March Madness online: All 67 men’s tournament games available to cable/pay TV subscribers on any platform

NCAA hoops on a Kindle? Sure!

NCAA hoops on a Kindle? Sure!

I’m not that old, but I am old enough to remember when the men’s NCAA basketball tournament was on broadcast TV only, and not online mainly because the Internet and world wide web were just getting started. I even can take credit for being one of the first to ever try to put live tourney scores online, a battle that started between my outfit and a little place called Starwave Sports that eventually was bought by ESPN. That’s a funny story but you already know the ending.

Fast forward to 2015, when all 67 games of this year’s tournament will be available live, online, streamed to just about whatever device you want — as long as you have a qualifying cable or pay TV contract. With a revamped March Madness Live app, the powers that be behind the tournament broadcasts — Turner Sports, CBS Sports and the NCAA — are promising to deliver the “ultimate digital destination” for live tournament access.

There’s some new games, new social media stuff and other goodies that you can check out at the March Madness site — including a Rhianna video for some reason — but the key thing for most hoops fans will (and always will be) the games themselves, which this year start on March 17. If you have a cable contract you are set, since all you need to do is log in with your account information and you will be able to get “unlimited live streaming coverage and on-the-go access” to all games, which should make it easier than trying to find the truTV channel on your cable guide.

If you don’t have a cable contract you can still watch all the games that are broadcast on CBS; there will also be temporary “preview pass” for other games, which might be all the time you need if, say, you tune in for the last 2 minutes. Also, the games will be available online at the TBS, TNT and truTV sites, as well as CBS, for those like me who watch sports on their big-screen computer monitor while the other family members are holding the TV hostage.

We’ll do another post as the tournament start gets closer, but for now just revel in the fact that you don’t have to worry about whether or not the games will be available, or whether you will have to shell out $3.99 or $10 more like we did in the not-so-old days to watch the tourney online. It’s the fitting end to a long journey. Grampa Internet says you’re welcome.

UPDATE: Some press-photo looks at the new app and bracket app from March Madness Live below.

Game Center view

Game Center view

Android smartphone look at new app

Android smartphone look at new app

Android tablet bracket view

Android tablet bracket view

Turner, March Madness app ready for NCAA tournament

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March Madness, one of the sports world’s iconic events is on the horizon and no doubt fans are already plotting out strategies to get out of the office or school to watch their favorite team attempt to advance in its bracket. However thanks to Turner Sports there is an alternative.

It has released NCAA March Madness Live, an app that will provide portable access to all of the games in the tournament, with a total of 150 hours available during the event. Even better the app will now be supported by three platforms, Apple’s iOS, Android and for the first time Microsoft as well. Now fans can use a smartphone or tablet as a second screen if at a bar or as a primary device if at work.

To use the app a fan and watch all of the matchups that will be broadcast on TNT, TBS, and truTV a fan needs to log in with their TV service provider information. Games will also be available online at various sites, including This year, NCAA March Madness Live will launch from more platforms than ever before including the NCAA March Madness page, CBS Sports, and Bleacher Report. There is no registration required for games on CBS. The app will also provide a temporary preview period giving fans access to live game streaming before login is required.

The app, Developed in partnership with the NCAA, Turner Sports and CBS Sports is a follow up to previous years’ offerings but it has made several major enhancements to the app since last year, aside from the Microsoft support.

Of importance to the fans of bracketology and seeing if they are winning in their office pool the app has a new interface that has been designed for work with the smaller screens that smartphones feature as well with the slightly larger screens on tablets. It allows users to go directly from this feature to a live game and includes broadcast times and schedules. It also has additional view modes for brackets.

The heart of the app might be the GameCenter, one of the features that has been redesigned. It is the central [point to find which games are currently live streaming as well as pre-game matchup analysis, live in-game stats, key social moments and fan chat.

To complement the enhanced features in the bracket area there is the almost obligatory bracket for fans, this one entitled Capitol One NCAA March Madness Bracket Challenge. The app developers have enhanced its social media functionality as well as supporting computers as well as smartphones and tablets. It allows for the formation of groups, sharing brackets and chat via Facebook.

There is also a general chat forum called the Coke Zero NCAA March Madness Social Arena that enables fans t converse about games and other events as well as follow game tweets, post and view Instagram photos and Vine videos. Fans can participate in the social commentary by using the hashtag #marchmadness.

Understanding that some fans might want to set up schedules to just see specific matchups the app now includes a TV Schedule that helps with planning. This feature can be accessed from various other features such as game schedule or bracket and provides the round, date, time and network for each game. Also new this year is a Tournament News feature that provides news and updates as well as highlights, recaps and additional information each day.

Following the broadcasting of all of the just concluded Winter Olympic events online by NBC hopefully this is the wave of the future. While MLB enables fans to watch a huge number of games either online or on their television via a subscription model the NBA and NFL trail well behind it.

Turner Sports to provide viewer options during Final Four broadcasts

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The NCAA’s Final Four is one of the most watched sporting events of the year, and for that matter talked about as fans and non fans start early by entering pools of all sorts to predict the winner of the month long tournament..

As the teams get eliminated and it charges down to the finals fans become polarized as to who they want to win based on teams’ reputations, pool results and a host of other issues. Now fans can watch broadcasts that are designed for each team in the Final Four thanks to Turner Sports, the network that will be broadcasting the games.

