PGA Tour gives CBRS a test

Volunteers track shots with lasers on the fairways of PGA Tour tournaments. Credit: Chris Condon/PGA TOUR (click on any photo for a larger image)

CBRS technology doesn’t need spikey shoes to gain traction on the fairways, if early results from technology tests undertaken by the PGA Tour at courses around the country are any indication.

A recent 14-state test run by the top professional U.S. golf tour tapped the newly designated Citizens Broadband Radio Service (CBRS), which comprises 150 MHz of spectrum in the 3.5 GHz band. Golf courses, which typically lack the dense wireless coverage of more populated urban areas, are easily maxed out when thousands of fans show up on a sunny weekend to trail top-ranked players like Brooks Koepka, Rory McIlroy or perennial favorite Tiger Woods.

To cover the bandwidth needs of tournaments, the PGA Tour has over time used a mix of technologies, many portable in nature given the short stay of a tournament at any given course. Like Wi-Fi or temporary cellular infrastructures used in the past, the hope is that CBRS will help support public safety, scoring and broadcast applications required to keep its events operating smoothly and safely, according to the PGA Tour.

“We’re looking at replacing our 5 GHz Wi-Fi solution with CBRS so we can have more control over service levels,” said Steve Evans, senior vice president of information systems for the PGA Tour. Unlike 5 GHz Wi-Fi, CBRS is licensed spectrum and less prone to interference the Tour occasionally experienced.

CBRS will also make a big difference with the Tour’s ShotLink system, a wireless data collection system used by the PGA Tour that gathers data on every shot made during competition play – distance, speed and other scoring data.

“CBRS would help us get the data off the golf course faster” than Wi-Fi can, Evans explained. “And after more than 15 months of testing we’ve done so far, CBRS has better coverage per access point than Wi-Fi.”

The preliminary results are so encouraging that the Tour is also looking to CBRS to carry some of its own voice traffic and has already done some testing there. “We need to have voice outside the field of play, and we think CBRS can help solve that problem,” Evans added.

But as an emerging technology, it’s important to acknowledge the limitations of CBRS. Compatible handsets aren’t widely available; the PGA Tour has been testing CBRS prototypes from Essential. Those units only operate in CBRS bands 42 and 43; a third, band 48, is expected to be added by device makers sometime in the first half of 2019.

“We’re waiting for the phones to include band 48 and then we’ll test several,” Evans told Mobile Sports Report. “I expect Android would move first and be very aggressive with it.”

CBRS gear mounted on temporary poles at a PGA Tour event. Credit: PGA Tour

The PGA Tour isn’t the only sports entity looking at CBRS’s potential. The National Football League is testing coach-to-coach and coach-to-player communications over CBRS at all the league’s stadiums; the NBA’s Sacramento
Kings are testing it at Golden 1 Center with Ruckus; NASCAR has been testing video transmission from inside cars using CBRS along with Nokia and Google, and the ISM Raceway in Phoenix, Ariz., recently launched a live CBRS network that it is currently using for backhaul to remote parking lot Wi-Fi hotspots.

Outside of sports and entertainment, FedEx, the Port of Los Angeles and General Electric are jointly testing CBRS in Southern California. Love Field Airport in Dallas is working with Boingo and Ruckus in a CBRS trial; service provider Pavlov Media is testing CBRS near the University of Illinois Champaign-Urbana with Ruckus gear. Multiple service providers from telecom, cable and wireless are also testing the emerging technology’s potential all around the country.

Where CBRS came from, where it’s going

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new game-day digital fan engagement strategy at Texas A&M, as well as a profile of Wi-Fi at Merceds-Benz Stadium, home of Super Bowl LIII in Atlanta! DOWNLOAD YOUR FREE COPY now!

CBRS has undergone a 6-year gestation period; 150 MHz worth of bandwidth was culled from the 3.5 GHz spectrum, which must be shared (and not interfere) with U.S. government radar operations already operating in that same spectrum.

From a regulatory perspective, CBRS’s experimental status is expected to give way to full commercial availability in the near future. Consequently, wireless equipment vendors have been busy building – and marketing – CBRS access points and antennas for test and commercial usage. But entities like the PGA Tour have already identified the benefits and aren’t waiting for the FCC to confer full commercial status on the emerging wireless technology.

CBRS equipment vendors and would-be service providers were hard to miss at last fall’s Mobile World
Congress Americas meeting in Los Angeles. More than 20 organizations – all part of the CBRS Alliance – exhibited their trademarked OnGo services, equipment and software in a day-long showcase event. (Editor’s note: “OnGo” is the alliance’s attempt to “brand” the service as something more marketable than the geeky CBRS acronym).

