VenueNext debuts new strategy, products at University of Florida

VenueNext powers a new app at the University of Florida’s Ben Hill Griffin Stadium, where it also debuted new products like a POS system and a web-based app. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Created in 2014 to provide stadium apps for sports teams, VenueNext has pivoted toward focusing on mobile commerce services, a strategy that includes building web-based apps for teams, schools and other large public venues as well as for big events.

Though the company hasn’t completely given up on building team and stadium apps, executives at VenueNext pointed toward the company’s partnership with the University of Florida as a good example of its new strategic focus. In addition to providing the school with a stadium app that launched this fall, VenueNext also debuted its back-house point-of-sale transaction system at Florida, as well as a web-based app for stadium services and purchases. According to VenueNext executives, the new offerings are part of a new focus on mobile transactions, one that de-emphasizes the company’s former goal of providing full-service, custom-built apps with a wide range of features, including concessions ordering, instant replay video, venue wayfinding and loyalty programs.

Cailen Wachob, VenueNext’s executive vice president for sales, retention, marketing and operations, said “we’ve been pretty quiet about it” in regards to the company’s new offerings and strategies. Originally launched as the provider of the team and stadium app for the San Francisco 49ers and Levi’s Stadium, VenueNext raised $24 million in venture funding to fuel a push into what looked like a burgeoning market for team and stadium apps as venues became increasingly connected.

After an initial flurry of professional team customer wins, including other NFL teams like the Minnesota Vikings, NBA teams including the Orlando Magic, Minnesota Timberwolves, Charlotte Hornets and Utah Jazz, and the NHL’s San Jose Sharks, VenueNext did not have any big-name announcements in the past year. In mid-2018, VenueNext founding CEO John Paul was replaced by Anthony Perez, former chief marketing officer for the Orlando Magic, a point at which the company “took a step back to look at what we wanted to do, moving forward,” Wachob said.

An express pickup window for concession orders made on the Florida app.

What that turned into was a new focus more on helping teams, venues and events with mobile commerce activities, rather than a strict direction of just providing a do-everything app with bells and whistles like instant replay video. That combination proved alluring for Florida, which is VenueNext’s first big-college customer.

“We wanted to pick a lane and focus on that, rather than be a custom developer shop,” Wachob said. That means that while VenueNext will still build team apps, it may use third-party functionality as needed.

“We’re more focused on the venue commerce utility,” Wachob said. “We’re not going to be focused on building out things like replay and video.”

Tough market, lots of competition

Since VenueNext’s launch, the stadium and team app has gotten extremely competitive, with multiple players joining the game. Early market leader YinzCam remains the player with the most customers, but it has been joined by a list of providers that includes Venuetize, Hopscotch, Built.io and Rover.io as well as older apps from operations like CBS Interactive and Sidearm Sports. The problem all app providers face, however, is the lukewarm adoption of stadium apps by fans in general. While teams and venues all tout the idea of a stadium app as a way for fans to have a so-called “remote control” for their game-day visits, the reality is that most fans don’t download or use the apps widely, except when forced to for things like digital ticketing.

Screenshot of the web-app ordering system at Florida.

While teams and venues (and the app providers) may claim that fans use stadium apps, the reality is that actual statistics for fan app use are rarely ever provided. In the few instances where teams or venues do provide statistics for things like app usage at games, team and stadium apps fall far behind general-purpose mobile apps like social media apps, email and application updates.

In-venue transactions, however, do offer a way for teams and venues to lure fans to an app or web platform, either by requiring it (in the case of digital ticketing) or by making it an attractive feature, by supporting things like in-seat delivery, raffles and games, order-ahead concessions or in-venue “experience” purchases like seat upgrades or things like on-field tours, or meet-the-players gatherings.

VenueNext famously had an ambitious goal of providing in-seat concessions delivery services for all seating areas at Levi’s Stadium, but that program was shelved in 2017 after limited use and challenges in providing the service to 70,000-plus potential customers.

What has emerged in the market as a more manageable solution are less-ambitious programs like offering delivery to limited seating areas (usually premium club areas) or mobile order-ahead services with express window pickup. The app for Florida’s Ben Hill Griffin Stadium offers the latter, with several areas around the venue having pick-up windows set aside for the mobile orders.

POS, kiosk ordering and web-based apps

Wachob said that Florida was also the first live customer for VenueNext’s new POS software system, a product that puts VenueNext into competition with players like Oracle’s Micros and Appetize. The system supports 180 different stands at Ben Hill Griffin Stadium, which Wachob said had previously used a cash-drawer system. VenueNext’s website also now includes promotion of kiosk-based self-serve concession systems, a rapidly growing service in sports venues.

