Last-minute audible to optical made Texas A&M’s stadium network a winner

Texas A&M student at recent Aggies football game. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

Texas A&M student at recent Aggies football game. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

The original game plan for the new wireless networks at Texas A&M’s Kyle Field called for copper, not optical fiber, at the network core. Then came a last-minute audible that changed the game not just for the Aggies but maybe for stadium networks overall.

After initially designing the network with a traditional copper wiring system, a late spring 2014 decision by Texas A&M chancellor John Sharp reversed field, switching instead to an all-optical network for DAS, Wi-Fi and IPTV combined. The new network, now in full operational mode, is already being hailed as the future-proof path of the future of stadium network technology, with other schools and pro teams beating a path to College Station to see what they might learn.

With screaming speeds on both the Wi-Fi and DAS networks and plenty of capacity for now and the future, Sharp’s line-of-scrimmage call to go with an IBM and Corning optical-based network seems to be a huge score, according to a school official who brought the idea to Sharp’s attention.

Editor’s note: This story is part of our most recent STADIUM TECH REPORT, the COLLEGE FOOTBALL ISSUE for 2015. The 40+ page report, which includes profiles of stadium deployments at Texas A&M, Kansas State, Ole Miss and Oklahoma, is available for FREE DOWNLOAD from our site. Get your copy today!

A sample of the Wi-Fi and DAS speed tests we took at Kyle Field.

A sample of the Wi-Fi and DAS speed tests we took at Kyle Field.

Last-minute switch from copper to optical

“We had got pretty far down the road with an older, but tried and true [network] architecture,” said Phillip Ray, Vice Chancellor for Business Affairs at The Texas A&M University System. But after hearing and reading about the possible potential of an optical fiber-based network system, Ray brought in Corning and IBM representatives over school spring break in 2014 to discuss the possibility of switching to an optical fiber-based network for Kyle Field – even though the network would have to be ready for the 2014 football season.

“We had some face to face meetings with chancellor Sharp and discussed all the pros and cons,” said Ray, who had been charged by Sharp with overseeing the network deployment part of the $485 million Kyle Field renovation. Though Ray said he was under a “lot of pressure” to stick with the older-type design, he quickly got a green light from Sharp to take the optical choice and run with it.

“If we had gone copper, we knew that we would have had a network in the stadium for game 1,” said Ray. “But the pros of optical far outweighed the cons. Chancellor Sharp instead took a big risk, and took a leap of faith for all the right reasons. He said, ‘this is the chance of a lifetime, to really move the ball and shoot for the top!’ “

According to Ray, the total cost of the combined Wi-Fi, DAS and IPTV network ended up being “just north of $20 million,” but that cost was softened when the two largest cellular carriers, AT&T and Verizon Wireless, ponied up $10 million, almost half the cost.

“The carriers embraced it, funded it, and want to be with us down the road,” said Ray. “It was a paradigm shift for them, but they wanted to be involved.” While AT&T and Verizon are live on the DAS now, Ray said that Texas A&M already has a commitment from T-Mobile to join the DAS soon, and hopes to also add Sprint before long.

Aside from the leap of faith to go optical was the on-the-ground necessity to build the network quickly, since Sharp didn’t want to start the 2014 season without it. Ray said that Todd Chrisner – a former IBM employee who moved to Corning during the past year – “helped lead a Herculean effort” of gear suppliers, service providers and construction workers who finished Phase 1 of the network in time for the first game of last season. Phase 2 of the network also required quick moving, since it didn’t get started until Texas A&M blew up and then rebuilt the entire west side of the stadium between December 2014 and the 2015 season.

On the road to College Station, Aggie pride is everywhere. Whoop!

On the road to College Station, Aggie pride is everywhere. Whoop!

Again, the network (and the building) were finished on time.

“We had a lot of Aggies involved [in the construction],” Ray said. “They knew they were going to be sitting in those seats for the next 35 years, so they worked hard.”

Now that it’s finished and working incredibly well, Ray said the Kyle Field network has already been visited by representatives from other colleges, as well as professional football and hockey stadium-networking types.

“We get calls every week, and we have people down to share what we learned – we’re an open book,” said Ray. And they’re able to tell a success story mainly because Ray, Sharp and others trusted themselves to switch from an OK play to one that could score a touchdown.

“If we had gone with copper we’d be so regretting it now,” Ray said. Having an optical-based network, he said, “sets us up for many years, and eventually will save us money. It was a lot of hard work and risk, and if it had fallen on its head, chancellor Sharp would have taken the heat. Instead, it’s one of the best decisions, ever.”

