Stadium Tech Report: Nebraska adds Cisco-powered Wi-Fi, IPTV to Memorial Stadium

Memorial Stadium, University of Nebraska. Credit all photos: University of Nebraska.

Memorial Stadium, University of Nebraska. Credit all photos: University of Nebraska.

The state of Nebraska might not have a professional football team, but University of Nebraska fans now have a pro-style wireless experience at home games thanks to a high-density Wi-Fi network and IPTV features recently installed by the school at the 85,000-plus seat Memorial Stadium.

Combined with a new mobile app that delivers multiple live video streams and replay options, the loyal Cornhusker fans — who’ve come to Lincoln, Neb., and filled Memorial Stadium to the brim every game day since the 1960s — now have a wireless fan in-game experience among the best anywhere, collegiate or pro. Installed for use this season by CDW, the new network features Cisco Wi-Fi gear and Cisco’s StadiumVision and StadiumVision Mobile systems, as well as a new app developed by NeuLion and additional video-streaming capabilities from EVS.

“We have the most loyal fans in the country,” said Kelly Mosier, director of digital communications for the University of Nebraska athletic department. Part of putting in a high-definition wireless network, Mosier said, was to meet growing fan connectivity needs and to “stay ahead of the curve” in stadium experiences. “We wanted to reward the fans for being so loyal, and give them a new experience to brag about,” Mosier said.

A look at video options in the Husker app

A look at video options in the Husker app (click picture for bigger view)

One of the first collegiate programs to install big TV screens in its stadium, Nebraska now has a Wi-Fi network with more than 800 access points, both inside Memorial’s seating bowl as well as outside, at entrance and parking areas. In addition to synchronized IPTV broadcasts on stadium flat-panel screens, Nebraska fans also have access to a wide range of live video and video replays of game-day action, thanks to the new game-day app.

According to Dan Floyd, director of information technology for Nebraska athletics, the new network is already a hit, with a peak of 25,000 simultaneous users during the second game this fall. And even though Floyd and Mosier are aware of some problem areas, as Floyd said there has already been “a lot of positive feedback” from the technology upgrades.

Better sound, better connectivity

The network deployment was part of a recent $12.3 million upgrade to the football facility, which has been the home of the Huskers since 1923. Included in the total spend was also a revamp of the public-address and sound systems, but according to Mosier “the biggest chunk” of the spending went to cover the Wi-Fi deployment.

The need for better connectivity became apparent a few years back, Mosier said, and it set in motion a “very long process” of a couple years in length in which Nebraska officials looked at other existing stadium deployments and technology choices before making their decisions. One of the easier picks was selecting Cisco as the main Wi-Fi gear supplier, since Mosier said that most of the rest of the school’s campus was already wired with Cisco networking gear. And a recent deployment of Cisco stadium Wi-Fi at Pinnacle Bank Arena in downtown Lincoln, Neb., where the Husker basketball team plays, helped further push the football decision toward using Cisco.

“We wanted to provide a seamless experience for fans between multiple venues, and to play well with the rest of the campus,” Mosier said. “It was just a no-brainer to use a Cisco [Wi-Fi] product.”

Also in Cisco’s favor was its StadiumVision digital display system and its StadiumVision Mobile product, which both bring advanced IPTV features to static stadium screens as well as to mobile apps. StadiumVision allows for synchronization of programming across a wide array of networked displays, while StadiumVision Mobile supports several live broadcast channels that can be used to provide live content to mobile apps. The Brooklyn Nets use StadiumVision Mobile to bring live action channels to fans who visit the Barclays Center for games.

“We wanted to not just provide the networking infrastructure, but on top of that provide something extra,” Mosier said. “Our fans are pretty savvy, and they are looking for things beyond what the casual fan might be looking for. StadiumVision and StadiumVision Mobile makes sense for our fan base. The ‘extra screen’ approach really lets them control their own video experience.”

Some additional replay options in the Husker app

Some additional replay options in the Husker app

On the Huskers’ game day app, Mosier said, fans at the start of the season could choose between three StadiumVision Mobile-powered “channels” that showed the big-screen broadcast, an alternate angle view, and an “all-22” camera that is like what coaches view to see the players across the entire field. A “phase II” of the app live video, which had not yet launched at the time of our interview, will include further user-controlled selections for more camera angles and replays. According to Mosier, the Phase II capabilities are supported by the C-Cast system from EVS. The entire new app, he said, was built by developer NeuLion.