VenueNext also rolled out its first live web-based app for Florida, where fans can interact with venue services without having to download an app. Once an unthinkable move for a company devoted to apps, the new service even has its own name and website, ordernext.com, linked to the main VenueNext site. The ordernext platform at Florida provided a way for fans to simply click on a link that said “Water Me” to get cold water delivered to seats in the stadium’s sunny section. Wachob said the site also allowed fans to purchase in-venue experiences, like an on-field pass or a visit with the Gator mascots.

“The new app and POS technology makes concessions better for everyone, it’s faster for those who order ahead of time, and the lines are shorter,” said Scott Stricklin, Florida’s athletic director.

The ordernext platform puts VenueNext into direct competition with providers like Rover.io, which tout the fast performance and greater flexibility of a web approach as opposed to a standalone app. Notably, Rover lists the Vikings and the Hornets as customers, even though those teams also have a VenueNext app. Stadium tech integrator AmpThink helped launch a similar program a year ago at Texas A&M, where the 12thmanlive.com site provided quick links to contests, discounts and other game-day activities.

To VenueNext’s Wachob, not being religious about whether services are offered in an app or on the web is part of the company’s new focus on mobile commerce first.

“Sometimes fans at the venue might not want to download the app,” Wachob said. “The ability to just go to a site [for a transaction] is really powerful. That’s the power of mobile — allowing the fan to determine what’s important to them.”

Stadium Tech Report: New Wi-Fi network soars at Ohio State

Ohio Stadium set records this season for single-day Wi-Fi use inside a venue. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

With its long tradition of excellence in all things pertaining to college football, is it any surprise that when the Ohio State University finally got Wi-Fi installed at Ohio Stadium the network would instantly be one of the best around?

Over this past offseason, the school oversaw the first comprehensive installation of a fan-facing Wi- Fi network inside the venerable “Horseshoe,” with almost 2,000 access points, some 600 of which were installed in handrail enclosures that all sport the Ohio State logo engraved on each side. Live and operational for the Buckeyes’ home opener on Aug. 31, the network saw just more than 47,000 unique users its first day and carried more than 13 terabytes of data, instantly lifting Ohio State to the front of the class in single-day collegiate football Wi-Fi records. In subsequent home dates this fall, Ohio State went on to record more big-data days, including the highest-ever single-day use of Wi-Fi in a stadium, 25.6 TB on Oct. 5 for a game against Michigan State.

Impressive as its first season might be, the network will only get significantly better in the near future as device technology catches up with it. A decision to use the new Wi-Fi 6 standard, also known as 802.11ax, in as many of the APs as possible, will let Ohio State take advantage of the technology’s promise of higher throughput and the ability to handle more clients per AP when more fans get their hands on devices that support Wi-Fi 6 and bring them to games.

During a visit by Mobile Sports Report for the Aug. 31 game, close-up inspection of many of the APs in a pre-game walkaround saw no evidence of the frenetic summer of hard work getting the equipment installed. Using Wi-Fi gear from Aruba, a Hewlett Packard Enterprise company, and installed with with a design by AmpThink (which also manufactured the AP enclosures), the deployment does an excellent job of looking like it’s been part of the almost 100-year-old stadium for a long time, with discreet wall and overhead antenna placements complementing the standout handrail enclosures. And with connectivity finally in their house, the Ohio State fans wasted no time jumping on the network, with many fans expressing great joy at being able to use their wireless devices at the game.

A bumpy road to Wi-Fi

Editor’s note: This report is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new converged fiber network at Dickies Arena, and an in-person research report on the new Wi-Fi network at Las Vegas Ballpark. You can either VIEW THE REPORT LIVE (no registration needed) or DOWNLOAD YOUR FREE COPY now!

Handrail enclosures brought Wi-Fi gear close to the fans.

Built in 1922 as one of the then-largest poured- concrete structures, the building known officially as Ohio Stadium (and also as “the Horseshoe,” or just “the Shoe”) is among the biggest of the big, with capacity reaching 104,944 after renovations in 2014. That number actually decreased a bit with a recent round of renovations that removed some seats in favor of some new suite areas, but even with capacity of around 102,000, Ohio Stadium is still among the top echelon of Saturday afternoon shrines for its scarlet- and grey-clad followers.

While the venue is long held in reverence by not just Ohio State fans but by football fans in general, the things that make it a great place to watch a game – the big, open seating bowl and the historic concrete structure – also make it a challenge to equip with modern wireless technology. Back in 2012, it looked like the school had solved the problem by signing a deal with Verizon to bring Wi-Fi to the football stadium and basketball arena. But according to several reports, the installation never occurred and now the school and Verizon are still involved in a lawsuit concerning the non-deployment.

Fast forward to 2018, and the school finally approved a measure that will bring connectivity not just to the stadiums, but in many other places across campus as well. Jim Null, senior associate athletic director and chief information officer for Ohio State, noted that as a digital program partner with Apple, the school gives all students iPads as freshmen, leading to demands for coverage not just in classrooms but anywhere students may wander.