New Atlanta football stadium picks IBM as lead technology integrator

New Atlanta football stadium under construction. Credit all images: New Atlanta Stadium

New Atlanta football stadium under construction. Credit all images: New Atlanta Stadium

The yet-to-be named new football stadium under construction in Atlanta has selected IBM as its lead technology integrator, somewhat officially welcoming the new 800-pound gorilla to the stadium technology marketplace.

While computing giant IBM has dabbled in sports deployments before — mainly contributing technology as part of its corporate sponsorship of events like The Masters in golf and the U.S. Open for tennis — only recently has Big Blue gotten into the large-venue technology integration game. And while IBM’s recent deal as technology integrator for the revamp of Texas A&M’s Kyle Field was probably its true debut, for the new Atlanta stadium IBM will lead the selection, design and deployment of a wide range of technologies, including but not limited to the core Wi-Fi and DAS networks that will provide in-venue wireless connectivity.

Due to open in March of 2017, the new $1.4 billion stadium is expected to hold 71,000 fans for football, and up to 83,000 fans for other events like basketball or concerts. And while soccer and concerts and basketball will certainly be part of its events schedule, the NFL Atlanta Falcons and owner Arthur Blank are driving the bus on the new building, picking IBM in part to help satisfy a desire to build a venue that will be second to none when it comes to fan experience.

IBM’s size and experience a draw for Atlanta

Interior stadium design rendering

Interior stadium design rendering

In addition to Wi-Fi and DAS network buildouts, IBM will design systems to control the expected 2,000-plus digital displays in the planned stadium and will also oversee other technology-related parts of the stadium, including video security, physical door controls and a video intercom system, according to an announcement made today. IBM will also partner with the stadium owners to develop as yet-undetermined applications to “leverage the power of mobility to create a highly contextual, more personalized game day experience for fans, all through the integration of analytics, mobile, social, security and cloud technologies.”

In a phone interview Thursday, Jared Miller, chief technology officer for Blank’s namesake AMB Sports and Entertainment (AMBSE) group, said IBM’s depth and breadth in technology, applications and design made it a somewhat easy choice as lead technology partner.

Miller said the stadium developers looked at the number of different technology systems that would exist within the building, and ideally wanted to identify a single partner to help build and control them all, instead of multiple providers who might just have a single “silo” of expertise.

Proposed stadium exterior

Proposed stadium exterior

“IBM is unique with its span of technology footprint,” Miller said. He also cited IBM’s ability to not just deploy technology but to also help determine what the technology could be used for, with analytics and application design.

“They’ve looked at the [stadium] opportunity in a different manner, thinking about what we could do with the network once it’s built,” Miller said.

IBM, which also has a sizable consulting business, created a group targeting “interactive experiences” about two years ago, according to Shannon Miller, the North America Fan Experience Lead for the IBM Interactive Experience group. Miller (no relation to Jared Miller), also interviewed by phone Thursday, said IBM had been working with Arthur Blank and the Falcons for more than a year to determine how to make the new stadium “the best fan experience in the world.”

And while IBM is somewhat of a newcomer to the stadium-technology integration game, IBM’s Miller said the company not only understands “how to make digital and physical work together,” but also has resources in areas including innovation, technology development and design that smaller firms may not have. And while the Kyle Field project was ambitious, IBM’s Miller said the Atlanta operation will be much bigger.

“The size and scale of what we’re going to do [in Atlanta] will be unique,” he said.

No suppliers picked yet for Wi-Fi or DAS

For industry watchers, IBM and the Falcons team have not yet picked technology suppliers for discrete parts of the coming wireless network, such as Wi-Fi access points and DAS gear. (Daktronics has already been announced as the supplier of the new planned Halo Screen video board.) But those vendor decisions will likely be coming soon, since the stadium is under a hard deadline to open for the first game of the Major League Soccer season in March of 2017.

“We’re working fast and furious on design, and we want to identify [the gear suppliers] as early as possible,” said AMBSE’s Miller.

IBM and AMBSE did announce that the stadium’s network will be fiber-based, and will probably use Corning as a fiber and Passive Optical Network (PON) technology provider, though that choice was not announced or confirmed. IBM and Corning partnered to install a fiber network core for Wi-Fi and DAS at Texas A&M’s Kyle Field, believed to be the first large fiber network in a large stadium anywhere.

The Atlanta deal puts IBM solidly into the rapidly expanding field of stadium technology integration, which includes companies like CDW (which led network deployments at the University of Nebraska and the University of Phoenix Stadium) as well as stadium ownership groups, like the San Francisco 49ers, and technology name sponsors like AT&T, which has partnered with owners for technology and network deployments at venues like AT&T Park and AT&T Stadium.

Overhead view

Overhead view

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