Though Mosier said the live video production for the app was “definitely a growing process” that will require further tuning and learning, he said the system already has impressive performance, with delays between live action and app action at “a second to a second and a half.” Mosier said that Nebraska also plans to bring more live action to the mobile app for basketball season, with multiple camera angles including a “slam cam” based near the rims.

Handrails and fan interference of Wi-Fi signals

While the 800 Wi-Fi APs give Nebraska pretty good coverage throughout the facility, Floyd said the IT team knew it would have connectivity challenges in the north and south end zone stands, since neither of those sides have any structural overhangs.

“Since the north and south sides [of the stadium] don’t have overhangs we knew they would be problematic,” Floyd said. One option used in venues including AT&T Park and Levi’s Stadium, the under-the-seat access point, wasn’t an option at Memorial Stadium, Floyd said, because the seats there aren’t high enough to meet safety requirements for keeping bodies away from the antennas.

One creative way CDW and Nebraska brought Wi-Fi to the north and south stands is via Wi-Fi antennas inside railing enclosures, but those are not without their own challenges. Though the railing antennas get a signal close to fans, the long rows of seats at Memorial Stadium — up to 30 in between rows — means that the “waterbags,” or human bodies, can act as signal-blockers for fans in the middle of the rows.

“The first 10 or 12 people on either side get a pretty good signal,” said Floyd, but he added that the fans in the middle are still a challenge to reach. Both Mosier and Floyd said Nebraska will continue to seek ways to upgrade the Wi-Fi network, including possibly putting APs on top of towers or in other creative deployments.

“We knew it would need tuning, and some tuning is easier than others,” Mosier said. “We know we still have pockets of [connectivity] problems. We knew that when we put in a system like this, it wasn’t going to be perfect on day 1.”

Something to brag about

According to Floyd, Memorial Stadium has had a Verizon DAS in place for several years, which fulfilled most of the fans’ basic cellular connectivity needs since he said that “70 to 75 percent” of Cornhusker fans were Verizon customers. However, the new sound system, with its big speaker arrays, has also given room for AT&T and U.S. Cellular to add some DAS equipment of their own, with antennas mounted right inside the speaker enclosures.

Unlike other schools or teams, the Cornhuskers are not pressed to make money off their wireless network, given the stadium sellout streak that dates back to Nov. 3, 1962. But Mosier said that even the Huskers aren’t immune to the lure of the living room couch, with its comfort, HD screen and close-by food and drink.

“We definitely have a blessed situation [with the sellouts],” Mosier said, while allowing that some fans might still prefer sitting at home. “But you can’t match the experience of being at the venue,” he added. “If we can address the connectivity issues, plus add to the stadium experience [with technology], it’s a win-win for us.”

Using the app at Memorial Stadium

Using the app at Memorial Stadium

IBM gets in the arena app game with LTE Broadcast support

IBM app for AjaxThis one of the more nuanced press releases we’ve seen in some time, but there seems to be some meat behind the idea of IBM helping to design an LTE broadcast enabled stadium app for the Amsterdam Arena.

We’ve reached out to the principals and so far no luck getting anyone on the phone, but we did get some more email info so I think I can piece together most of the story. Basically it appears that IBM has a mobile development program that is called, somewhat obviously, MobileFirst. For the Ajax soccer team, which plays in the 53,052-seat arena (which holds 68,000 for concerts) IBM helped develop an app that uses LTE broadcast to show multiple live video screens, while also allowing fans to interact with the app, doing things like voting for player of the game.

LTE Broadcast support is the thing that makes this particularly interesting for us, since it would be a way to make live video work without having to have a Wi-Fi network. However there are no details about whether a carrier is actually supporting the app in this fashion yet, or if it is live and in use. Good first step, IBM, but you need to do a better job explaining this “news.”