“There were a lot of coverage gaps on campus,” Null said. The new deal, reached in the spring of 2018, approved $18.6 million in spending for wireless coverage in the stadiums and across campus. According to Null, the sports stadiums’ portion of that deal was approximately $10 million. Null also said the stadium has a 30 Gbps backbone pipe, courtesy of the Ohio Academic Resources Network (OARnet), the 100 Gbps network that connects the state’s major cities and research institutions.

Handrails and Wi-Fi 6

With a bill of material in hand for the deployment, Null said that Aruba asked if the school wanted to use Wi-Fi 6 gear, which was available this spring when construction was to begin.

The big video board at Ohio Stadium helped fans find the Wi-Fi.

“It was good timing in a sense – Aruba came back to us and said, why not go with Wi-Fi 6, and everyone here [at the school] decided that was a good idea,” Null said. While the new version of the standard will improve Wi-Fi performance in any kind of network, at large sports venues the improvements will likely be significant. AmpThink president Bill Anderson, who is urging most new-construction Wi-Fi clients to install Wi-Fi 6 if possible, calls the new standard “a significant game-changer” for in-venue networks.

AmpThink’s Anderson, whose company has designed and helps run networks in the biggest stadiums that see the biggest events – including last year’s Super Bowl and last year’s men’s NCAA Final Four – says that over the past year or so, networks based on older Wi-Fi standards are reaching some theoretical limits, mostly with spectrum re-use. “We are getting to the cutting edge of what we can support,” with the older Wi-Fi 5 technology (also known as 802.11ac), Anderson said.

Wi-Fi 6, however, promises to deliver more capacity per access point, along with better techniques for communication between devices and access points, which most industry followers agree should produce significant benefits, especially in venues where spectrum re-use is necessary given the large numbers of APs needed to provide coverage. While it’s true that it may take some time before Wi-Fi 6 technology is on both the access point and the balance of user devices in stadiums (both sides of the equation need to support Wi-Fi 6 for the full range of benefits to be realized), the fact that many new devices – including the recently announced Apple iPhone 11 line – contain support for Wi-Fi 6 means that the full improvements will likely be seen sooner rather than later.

“Ohio State made the right choice to go with Wi-Fi 6,” Anderson said.

Putting the APs into handrail enclosures was another decision point, but one Null said the school was unified on. Though Aruba has traditionally preferred to deploy Wi-Fi in under-seat placements, like in deployments at Levi’s Stadium and Mercedes-Benz Stadium, Null said the combination of aesthetics, performance and cost made railing enclosures the preferred choice at Ohio State.

“The combination of all three led us to the handrails,” Null said, noting that with the ability to place two APs into a single handrail enclosure, Ohio State was able to approximately cut in half the number of holes it would have to drill into the concrete to string cable to the devices, a huge savings in cost and construction time. With bleachers in most of its seating areas, Ohio Stadium would have cut into under-seat spaces significantly with under-seat APs, Null said.

Wi-Fi enclosures in the handrails at Ohio Stadium’s upper deck.

Though some lower-bowl areas without handrails did get under-seat AP placements, the 600 handrail enclosures – all manufactured by AmpThink and custom-stamped with an Ohio State logo – now wrap around the entire seating bowl, from near the field to way up at the top of Deck C. Null said performance from some other recent AmpThink deployments that primarily used handrail enclosures – including Notre Dame Stadium and U.S. Bank Stadium – led Ohio State to believe that handrail installation techniques would be “very comparable in performance” to under-seat.

According to stats compiled this season, the Ohio Stadium handrail enclosures are working just fine. According to the school the network saw 47,137 unique connections out of 103,228 in attendance for the home opener against Florida Atlantic on Aug. 31, with a peak concurrent connection number of 28,900. Total bandwidth tonnage for the first game was 13.3 terabytes, a mark which put Ohio State in fifth place in the unofficial all-time Wi-Fi single-day record list kept by MSR. But Ohio Stadium’s network was just getting started.

Ohio State’s second home game of the season, a week later versus Cincinnati, was nearly equal in performance statistics. According to figures provided by Ohio State, on Sept. 7 the network saw 47,579 unique connections out of 104,089 in attendance, with a peak concurrent connection mark of 28,900. Total tonnage for the second game was 12.7 TB, good enough for then sixth place on the MSR list. Peak bandwidth rates were just over 10 Gbps for the home opener, and just above 6 Gbps during the second game.

Later in the year, the network heated up even more as OSU hosted its biggest games. On Oct. 5, Ohio State shattered the all-time Wi-Fi record with a mark of 26.5 TB, with an astonishing 74,940 unique connections and a peak concurrent connectivity number of 45,200 users. Hosting Wisconsin on Oct. 25, Ohio State saw 17.0 TB of data used on the network (during a full-day rainstorm) and then saw another 16.10 TB used on Nov. 9 against Maryland. Then on Nov. 23 against Penn State the network saw 20.70 TB of data, giving Ohio Stadium seven of the top-10 Wi-Fi days we’ve ever heard of.

