Time for The Masters — the best digital experience in sports

Gary Player (R) congratulates Jack Nicklaus after Nicklaus' hole in one (Sam Greenwood/Augusta National)

Gary Player (R) congratulates Jack Nicklaus after Nicklaus’ hole in one (Sam Greenwood/Augusta National)

There’s no small bit of irony in the fact that The Masters, one of the few places left on earth where you absolutely cannot carry a working cell phone, offers perhaps the best digital experience in all of sports. I’m biased, because I like golf and like the tradition and history of the Masters competition, but I would challenge you to find another event, team or league that offers the breadth and depth of the online/mobile experience brought forth by The Masters, CBS and IBM.

With live competition beginning Thursday morning, I’m not worried that I won’t be next to a TV set for the excellent, mostly commercial-free broadcast (Thursday-Friday on ESPN, Saturday-Sunday on CBS). That’s because if I am online or on my phone I will have access to no fewer than five different live feeds from Augusta, including featured groups as well as focused coverage on “Amen Corner,” the classic stretch between the 11th and 13th holes of the famed Augusta National course.

What makes the online and mobile experience so good? Production that parallels the TV broadcast, for one. No need for cable contract authorization, for another. That The Masters is like Harvard with its endowments — and as such doesn’t need to pander to advertisers — is nirvana for all golf fans, but especially so for those of us who watch a lot of sports action these days online. While TV commercials are easily endured (or muted, or skipped) it seems of late that broadcasters are doing their best to reclaim eyeball turf online, by subjecting digital viewers to more and more invasive ads.

During the recent NCAA Men’s Basketball Tournament there was a lot of praise for the online product, but nowhere did I see anyone report the fact we found out — that when you were watching online or on your phone, during commercials the Turner/NCAA folks kindly blocked your ability to mute the sound on the screen controls. On my phone during the great regional game between Kentucky and Notre Dame I also saw a small button with a Pizza Hut logo remain on the left side of the screen during play. You would never try that on a broadcast offering, but for many events it seems OK to smack the online viewers around for any profit possible.

During the Masters, that’s not happening. (Or at least it didn’t last year! Hope I’m not jinxing things.)

Anyway — when play starts Thursday just go to Masters.com or download the app, watch away and see if you don’t agree. If there’s another online experience that’s better, I’d like to hear about it.

BONUS: Watch the Golden Bear back one up for a hole in one during the par 3 contest.

HP buys Wi-Fi gear maker Aruba Networks for $3 billion

An Aruba AP inside the Moda Center

An Aruba AP inside the Moda Center

The rumors from last week were confirmed Monday, as computing giant Hewlett-Packard (aka “HP”) announced it was acquiring Wi-Fi gear vendor Aruba Networks for $3 billion. After cash and debt are accounted for, the actual value of the transaction is $2.7 billion, but what’s $300 million between friends?

Though the headline of the HP release pegs the reason behind the deal as the desire to “create an industry leader in enterprise mobility,” the acquisition will likely cause a lot of business activity in our corner of the world, namely wireless network deployments for large public venues, like stadiums. Over the past year, Aruba has been making a name for itself with high-profile Wi-Fi deployments in venues like the San Francisco 49ers’ new Levi’s Stadium, Texas A&M University’s Kyle Field, and the Dallas Mavericks’ American Airlines Center, among others. Perhaps the most interesting question from a business perspective is whether being part of HP will help or hurt Aruba when it comes to making stadium deals, and whether or not using HP core networking gear will become a required (or preferred) part of prospective stadium Wi-Fi deals.

On a business-wide view, the second $3 billion acquisition this year in the DAS/Wi-Fi space (following CommScope’s $3 billion purchase of DAS and networking supplier TE Connectivity) is perhaps a signal that consolidation is upon us in the greater Wi-Fi and local networking marketplace. Though we didn’t know exactly how and when such deals would shake out, on one hand it’s not that much of a surprise to us since we have always believed that the stadium networking market is really just a precursor to what will eventually happen in other large public venues as well as in large public places like cities and towns: Wi-Fi, which already carries more wireless data than cellular, will continue to expand and appear in more places, generating new business ideas like Wi-Fi phones and Wi-Fi first wireless plans.

