Stadium Tech Report: Is the NBA the stadium Wi-Fi winner?

STR coverWith fan-facing Wi-Fi available in 23 of its 29 team facilities, it appears on paper that the National Basketball Association — the NBA — is the U.S. leader among pro sports leagues when it comes to stadium Wi-Fi. But if only a few of those same stadiums are actively promoting Wi-Fi or delivering advanced wireless services, is that title valid? For the answer or at least some informed conjecture, we point you to our inaugural Stadium Tech Report long-form issue, our Q1 2014 report which focuses on, you guessed it, Wi-Fi and wireless deployments in NBA stadiums.

Available now for free download, the 35-page PDF report delivers a capsule profile of each and every NBA team and whether or not it has Wi-Fi and DAS services in its stadiums. To spoil the fun a little, I will let you know that we found Wi-Fi to be almost universal, with 79 percent — or 23 of 29 NBA facilities — all having fan-facing Wi-Fi. (To save you time I will list the non-Wi-Fi stadiums here: Miami, Denver, Utah, Atlanta, Minnesota and Milwaukee.) There is also a DAS (Distributed Antenna System) for enhanced cellular in almost every arena, and the ones that don’t have it are either installing it now or plan to soon. But as we noted in the lead, even with all this connectivity, there are just a handful of teams who are really utilizing their wireless services to improve the fan experience. That measured embrace of wireless services makes us wonder why many teams are reluctant to promote the assets already installed.

Profiling the leaders

I could tell you more but — why not download the report? We put a lot of effort into this report, which is designed as a “lean back” type of publication, the kind of thing you can refer to over and over again as a reference, or as a resource to study when you need a break from Twitter and email. In addition to the team-by-team capsules we also have included three in-depth profiles of wireless deployment leaders, including the Barclays Center in Brooklyn, the Staples Center in Los Angeles, and Orlando’s Amway Center. There is also report-based analysis of the league’s wireless situation from yours truly, plus an industry thought-leader perspective from our friend Seth Buechley at SOLiD, on why facilities should use wireless technology to improve fan safety, a sometimes overlooked amenity that deserves more attention.

I’ll be talking here more about the report this week and next, but first and foremost I’d like to thank our sponsors, whose contributions make it possible for us to offer this time-consuming research and analysis for free to our readers. Along with SOLiD, who sponsored our State of the Stadium report last year, for our Stadium Tech Report Q1 issue we’d like to welcome Extreme Networks, Crown Castle and AmpThink, whose support of our efforts are deeply appreciated.

We also truly appreciate our readers, who have increased in considerable number the past few months. There’s no magic as to why we’re growing — starting last November, we started telling more of your stories, stories of stadium deployments with lessons learned, failures overcome and enthusiastic steps taken — in a series we started calling Stadium Tech Reports. Those stories have resonated, and we hope that this new long-form report series will too, as the format allows for a bit of leg-stretching and an easier way for our readers to share our stories — your stories — with your professional circles.

One favor to ask — please register!

With growth and change there is always a little bit of pain, and for our readers there is one task that we ask — that you register with us to download the new report, so we can better serve you going forward. (And instead of just forwarding the report, please ask your professional circle to go ahead and register too!)

We realize that many of you may have recently spent a little bit of time filling out a registration form to download our previous report, and we thank you for that effort. But with the new growth in readership we’ve had to step up our game as well and that meant biting the bullet to put in a new registration system that will allow us to provide a robust “gated” content system for our registered readers, meaning that for all the rest of the reports and other exclusive content we have planned for this year and beyond (it’s a growing list!) you won’t need to keep filling out forms.

Even though our report is bound up in a PDF, we realize that any such publication is always a “work in progress,” so please if you have any updates, corrections, suggestions or any other opinions, feel free to leave them here in the comments, or email me directly at kaps at mobilesportsreport.com. We have lots more in store for the stadium technology market this year, so register today so that you don’t miss a thing as the 2014 season rolls on.

Stadium Tech Report: Wi-Fi, DAS and live video get good reception at Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Sometimes, the best surprise is no surprise. That’s the case when it comes to technology deployments at the still-new Barclays Center in Brooklyn, where the Wi-Fi, DAS and live video on both fixed and mobile platforms are all performing pretty much as expected.

According to Chip Foley, vice president of building technology for Forest City Ratner Companies (the developer of Barclays Center), perhaps the only mild surprise so far at the just-over-a-year-old Barclays is that the biggest Wi-Fi usage came not during a sporting event, but instead at the MTV Video Music Awards ceremony this past August.