Solid tests throughout the venue

An unofficial walk-around testing process by MSR before and during the home opener showed solid performance in just about every part of the venue, from outside the entry gates to all the seating areas low and high, and on concourses and other busy walkways. Inside of Gate 14, we got one of the highest Wi-Fi speedtest marks in the stadium, at 62.7 Mbps on the download side and 72.1 Mbps for upload. According to Null the entryways are well covered, with four access points hidden behind a directional sign that simply blends into the structure.

A good look at the spread of handrail enclosures in the lower bowl.

Inside the stadium, we got a mark of 49.2 Mbps / 42.9 Mbps in the seats in the lower bowl around the 45-yard line, an area covered primarily by handrail enclosures. Closer to the field in seats along the goal line on the press box side of the stadium we got a mark of 51.2 Mbps / 32.0 Mbps; in the same spot we tested the DAS coverage for cellular and got a Verizon network speedtest of 20.1 Mbps / 1.34 Mbps. According to Null Verizon runs a neutral-host DAS inside the stadium, with AT&T as a client.

Back on Wi-Fi with the stadium still closed to fans we went up into the metal bleachers in the non-curved end zone and got a speed test of 38.6 Mbps / 18.7 Mbps. In the concourse below these same stands we got a test mark of 47.2 Mbps / 48.5 Mbps.

An elevator ride to Deck C and a hike up the steep steps found us at the top row of the stadium, where the Wi-Fi was still strong, with a mark of 42.0 Mbps / 35.6 Mbps in row 41. We then went down to Deck B on the non-press box side of the stadium, where some concrete overhangs make for interesting placements. There, we saw Wi-Fi APs mounted above the seating areas pointing down. With fans starting to come into the stadium we got a mark there of 24.3 Mbps / 45.2 Mbps; in the same area the DAS provided a test of 21.8 Mbps / 12.6 Mbps, again on the Verizon network.

The one place we found with poor Wi-Fi coverage – down near the field in section 28AA – was one of the few areas where Null said that the network deployment was not yet complete early in the season. (The Speedtest.net app we use for testing dropped during the test here; the same area did have DAS coverage, with a mark of 16.9 Mbps / 4.66 Mbps on the Verizon network.)

That the network was near complete for the opening game was a testament to extra work from all suppliers. AmpThink, which outfitted three major college fields this summer, had overtime shifts to manufacture enough enclosures, while Aruba had to produce enough Wi-Fi 6 APs not just to fill Ohio State, but also Oklahoma, whose stadium is of similar size.

“It was quite a ballet dance the last nine months,” said Jeff Weaver, director of high density consulting at Aruba. “Hats off to the construction team.”

Perhaps the most impressive tests we got were taken during live game action, one just after an Ohio State touchdown. In section 13 up on the C deck we wandered out into the middle of celebrating fans and got a speedtest of 59.9 Mbps / 57.9 Mbps. Walking down to section 27AA on the press box side after yet another OSU touchdown we sat in the aisle and got a speed test of 54.7 Mbps / 70.2 Mbps, from an area covered by handrail enclosures.

Fans happy now, likely to be even happier in the future

If Ohio State is known widely for its football excellence (Ohio State has eight national championship titles to its name, and is in the playoffs for this year’s title), its fans have known mostly wireless frustration over the recent years, a situation that has now changed 180 degrees. In several conversations with fans MSR heard how happy OSU fans were now “that we can actually use our phones!” And as good as the network speed tests and overall performance is now, it’s worth noting that the Wi-Fi 6 advancements are not yet even being used – meaning that when more fans have Wi-Fi 6 enabled devices the network should perform even better, leading to faster connections and more capacity for all.

Null said that Ohio State will also be deploying the Passpoint software in the future, which allows for automatic sign-on to the Wi-Fi network and better support for device roaming. Ohio State does not ask fans to log in with any sort of email information or personal identification – all they need to do is select the OSUfanWiFi SSID and connect. And if the first season is any indication, many Ohio State fans will continue to do so with great appreciation for the foreseeable future.

Editor’s note: You can now read our Stadium Tech Report profile of the new Ohio State network (with all our great photos) instantly online, with no registration or email address needed! JUST CLICK RIGHT HERE and start reading our latest report today!

Ohio State adds another top-5 Wi-Fi day; Nebraska, Mile High also add to list

Even in the middle of a game-long rainstorm, fans at Ohio Stadium for Ohio State’s 38-7 victory over visiting Wisconsin on Oct. 25 still used 17.0 terabytes of data on the stadium’s new Wi-Fi network, a total that is the fourth-highest number we know of in our ongoing unofficial tally of big stadium Wi-Fi events.

