Levi’s Stadium update: Wi-Fi traffic steady at 2.3+ TB per game, Amazon and Google lead apps use

Scoreboard promo for the Levi's Wi-Fi network

Scoreboard promo for the Levi’s Wi-Fi network

Usage of the Wi-Fi network at the San Francisco 49ers’ new Levi’s Stadium continues to hold steady at 2.3-plus Terabytes of data offloaded per game, according to the most recent statistics provided by the Niners’ network staff.

Though he’s no longer the team’s vice president of technology, former Levi’s network guru Dan Williams remains as a game-day consultant to the team, and he shared some recent network statistics with MSR, including some app usage marks that show Amazon Cloud Drive and Google APIs being among the top two applications being used over the Levi’s Stadium Wi-Fi network.

According to Williams’ numbers, for the Niners’ Nov. 23 day home game against Washington, the Levi’s Stadium Wi-Fi network had 22,095 unique users, 35 percent of the total attendance; the peak number of concurrent users was 14,700, reached at 2:50 p.m. (near halftime), and the total data used was 2.31 TB, between the hours of 9 a.m. and 5 p.m.

During the Thanksgiving day game against the Seahawks, the network had 23,371 users (36 percent of attendees) who used 2.38 TB of data, with a peak of 16,800 concurrent users at 7:15 p.m.

Video-replay statistics from the Levi’s Stadium app apparently do better when there are more home-team highlights to watch. During the victory over Washington, 1,074 fans watched 4,885 replays, with the 30-yard TD pass from Colin Kaepernick to Anquan Boldin racking up 953 total views from 398 unique users — meaning many users are watching the same replay more than once (maybe showing it to people sitting around them?). For the Seahawks game, 1,407 fans watched 3,875 replays, with a Kaepernick pass to Michael Crabtree accounting for the most views, 487 total from 180 unique users.

The top 4 apps used by fans on the network varied a bit from the two close games, but according to Williams Amazon Cloud Drive was the top app for both recent games. For the Seahawks game, the next three top apps were Google APIs, Facebook and SnapChat, while for the Washington game the next three top apps used were stadium video, Google APIs and Apple iTunes.

NBC and NHL provide TV Everywhere for Stanley Cup Playoffs

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The 2014 Stanley Cup Playoffs are here and the NHL, along with its playoff broadcast partners are using a variety of mobile and digital strategies and programs to engage fans including streaming broadcasts of the games.

The highlights are probably having all of the games presented nationally across the platforms of the NBC Sports Group for the third year in a row and for the second consecutive year NBC Sports Live Extra will stream every game live. To fans that closely follow the games this might not be a surprise but for the casual fan this could be news.

The live streaming will reach a variety of devices that have downloaded the NBC Sports Live Extra app and can stream the events as they are shown on NBC, NBC Sports Network and CNBC. It will work with desktop and laptop PCs to tablets and smartphones as long as they are authenticated customers.

This is part of the growing push for “TV Everywhere” partnerships between cable providers, networks and sports leagues that all are starting to promote more aggressively. CBS and Turner Sports along with the NCAA saw strong online viewership growth for the recently concluded March Madness even when broadcast viewership slightly declined; and NBC’s push with cable partners during the Winter Olympics also produced large digital audiences. (Editor’s note: So maybe finally broadcasters are really realizing that online audiences are additive, not subtractive ones. Huzzah.)

In addition there will be a stronger social media push for this year’s playoffs including a very interesting deal with Magisto called Making Stanley Cup Movie Magic with Magisto. Magisto is a video creation and sharing app for both Android and Apple platforms and it will enable fans to create movies about experiences and events at the game such as the Blackhawks’ I Was There promotion.

The NHL and CBS are taking an interesting turn at Twitter as well this season. The @NHLonNBCSports twitter account will be handled by a variety of celebrity guests including CBS personalities, ex-players and celebrity hockey fans over the course of the playoffs.

That is just part of its much larger social campaign that also includes the basic news for the playoffs at #StanleyCup, an effort to highlight fans through photos that at #CelebrateStanley Photo Campaign for the Fans and the news and information site of NHL on NBC All-Access Social Media that is located at NBCSports.com/NHLonNBC.