“We had 7,000 people using the Wi-Fi network at the VMAs, and I was a little surprised at that,” said Foley. At Brooklyn Nets games, Foley said, the average Wi-Fi load in the 17,500-seat arena is somewhere between 4,000 and 5,000 users per game. In a recent phone interview, Foley recapped the performance of the stadium’s cutting-edge technology, which also includes one of the first deployments of Cisco’s StadiumVision Mobile, which brings live video feeds to fans using the stadium app. There’s also Cisco-powered digital displays throughout the arena, and a robust DAS deployment to make sure regular cellular connections don’t fail.

HD Wi-Fi attracts 20 percent of attendees

Barclays Center, which opened in September of 2012, had the benefit that few NBA stadiums have in that it was built from the ground up with networking as a key component. If Foley has any regrets about the Cisco Connected Stadium Wi-Fi deployment, it’s that it hasn’t really been fully tested yet. Even during the VMAs, Foley said he was using the in-building Wi-Fi to watch 10 different streaming video views on his laptop, from the red carpet cameras to the behind-the-scenes views of stars getting their awards.

Chip Foley

Chip Foley

“Our goal was to build as robust a network as possible, so that we can handle big needs of one-off events [like the VMAs] as well as the 41+ Nets games every season,” Foley said. With two 1-gigabit backbone lines providing Internet access, Foley said the Barclays network is meeting its goal of being “as fast as your fiber connection at home.”

The only drawback so far seems to be getting more fans to try out the network connection when they are at the games or events. According to Foley, despite advertising and promotions, Nets crowds almost always hit a figure of between 20 percent and 25 percent of them being online, a “Groundhog Day” situation that has Foley wondering whether it’s a natural limit.

“That may just be the number of fans who want to use it [the network]” at a game, Foley said.

The Barclays Center DAS, deployed by ExteNet Systems using gear in part from TE Connectivity, is another non-surprise center for Foley.

“The DAS is great, we never get complaints [about cellular connectivity],” Foley said. “You dread hearing that people can’t send texts. That just hasn’t happened.”

Digital displays, both mobile and fixed

One of the more compelling features of the Barclays tech experience is the implementation of Cisco’s StadiumVision Mobile technology, which brings several live “channels” of video to any fan using the Wi-Fi connection and the stadium app, which was built by WillowTree. With views from the benches, behind the basket and quick replays, Barclays can bring an up-close and personal view to even those far away from the court.

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

“StadiumVision Mobile is great for the upper pavilion seats, you can now get a view from a different perspective, and get replays,” Foley said. According to Foley, Cisco engineers tested the technology’s performance to ensure that it worked at every seat in the house.

Fixed digital displays are also a key technology at Barclays, starting with the unique Oculus display built into the striking exterior of the building, and continuing to the hundreds of digital displays inside. Using the Cisco Stadium Vision digital display technology, Barclays Center is able to change and update information on single screens or on all screens on the fly, allowing for greater flexibility in terms of messaging and information like concession-stand prices. Barclays also uses its displays to show train schedules, giving fans better information to plan their departures from events.

“The Stadium Vision displays have been nothing but great for us — we sold a lot of advertising on them even before launch,” Foley said. “It’s fun for our content group to build out content for the L-boards [displays where an L-shaped advertisement brackets other information on the screen], and keep it changing. Restaurant operators can use an iPad to change prices [on their screens] right before an event. They don’t have to talk to us. Overall, it’s a lot less maintenance than I expected or anticipated.”

If Foley had one chance to do anything over again with displays, it would be to add more of them to the original mix. His lesson to future stadium display builders is: If you’re in doubt, put up more.

“We must have had 30-plus meetings regarding [internal] TV locations, with 3D modeling and fly-throughs,” Foley said. “For the most part, I’m happy. But if I could, I would have more clusters [of screens]. Wherever there is one screen now, I wish I had three. People always look at a cluster.”

Adding new screens after the fact, Foley said, isn’t as simple as going to Best Buy to pick up a discount TV.

“You might be able to buy a TV for a couple hundred bucks on Black Friday, but no one tells you that to put that in a venue, once you get past union costs, connectivity and everything else, it’s about $5,000,” Foley said. “It’s way more money to add them now.”

What’s next: iBeacon, Google Glass and more analytics

What’s in the future for Barclays technology? For starters, Foley will oversee deployment of Wi-Fi services for the outside spaces surrounding the arena.

“It’d be nice to have Wi-Fi for ticket scanning outside the venue,” said Foley. “That’s one of those things that you don’t understand the need for it until you open the stadium and see what happens.”

Barclays is also looking into testing the Apple iBeacon technology, which can send text messages to devices in very close proximity. Technologies like iBeacon and even digital signage must also cross internal administrative hurdles, such as simply training sales forces and alerting advertisers to the opportunities.

“For some of the streams, there’s the question of ‘how do we sell this’ — the team has never done this and sponsors may not be aware,” Foley said. “You also have to figure out things like how many notifications and emails should we send out. You don’t want to send out too many, because that turns people off.”

