Chargers, Mobilitie pump up the DAS at StubHub Center

While the new LA stadium is being built, the soccer-specific StubHub Center is the home to the NFL’s Los Angeles Chargers. Credit all photos: Terry Sweeney, MSR (click on any picture for a larger image)

Mention StubHub Center to your average sports fan in southern California and they’ll likely assume you’re talking about soccer’s LA Galaxy or the Los Angeles Chargers, the recently relocated NFL franchise subletting space while its permanent stadium gets built.

But StubHub Center, built on the campus of California State University/Dominguez Hills, also includes a velodrome, an 8,000-seat tennis stadium (with several adjacent courts), and an outdoor track and field facility. Throw in the far-flung parking lots and it adds up to 125 acres that all need wireless connectivity.

With such wide spaces to cover, StubHub management opted not to spend on fan-facing Wi-Fi and instead focused on distributed antenna system (DAS) technology to keep fans and tailgaters connected. Katie Pandolfo, StubHub’s general manager, looked to the major cellular carriers to invest in and support the connectivity needs of Galaxy and Chargers fans, and other eventgoers at the open-air StubHub.

Carriers help bear the cost of connectivity

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Katie Pandolfo, StubHub’s general manager

“With our DAS-only approach, the investment is 100 percent on the carriers and doesn’t cost us anything,” Pandolfo told Mobile Sports Report. While they got a few complaints about no public Wi-Fi during events in 2017, when the 29-zone DAS system was activated, fans quickly acclimated and now use bandwidth from Sprint, T-Mobile and Verizon on the shared network. AT&T isn’t part of the DAS system, but has operated a macro site at StubHub for years, according to Pandolfo.

Mobilitie helped build StubHub’s DAS system and offered its engineering expertise; the turnkey provider also manages the system. The DAS-only approach is common in southern California; in addition to the Rose Bowl in Pasadena, the Honda Center in Anaheim and Viejas Arena (under construction) at San Diego State University are also DAS-only venues with no fan-facing Wi-Fi.

StubHub Center, located in Carson, Calif., is 17 miles south of downtown Los Angeles, and upwind from a nearby Goodyear blimp mooring station; gusty coastal winds apparently make this a good training ground for new blimp pilots. The 27,000-seat StubHub originally opened in 2003 as Home Depot Center; the new sponsor came onboard in 2013. Anschutz Entertainment Group owns and operates StubHub Center.

StubHub will handle several events when Los Angeles hosts the Summer Olympics in 2028, including bicycle track racing, field hockey, pentathlon, rugby and tennis. Pandolfo expects firmer plans for the venue’s technology needs to emerge sometime in the next couple years. Technology – especially wireless technology – will change a lot in that time, she noted.

As the second soccer-specific stadium built in the U.S., Major League Soccer’s LA Galaxy is the venue’s premier tenant. But in 2017 when the National Football League’s Chargers moved from San Diego to Los Angeles, the facility underwent some major upgrades. Additions include 1,000 new tip-up seats replacing bleachers on the east side of the stadium; another 330 bleacher seats were added in StubHub’s southeast corner. Luxury suites and the press box were renovated along with two new radio booths; they also added a security office for police and NFL officials, and camera booths at the two 20-yard lines and at the 50-yard line. Locker rooms were enlarged as was the press conference room.

DAS antennas look down from atop a wall

And tempting as it may be to lump all fans of any sport into a single heap, Pandolfo said Galaxy fans and Chargers fans behave very differently at StubHub Center. Chargers fans like to get up and walk around, visit concessions and take advantage of the venue’s amenities during the game. Not so for Galaxy fans, who tend to stay seated and don’t want to miss any of the action, she explained.

California’s Department of Alcoholic Beverage Control also just changed its rules and will now allow beer sales up and down the aisles of stadiums like StubHub Center. Beer hawking, she noted, didn’t used to be digital and required fans to pay cash. “Now it’s a quicker transaction that improves the fan experience,” using mobile pay systems or credit cards, Pandolfo said.

DAS upgrades mean faster speeds

In the meantime, Mobilitie continues to optimize StubHub’s DAS system; based on bandwidth speed tests conducted by Mobile Sports Report, things are moving in the right direction. MSR tested Verizon DAS connectivity right after the system was installed in August 2017, and a year later during a Chargers’ pre-season game against New Orleans. In 2017, Verizon’s DAS struggled in single-digit Mbps uploads and downloads; quite often, the throughput was even less.

What a difference a year makes. Mobilitie engineers’ fine-tuning has paid off; August 2018 tests show dramatic improvement, with the highest throughputs near the stadium’s northwest concessions area — 111.39 Mbps/12.15 Mbps (download/upload). A year previous, things were a lot more sluggish with 0.95 Mbps/0.04 Mbps speeds recorded in the same area.

Overhangs provide good places for equipment mounts

DAS performance has also improved just inside the gates past the ticket scanners at the bottom of the stairs; in 2017, we clocked only 1.87 Mbps/13.42 Mbps, but more recently throughput had jumped to 87.08 Mbps/21.42 Mbps. The concession area on the east side of the stadium checked in most recently at 76.55 Mbps/6.7 Mbps, another sizeable increase from last year when Verizon DAS throughput was a pokey 0.4 Mbps/0.06 Mbps.