Screen shot of IBM app for Ajax football club. Credit: IBM

Screen shot of IBM app for Ajax football club. Credit: IBM

If you’re not familiar with LTE Broadcast (sometimes also called LTE multicast), it is a development around the cellular standard that allows service providers and/or teams and stadiums to use select airwaves as “broadcast” channels, a tactic that can deliver video in a much more efficient manner than, say, thousands of fans hitting a web page and requesting their own individual video feed. The one-to-many concept of LTE Broadcast is being embraced by U.S. carriers as well, and Verizon Wireless, which showed demos of the technology during Super Bowl week, is supposed to be doing another demo this weekend at the Indy 500.

Cisco’s SportsVision Mobile uses a similar distribution method (currently in use at the Barclays Center), but that technology takes advantage of in-building Wi-Fi. What’s not clear about LTE Broadcast in a stadium situation is whether or not you need extra equipment, or whether existing DAS deployments can handle LTE Broadcast without modification. Also unclear is whether or not client devices, like smartphones and tablets, need modification to run LTE Broadcast enabled apps.

From the press release and the screen shots, the IBM app for Ajax looks pretty good, but again, we’d want to talk to the folks at the stadium to see if it’s actually being used by real fans, or if this is still slideware. Anyone who lives over there who might go to the stadium, let us know if you know.

Norwegian soccer league signs with Cisco for stadium Wi-Fi, StadiumVision Mobile

In a business agreement unique because of its breadth, Cisco has signed a league-wide deal with the Norwegian Professional Football League to put Cisco’s Connected Stadium Wi-Fi infrastructure and its StadiumVision Mobile video system in possibly as many as 16 different stadiums.

In taking a quick look at some video on the league’s site it doesn’t appear that the NPFL has huge stadiums, but signing league-wide deals for its stadium technology is always a win for a provider like Cisco. With many teams, especially smaller operations, not having a lot of technology expertise on staff can mean that banding together as a league makes sense to strike better deals and to help figure out the technology in a way that benefits everyone.

Working with a local integrator called Datametrix, Cisco said it has four teams signed up already to implement the technology, with two scheduled to be finished before the end of the season. Though the overall deal is managed through the league, each team is responsible for funding its own infrastructure so the schedule of deployments is open-ended.

Though Cisco has been the equipment provider for Wi-Fi services in many stadium deployments worldwide, its StadiumVision Mobile technology — which “broadcasts” as many as four separate channels in-venue, which in the sports world is usually live camera feeds or replays — is fairly new. A signature deployment of StadiumVision Mobile is at the Brooklyn Nets’ Barclays Center, where the stadium app shows live video from different camera angles.

Stadium Tech Report: Wi-Fi, DAS and live video get good reception at Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Sometimes, the best surprise is no surprise. That’s the case when it comes to technology deployments at the still-new Barclays Center in Brooklyn, where the Wi-Fi, DAS and live video on both fixed and mobile platforms are all performing pretty much as expected.

According to Chip Foley, vice president of building technology for Forest City Ratner Companies (the developer of Barclays Center), perhaps the only mild surprise so far at the just-over-a-year-old Barclays is that the biggest Wi-Fi usage came not during a sporting event, but instead at the MTV Video Music Awards ceremony this past August.

“We had 7,000 people using the Wi-Fi network at the VMAs, and I was a little surprised at that,” said Foley. At Brooklyn Nets games, Foley said, the average Wi-Fi load in the 17,500-seat arena is somewhere between 4,000 and 5,000 users per game. In a recent phone interview, Foley recapped the performance of the stadium’s cutting-edge technology, which also includes one of the first deployments of Cisco’s StadiumVision Mobile, which brings live video feeds to fans using the stadium app. There’s also Cisco-powered digital displays throughout the arena, and a robust DAS deployment to make sure regular cellular connections don’t fail.

HD Wi-Fi attracts 20 percent of attendees

Barclays Center, which opened in September of 2012, had the benefit that few NBA stadiums have in that it was built from the ground up with networking as a key component. If Foley has any regrets about the Cisco Connected Stadium Wi-Fi deployment, it’s that it hasn’t really been fully tested yet. Even during the VMAs, Foley said he was using the in-building Wi-Fi to watch 10 different streaming video views on his laptop, from the red carpet cameras to the behind-the-scenes views of stars getting their awards.

Chip Foley

Chip Foley

“Our goal was to build as robust a network as possible, so that we can handle big needs of one-off events [like the VMAs] as well as the 41+ Nets games every season,” Foley said. With two 1-gigabit backbone lines providing Internet access, Foley said the Barclays network is meeting its goal of being “as fast as your fiber connection at home.”