The CBRS Alliance envisions five potential use cases of the technology, according to Dave Wright, alliance president and director of regulatory affairs and network standards at Ruckus:
• Mobile operators that want to augment capacity of their existing spectrum
• Cable operators looking to expand into wireless services instead of paying a mobile virtual network operator (MVNO)
• Other third-party providers looking to offer fixed broadband services
• Enterprise and industrial applications: extending or amplifying wireless in business parks and remote locations; Internet of Things data acquisition.
• Neutral host capabilities, which some have likened to LTE roaming, an important development as 5G cellular services ramp up.

Previously, if customers wanted to extend cell coverage inside a building or a stadium, their best option was often distributed antenna systems (DAS). But DAS is complicated, expensive and relies on carrier participation, according to Wright. “Carriers also want to make sure your use of their spectrum doesn’t interfere with their macro spectrum nearby,” he added.

CBRS uses discrete spectrum not owned by a mobile operator, allowing an NFL franchise, for example, to buy CBRS radios and deploy them around the stadium, exclusively or shared, depending on their requirements and budgets.

More CBRS antenna deployment. Credit: PGA Tour

On a neutral host network, a mobile device would query the LTE network to see which operations are supported. The device would then exchange credentials with the mobile carriers – CBRS and cellular – then permissions are granted, the user is authenticated, and their usage info gets passed back to the carrier, Wright explained.

With the PGA Tour tests, the Essential CBRS devices get provisioned on the network, then connect to the CBRS network just like a cell phone connects to public LTE, Evans explained. The Tour’s custom apps send collected data back to the Tour’s network via the CBRS access point, which is connected to temporary fiber the Tour installs. And while some of Ruckus’s CBRS access points also support Wi-Fi, the Tour uses only the CBRS. “When we’re testing, we’re not turning Wi-Fi on if it’s there,” Evans clarified.

While the idea of “private LTE” networks supported by CBRS is gaining lots of headline time, current deployments would require a new SIM card for any devices wanting to use the private CBRS network, something that may slow down deployments until programmable SIM cards move from good idea to reality. But CBRS networks could also be used for local backhaul, using Wi-Fi to connect to client devices, a tactic currently being used at ISM Raceway in Phoenix.

“It’s an exciting time… CBRS really opens up a lot of new opportunities,” Wright added. “The PGA Tour and NFL applications really address some unmet needs.”

CBRS on the Fairways

Prior to deploying CBRS access points at a location, the PGA Tour surveys the tournament course to create a digital image of every hole, along with other data to calculate exact locations and distances between any two coordinates, like the tee box and the player’s first shot or the shot location and the location of the hole. The survey also helps the Tour decide how and where to place APs on the course.

Courses tend to be designed in two different ways, according to the PGA Tour’s Evans. With some courses, the majority number of holes are adjacent to each other and create a more compact course; other courses are routed through neighborhoods and may snake around, end-to-end.

“In the adjacent model, which is 70 percent of the courses we play, we can usually cover the property with about 10 access points,” Evans explained.

Adjacent-style courses where the PGA Tour has tested CBRS include Ridgewood Country Club in Paramus, N.J.; Aronimink Golf Club in Newtown Square, Penn.; and East Lake Golf Club in Atlanta.

In the second model, where the holes are strung back to back, the PGA Tour may have to deploy as many as 18 or 20 APs to get the coverage and throughput it needs. That’s the configuration used during a recent tournament at the TPC Summerlin course in Las Vegas, Nev., Evans told Mobile Sports Report.

On the course, CBRS APs get attached to some kind of structure where possible, Evans added. “Where that doesn’t make sense, we have portable masts we use – a tripod with a pole that goes up 20 feet,” he said. The only reason he’d relocate an AP once a tournament began is if it caused a problem with the competition or fan egress. “We’re pretty skilled at avoiding those issues,” he said.

A handful of PGA Tour employees operates its ShotLink system, which also relies on an army of volunteers – as many as 350 at each tournament – who help with data collection and score updates (that leader board doesn’t refresh itself!). “There’s a walker with each group, recording data about each shot. There’s technology for us on each fairway and green, and even in the ball itself, as the ball hits the green and as player hits putts,” said Evans.

