Wi-Fi, app ready to go for Falcons’ preseason opener at Mercedes-Benz Stadium

The shiny new stadium gets ready to host its first big event this weekend. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

It might have taken some recent all-nighters, but the crew behind the technology at Mercedes-Benz Stadium said that the Wi-Fi and DAS networks, as well as the new app, will be ready to go when the Atlanta Falcons hold their first big event at their new home this Saturday.

“We’ve spent the last week really tuning the Wi-Fi, and it’s awesome to see the speeds we’re getting as I walk around,” said Jared Miller, chief digital officer for the Falcons, in a phone interview Thursday. “I’m anxious to see how it will do with a full house.”

The first potential for a packed stadium comes Saturday night, when the Falcons host the Arizona Cardinals in an NFL preseason game. With roughly 1,800 Aruba Wi-Fi APs installed inside (1,000 in the seating bowl and the rest in concourses and other areas), Mercedes-Benz Stadium should have excellent Wi-Fi coverage, even if it takes several events to figure out the things you can only figure out once you have live people in the seats.

“We’ll need a few events until we get to a spot where we’re dialed in [with network performance],” said Miller. Though Miller said the Falcons were able to get some network feedback during a recent season-ticket holder open house, real performance stats won’t come until fans are filling the venue for an NFL game.

“You just have to go through a series of events to see actual performance,” Miller said.

Home page of the new Falcons app from IBM

Curiously, Miller would not comment directly when asked if any carriers other than sponsor AT&T had officially signed on to be on the Falcons’ neutral-host DAS. However, he did say that “all the fans who [are at the game] should be able to have cellular connections.” (Any attendees who want to send us speedtests of Wi-Fi or DAS, you know where to find us.)

New app gets its debut

One area that might cause some delays getting into the arena is the Falcons’ decision to go to all-digital ticketing — fans must either have an RFID card (for season tickets) or must download the new team app so they can have digital tickets on their phones. Both the RFID cards and phones can be scanned at the SkiData turnstyle machines.

“We’re encouraging fans to download the app before they get to the game,” Miller said.

The new version of the team app, which was only made live in the last couple days, was built by main IT contractor IBM.

App view of a wayfinding map

The IBM app will do things a little bit differently than other stadium apps; the wayfinding maps are not “blue dot” or interactive like Google Maps or other stadium apps like those at Levi’s Stadium or Sacramento’s Golden 1 Center. Instead, fans must enter both their location and their desired destination to see a path on a stored map.

Food ordering via the app is also handled differently than apps that support in-seat delivery or express window pickup. With the Falcons app fans will select from a list of concession stands, then enter credit card information and their order, which will be scanned at the stand, according to IBM. While such new services always take some time for fans to discover and use, Miller is keen to see if the new systems work as promised.

“We want to see not just quantitative numbers but qualitative data too,” Miller said. “Did it really benefit fans? Were they able to bust the queue? Would they do it again?”

The app also has a Falcons-esque chat bot, called “Ask Arthur” for owner Arthur Blank; while the bot can quickly answer FAQ-type questions about the stadium and its operations, more open-ended queries will require perhaps some time with IBM’s Watson technology (see examples in photos below).

And on a final low-tech note, Miller said the Falcons had been in constant touch with several local groups, including the Georgia Department of Transportation, the city of Atlanta and the MARTA light rail system to get all the pertinent maps and signs updated. On Mobile Sports Report’s visit to Mercedes-Benz Stadium and Atlanta last week, we noticed that there were very few signs up with Mercedes-Benz Stadium on them.

One big map on the wall inside the nearby CNN Center (where there is a large public food court) didn’t even have Mercedes-Benz Stadium on an area map, and a sign over the MARTA station just outside the new stadium’s doors had no mention of Mercedes-Benz Stadium but still did mention the Georgia Dome, the next-door neighbor slated for demolition. The MARTA online map still lists “Dome” but not “Mercedes-Benz Stadium” for the stop outside the venue’s doors.

“We’ve scoured the city looking for anything that still says Georgia Dome,” Miller said. Getting all the new signs up, he said, is “in the process of getting done.”