The appearance of IBM as a strong entrant in the stadium wireless space can also be looked at as another signal that bigger players are entering the market, which usually means that smaller players — like the Arubas of the world — get snapped up, like a star player being traded mid-year to a team seeking a championship. Cisco, which is no stranger to acquisitions, has been quiet of late, and we are noticing that telecom gear giant Ericsson is making more moves toward Wi-Fi, especially in the arena of small cells and the idea of bringing LTE to Wi-Fi frequencies. Sounds like the Wi-Fi market is moving up from the $10 tables into the green- and black-chip territory.

Who’s next in the Wi-Fi world as an acquisition target? The easy picks are players like Ruckus Wireless and Aerohive Networks, given their ability to conduct their own IPOs. But we’re also guessing there may be some digesting of other smaller concerns in the Wi-Fi DAS food chain as the bigger players seek to add skills, customers and technology via purchases. Stay tuned for what should be an exciting year in the enterprise and stadium Wi-Fi business arena.

New Atlanta football stadium picks IBM as lead technology integrator

New Atlanta football stadium under construction. Credit all images: New Atlanta Stadium

New Atlanta football stadium under construction. Credit all images: New Atlanta Stadium

The yet-to-be named new football stadium under construction in Atlanta has selected IBM as its lead technology integrator, somewhat officially welcoming the new 800-pound gorilla to the stadium technology marketplace.

While computing giant IBM has dabbled in sports deployments before — mainly contributing technology as part of its corporate sponsorship of events like The Masters in golf and the U.S. Open for tennis — only recently has Big Blue gotten into the large-venue technology integration game. And while IBM’s recent deal as technology integrator for the revamp of Texas A&M’s Kyle Field was probably its true debut, for the new Atlanta stadium IBM will lead the selection, design and deployment of a wide range of technologies, including but not limited to the core Wi-Fi and DAS networks that will provide in-venue wireless connectivity.

Due to open in March of 2017, the new $1.4 billion stadium is expected to hold 71,000 fans for football, and up to 83,000 fans for other events like basketball or concerts. And while soccer and concerts and basketball will certainly be part of its events schedule, the NFL Atlanta Falcons and owner Arthur Blank are driving the bus on the new building, picking IBM in part to help satisfy a desire to build a venue that will be second to none when it comes to fan experience.

IBM’s size and experience a draw for Atlanta

Interior stadium design rendering

Interior stadium design rendering

In addition to Wi-Fi and DAS network buildouts, IBM will design systems to control the expected 2,000-plus digital displays in the planned stadium and will also oversee other technology-related parts of the stadium, including video security, physical door controls and a video intercom system, according to an announcement made today. IBM will also partner with the stadium owners to develop as yet-undetermined applications to “leverage the power of mobility to create a highly contextual, more personalized game day experience for fans, all through the integration of analytics, mobile, social, security and cloud technologies.”

In a phone interview Thursday, Jared Miller, chief technology officer for Blank’s namesake AMB Sports and Entertainment (AMBSE) group, said IBM’s depth and breadth in technology, applications and design made it a somewhat easy choice as lead technology partner.

Miller said the stadium developers looked at the number of different technology systems that would exist within the building, and ideally wanted to identify a single partner to help build and control them all, instead of multiple providers who might just have a single “silo” of expertise.

Proposed stadium exterior

Proposed stadium exterior

“IBM is unique with its span of technology footprint,” Miller said. He also cited IBM’s ability to not just deploy technology but to also help determine what the technology could be used for, with analytics and application design.

“They’ve looked at the [stadium] opportunity in a different manner, thinking about what we could do with the network once it’s built,” Miller said.