According to figures provided to us by Ohio State, there were 61,997 unique devices connected to the Wi-Fi network during the Wisconsin game, with a peak concurrent connection mark of 35,074. Though still one of the biggest Wi-Fi days ever, the Wisconsin numbers did not hit the record levels set earlier this fall when Michigan State played at Ohio Stadium and a record 25.6 TB of data was seen on the network.

Editor’s note: You can now read our Stadium Tech Report profile of the new Ohio State network instantly online, with no registration or email address needed! JUST CLICK RIGHT HERE and start reading our latest report today!

More Wi-Fi at Mile High, and Nebraska’s Memorial Stadium

The stadium now known as Empower Field at Mile High also saw some recent big Wi-Fi days, including a couple concerts and a couple Denver Broncos home games. According to statistics provided to us by Russ Trainor, senior vice president for IT for the Broncos, the new top mark at the venue came during a Garth Brooks concert on June 8, 2019, with 12.63 TB used (now good for 10th on the new version of the Wi-Fi list, below). The Garth Brooks show also produced a record number for unique connections at Mile High, with 48,442 devices on the network.

The recently refreshed Wi-Fi network at Mile High seems to be producing regular totals in the 8-9 TB range, as Trainor said several other events this year crested the 8 TB mark, including 8.98 TB for an Oct. 13 game against the Tennessee Titans; 8.47 TB for a Rolling Stones concert on Aug. 10; and 8.09 TB for a Sept. 15 game against the Chicago Bears. The Bears game saw a Mile High record set for most concurrent Wi-Fi connections, at 37,163, while the Stones concert saw the highest stadium throughput mark, at 22.5 Gbps. According to Trainor the 8+ TB average event data marks at Mile High are up from an average in the 6 TB range a year ago.

At Nebraska, whose network we profiled a year ago, a similar range of Wi-Fi traffic days has been seen at home games this fall, with a high-water mark of 11.2 TB seen in and around the stadium on Sept. 28, when ESPN’s College Gameday was in town for the Ohio State-Nebraska matchup. According to statistics provided to us by Dan Floyd, director of IT for Nebraska Athletics, and Andrew Becker, Nebraska venue technology specialist, Memorial Stadium also saw 9.2 TB for a Oct. 5 game with Northwestern, and 8.5 TB for a Sept. 14 game with Northern Illinois, and 8.3 TB for the Aug. 31 home opener against South Alabama.

For the Ohio State game, Nebraska said it saw a top peak concurrent connected user number of 38,062, out of 89,759 in attendance that day.

New list coming soon!

On a final note for this post, please enjoy the “final” version of our all-time Wi-Fi list below, in its current format. Stay tuned for a post (coming soon) explaining some new thinking we are going to put into place regarding venue Wi-Fi totals reporting, an idea that will try to encompass some of the great and varied feedback we’ve been getting all fall. In that post we will finally explain why the current list keeps expanding without a bottom… and what new figures we think may be more interesting than just total tonnage. Stay tuned!

THE MSR TOP 36 FOR WI-FI

1. Michigan State vs. Ohio State, Ohio Stadium, Columbus, Ohio, Oct. 5, 2019: Wi-Fi: 25.6 TB
2. Super Bowl 53, Mercedes-Benz Stadium, Atlanta, Ga., Feb. 3, 2019: Wi-Fi: 24.05 TB
3. NCAA Men’s 2019 Final Four semifinals, U.S. Bank Stadium, Minneapolis, Minn., April 6, 2019: Wi-Fi: 17.8 TB
4. Wisconsin vs. Ohio State, Ohio Stadium, Columbus, Ohio, Oct. 25, 2019: Wi-Fi: 17.0 TB
5. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
6. Miami (Ohio) vs. Ohio State, Ohio Stadium, Columbus, Ohio, Sept. 21, 2019: Wi-Fi: 13.7 TB
7. NCAA Men’s 2019 Final Four championship, U.S. Bank Stadium, Minneapolis, Minn., April 8, 2019: Wi-Fi: 13.4 TB
8. Florida Atlantic vs. Ohio State, Ohio Stadium, Columbus, Ohio, Aug. 31, 2019: Wi-Fi: 13.3 TB
9. Cincinnati vs. Ohio State, Ohio Stadium, Columbus, Ohio, Sept. 7, 2019: Wi-Fi: 12.7 TB
10. Garth Brooks Stadium Tour, Empower Field at Mile High, Denver, Colo., June 8, 2019: Wi-Fi: 12.63 TB
11. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB
12. Auburn vs. Florida, Ben Hill Griffin Stadium, Gainesville, Fla., Oct. 5, 2019: Wi-Fi: 11.82 TB
13. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
14. Pittsburgh Steelers vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 8, 2019: Wi-Fi: 11.58 TB
15. Ohio State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 28, 2019: Wi-Fi: 11.2 TB
16. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
17. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
18. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
19. Northwestern vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 5, 2019: Wi-Fi: 9.2 TB
20. Tennessee Titans vs. Denver Broncos, Empower Field at Mile High, Denver, Colo., Oct. 13, 2019: Wi-Fi: 8.98 TB
21. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
22. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
23. Northern Illinois vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept. 14, 2019: Wi-Fi: 8.5 TB
24. Rolling Stones No Filter Tour, Empower Field at Mile High, Denver, Colo., Aug. 10, 2019: Wi-Fi: 8.47 TB
25. South Alabama vs. Nebraska, Memorial Stadium, Lincoln, Neb., Aug. 31, 2019: Wi-Fi: 8.3 TB
26. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
27. Chicago Bears vs. Denver Broncos, Empower Field at Mile High, Denver, Colo., Sept. 15, 2019: Wi-Fi: 8.09 TB
28. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
29. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB
30. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
31. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
32. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
33. Tennessee vs. Florida, Ben Hill Griffin Stadium, Gainesville, Fla., Sept. 21, 2019: Wi-Fi: 6.94 TB
34. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
35. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
36. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