It appears that select sports leagues and networks are increasingly coming to the realization that as an increasing number of fans are also cutting the cord to broadcast and cable TV the best was to reach them is via mobile digital media and programs like these from the NHL and NBC seem like the right approach to encourage that engagement.

(Editor’s second note: Not EVERY game is being shown live, there are still local blackouts… look what we got when we tried to tune in San Jose – LA:)

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Nike+ Fuel Lab powers up in San Francisco with new partnerships

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As per its previous announcement Nike has gotten its development lab up and running in San Francisco. The lab designed to help enhance and expand the ecosystem of apps and hardware that can partner with its line of NikeFuel-based sports technology.

The announcement coincided with that of three partnerships with Nike. The three are MyFitnessPal, RunKeeper and Strava all of which will be integrating Nike technology into their own products, hoping to expose Nike’s technology to millions of potential additional users.

Strava develops running and cycling GPS-based apps that enable users to take any GPS device out on a run or ride and then view their route on a map after the fact using its app on a PC. RunKeeper is an app for both Apple iOS and Android devices that tracks a users pace, distance and other factors including weight loss. Despite its name it can be used for more than just running as it works well with cycling, or for less active users, walking. MyFitnessPal is a calorie counting app.

Using the ability of NikeFuel to monitor activity, and for that matter inactivity, is core to what Nike is providing to these developers. The Nike+ NikeFuel line has expanded to include arrange of products some broadly focused and others targeting more specific activities. In the lineup are Nike+ FuelBand SE which includes Nike+ Groups and Sessions; Nike+ Running which includes Nike+Coach; Nike+ Training Club that includes more than 100 workouts and then there is Nike+Move.

It will be interesting to see how widespread the adoption of this technology will be. I wonder if Nike can leverage this partner strategy to the level of ubiquity that Facebook has achieved in getting comment sections to accept a Facebook login as a standard mode?

New app features, streaming opportunities for March Madness

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The NCAA Men’s Division 1 Basketball tournament, or as it is better known March Madness, has already started but there is still time for those that wait until the 13th hour to get their act together to both follow the tournament as a fan and your bracket as, well also a fan.

First and foremost is watching and following the games and Turner Sports, along with NCAA.com and CBS Sports have simplified that by making all of the games available online, with some requirements for the viewer. You can go to the March Madness main page for more information; the key is finding the “Select TV provider” button in the upper left corner as you must have a qualifying TV service contract to watch online. The effort by Turner et al may shake up how future major sporting events are broadcast and garnered solid reviews in Fast Company. There is also a twist for the Final Four television coverage, where there will be separate announcing teams on alternative Turner channels. The SI roundup has a good description of what’s going on, television-wise.

Pretty much any newspaper, blog, web site and sports channel has a contest, ranging from billionaire Warren Buffett and Quicken Loans’ offer to pay $1 billion to anybody that picks all 64 winners to local office and bar pools.

The next games start Thursday and many pools allow you to enter up until just before tipoff of that round. If you are looking around for something that is not in the mainstream but will connect you to everybody that you might want to chart with, or talk trash with.

An app launching in support of the iPad in time for the tournament is called FanKave, and it functions much like you might imagine. You enter a ‘Kave’ for each game and can talk, both online and using voice, with friends or rivals while receiving play-by-play results. A nice feature is that from a Kave a fan can post to a variety of social media sites such as Facebook without needed to open a separate app for that.

The app supports more than simply the basketball tournament, with the NFL, NBA and NCAA football available now and MLB and FIFA World Cup 2014 expected soon. It is currently available only on the iPad platform but its developers said that iPhone and Android versions are expected soon.

A more established mobile app called theScore is also trying to make hay while the tournament’s sun shines by adding a number of additional features that revolve around March Madness. Among the new features is an ‘upset tracker’ that uses push notification to let users know that an underdog is leading with 5:00 minutes in the game.

There are plenty of established apps as well and pretty much everybody I know has multiple ones to follow both the tournament but also teams that they are interested in. Checking out specific schools can get you apps that (sometimes) enable you to closely follow the team’s progress through the tournament.

Turner, March Madness app ready for NCAA tournament

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March Madness, one of the sports world’s iconic events is on the horizon and no doubt fans are already plotting out strategies to get out of the office or school to watch their favorite team attempt to advance in its bracket. However thanks to Turner Sports there is an alternative.