The ‘Ask Arthur’ bot can answer simple questions about Mercedes-Benz Stadium but…

… don’t ask the app for Super Bowl odds

We’re hoping this map, seen here on a wall inside the nearby CNN Center, has been updated

One of the many under-seat Wi-Fi APs that will be getting their first test this weekend

Chief digital officer Jared Miller answers questions at the recent media day

On Aug. 15, this sign over the nearby MARTA station still didn’t mention Mercedes-Benz Stadium

NFL Wi-Fi update: Cox Business signs tech deal with Arizona Cardinals; Panasonic replaces Extreme at Philadelphia’s Lincoln Financial Field

The Arizona Cardinals and Cox Business announced a new multi-year agreement that makes Cox Business the “exclusive technology solutions provider” for the team and its home stadium, the University of Phoenix Stadium in Glendale, Ariz. The new deal sees Cox Business replacing CDW as the main integrator for technology deployments at UoP Stadium, a venue that regularly sees big-time audiences for NFL games, Super Bowls, and the Fiesta Bowl.

While the Cardinals and Cox Business have been partners since 2006, the new deal calls for Cox Business to add in support and development of the stadium’s Wi-Fi and networking infrastructure, as well as to provide technical support. Previously, CDW handled those tasks at UoP Stadium.

On the other side of the country, Panasonic’s nascent big-venue Wi-Fi business got a win when the Philadelphia Eagles selected Panasonic to replace the Extreme Networks Wi-Fi deployment inside Philly’s Lincoln Financial Field this offseason. Though the Eagles declined to comment on the new deployment to MSR at this time, John Pawling, the team’s vice president of information, had this to say in a Panasonic press release:

“Upgrading Lincoln Financial Field’s Wi-Fi network is all part of our team’s ongoing commitment to providing the best in-game experience for our fans,” Pawling said in what Panasonic said was a prepared statement. “Our hope is that by staying ahead of the curve and collaborating with global leaders like Panasonic, we will have the ability to take the fan experience to the next level.”

Extreme, whose gear is currently used in nine other NFL venues, was part of a Wi-Fi deployment at the Linc done back in 2013, part of at $125 million renovation done at that time. Neither Extreme nor the Eagles would comment about the switch to Panasonic.

Arizona Cardinals: Fans used 2.9 TB of Wi-Fi at playoff game vs. Green Bay

Arizona Cardinals and Green Bay Packers during the Jan. 16 playoff game. Photo: Arizona Cardinals

Arizona Cardinals and Green Bay Packers during the Jan. 16 playoff game. Photo: Arizona Cardinals

During the exciting 26-20 overtime win over the Green Bay Packers that sent the Arizona Cardinals to the NFC championship game, fans at the University of Phoenix Stadium in Glendale, Ariz., used 2.9 terabytes of Wi-Fi on the stadium network, according to the Cardinals.

Mark Feller, vice president of information technology for the Cardinals, said that during the Jan. 16 game the network also saw 32,330 unique client devices attach to the Wi-Fi network, which Feller said was the highest such total ever and represented a nearly 50 percent take rate since the attendance that day was 65,089. Feller said the Wi-Fi network that day also saw a peak concurrent connected user total of 20,451.

The UoP stadium, which recently hosted the College Football Playoff championship, is still the holder of the single-day Wi-Fi data record, a number of 6.23 TB reached during Super Bowl XLIX last February. All eyes in the Wi-Fi world will be on Levi’s Stadium this Sunday, to see if the record Wi-Fi total number is eclipsed again.

University of Phoenix Stadium sees another 2 TB Wi-Fi game with big events on the horizon

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

Call it maybe a warm-up before the storm hits? The University of Phoenix Stadium, home of the Arizona Cardinals, racked up another 2 terabyte Wi-Fi traffic event during a recent Thursday night game, but bigger wireless days are no doubt on the near horizon.

With playoff-consideration regular season home games coming up against the Green Bay Packers and the Seattle Seahawks, the beefed-up Wi-Fi and DAS at UoP is sure to get a workout, though there might be even bigger numbers chalked up during the Notre Dame-Ohio State clash at the Fiesta Bowl on Jan. 1, 2016, and the College Football Playoff championship game, scheduled for Jan. 11. According to Mark Feller, vice president of technology for the Arizona Cardinals, the two college events will use the stadium’s expanded seating, which increases capacity from the NFL-game level of 63,500 to 75,000.

Last February during Super Bowl XLIX, the University of Phoenix Stadium (located in Glendale, Ariz.) recorded the highest single-game Wi-Fi traffic mark, a figure of 6.23 TB, while the inaugural College Football Playoff championship game at AT&T Stadium hit 4.93 TB. With the Packers coming to town Dec. 27 followed by the Seahawks on Jan. 3, it might be interesting to see how much Wi-Fi traffic is carried at UoP in the two-week-plus span.