IBM, which also has a sizable consulting business, created a group targeting “interactive experiences” about two years ago, according to Shannon Miller, the North America Fan Experience Lead for the IBM Interactive Experience group. Miller (no relation to Jared Miller), also interviewed by phone Thursday, said IBM had been working with Arthur Blank and the Falcons for more than a year to determine how to make the new stadium “the best fan experience in the world.”

And while IBM is somewhat of a newcomer to the stadium-technology integration game, IBM’s Miller said the company not only understands “how to make digital and physical work together,” but also has resources in areas including innovation, technology development and design that smaller firms may not have. And while the Kyle Field project was ambitious, IBM’s Miller said the Atlanta operation will be much bigger.

“The size and scale of what we’re going to do [in Atlanta] will be unique,” he said.

No suppliers picked yet for Wi-Fi or DAS

For industry watchers, IBM and the Falcons team have not yet picked technology suppliers for discrete parts of the coming wireless network, such as Wi-Fi access points and DAS gear. (Daktronics has already been announced as the supplier of the new planned Halo Screen video board.) But those vendor decisions will likely be coming soon, since the stadium is under a hard deadline to open for the first game of the Major League Soccer season in March of 2017.

“We’re working fast and furious on design, and we want to identify [the gear suppliers] as early as possible,” said AMBSE’s Miller.

IBM and AMBSE did announce that the stadium’s network will be fiber-based, and will probably use Corning as a fiber and Passive Optical Network (PON) technology provider, though that choice was not announced or confirmed. IBM and Corning partnered to install a fiber network core for Wi-Fi and DAS at Texas A&M’s Kyle Field, believed to be the first large fiber network in a large stadium anywhere.

The Atlanta deal puts IBM solidly into the rapidly expanding field of stadium technology integration, which includes companies like CDW (which led network deployments at the University of Nebraska and the University of Phoenix Stadium) as well as stadium ownership groups, like the San Francisco 49ers, and technology name sponsors like AT&T, which has partnered with owners for technology and network deployments at venues like AT&T Park and AT&T Stadium.

Overhead view

Overhead view

Stadium Tech Report: Corning, IBM bringing fiber-based Wi-Fi and DAS to Texas A&M’s Kyle Field

Kyle Field, Texas A&M University. Credit all photos: Texas A&M

Kyle Field, Texas A&M University. Credit all photos: Texas A&M

Editor’s note: The following is an excerpt from our recent Stadium Tech Report series COLLEGE FOOTBALL ISSUE, a 40-page in-depth look at Wi-Fi and DAS deployment trends at U.S. collegiate football stadiums. You can download the full report for free, to get more stadium profiles as well as school-by-school technology deployment capsules for both the SEC and Pac-12 conferences.

When Texas A&M’s newly renovated Kyle Field opens for the 2015 football season, its outside appearance will have changed dramatically. But from a networking perspective, what’s really different is hidden on the inside – namely, an optical fiber infrastructure designed to bring a new level of performance, cost savings and future-proofing to stadium network deployments.

While the use of optical fiber instead of copper cable in large networks isn’t exactly “new” in the core telecom or enterprise networking worlds, in the still-nascent field of stadium network deployments fiber has yet to make large inroads. But the promise of fiber’s ability to deliver much higher performance and greater future-proofing at lower installation costs in stadium situations may get a very visible poster child when Texas A&M’s football facility kicks off the 2015 season with a technology infrastructure designed to be among the most comprehensive in any stadium, collegiate or professional.

With a Wi-Fi network designed to support 100,000 concurrent connections, a robust DAS network with more than 1,000 antennas, and an IPTV deployment with more than 1,000 screens, the IBM-designed network based largely on Corning’s fiber-optical systems is incredibly impressive on paper – and it has already produced some eye-popping statistics this past season, when just a part of it came online during the “Phase 1” period of the two-phase $450 million Kyle Field renovation.