Wi-Fi 6 research report: Download it now!

As a service to our readers Mobile Sports Report is making the Wi-Fi 6 Research Report we offered earlier this summer as a standalone download, for easier reading, consumption and sharing. Download the report here and start learning more about Wi-Fi 6 today!

With a wide range of technical improvements, Wi-Fi 6 will greatly advance the entire Wi-Fi ecosystem, for all types of uses. But for venue networks the new features are especially important, since Wi-Fi 6 will allow network operators to significantly improve each of the three main things that matter when it comes to in-venue network performance: it will increase the amount of available spectrum and number of channels; it will increase the average data rate for clients; and it will increase the ability to re-use channels in your space. What can Wi-Fi 6 do for your venue network? Find out now by downloading your free copy today!

The Wi-Fi 6 report encapsulated in this report is a joint effort between MSR and our friends at AmpThink, something that grew out of conversations about how to bring more forward-looking expertise on topics like Wi-Fi 6 to the MSR reader audience.

While the meat of this report is based on a Wi-Fi 6 presentation and essay developed by AmpThink, MSR helped clarify the material to make it fit into the report format, with the idea that this report would be just a starting point for deeper discussions into each of the relevant features that we think make Wi-Fi 6 a compelling technology for venues to consider.

More Wi-Fi 6 material coming soon!

When it comes to Wi-Fi 6 and venues, consider Mobile Sports Report your starting point for research, news, analysis and in-depth reporting. In an effort to get as many voices as possible into the discussion, we will also feature more podcasts about the topic — if you haven’t listened yet, our podcast discussion with Aruba’s Chuck Lukaszewski on Wi-Fi 6 is a great place to start.

Look for more profiles of Wi-Fi 6 networks coming soon — and if you want to read about one recent deployment with a lot of Wi-Fi 6 gear that is making headlines this fall, read our Stadium Tech Report profile of the new network at Ohio State — which you can now read online for free (no registration required) or download a PDF version of the report as well.

Converged fiber network the hidden gem at Dickies Arena

Dickies Arena, now open in Fort Worth, Texas, has a single converged fiber backbone to bring order and efficiency to its networking needs. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

With its soaring roof and its high-end cosmetic finishes, Fort Worth’s new Dickies Arena will be a wonder to look at for fans of all events that will take place there.

But what may be even more impressive, certainly from an IT perspective, is something you can’t see: The single, converged fiber network that supports all network operations, including the cellular DAS, the arena Wi-Fi and the IPTV operations, in an orderly, future-proofed way.

Built by AmpThink for the arena, the network is a departure from what has long been the norm in venue IT deployments, where multiple service providers typically build their own networks, with multiple cabling systems competing for conduit space. At Dickies Arena, AmpThink was able to control the fiber systems to follow a single, specific path, allowing the company to save costs and space for the client while building out a system with enough extra capacity to handle future needs for bandwidth, according to AmpThink.

“This is really our master class [on stadium network design],” said AmpThink president Bill Anderson, during a September MSR visit and tour of the almost-ready arena. If you’re not familiar with the Dickies Arena story, the 14,000-seat arena is part of a public-private venture between the city of Fort Worth and a consortium of investors and donors led by local Fort Worth philanthropist Ed Bass. Though it doesn’t have a professional basketball or hockey tenant, the NBA-sized venue will fill an arena-sized need for events in the growing Fort Worth area, while also serving as the new home for the Fort Worth Stock Show and Rodeo.

Following the lead of AT&T Stadium, where high-end finishes were a hallmark of Dallas Cowboys owner Jerry Jones’ influence, Dickies Arena appears to take cosmetic matters a full step further, with intricate tile flooring and art-quality finishes on areas like stairway handrails and bar facades. In an early September walkaround while workers were still completing finishing touches like polishing concrete floors to make the surfaces shine, MSR also got to see the results of owners’ requests of “not having a single cellular or Wi-Fi antenna visible,” according to AmpThink’s Anderson.