The only drawback so far seems to be getting more fans to try out the network connection when they are at the games or events. According to Foley, despite advertising and promotions, Nets crowds almost always hit a figure of between 20 percent and 25 percent of them being online, a “Groundhog Day” situation that has Foley wondering whether it’s a natural limit.

“That may just be the number of fans who want to use it [the network]” at a game, Foley said.

The Barclays Center DAS, deployed by ExteNet Systems using gear in part from TE Connectivity, is another non-surprise center for Foley.

“The DAS is great, we never get complaints [about cellular connectivity],” Foley said. “You dread hearing that people can’t send texts. That just hasn’t happened.”

Digital displays, both mobile and fixed

One of the more compelling features of the Barclays tech experience is the implementation of Cisco’s StadiumVision Mobile technology, which brings several live “channels” of video to any fan using the Wi-Fi connection and the stadium app, which was built by WillowTree. With views from the benches, behind the basket and quick replays, Barclays can bring an up-close and personal view to even those far away from the court.

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

“StadiumVision Mobile is great for the upper pavilion seats, you can now get a view from a different perspective, and get replays,” Foley said. According to Foley, Cisco engineers tested the technology’s performance to ensure that it worked at every seat in the house.

Fixed digital displays are also a key technology at Barclays, starting with the unique Oculus display built into the striking exterior of the building, and continuing to the hundreds of digital displays inside. Using the Cisco Stadium Vision digital display technology, Barclays Center is able to change and update information on single screens or on all screens on the fly, allowing for greater flexibility in terms of messaging and information like concession-stand prices. Barclays also uses its displays to show train schedules, giving fans better information to plan their departures from events.

“The Stadium Vision displays have been nothing but great for us — we sold a lot of advertising on them even before launch,” Foley said. “It’s fun for our content group to build out content for the L-boards [displays where an L-shaped advertisement brackets other information on the screen], and keep it changing. Restaurant operators can use an iPad to change prices [on their screens] right before an event. They don’t have to talk to us. Overall, it’s a lot less maintenance than I expected or anticipated.”

If Foley had one chance to do anything over again with displays, it would be to add more of them to the original mix. His lesson to future stadium display builders is: If you’re in doubt, put up more.

“We must have had 30-plus meetings regarding [internal] TV locations, with 3D modeling and fly-throughs,” Foley said. “For the most part, I’m happy. But if I could, I would have more clusters [of screens]. Wherever there is one screen now, I wish I had three. People always look at a cluster.”

Adding new screens after the fact, Foley said, isn’t as simple as going to Best Buy to pick up a discount TV.

“You might be able to buy a TV for a couple hundred bucks on Black Friday, but no one tells you that to put that in a venue, once you get past union costs, connectivity and everything else, it’s about $5,000,” Foley said. “It’s way more money to add them now.”

What’s next: iBeacon, Google Glass and more analytics

What’s in the future for Barclays technology? For starters, Foley will oversee deployment of Wi-Fi services for the outside spaces surrounding the arena.

“It’d be nice to have Wi-Fi for ticket scanning outside the venue,” said Foley. “That’s one of those things that you don’t understand the need for it until you open the stadium and see what happens.”

Barclays is also looking into testing the Apple iBeacon technology, which can send text messages to devices in very close proximity. Technologies like iBeacon and even digital signage must also cross internal administrative hurdles, such as simply training sales forces and alerting advertisers to the opportunities.

“For some of the streams, there’s the question of ‘how do we sell this’ — the team has never done this and sponsors may not be aware,” Foley said. “You also have to figure out things like how many notifications and emails should we send out. You don’t want to send out too many, because that turns people off.”

Foley said the Barclays social media team is also at the start of a process of mining statistics from places like Twitter, Facebook and other social media streams, to get a better handle on what fans are using the technology for and how the experience might be improved. One possible way is through a Google Glass application, something Foley agreed might not be for everyone.

“I’m fascinated by the possibility of something like an XML stats feed [in Google Glass] where you’d still be able to watch the game,” Foley said. “We’re getting closer! It’s not for everybody, but some portion of the population is probably thinking that way.”

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