The final, or Phase 2 of the renovation, just now getting underway, began with an implosion of the stadium’s west stands, with reconstruction scheduled to finish in time for the 2015 season with a new, enclosed-bowl structure that will seat 102,512 fans. And if the new network delivers as planned, those fans will be among the most-connected anywhere, with plenty of future-proofing to make sure it remains that way for the foreseeable future – thanks to fiber.

Driving on the left side of the street

What’s going to be new about Kyle Field? According to news reports some of the creature comforts being added include redesigned concession stands, so-called “Cool Zones” with air conditioning to beat the Texas heat, well-appointed luxury suites and new restrooms – including 300 percent more women’s bathrooms.

Scoreboard, Kyle Field

Scoreboard, Kyle Field

According to representatives from the school, the decision to make the new stadium a standout facility extended to its network infrastructure. “Our leadership decided that [the stadium renovation] would be leading edge,” said Matthew Almand, the IT network architect for the Texas A&M University System, the administrative entity that oversees university operations, including those at the flagship school in College Station, Texas. “There were some leaps of faith and there was a decision to be leading edge with technology as well.”

Though the Phase 1 planning had started with traditional copper cable network design for the network, Almand said a presentation by IBM and its “smarter stadium” team changed the thinking at Texas A&M.

“The IBM team came in and did a really good job of presenting the positive points of an optical network,” Almand said.

Todd Christner, now the director, wireless business development at Corning, was previously at IBM as part of the team that brought the optical idea to Texas A&M. While talking about fiber to copper-cable veterans can sometimes be “like telling people to drive on the left side of the street,” Christner said the power, scalability and flexibility of a fiber network fit in well with the ambitious Kyle Field plans.

“The primary driving force [at Texas A&M] was that they wanted to build a state of the art facility, that would rival NFL stadiums and set them apart from other college programs,” Christner said. “And they wanted the fan [network] experience to be very robust.”

With what has to be one of the largest student sections anywhere – Christner said Texas A&M has 40,000 seats set aside for students – the school knew they would need extra support for the younger fans’ heavy data use on smartphones. The school officials, he said, were also concerned about DAS performance, which in the past had been left to outside operators with less than satisfactory results. So IBM’s presentation of a better, cheaper alternative for all of the above found accepting ears.

“It was the right room for us to walk into,” Christner said.

IBM’s somewhat radical idea was that instead of having separate copper networks for Wi-Fi, DAS and IPTV, there would be a single optical network with the capacity to carry the traffic of all three. Though the pitch for better performance, far more capacity, use of less space, and cheaper costs might sound a bit too good to believe, most of it is just the combination of the simple physics advantages of using fiber over copper, which are well known in the core telecom and large-enterprise networking worlds, applied to a stadium situation.

Deploying now and for the future

Corning ONE DAS headend equipment.

Corning ONE DAS headend equipment.

Without going too deeply into the physics or technology, a simple explanation of the benefits stem from the fact that optical fiber can carry far more bandwidth than copper, at farther distances, using less power. That advantage is one reason why fiber is used extensively in core backbone networks, and has been creeping slowly closer to the user’s destination, through deployments like Verizon’s FiOS.

Why hasn’t fiber won over completely? Mainly because in single-user deployments – like to a single home or office – it is still costly to replace systems already in the ground or in the wall with fiber, and for many users fiber’s capacity can be a bit of overkill. Fiber’s main benefits come when lots of bandwidth is needed, and the scale of a project is large, since one main benefit is the elimination of a lot of internal switching gear, which takes up space and consumes lots of power.

Those reasons accurately describe the perfect bandwidth storm happening in networked stadiums these days, where demand seems to keep increasing on a daily basis. Some stadiums that were at the forefront of the wireless-networking deployment trend, like AT&T Park in San Francisco and AT&T Stadium in Arlington, Texas, have been in a near-constant state of infrastructure upgrades due to the ever-increasing needs for more bandwidth. And Isaac Nissan, product manager for Corning ONE, said new equipment like Wi-Fi access points with “smart” or multiple-input antennas are also going to help push the LAN world into more fiber on the back end.