Foley said the Barclays social media team is also at the start of a process of mining statistics from places like Twitter, Facebook and other social media streams, to get a better handle on what fans are using the technology for and how the experience might be improved. One possible way is through a Google Glass application, something Foley agreed might not be for everyone.

“I’m fascinated by the possibility of something like an XML stats feed [in Google Glass] where you’d still be able to watch the game,” Foley said. “We’re getting closer! It’s not for everybody, but some portion of the population is probably thinking that way.”

Wi-Fi News: Big Traffic Surge at AT&T Stadium, New Network in Philly, Cisco Video at Barclays

Jerry jonesStill think the Wi-Fi in stadiums thing is a fad that will pass with time? If so we’re not at the peak yet; according to the folks at AT&T, wireless traffic for the NFL season opener at their new namesake AT&T Stadium (aka Cowboys Stadium in Dallas) jumped considerably from last year, with three times the amount of Wi-Fi data used this year compared to last year’s opening game.

According to AT&T network statistics, fans at the Cowboys-Giants Sunday night game made more than 25,000 Wi-Fi connections, using up 1.3 million Mbytes of data in the process. Another 207,000 MBytes were used on the cellular and DAS networks in the building, 30,000 more MBytes than used during last year’s opener, according to AT&T. Good thing AT&T spent the offseason improving the networks inside the stadium, which were almost brand new. So even if your facility has Wi-Fi, it might already need an upgrade. Blame the device makers!

Enterasys Scores Network Win at Philly’s Linc

When Enterasys emerged as the network builder for the New England Patriots’ Gillette Stadium last year, there were questions throughout the industry wondering whether the company was a player in the big-stadium game, or whether it got the deal because of its local presence in New England. Now Enterasys can talk about its next big win, a network for the Philadelphia Eagles’ Lincoln Financial Field. Todd Weiss has a good story with all the details over at CITEWorld, one of our new favorite sites for enterprise IT information.

Cisco Video at Barclays

It’s not exactly news, but the video embedded below is a good explanation of how Barclays Center and its technology leader Chip Foley is making use of Cisco’s stadium video technology to be one of the few cutting-edge arenas that is really offering powerful applications to fans in the building. Look for an extended interview with Chip in our upcoming Fall Technology Review. We met Chip at the SEAT Conference last month, and can’t wait to share his enthusiasm and ideas for bringing a better experience to fans.

Wi-Fi Whispers: Giants Double Wi-Fi Access Points, Add Charging Stations at AT&T Park

SFG_ATT_parkThe San Francisco Giants are making a case for keeping thier unofficial title of having the best wireless networked ballpark by doubling the number of wireless access points and adding mobile-device charging stations at AT&T Park for the 2013 season.

Already easily one of the best un-wired sporting arenas, the home field for the 2012 World Series champs isn’t resting on its tech laurels. According to an email from Giants CIO Bill Schlough, “the Giants and AT&T Wi-Fi Services are more than doubling the number of access points at the ballpark (760) to stay ahead of demand from our increasingly connected fan base.” Schlough said the Wi-Fi network at AT&T Park hosted 980,000 gameday connections during the 2012 season, up 90% from 2011. Total data usage, Schlouh said, increased by 140 percent over the previous year, with more than 16 million megabytes sent over the AT&T Wi-Fi network during the Giants’ regular and playoff seasons.

To better serve fans who probably burn out batteries sending tweets and Vine videos, the Giants and AT&T are helping make sure nobody has to crouch down by a concourse wall, looking for an outlet mid-game. According to Schlough, fans at AT&T Park will have access to more than 400 mobile device chargers throughout the stadium, with 10 mobile kiosks capable of charging 16 devices each. And perhaps most importantly, the Giants will keep their highest-paying customers well-charged, with four device chargers in each suite.

Schlough also gave us a Giants’ point of view on the announcement last week about Qualcomm and Major League Baseball “working together” to bring more Wi-Fi networks to MLB parks. While we cynically tweeted that such deals don’t mean much without monetary figures attached (I mean, the best way to bring Wi-Fi to the ballparks that don’t have them is to BUILD NETWORKS), Schlough said the Qualcomm deal would only help build better networks.

In an email reply to a question about how the Qualcomm-MLBAM deal might affect the Giants, Schlough responded: “We’ve actually been working with Qualcomm and MLB Advanced Media to benchmark the work that AT&T has done here with our Wi-Fi and 3G/LTE DAS networks, in hopes that this we can A) identify specific areas within the ballpark to be targeted for continued improvement and B) potentially serve as the model that other ballparks can follow.”

Charging stations sound like another good step in the fans’ direction. Now if only airports and convention centers would follow suit.