The walker-volunteers relay their data back to a central repository; from there, ShotLink data then gets sent to PGA Tour management and is picked up by a variety of organizations from onsite TV broadcast partners; the pgatour.com Website; players, coaches and caddies; print media; and mobile devices.

In addition to pushing PGA Tour voice traffic over on to CBRS, the organization is also looking for the technology to handle broadcast video. “We think broadcast video capture could become a [CBRS] feature,” Evans said. The current transport method, UHF video, is a low-latency way to get video back to a truck where it can be uploaded for broadcast audiences.

A broadcast program produced by the organization, PGA Tour Live, follows two groups on the course; each group has four cameras and producers cut between each group and each camera. That video needs to be low latency, high reliability, but is expensive due to UHF transmission.

Once 5G standards are created for video capture, the PGA Tour could use public LTE to bond a number of cell signals together. Unfortunately, that method has higher latency. “It’s fine for replay but not for live production,” Evans said, but is expected to eventually improve performance-wise. “The idea is eventually to move to outside cameras with CBRS and then use [CBRS] for data collection too,” he added. “If we could take out the UHF cost, it would be significant for us.”

In the meantime, the Tour will continue to rely largely on Cisco-Meraki Wi-Fi and use Wi-Fi as an alternate route if something happens to CBRS, Evans said. “But we expect CBRS to be primary and used 99 percent of the time.”

Masters online will show full rounds for featured groups; tourney also adds 4K TV and virtual reality options

Screen Shot 2016-03-31 at 11.11.03 AMOne of the best online sports viewing experiences, the Masters, will add a little more depth to its coverage this year, offering full-round coverage of selected “featured groups” of players. In previous years, the Masters only showed featured groups from the 10th hole on.

Otherwise, the superb Masters Live online package — which is available for free at both Masters.com and CBSSports.com — will remain largely unchanged from last year, with live coverage channels for Amen Corner (holes 11, 12 and 13) and holes 15 and 16, as well as one for a “Masters on the Range” live interview show from the famed course’s practice area. The online coverage will also include in-progress and end-of-day highlights in case you aren’t near a TV to watch the broadcast coverage. If you’re a golf nut and a Masters junkie like we are, you will probably have both options open, watching the TV coverage on a big screen while keeping up with the exciting challenges of Amen Corner and the 15-16 duo.

Maybe the best part of the extended featured-groups coverage is that online action will now begin at 9 a.m. Eastern, instead of noon like it did last year. Three more hours of Masters online? We’ll take it! Live action starts next Thursday, April 7.

HERE IS THE LINK TO WATCH THE MASTERS ONLINE

In yet another twist the Masters will also offer two new viewing options, including a 4K feed as well as a virtual reality feed. The 4K feed will cover the Amen Corner holes, while the virtual reality stream will show action from holes 6 and 16. For the 4K feed you will need a DirecTV account or an Internet-connected smart TV, along with some other requirements; for more information on 4K requirements check this page. For instructions and gear requirements for the virtual reality stream, check here.

PGA bans fan mobile-device videos, audio recordings at all events

Screen Shot 2015-04-30 at 12.40.33 PMThe PGA Tour has issued some new rules governing fan use of mobile devices during tournaments, including a new ban on any fan video or audio recording during any PGA tournament.

In a press release titled “PGA TOUR expands use of mobile devices by spectators at PGA TOUR tournaments,” the Tour claimed it was expanding the days and times fans could use their mobile devices to take photographs, but the accompanying restrictions seemed aimed more at reducing fans’ ability to obtain images, not expanding them. Though the new rules allow pictures to be taken during competition days, it also states that photos may not be taken “within any areas of competition,” including greens, tee boxes and landing areas — maybe leaving putting greens and clubhouses the only “new” areas where competition-day photos can be legally taken.

The new specific rules on audio and video — “Devices may not be used to capture audio/video at any time during tournament week” — may be an attempt to correct a seeming disparity that gained notice last year when a reporter’s PGA Tour credentials were pulled in part for her use of the live-streaming video Periscope app. At that time, fans were still permitted to shoot video and use Periscope at certain times, a strange double standard that the PGA Tour never fully explained. Now, it appears that nobody other than the PGA’s approved media partners will be able to show or record videos from golf tournaments.

Of course, rules are one thing and enforcement is another, and the idea that the PGA Tour could police every instance of fan mobile-device usage is somewhat absurd. Even if Tour officials were watching a fan, it’s hard to tell how the official could determine if a fan was taking a picture or a video, so our guess is the new “rules” are meant mainly as a self-policing measure. It’s possible that the Tour could work with app providers like Periscope, YouTube or Instagram to try to get golf videos removed from those sites, but so far we haven’t heard of any such instances.