But there’s another drawback to using fiber, which has less to do with technology and more to do with history: Installers, integrators and other hands-on networking folks in general are more comfortable with copper, which they know and have used for decades. Fiber, to many, is still a new thing, since it requires different skills and techniques for connecting and pulling
wires, as well as for managing and administering optical equipment.

“There’s definitely a learning curve for some the RF [industry] people, who have been doing coax for 20 years,” Nissan said. “Fiber is a little different.”

Texas A&M’s Almand admitted that bringing the stadium’s networking group into a new technology – fiber – was a challenge, but one with a worthy payoff.

Copper cable tray hardly filled by optical fiber

Copper cable tray hardly filled by optical fiber

“There’s definitely been a gear-up cycle, getting to a new confidence level [with fiber],” Almand said. But he added that “sometimes it’s good to break out of your comfort zone.”

Lowering the IDF count

Christner said the Corning optical gear is at the center of the Kyle Field deployment, providing support for the fan-facing Wi-Fi as well as Wi-Fi for back of the house operations like point of sale; it also supports the stadium DAS, as well as a network of more than 1,000 IPTV screens. Aruba Networks is the Wi-Fi gear supplier, and YinzCam is helping develop a new Kyle Field app that will include support to use smartphones as remote-control devices for IPTVs in suites.

On the Wi-Fi side, Christner said the finished network will have 600 APs in the bowl seating areas, and another 600 throughout the facility, with a stated goal of supporting 100,000 concurrent 2 Mbps connections. The DAS, Christner said, is slated to have 1,090 antennas in 50 sectors.

With no intermediate switching gear at all, Christner said that for the fiber network in Kyle Field only 12 intermediate distribution frames (the usually wall-mounted racks that support network-edge gear, also called IDFs) would be needed, as opposed to 34 IDFs in a legacy fiber/coax system. In addition to using less power, the cabling needed to support the fiber network is a fraction of what would have been needed for coax.

One of the more striking pictures of the deployment is a 36-inch wide cable tray installed for the original copper-network plan, which is carrying just 10 inches of fiber-optic cable. Christner said the fiber network also provides a cleaner signal for the DAS network, which already had a test run this past season, when 600 DAS antennas were deployed and lit during the 2014 season.

“At the Ole Miss game we had 110,663 fans at the stadium, and according to AT&T on the DAS all their lights were green,” Christner said. “Via our completely integrated fiber optic solution, we are now able to provide the DAS with much higher bandwidth as well,” said Texas A&M’s Almand, who also said that the carriers have responded very positively to the new DAS infrastructure.

Up from the dust – a model for the future?

Antenna and zone gear box near top of stands

Antenna and zone gear box near top of stands

Also included in the design – but not being used – are an additional 4,000 spare fibers at 540 zone locations, which Christner said can be immediately tapped for future expansion needs. And all of this functionality and flexibility, he added, was being built for somewhere between one-third and 40 percent less than the cost of a traditional copper-based solution.

The proof of the network’s worth, of course, will have to wait until after the west stands are imploded, the new ones built, and the final pieces of the network installed. Then the really fun part begins, for the users who will get to play with things like 38 channels of high-def TV on the IPTV screens, to the multiple-angle replay screens and other features planned for the mobile app. At Texas A&M, IBM’s support squad will include some team members who work on the company’s traditionally excellent online effort for the Masters golf tournament, as well as the “smarter stadium” team.

For Texas A&M’s Almand, the start of the 2015 season will mark the beginning of the end, and a start to something special.

“If I were a country singer, I’d write something about looking forward to looking back on this,” Almand said. “When it’s done, it’s going to be something great.”

Stadium Tech Report: THE COLLEGE FOOTBALL ISSUE looks at university Wi-Fi deployments

collegethumbIf there was a college football playoff for stadium wireless network deployments, which four teams would be in? Electing myself to the committee, I think my top picks would be the same venues we’re profiling in our latest Stadium Tech Report – Baylor, Nebraska, Stanford and Texas A&M. All four are pursuing high-end networks to support a better fan experience, leading the way for what may turn out to be the largest “vertical” market in the stadium networking field – sporting venues at institutions of higher learning.