Speeds inside the stadium have also improved year-over-year. Section 230 in the northeast corner of StubHub measured 2.83 Mbps/1.96 Mbps a year ago, but were up to 13.48 Mbps/8.71 Mbps in August 2018. Similarly, the sunny northern end of the stadium above the end zone delivered 0.21 Mbps/0.27 Mbps a year ago, but jumped to a more acceptable 16.44 Mbps/18.27 Mbps. The east side of the stadium is also more robust; a year ago, bandwidth tests yielded 3.1 Mbps/0.01 Mbps, but were up to 8.97 Mbps/1.74 Mbps.

Improvements to the DAS network performance can only help improve the fan experience at StubHub Center. Pandolfo wants fans to be able to do everything faster: Get parked faster, enter the stadium, and take advantage of all the food, drink and merchandise options. “We look at the whole package and then at the network we have to provide to make that happen,” she said. “We’re looking at it from the fan experience but also how to optimize revenue for the building.” It’s the right formula for sporting venues compelled to balance technology requirements against dollars and cents.

New Report: Nebraska’s Memorial Stadium profile, Wrigley Wi-Fi and more!

MOBILE SPORTS REPORT is pleased to announce the Fall 2018 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

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Inside the report our editorial coverage includes:
— A full in-depth profile of the Wi-Fi network at the University of Nebraska’s Memorial Stadium, where network crews overcame challenges posed by historic architecture to bring connectivity to 90,000 fans;
— A ‘sneak peek’ inside Fiserv Forum, the new home of the NBA’s Milwaukee Bucks (and Marquette University);
Wrigley Field Wi-Fi: An in-person tour of the new Wi-Fi network being rolled out by Extreme Networks and the Cubs;
— StubHub Center DAS: An in-depth profile with in-person testing of the DAS at StubHub Center in Los Angeles, temporary home of the NFL’s LA Chargers.

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We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Huber+Suhner, Cox Business, Boingo, Oberon, MatSing, and Neutral Connect Networks. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

As always, we are here to hear what you have to say: Send me an email to kaps@mobilesportsreport.com and let us know what you think of our STADIUM TECH REPORT series.

USA Today gets into sports-event ticket business

usatody

I think fans everywhere agree that there are a huge number of sporting events that they would be interested in attending, at least once in their life, but finding out how to apply for tickets much less working your way through the red tape will always be an impediment.

Now leaping to the (possible) rescue is USA Today Sports Media Group which has teamed with QuintEvents to launch a joint venture called USA Today Sports Events that promises access to the biggest sports events.

The effort seeks to establish USA Today Sports as the go-to site for fans looking for tickets and packages to events such as the NFL’s Pro Bowl and Super Bowl, Kentucky Derby and the NBA All-Star game, among others.

It does not just offer tickets but much more in some cases such as access to players and coaches, the ability to walk a field or arena prior to an event, hospitality tent and parties access, and other amenities. The packages it offers are not third-party ones that cobble together hotels, seats and transportation but ones from the official sponsors of the events.

A look at the website shows it is offering tickets for the upcoming Super Bowl next year, with a clock counting down the days, hours and minutes. It has a link to different ticket packages, then a second to extras that can be added to your package, then a seating chart and so on. Currently tickets max out at $11,799 each.

The Level White Package starts with seats at $5,899 and has seats in the corner of level 100 at MetLife Stadium. The amenities include a $100 In-Stadium Super Bowl XLVIII merchandise coupon, preferred on-location parking (for an addition fee for the actual parking) and access to the NFL On-Location venue.

It does seem that all but well-heeled fans are increasingly phased out of the modern sports picture and while I like the idea of this and if I had the cash might actually try and use the service but increasingly fans of teams are the last that get served by the leagues when the biggest events come around, forcing them to try all sorts of maneuvers to get tickets. Maybe USA Today can also start a business finding bargain seats for real fans who aren’t loaded with cash?

StubHub increases reach with NBC Sports deal

nbcsports

Secondary ticket marketer StubHub has just entered into an exclusive multi-year agreement with NBC Sports Digital to become the official ticket provider for all of the NBC Sports Digital properties. The deal will give StubHub an integrated partnership with 12 NBC websites.

Among the sites that will now be partners will be NBCSports.com, NBC Sports Talk Blogs, Rotoworld.com as well as a number of the NBC regional networks such as CSNBayArea.com, CSNCalifornia.com, CSNWashington.com, CSNBaltimore.com, and SNY.tv.

There is some interesting synergy between the two companies. StubHub already draws strong interest from fans who are looking for tickets to sold-out events, or for ones that are expected to be poorly attended. Now fans watching an event on NBC and its family of heavily trafficked web sites might see a notice for an upcoming sporting event that is nearby and quickly look at StubHub to check on ticket pricing and availability.

Since it was launched 13 years ago StubHub has been slowly growing in reach as it has signed a number of powerful sports partners over the years. It is where teams and individuals can go and resell tickets for sporting events, and the games are all priced competitively versus rivals such as Craigslist and SeatAdvisor.

Included in its family of partners are over 60 teams in the NFL, MLB, NBA, NHL, MLS and NCAA, the San Francisco Giants and the University of Texas.

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