Sports Business Daily is reporting that the two will take an innovative approach to broadcasting the games at next years’ tournament. There will be the traditional national broadcast that will be seen on TBS. TNT and truTV will then carry the exact same game but with a twist.

Each channel will have a team-centric approach with announcers and camera angles designed to highlight one team. The differentiation does not stop there as the halftime shows will also be different, although pregame and post games shows will be the same.

The Final Four next year will be seen only on cable for the first time and the networks are hoping that they can avoid the tradition viewership drop when a formerly over the air broadcast moves to cable with this move. The championship game will be broadcast on CBS and so will obviously not have dual perspectives.

MLB sees strong increase in mobile and social media demand during playoffs

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Major League Baseball had a great postseason (depending on who you were rooting for), with exciting games and strong broadcast viewership but it also experienced a great deal of success connecting online and via mobile with its fans as well.

While all of the playoffs and World Series had strong viewership during the 38-game run MLB.com saw a huge increase in fan participation, with a total of 296.4 million viewers over that period, an increase of 43% over the previous year and an average of approximately 10 million a day, according to stats from MLB.com.

In the area of live video streams MLB.com saw a very big jump in viewership, overall up 22% compared to 2012. Viewership on mobile devices such as tablets and smartphones was up 30%YOY. The video was available from MLB’s broadcast partners TBS and MLB Network and was seen on Postseason.TV on MLB.com and in MLB.com At Bat.

However live video, which requires a subscription, was only the tip of the iceberg. Combined with on-demand video MLB.com had 152 million video streams representing a massive 170% increase over last year. Mobile is driving this usage with MLB.com At Bat app’s share of the total video streams delivered increased 130% compared to last year’s Postseason.

MLB’s mobile app, At Bat, saw its usage up 76% this postseason, and was opened 76.6 million times or an average of 2.5 million times a day. MLB was active on Facebook, with its team of posters recording 4,800 individual posts, which in turn had 1.4 billion impressions. The impressions were up 80% from last year. MLB also delivered 2,840 posts on Twitter at @MLB and saw an increase of 81% in retweets.

For the first time MLB.com distributed highlight clips across a wide swath of social media including Facebook, Twitter and YouTube, which were watched collectively 33.5 million times.

MLB.Com’s use of a wide variety of mobile and social media technologies to reach fans is obviously showing strong return interest by fans and enables fans that cannot see the games to catch highlights and information on a as it happens basis, something that will keep fans coming back for more.

MLB’s Latest Playoff Move a Head Scratcher

Major League Baseball has announced its playoff broadcast partners for the year 2012 and 2013, and normally that would seem to be a rather innocuous announcement, until you notice that it will be broadcasting two of the games itself.

Rather the MLB Network, which is a property of MLB, will get two of the games, and not the Wild Card games that have been added to the schedule but two of the more desirable division series games. It has also awarded the Wild Card games to TBS.

I had taken a glance at the release on the playoffs but did give it much thought until it was mentioned by Michael Hiestand over at USA Today. He points out that while the NFL broadcasts some of its own games, they are regular season games and they are shown locally on broadcast TV so that the home town fans can watch.

This strikes me as a very short sighted and backwards move. They risk alienating home town fans by a refusal to follow the NFL’s example of at least throwing a bone to the locals.

But more so is that with the still limited reach of the MLB Network they miss out nationally on appealing to fans. There is really no real incentive for a fan of baseball that is not a fan of the teams involved in the selected games to offer to pay for the privilege of watching two teams that they are uninterested in. I suspect that if the fans had the option of just tuning in on regular broadcasting of the game they likely would.

A last tidbit is that according to the USA Today piece baseball’s national television rights will be up for bid again in 2013, and networks might not want to increase their fees if premier portions of the sport are going to be broadcast by MLB. This will be interesting to see if MLB backs down or alters the plan by the time the playoffs reach us.

NCAA Sweet Sixteen: TV and Online Viewing Guide

Now that the craziness of the first week is over, it’s Sweet Sixteen time — in my mind one of the best weekends of college hoops because A) the teams playing the best are the only ones left and B) the pressure increases exponentially with every game. Even if your bracket went to hell (and yes I am proud of calling the Duke exit) you can still have fun watching the games. Here’s our guide for TV and online coverage for Thursday and Friday:

(all times Eastern)
Thursday March 22
7:15 p.m. — Wisconsin vs. Syrcause, CBS
7:47 p.m. — Louisville vs. Michigan State, TBS
9:45 p.m. — Cincinnati vs. Ohio State, CBS
10:17 p.m. — Florida vs. Marquette, TBS

Friday March 23
7:15 p.m. — Baylor (the unforgiving upsetters of Colorado) vs. Xavier, CBS
7:47 p.m. — Ohio vs. North Carolina, TBS
9:45 p.m. — Indiana vs. Kentucky, CBS
10:17 p.m. — North Carolina State vs. Kansas, TBS

Remember: All games being broadcast live are also available live online at the respective network’s website. If you have a cable subscription, you can watch for free. If you want to follow on a mobile device you can download the March Madness app and pay $3.99 if you haven’t already.

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