For the Dec. 10 Thursday night game against the Minnesota Vikings (won by the Cardinals, 23-20), Feller said the Wi-Fi network recorded 28,497 unique clients, an almost 45 percent “take rate.” The peak concurrent user number that night was 25,333, Feller said, occurring just before halftime. The total bandwidth used was 2.0 TB, Feller said.

We’ll be interested to see what happens in the “15 days of bandwidth,” a series of events Feller and his crew are facing with excitement, as well as probably some pots of coffee and/or energy drinks.

“We are excited to be hosting all these games, but won’t be sleeping much,” Feller said in an email.

Arizona Cardinals’ University of Phoenix Stadium beefs up Wi-Fi and DAS ahead of College Football Playoff championship game

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

After just hosting a Super Bowl, one with record wireless traffic numbers, you might not think that the University of Phoenix Stadium in Glendale, Ariz., needed to upgrade its Wi-Fi and DAS networks. But with many more big events on the way soon, including hosting this season’s College Football Playoff championship game, the UoP Stadium isn’t sitting still, but instead is fine-tuning and expanding its networks to ensure fans stay connected as well as possible.

According to Mark Feller, vice president of technology for the Arizona Cardinals, more Wi-Fi has been added to the stadium networks for this football season, including lawn areas just outside the stadium and the Pat Tillman Plaza area on the north side of the stadium. For the Super Bowl last year the venue had extensive DAS coverage outside from a Crown Castle deployment, but in an email message Feller said adding Wi-Fi to the mix was always part of the plan. Here’s Mark:

“Our plan from the start was to have Wi-Fi outdoors for our fans to use and we are rolling it out as time allows. We have such good weather that there are thousands of people tailgating on game days. In addition, the Cardinals Mobile App (from Yinzcam) provides live Stadium Feeds, Replays, and the Red Zone Channel so our fans can keep up with the early games while they are outside.”

Outside UoP Stadium, where the architecture allows for DAS antenna placement under the fascia as well as behind speaker covers.

Outside UoP Stadium, where the architecture allows for DAS antenna placement under the fascia as well as behind speaker covers.

Inside the stadium, Feller said there are now Gimbal beacons deployed for “selective messaging” alerts that are tied to the stadium app. The team also added a separate Verizon Wireless SSID to its Wi-Fi mix, giving Verizon customers reserved bandwidth as well as the ability to autoconnect. The Wi-Fi network uses Cisco gear and is managed and supported by CDW. At the Cardinals’ most recent home game, a 26-18 win over the Baltimore Ravens on Oct. 26, the Wi-Fi network carried 1.445 terabytes of data, with 22,502 unique connections, according to numbers provided by Feller. Out of the 63,500-seat stadium a maximum number of 19,559 concurrent users was seen that day, with the top sites connected to by fans being Apple, Facebook, Google, iCloud, Yahoo, Instagram, Twitter and ESPN, according to Feller.

Getting ready for the playoff championship

For both the biggest college game of the year (scheduled for Jan. 11, 2016) which like last year should be a big network event, as well as a host of other “big events,” like a U.S. Women’s soccer team game vs. China on Dec. 13 and the Fiesta Bowl on New Year’s Day, Feller said the UoP stadium team is continuing to expand the Crown Castle DAS as well, with more sectors in the stadium’s Club and Loft sections, as well as more coverage outside on the lawns. Portable Wi-Fi is also an option, Feller said, as the stadium adds temporary seating to expand for the big game of the collegiate season:

“Having the Super Bowl here did give us some ideas about increasing density in some areas where we put temporary seating. We tested some different WiFi portable enclosure systems that we could put up and take down quickly and figured out how to get cabling to them quickly as well. That will help us get set up for the CFP Championship.”

Super DAS: Crown Castle’s neutral host infrastructure aims to keep Super Bowl XLIX fans connected, inside and outside the stadium

Editor’s note: This story is part 1 of a series of profiles of the providers of the extensive Distributed Antenna System (DAS) deployment for Super Bowl XLIX at and around the University of Phoenix Stadium in Glendale, Ariz. and other parts of the Phoenix city area as well. Stay tuned all week as we highlight how DAS will keep Super Bowl fans connected, no matter where they roam in and around Phoenix and Glendale this week and weekend.

