March Madness online resets the record books with 17.8 million hours of live viewing

Screen Shot 2015-03-10 at 6.37.28 PMTurner Sports and the NCAA said that online viewing of the 2015 men’s NCAA basketball tournament once again set new records, showing (again) that the demand for live sports online is still growing steadily with no top in sight.

From the round of 64 to One Shining Moment this year’s March Madness Live audience racked up 17.8 million hours of online viewing, according to figures released by Turner Sports and the NCAA Tuesday. The 80.7 million individual live streams were an increase of 17 percent over the 2014 tournament coverage, and the total hours watched was up 19 percent from last year.

Things really ramped up online for this past weekend’s Final Four games, with the Saturday semifinal doubleheader recording 6 million live video streams (an increase of 59 percent over 2014) and 1.5 million hours (an increase of 53 percent) of online watching, according to Turner and the NCAA. Monday’s championship game saw 3.4 million video streams started, with 1 million hours of live video consumed — totals that increased 66 percent and 69 percent, respectively, from 2014 figures. Overall, the NCAA and Turner Sports also said that mobile-only viewing also surged, increasing 20 percent in both views and hours from last year, though they did not provide a breakout figure for mobile-only viewing.

What is helping the increase in online watching? For one the ease in which March Madness could be consumed — watching this year on various platforms I noticed that the sign-in procedure with my cable contract info didn’t need to be repeated — ever — on my desktop or on my mobile device; in previous years the sign-in technology had been somewhat of a gating factor, and in the earliest years the extra-charge fee for watching games online almost certainly kept the audience much lower than it could be.

And now that fans know the games will be available online in an easy to find place — MarchMadness.com — they seem to know to go there for the early games that take place during work hours. In fact, the most-watched game online after the Final Four was a Round of 64 game between Notre Dame and Northeastern, which took place in the morning of March 19 — with 3.9 million video streams, it was clear that people at work got wind of the potential upset in the making and tuned in.

For once I have no complaints about the technical parts of the online March Madness offering — I watched the entire second half of the gripping Notre Dame-Kentucky regional game on my phone over Wi-Fi, and had no glitches, buffering or any other transmission problems. The only nit I would pick is why broadcasters like Turner feel it’s OK to impose technical control over online viewers, like blocking the mute button on the video screen during commercials, or by floating the little “Pizza Hut” icon on the left of the screen during game play, a small annoyance but noticeable. You’d be crucified for trying stunts like that on broadcast TV, so why insult viewers online just because you can?

iPad now on Duke’s hard court

Duke University’s men’s basketball team is the latest college sports team to adopt a tablet as a major training tool as the school revealed this week that it was going to eliminate notebooks and move over to Apple’s iPad.

The school will be providing the latest version of the iPad with a 64GB storage capacity and players will have a range of information ranging from the static such as schedules and scouting reports, to live video of the teams’ plays as well as those of rivals and scouting reports. Also included will be tracking software and the ability to wipe the memory if they are stolen or lost.

Tablets are gaining ever increasing acceptance across a wide spectrum of usage models and sports, often viewed as so old school that it is still considering the typewriter, has actually been at the forefront of adoption.

There are at least eight NFL teams that have moved away from paper notebooks and onto iPads including the Dallas Cowboys, Washington Redskins and the Baltimore Ravens. MLB and the NBA have also been quick to follow suit.

Colleges have seen what their professional brethren are doing and have also started to adopt the technology. At the start of this season Stanford University adopted the iPad for its football players. Ohio State announced earlier this year that it was going to outfit all of its student athletes with iPads over the next two years. Other schools moving in this direction include Syracuse and the University of Colorado.

The one constant I am seeing is that almost all of the schools and pro teams are using Apple’s iPad as the tablet of choice and that is a great PR boost for the company (not that they really need it), but if rivals want to get high profile positioning of their tablets they might be well rewarded by going after some teams. I guess we might see this change a bit when the Windows 8 tablets come out next month, but then again maybe not.

Is YouTube the New SportsCenter? ESPN Thinks So

Remember those old days, grampa Internet, when you used to have to watch SportsCenter on ESPN to see video highlights of the day’s best plays? Remember them slightly newer days, daddio, when you could go online and maybe see some sketchy vid-clips of broadcast games before they were taken down?

No? Me neither. I’ve completely forgotten those days of 2011 and now just rely on Twitter and YouTube for my sports highlights coverage — like for instance, today’s incredible finish of the always classic Duke vs. North Carolina matchup. Within minutes, the official, ESPN approved clip is on YouTube — commercial free!

I’m not sure if this dims overall ESPN viewership numbers — by all recent accounts there is nothing but an upward curve for ESPN content viewership — so it makes sense for ESPN, instead of online pirateers, to take advantage of the Internet replays that are going to happen anyhow. Seems like the NBA agrees with this approach as well.

Somewhere in here there are the seeds of a discussion about how YouTube is becoming, or has become, the new sports network — and I’d spend time writing about it when I am done watching some Shaun White clips of sick snowboard stunts. Talk amongst yourselves.

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