We will update this post if and when we can talk to PGA folks. In the meantime, the new rules are below.

Screen Shot 2016-02-29 at 10.26.14 AM

PGA Tour’s live-action online service for Thursday-Friday rounds debuts this week at $4.99 per month

Screen shot of PGA TOUR LIVE service on iPhone. Photo: PGA Tour

Screen shot of PGA TOUR LIVE service on iPhone. Photo: PGA Tour

The PGA’s over-the-top live action service for Thursday and Friday rounds debuts this week during the Quicken Loans National event, with a seven-day free trial before the $4.99 per month charge applies.

Announced earlier this year, the service produced by Major League Baseball’s Advanced Media (MLBAM) operations will be initially available for any desktop devices at PGATOURLIVE.com, but only for Apple iPhones and iPads on the mobile front. According to the PGA Tour the service will be available through Android and other platforms “at a later date.”

Here’s the official skinny on who you’ll be able to watch live (yes of course tournament “host” Tiger Woods will be part of the coverage) as part of the service’s “marquee group” format, which basically follows selected groups of players over their entire round. For those who can’t get enough golf it will be an interesting “second screen” to the Golf Channel cable coverage of Thursday and Friday rounds.

PGA TOUR LIVE debuts Thursday at 7:30 a.m. ET and will provide exclusive shot-by-shot coverage of the following groups on Thursday: 8:10 a.m., THE PLAYERS champion Rickie Fowler paired with Ben Crane and James Hahn; 8:21 a.m., former Quicken Loans National champion and The Presidents Cup 2015 International Team vice-captain K.J. Choi from host country South Korea with International Team hopefuls Danny Lee of New Zealand and John Senden of Australia.

Friday’s 8:10 a.m. feature group includes three former Quicken Loans National champions: tournament host Tiger Woods, Bill Haas and Nick Watney. At 8:21 a.m., defending Quicken Loans National champion Justin Rose tees off with Jimmy Walker, No. 3 in the FedExCup points standings with two wins this season, and David Lingmerth of Sweden, who won his first PGA TOUR title last month at the Memorial Tournament presented by Nationwide Insurance.

Following the conclusion of the featured groups on Thursday and Friday, PGA TOUR LIVE will shift its live broadcast coverage to the Featured Holes at the Robert Trent Jones Golf Club – a pair of par-3s, the 11th and 16th. Overall, PGA TOUR LIVE will deliver access to more than 11 hours of live coverage to fans each day.

For the remainder of the season, PGA TOUR LIVE will be available during the following tournaments: next week’s World Golf Championships-Bridgestone Invitational (Aug. 6-7), the Wyndham Championship (Aug. 20-21), and then the FedExCup Playoff events: The Barclays (Aug. 27-28), Deutsche Bank Championship (Sept. 4-5, which actually is Friday-Saturday with a Monday finish), BMW Championship (Sept. 17-18) and the TOUR Championship by Coca-Cola (Sept. 24-25). According to the PGA, the $4.99 charge is good for 30 days whenever it is purchased, so time your buy accordingly.

Monday quick thoughts: Livestreaming comes of age on fight night; PGA’s digital moves confusing

Some quick thoughts on a Monday where yours truly is recovering from a week-plus as stage crew for my daughter’s musical, a much more physically taxing job than originally thought:

Livestreaming comes of age during Mayweather vs. Pacquiao

We’ve been pounding the drum a bit lately about livestreaming apps like Twitter’s Periscope and its twin Meerkat, which allow people to become personal broadcasters, relaying live video of whatever their phone cameras can see to their “followers” on the livestreaming services. Earlier this year we wondered if the services would cause a problem for sports like baseball (which is not worried about livestreaming just yet) but the big breakout in livestreaming and sports came this past Saturday night, when lots of people used Periscope and Meerkat to give others a free, completely illegal look at the closed pay-per-view fight by holding their phones up to TVs showing the live action.

The fallout still hasn’t hit in any official or legal way yet, but after HBO’s quick lawsuits trying to stop people from livestreaming episodes of Game of Thrones, you can bet that similar legal attempts to constrain the services from showing exclusive sports footage won’t be far behind. I also just saw a photo of the live crowd at the Mayweather/Pacquiao fight that showed multiple fans holding up phones, no doubt some of them livestreaming. While Major League Baseball’s Bob Bowman thinks that most fans don’t want to hold their phones up for long stretches of time, my thinking is, that before long someone’s going to figure out how to link a GoPro helmet cam to their phone for HD livestreaming that’s hands-free. Then what?

