operating system and is seen as a tool for those looking for a powerful tablet to replace a desktop or laptop computer. Among its features are 128GB storage, 3200 x 800 screen resolution and is powered by an Intel Core i5 processor with 4GB RAM.

Turner Sports to provide viewer options during Final Four broadcasts

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The NCAA’s Final Four is one of the most watched sporting events of the year, and for that matter talked about as fans and non fans start early by entering pools of all sorts to predict the winner of the month long tournament..

As the teams get eliminated and it charges down to the finals fans become polarized as to who they want to win based on teams’ reputations, pool results and a host of other issues. Now fans can watch broadcasts that are designed for each team in the Final Four thanks to Turner Sports, the network that will be broadcasting the games.

Sports Business Daily is reporting that the two will take an innovative approach to broadcasting the games at next years’ tournament. There will be the traditional national broadcast that will be seen on TBS. TNT and truTV will then carry the exact same game but with a twist.

Each channel will have a team-centric approach with announcers and camera angles designed to highlight one team. The differentiation does not stop there as the halftime shows will also be different, although pregame and post games shows will be the same.

The Final Four next year will be seen only on cable for the first time and the networks are hoping that they can avoid the tradition viewership drop when a formerly over the air broadcast moves to cable with this move. The championship game will be broadcast on CBS and so will obviously not have dual perspectives.

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