To be sure, network deployments at major universities in the U.S. are still at the earliest stages — in our reporting for our latest long-form report, we found that at two of the top conferences, the SEC and the Pac-12, only four schools total (two in each conference) had fan-facing Wi-Fi, with only one more planned to come online next year. Why is the collegiate market so far behind the pro market when it comes to network deployment? There are several main reasons, but mostly it comes down to money and mindset, with a lack of either keeping schools on the sidelines.

Leaders look for NFL-type experiences

But at our “playoff” schools, it’s clear that with some ready budget and a clear perspective, college stadiums don’t need to take a back seat to anyone, pro stadiums included. The networks, apps and infrastructure deployed for this season at Baylor’s McLane Stadium and Nebraska’s Memorial Stadium are among the tops anywhere in sports, and the all-fiber infrastructure being put in place at Texas A&M should make that school’s Kyle Field among the most-connected if all work gets completed on time for next football season. Read in-depth profiles on these schools’ deployments, along with team-by-team capsule technology descriptions and an exclusive interview with Mississippi State athletic director Scott Stricklin in our latest report, available for free download from our site.

We’d like to take a second here to thank our sponsors, without whom we wouldn’t be able to offer these comprehensive reports to you free of charge. For our fourth-quarter report our sponsors include Crown Castle, SOLiD, Extreme Networks, Aruba Networks, TE Connectivity, and Corning.

IBM gets in the arena app game with LTE Broadcast support

IBM app for AjaxThis one of the more nuanced press releases we’ve seen in some time, but there seems to be some meat behind the idea of IBM helping to design an LTE broadcast enabled stadium app for the Amsterdam Arena.

We’ve reached out to the principals and so far no luck getting anyone on the phone, but we did get some more email info so I think I can piece together most of the story. Basically it appears that IBM has a mobile development program that is called, somewhat obviously, MobileFirst. For the Ajax soccer team, which plays in the 53,052-seat arena (which holds 68,000 for concerts) IBM helped develop an app that uses LTE broadcast to show multiple live video screens, while also allowing fans to interact with the app, doing things like voting for player of the game.

LTE Broadcast support is the thing that makes this particularly interesting for us, since it would be a way to make live video work without having to have a Wi-Fi network. However there are no details about whether a carrier is actually supporting the app in this fashion yet, or if it is live and in use. Good first step, IBM, but you need to do a better job explaining this “news.”

Screen shot of IBM app for Ajax football club. Credit: IBM

Screen shot of IBM app for Ajax football club. Credit: IBM

If you’re not familiar with LTE Broadcast (sometimes also called LTE multicast), it is a development around the cellular standard that allows service providers and/or teams and stadiums to use select airwaves as “broadcast” channels, a tactic that can deliver video in a much more efficient manner than, say, thousands of fans hitting a web page and requesting their own individual video feed. The one-to-many concept of LTE Broadcast is being embraced by U.S. carriers as well, and Verizon Wireless, which showed demos of the technology during Super Bowl week, is supposed to be doing another demo this weekend at the Indy 500.

Cisco’s SportsVision Mobile uses a similar distribution method (currently in use at the Barclays Center), but that technology takes advantage of in-building Wi-Fi. What’s not clear about LTE Broadcast in a stadium situation is whether or not you need extra equipment, or whether existing DAS deployments can handle LTE Broadcast without modification. Also unclear is whether or not client devices, like smartphones and tablets, need modification to run LTE Broadcast enabled apps.

From the press release and the screen shots, the IBM app for Ajax looks pretty good, but again, we’d want to talk to the folks at the stadium to see if it’s actually being used by real fans, or if this is still slideware. Anyone who lives over there who might go to the stadium, let us know if you know.

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