I just think this is going to be a much bigger deal than leagues and sports think right now. The weird coolness factor of being your own broadcaster is strangely compelling, and is a step up from the ubiquitous selfie. While Twitter CEO Dick Costolo might think it was cool that Periscope “won the fight” Saturday night, let’s see how smug he is when lawsuits start showing up at the door.

And while the terms of service for both Periscope and Meerkat clearly state that the services may not be used to show copyrighted content — and while the services have made noises about being ready to kick off users who do so — the fact that you can sign up instantly makes the policing after-the-fact a fail before it starts. Nobody wants the return of phone and camera police at big events, a kind of enforcement that never really worked and won’t work now that videocameras can fit inside pockets. Twitter, which clearly wants to play ball with sports leagues — witness its deals with entities like the NFL to show approved replays — needs to get out in front on the livestreaming/sports issue or risk legal wrath. And we haven’t even talked yet about how livestreaming might affect bandwidth on stadium networks, a topic sure to be discussed at the upcoming SEAT Conference in San Francisco this July. More on livestreaming soon, you can bet.

PGA sends confusing message with credential pull

When I wrote an editorial suggesting that the PGA embrace livestreaming as a way to attract more fans with innovative use of new technology, I had no idea that earlier that day the Tour had pulled a season credential from reporter Stephanie Wei for using Periscope to show some live video of practice rounds from the World Golf Championships Match Play event at Harding Park last week. Coming just after the PGA announced a deal with MLBAM to produce an over-the-top service to show live Thursday and Friday morning rounds, it was thoroughly confusing: Was the Tour embracing new media, while slapping the wrists of other media who dared use the same technology?

In a quick call Friday with Ty Votaw, the Tour’s executive vice president for communications, we heard the Tour’s claim that Wei had a “long history of [policy] violations,” and that the suspension of her credentials was due to the long history, and not just her use last Monday of Periscope. Wei posted her own version of the story on her blog, Wei Under Par. As far as we know, Wei is the first major-sports reporter to get a credential pulled in part because of Periscope use.

While we clearly understand the need to protect copyrighted broadcasts, it’s our opinion that the Tour needs to lighten up on quick-hit video content, especially for coverage of things that the TV broadcasters don’t show, like practice rounds or range action. As we said, such content could attract a young golf-geek audience and reward hustling reporters like Wei, who we’ve been following mainly because of her fresh take and embrace of social-media methods of communication. For a deeper look inside the whole issue, you should read this column from Sports Illustrated’s Alan Shipnuck on the incident, and why he thinks (and we agree) that the losers here are golf fans.

Opinion: Pro golf tour should embrace livestreaming apps like Meerkat, Periscope, to attract new fans and show ‘missing’ action

The action starts here. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

The action starts here. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

Even as it ramps up its own official efforts to bring more live action to fans via the Internet, the professional golf tour should embrace the emerging “livestreaming” services like Periscope and Meerkat to expose even more live play to a wider and possibly younger audience.

Why? Because golf is unique in its ability to allow fans very close to the players, and combining that with the predictability of action makes for a perfect recipe for compelling livestream content, something that may not be possible at stadium-based events like baseball or football. And since golf itself is admitting that it needs more live coverage, why not open the gates as wide as possible, and see what happens? As I will explain below I think the downside is minimal, and on the upside there’s the opportunity for the world’s stodgiest sport to shed some of its historical knickers and attract a younger, hipper audience that it might need somewhere soon down the road.

Perfect for Periscope

That overall idea was my instant takeaway from a day at the World Golf Championships Match Play event this week at Harding Park Golf Course in San Francisco, where I strolled the grounds on Tuesday, when practice rounds and a pro-am event were taking place. While the almost non-existent crowd meant I could really get up close and personal, it struck me that even at crowded days at golf tournaments a good number of fans are extremely close to the players, making cell-phone livestreaming something you may actually want to watch.

Ian Poulter in fine form on Tuesday at WGC.

Ian Poulter in fine form on Tuesday at WGC.

Even with my limited photography skilz I was able to get some good shots Tuesday, including one stop-action picture of Ian Poulter’s perfect swing. I also spent some time watching Zach Johnson and Jason Dufner dial in their short irons at the practice range, and the thought occurred to me that golf geeks might really like being able to watch such “action” via a livestreaming service. So why not allow and even encourage it? If you follow golf at all you are probably, like the rest of us golf fans, regularly frustrated by the lack of “live” coverage either on TV or online. Especially so since there’s now no real reason not to have as much live coverage as you can.