It has released NCAA March Madness Live, an app that will provide portable access to all of the games in the tournament, with a total of 150 hours available during the event. Even better the app will now be supported by three platforms, Apple’s iOS, Android and for the first time Microsoft as well. Now fans can use a smartphone or tablet as a second screen if at a bar or as a primary device if at work.

To use the app a fan and watch all of the matchups that will be broadcast on TNT, TBS, and truTV a fan needs to log in with their TV service provider information. Games will also be available online at various sites, including This year, NCAA March Madness Live will launch from more platforms than ever before including the NCAA March Madness page, CBS Sports, and Bleacher Report. There is no registration required for games on CBS. The app will also provide a temporary preview period giving fans access to live game streaming before login is required.

The app, Developed in partnership with the NCAA, Turner Sports and CBS Sports is a follow up to previous years’ offerings but it has made several major enhancements to the app since last year, aside from the Microsoft support.

Of importance to the fans of bracketology and seeing if they are winning in their office pool the app has a new interface that has been designed for work with the smaller screens that smartphones feature as well with the slightly larger screens on tablets. It allows users to go directly from this feature to a live game and includes broadcast times and schedules. It also has additional view modes for brackets.

The heart of the app might be the GameCenter, one of the features that has been redesigned. It is the central [point to find which games are currently live streaming as well as pre-game matchup analysis, live in-game stats, key social moments and fan chat.

To complement the enhanced features in the bracket area there is the almost obligatory bracket for fans, this one entitled Capitol One NCAA March Madness Bracket Challenge. The app developers have enhanced its social media functionality as well as supporting computers as well as smartphones and tablets. It allows for the formation of groups, sharing brackets and chat via Facebook.

There is also a general chat forum called the Coke Zero NCAA March Madness Social Arena that enables fans t converse about games and other events as well as follow game tweets, post and view Instagram photos and Vine videos. Fans can participate in the social commentary by using the hashtag #marchmadness.

Understanding that some fans might want to set up schedules to just see specific matchups the app now includes a TV Schedule that helps with planning. This feature can be accessed from various other features such as game schedule or bracket and provides the round, date, time and network for each game. Also new this year is a Tournament News feature that provides news and updates as well as highlights, recaps and additional information each day.

Following the broadcasting of all of the just concluded Winter Olympic events online by NBC hopefully this is the wave of the future. While MLB enables fans to watch a huge number of games either online or on their television via a subscription model the NBA and NFL trail well behind it.

Broadcast and digital video combine for huge NBA All-Star weekend

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Starting tonight there will be four days and nights filled with a variety of activities related to the NBA All-Star game that will be played on Monday night including features and broadcasts on live television, NBA.com and NBA Mobile.

While the actual game and some of the key events will only be available via broadcast television there are a number of features that will be available for the digital viewer as well as specials that will be made available on the NBA’s NBA TV channel. This will total an estimated 140 hours of all star coverage.

Social Media
Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.

Fans will be able to vote for both the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app. I wonder how many will vote like they are in Chicago?

The NBA Mobile app is being used as primarily a schedule and event tracker. There will be highlights from different events as well as some live coverage but no real streaming events to mobile users. All of the content that would fit nicely for a mobile user has mostly been designated for NBA TV. Still it provides users with the All-Star Dashboard that is basically a one stop site for that is happening with live press events, live video and social feeds.

It is more valuable if you are attending because the Events Section also includes including event information, ticket links, venue maps, directions, video, live scoring and social feeds from all of the individual events.

NBA TV
The league appears dedicated to highlighting its own channel and has a top lineup for NBA TV including a big block of original programming on Monday that will be highlighted by an interview with LeBron James, another with Oscar Robertson and an All-Star edition of Open Court: The Dunk In Depth and Defined.

However the festivities start tonight on the channel with a Slam Dunk-A-Thon that will show all of the Slam Dunk contests including the first held, during the days of the ABA in 1976. Among the events that will be broadcast on Friday there will be highlights and an inside look at the league’s rising stars. There will also be coverage of the media day as well as exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement.

The weekend sees a great deal more broadcasting on NBA TV and you can go here for the full schedule but some of the interesting items are the 2013 NBA D-League All-Star game and the new NBA Commissioner Adam Silver’s press conference. There will also be pre- and post game coverage on Sunday.

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