Xirrus Brings Wi-Fi to Liverpool FC

Our friends at Xirrus scored another big stadium deal for their new-era Wi-Fi networking gear, bringing wireless services to Anfield Stadium, the home of the club since its formation in 1892. Here’s a good writeup on the deal from TechWorld. We are guessing the ability for Xirrus’s antennas to cover more space and provide more capacity per access point was a selling plus for the ancient Anfield Stadium; here’s the official press release about the win.

ExteNet Bags Four Major Carriers for Barclays Center DAS

On the DAS (distributed antenna system) front the folks at ExteNet Systems scored a major win for their network at the new Barclays Center in Brooklyn. ExteNet, which builds DAS networks to improve in-building cellular connections, signed agreements with the big 4 U.S. wireless carriers — AT&T Wireless, Verizon Wireless, Sprint and MetroPCS — for the Barclays DAS, meaning that all the carriers will pay ExteNet to help bring better signals to their customers inside the arena.

Signing all four is a huge win for ExteNet, whose strategy of building “neutral DAS” networks and then acting as the middleman seems to be paying off not just for ExteNet, but also for cellular customers. By picking ExteNet, Barclays is putting the fan experience above the potential income of a single-carrier “exclusive” deal. Let’s hope more stadiums think of ExteNet and other neutral DAS players first, instead of deals that leave two thirds of the cellular users without better connections.

Wednesday Wi-Fi Whispers: Cisco Scores Big Wi-Fi (and Video!) Win at Nets’ Barclays Center

The biggest vendor in the stadium Wi-Fi space scored a big win last week when Cisco announced it would supply the Wi-Fi network and the digital video services to the new Brooklyn Nets stadium, aka the Barclays Center.

Just after the announcement last week we caught up via phone with David Holland, senior vice president and general manager of Cisco’s Entertainment Solutions Group, and Stuart Hamilton, Cisco senior director for sports and entertainment, to get the skinny on the Barclays deal as well as their thoughts on how fast the stadium Wi-Fi movement was picking up. According to Hamilton, the pace of stadium Wi-Fi installs has picked up significantly since late last year, when Cisco seemed to be preaching to a sort-of interested choir.

Now, pretty much all stadium operators are singing the Wi-Fi tune. “They [stadium owners] have gone from ‘should we do it’ to ‘when are we going to do it,’ ” Hamilton said. “They all know they have to do it. And budgets are being moved up.”

After talking big about the stadium business earlier this year, Cisco has been somewhat quiet, without any real big wins — and even smaller victories, like getting the Wi-Fi network bid for the Super Bowl — were curiously understated, perhaps just part of the business since sometimes stadium owners or their telecom provider partners don’t want to talk too much about gear suppliers since giving praise means less leverage at the negotiating table.

Though the space is attracting a lot of innovative gear makers — Xirrus, Ruckus and Meru all come to mind — Holland thinks Cisco’s might gives it an edge, especially when it comes to scalability. “The me-too people out there, the question is, can they scale,” Holland asked. “We have a high density platform. It’s easy to look good when there’s only one person on your network, but how does it act when it’s heavily loaded?”

The Barclays Center is a big win for Cisco because it includes the StadiumVision feature, Cisco’s sports-specific implementation of networked digital signage. From the press release, here’s just part of what will be deployed:

700 HDTV’s and approximately 100 concession menu boards throughout the venue will provide content ranging from action on the court, to concession specials (all boards update simultaneously and are integrated with point of sale), to out-of-town games and scores, to traffic updates, and much more.

We’ve seen a live demonstration of this stuff (Cisco’s entertainment group has a building on Cisco campus that is set up like a stadium/sports bar, with HDTVs and concession menus to show the capability of the system) and it’s a big leap for the fan experience. And perhaps most importantly for Cisco the Barclays deal also includes a contract for the infrastructure network, the routers, switches and other gear that will power a network that will run not just the fan Wi-Fi service, but also help with wireless connectivity for ticketing, security, internal communications and more. That’s where Cisco makes its big dollars, so that combo makes the Barclays deal more than just a Wi-Fi install.

The bonus kicker from our conversation was a claim by the Cisco folks that they might not be out of the running for the new San Francisco 49ers Stadium, currently being built in Santa Clara. Though Niners CEO Jed York has tweeted about a pending technology deal with wireless provider Brocade, there might be several such contracts before all is said and done. First of all, the Brocade folks told us earlier in the summer that an official announcement was pending… but it hasn’t happened. And just this week the Niners announced a sponsorship deal with software vendor SAP, so it looks like there might be a bigger pie to divvy up when it comes to tech and the new Niners stadium.

Will Cisco get a slice? Stay tuned.

Great Barclays Center Inside Tech Look — From the Verge

A great view of the technology behind the new Barclays Center, courtesy of the tech pub The Verge. It’s a little bit goofy and overproduced (why can’t tech reports about sports just report the news?) and a bit of a commercial (everything’s great before you actually test it) but a good look nonetheless.

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