In the old days, it might have been cost-prohibitive and technically impossible to have TV cameras following every golfer on the course on every hole. But as cameras and wireless technology continue to improve, you’re seeing more and more flexibility and choice in “official” golf coverage, most recently with Tuesday’s announcement of PGA Tour Live, which later this summer will bring live coverage of some Thursday and Friday morning action to Internet viewers for a small fee. That’s great news for frustrated old-line golf fans, who will probably happily pay a few bucks a week not to miss early rounds, especially from players who may finish before the TV coverage comes on air.

But why stop there? Even the PGA’s new service will be extremely limited, only showing two “featured” groups each day. That means possibly half the field still won’t be seen, and who knows when someone will have a hot round? Even The Masters’ excellent online coverage only shows a couple groups at a time and a couple holes. Why not allow unlimited or at least PGA media-approved livestreaming, something that could expand Tour coverage while rewarding hustling reporters who scour the course for unknowns having a good day? From where I sit the opportunities seem to far outweigh the negatives.

Remember: Online is additive for regular TV coverage!

After Tuesday’s press conference I briefly chatted with PGA Tour commissioner Tim Finchem and asked him about livestreaming apps, which are popping up at other pro sports events, like baseball. Though he doesn’t seem like someone who spends a lot of time on Twitter Finchem did know what Meerkat and Persicope were, and said “we’re looking at it [livestreaming] since it raises obvious issues.”

At the WGC social media tent. They wouldn't let me carry this on course to hold behind Sergio.

At the WGC social media tent. They wouldn’t let me carry this on course to hold behind Sergio.

Those obvious issues, of course, are that livestreaming clearly violates broadcast rights agreements and circumnavigates sponsor advertising, two big items in the PGA’s revenue list. But like other sports, golf isn’t really concerned with livestreaming right now since the guess is that most fans want to watch the action and not spend minutes holding up their phones so the Internet can see what they are seeing. That’s probably a safe bet but I think golf should go the other direction and encourage livestreaming, perhaps from golf media professionals already covering events or from sponsors themselves, who are also already providing social media coverage of their sponsored players. Instead of looking at livestreaming as something that takes away from its professional, sponsored coverage, the PGA should see the new services as a valuable promotional tool, one more likely to be consumed by an audience that doesn’t watch much golf now — young, hip, tech people who live on services like Twitter and might find golf cool if they could watch some live action on their phone, for free.

Already this week some golf media professionals with good social media skills, like Stephanie Wei, have done some livestreaming from Harding, but why not have more? Livestreaming could be a way to bring more exposure to up-and-coming players, who might never be part of an online “featured group” and who almost never show up on broadcast coverage, unless they shoot a hole in one. By and large the professional golf TV coverage is wonderfully produced, but it’s also predictable and as stuffy as sports gets: Tiger, Phil, commentators with British accents. What golf could profit from is some kind of Men in Blazers coverage, which might be a way to get younger fans for the twentysomething stars like Jordan Spieth and Rory McIlroy who are now No. 2 and No. 1 in the game respecitvely. Livestreaming could be a simple, fun and cheap experiment that’s worth a shot.

It also doesn’t have to be revenue-free, since the PGA could allow sponsors to livestream their logoed players — I’m thinking here that the excellent social media crew at Callaway would jump on such a chance and probably be ready to do so by next week. Maybe the PGA could sell a few approved livestreaming spots to the highest bidders? Maybe then I will finally get the 24/7 TigerCam that I’ve always wanted — and I think that other golf fans, new or old, would appreciate as well.

BONUS: More MSR photos from Harding below.

Masters champ Jordan Spieth relaxes during practice round.

Masters champ Jordan Spieth relaxes during practice round.

Zach Johnson dials in short irons on the range.

Zach Johnson dials in short irons on the range.

Mobile device use is still limited and confusing.

Mobile device use is still limited and confusing.

Sponsor plug! No test drives were available.

Sponsor plug! No test drives were available.

In case you need help with your tweet or Instagram.

In case you need help with your tweet or Instagram.

Don't quite understand why we weren't given the keys to this cart.

Don’t quite understand why we weren’t given the keys to this cart.

MSR finishes the WGC with a 1-up win.

MSR finishes the WGC with a 1-up win.