No fiber allowed outside of the single path

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In the suite and concourse areas, for example, Wi-Fi APs and DAS antennas are hidden behind ceiling panels, with no electronics in sight. But what’s even more impressive from an engineering and construction standpoint is what’s happening further down the network path from the endpoints, where all cable and fiber follows a structured pathway, first to an IDF and then back to the head end rooms in the arena’s basement.

Fiber cables head to the head end room in orderly fashion.

“No fiber is allowed to follow a path that doesn’t tie to an IDF, or directly to the head end,” said Anderson. “And we didn’t allow DAS vendors to be outside the closet. It’s the venue’s fiber network. Nobody else could come in and build their own.”

Looking from the end of the project back, it’s clear why you might want to pursue such a path: With a single, converged network, design and planning and eventually operations are streamlined, since there aren’t multiple infrastructures to deploy and maintain. The conditions also allowed AmpThink to fully pre-design and perform many construction techniques like splicing and cable measurement and cutting beforehand – according to Anderson, there was not a single fiber termination done in the field.

“For venues it used to be, use the ‘brute force’ method and just go figure it out in the field,” Anderson said.

At Dickies Arena, that method simply wasn’t the case. In addition to fiber cabling and splicing work, AmpThink also built many custom enclosures (the company has a large machine shop at its Dallas-area headquarters where it can design and manufacture parts like metal wiring boxes and the plastic enclosures it uses for stadium Wi-Fi and DAS deployments) to simplify installation while complying with the strict aesthetic requirements.

“AmpThink helped us think proactively so we are prepared to build on this solid foundation for the future,” said Matt Homan, president and general manager of Trail Drive Management Corp (TDMC), the not-for-profit operating entity for Dickies Arena. “This has allowed us to have a much more cost-effective approach, which is important for us as a 501c3 organization operating Dickies Arena. The AmpThink team has done a phenomenal job of assisting with the architectural integrity of the building to ensure that no Wi-Fi or DAS antennas were seen.”

High-end finishes are everywhere in Dickies Arena, even in the stairwells.

Jeff Alexander, senior vice president at ExteNet Systems, said Dickies Arena was the first time ExteNet ever participated in a converged network design for a large public venue. But Alexander also said ExteNet, which is responsible for the DAS design and 5G cellular installations at Dickies Arena, had years of experience in situations where service providers had to work together.

“Most [other] DAS deployments give no consideration for Wi-Fi, or anything else,” said Alexander in a phone interview. “Given ExteNet’s experience and our track record, these are things we were forced to think about 10 years ago.”

According to Alexander, the directive to work with a single converged fiber network wasn’t “harder” than a regular installation.

“It was unique,” Alexander said of the Dickies Arena installation experience. “It made us think of things we hadn’t thought about, and challenged us to consider other things than the typical DAS installation, which isn’t a bad thing. I consider it a success.”

At Dickies Arena, the DAS uses the Corning ONE DAS hardware system with approximately 500 active antennas in 12 zones for the DAS.

As future-proofed as possible

As part of the overall fiber network design, AmpThink’s Anderson said the company maximized capacity throughout the building, with hundreds of extra fiber strands available to support future capacity needs. By using optical fiber with hundreds of strands wound together – including some stretches with 864 different fiber strands inside a single cable – AmpThink actually saved time, money and space by preventing the need for additional infrastructure or future cable pulls.

The center-hung video board in testing mode

“The bulk of the cost [of fiber deployments] is the labor to pull the fiber,” Anderson said. By using large-bundle fiber, Anderson said AmpThink was able to drive the cost per strand to “a very low number,” while also clearing conduit space since a large-bundle fiber strand saves a huge amount of space when compared to multiple smaller-bundle strands which must each have their own insulation.

While ExteNet’s Alexander contends that no network design can ever be truly “future-proofed” – if you ask him he will tell you a story about a large sports venue where ExteNet is currently replacing 864-strand fiber put in 5 years ago with 1,728-strand fiber – he does agree that putting in as much fiber as the design and cost allows buys a venue time to support the always-growing demand for bandwidth.

“The industry is full of venues that didn’t do that, and 12 months later they’re expanding their fiber plant,” Alexander said. AmpThink’s Anderson noted that even during the arena’s construction, there were demands for additional fiber – such as for a densification in the LED ribbon boards – that were easily addressed.

“People came back to us, and said they needed more fiber, and we had it to give to them, no problem,” Anderson said. “It didn’t cost us a lot to do it [add in more fiber strands]. It’s a model everyone should look at.”

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The rodeo will be the main event at Dickies Arena every year

The soaring, open rooftop is meant to mimic the wide open skies of Texas

The AmpThink-designed and manufactured cabling cabinets helped complete the ‘master class’ installation

Ohio State breaks Wi-Fi records with 25.6 TB of data during Michigan State game

Wi-Fi enclosures in the handrails at Ohio Stadium’s upper deck. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

In front of a packed house Saturday night at Ohio Stadium, the Ohio State University not only gained an important Big 10 conference victory, it also broke the all-time record for most Wi-Fi data used during a single-day event, with 25.6 terabytes used by fans on the new stadium Wi-Fi network.

The new Wi-Fi network, installed this past offseason by AmpThink using Wi-Fi gear from Aruba, a Hewlett Packard Enterprise company, had already posted the highest Wi-Fi marks for a college football event, with 13.3 TB used at the home opener on Aug. 31 and another 12.7 TB used on Sept. 7. And on Sept. 21 in a blowout of Miami of Ohio, the Ohio Stadium network saw an even higher mark of 13.7 TB used, a mark previously unreported.

It turns out those were all warm-ups to the biggest Wi-Fi day so far, which came during a prime-time TV contest against Big 10 foe Michigan State. With 104,797 fans in attendance for homecoming, the approximately 2,000 Wi-Fi access points were humming from the time the gates opened. According to statistics provided to MSR by Ohio State, the network saw an astonishing 74,940 unique connections during the 34-10 Ohio State victory, many of those on a separate SSID for Verizon Wireless customers. According to Ohio State, the peak concurrent connectivity number of 45,200 users (also a record) was seen five minutes before kickoff.

Ohio State also claims top ‘take rate’

Want the inside story on how Wi-Fi came to the Horseshoe? Read our in-depth, in-person profile of the Ohio State network deployment in the most recent issue of our STADIUM TECH REPORT, available now for free reading — no registration required!

While the numbers from Ohio Stadium Saturday top the most recent Super Bowl figures (24.05 TB seen at Mercedes-Benz Stadium) it’s worthwhile to note that there were only 70,081 fans at Super Bowl 53 compared to the 104,797 at Saturday’s game. But it’s as worthwhile to note the difficulty in design and deployment to connect an extra 30,000 fans, especially in an open-bowl venue like Ohio Stadium where the balance of seating has no overhangs above.

It’s also interesting to compare the “take rates” from the top events, since Ohio State’s topped the Super Bowl’s, with 71.5 percent of fans attending Saturday connecting to the network, compared to the previous high of 69 percent at Super Bowl 53. The most recent Super Bowl, however, still claims the title for most average data used per connected fan, with its 492.3 megabytes per user mark far ahead of Ohio State’s mark of 341.6 megabytes per connected user from Saturday.

Still to come this year for Ohio State are home games against Wisconsin on Oct. 26 and Maryland on Nov. 9, as well as a possible playoff-important matchup with Penn State on Nov. 23. A home game against top rival Michigan, however, will have to wait for 2020.

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THE MSR TOP 27 FOR WI-FI

1. Michigan State vs. Ohio State, Ohio Stadium, Columbus, Ohio, Oct. 5, 2019: Wi-Fi: 25.6 TB
2. Super Bowl 53, Mercedes-Benz Stadium, Atlanta, Ga., Feb. 3, 2019: Wi-Fi: 24.05 TB
3. NCAA Men’s 2019 Final Four semifinals, U.S. Bank Stadium, Minneapolis, Minn., April 6, 2019: Wi-Fi: 17.8 TB
4. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
5. Miami (Ohio) vs. Ohio State, Ohio Stadium, Columbus, Ohio, Sept. 21, 2019: Wi-Fi: 13.7 TB
6. NCAA Men’s 2019 Final Four championship, U.S. Bank Stadium, Minneapolis, Minn., April 8, 2019: Wi-Fi: 13.4 TB
7. Florida Atlantic vs. Ohio State, Ohio Stadium, Columbus, Ohio, Aug. 31, 2019: Wi-Fi: 13.3 TB
8. Cincinnati vs. Ohio State, Ohio Stadium, Columbus, Ohio, Sept. 7, 2019: Wi-Fi: 12.7 TB
9. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
10. Auburn vs. Florida, Ben Hill Griffin Stadium, Gainesville, Fla., Oct. 5, 2019: Wi-Fi: 11.82 TB
11. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
12. Pittsburgh Steelers vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 8, 2019: Wi-Fi: 11.58 TB
13. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
14. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
15. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
16. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
17. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
18. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
19. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
20. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
21. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
22. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
23. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
24. Tennessee vs. Florida, Ben Hill Griffin Stadium, Gainesville, Fla., Sept. 21, 2019: Wi-Fi: 6.94 TB
25. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
26. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
27. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

Fans at the home opener on Aug. 31 next to one of the handrail AP enclosures

Ohio Stadium video boards helped fans find the Wi-Fi network

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