University of Phoenix Stadium getting its Super Bowl on. (Click any photo for a larger image) Credit all photos: Paul Kapustka, MSR

University of Phoenix Stadium getting its Super Bowl on. (Click any photo for a larger image) Credit all photos: Paul Kapustka, MSR

When is a big air-fan vent not an air-fan vent? When it’s a fake vent covering a hidden cellular antenna, put there to keep people from noticing the technology that’s keeping their cell phones connected. Before kickoff at Super Bowl XLIX Feb. 1 in Glendale, Ariz., many fans outside the University of Phoenix Stadium will walk right by a faux vent and its sheltered equipment, never knowing the attention to detail that goes into a major-venue Distributed Antenna System (DAS) deployment.

But to stadium technology connectivity professionals, such leaps of aesthetic deception are just part of a day’s, or perhaps month’s, DAS deployment work. For neutral host DAS provider Crown Castle, the fake vents on the shell of the University of Phoenix Stadium — and the powerful antennas behind — are just one part of a massive project to ensure there is excellent mobile-device connectivity both inside and outside the Super Bowl stadium, so that fans never get a dropped signal anywhere between the parking lot and their prized seat.

During a recent press tour, a small team of Crown Castle employees showed off some of the upgraded DAS network deployed at the University of Phoenix Stadium as well as in the surrounding Westgate Sports and Entertainment District, a sort of open-air mall that stretches from the UoP Stadium past numerous attached restaurants and stores, also encompassing the Gila River Arena, home of the Phoenix Coyotes of the NHL. Over the past year or so, Crown Castle has been upgrading the DAS inside and outside the arena, throughout the mall areas as well as into the huge parking lots that surround it and the football stadium, bringing connectivity to phones being used by customers from all the four major U.S. wireless carriers.

Since the mall and all its food outlets are conveniently located a short stroll from the stadium, it’s a good bet that a large portion of the Super Bowl crowd will spend time wandering around the Westgate area before and after the big game. Thanks to Crown Castle’s efforts, there shouldn’t be many connectivity problems, as antenna deployments on light poles, building rooftops and — yes, even behind fake vents — should be able to keep devices on the cellular networks without a glitch.

Game day connectivity starts in the parking lot

Since we couldn’t actually spend much time wandering around the stadium itself — even three weeks before the big game, the facility was already on NFL security lockdown — most of the Crown Castle tour consisted of walking around the Westgate mall/neighborhood, hearing about the various methods Crown Castle used to locate the necessary DAS antennas. In all, there are five separate DAS networks Crown Castle is responsible for in the area around the stadium: The football stadium itself; the Gila River Arena (which we will profile in an upcoming feature on hockey stadiums); the Westgate shops and restaurants; the nearby Renaissance Hotel; and the surrounding parking lots.

Parking lot light poles, Westgate entertainment district. Can you spot the DAS?

Parking lot light poles, Westgate entertainment district. Can you spot the DAS?

The curious start of the tour in a far-flung parking lot made sense when we found ourselves next to a small DAS equipment box and a light pole with multiple antennas (which had not yet been covered with their final aesthetic sheaths). Aaron Lamoureux, program manager for Crown Castle’s small cell solutions, served as tour guide, and said that for the Westgate area alone there were 18 individual node locations, with about 52 antennas total. Some were located on light poles, some on rooftops, and some along walkways between buildings, to conquer the unique RF characteristics of the open-air/large building outdoor mallish area that is Westgate. (See photos for DAS geek views)

For the University of Phoenix Stadium itself, Crown Castle deployed 228 DAS antennas inside (more on this in an upcoming profile) and at 21 different locations outside the stadium, 13 of those on parking lot poles and 8 mounted on the building itself. Why building-mounted antennas? If you’ve never been there, the University of Phoenix Stadium has a large plaza area on one side, which is used for pre-game activities like rallies, bands and other walk-up amenities where fans gather before entering. The challenge for Crown Castle was finding places to deploy antennas at a low enough height to cover crowds of people standing in one location. While some parts of the building allowed for regular antenna placements, a big part of the plaza faces part of the stadium wall that is a sheer sheet, with no aesthetic place to mount a DAS antenna — unless you add a fake vent or two to the existing design, that is.

Keeping everyone happy is part of the neutral host job

See the big air vents? Nobody would tell us which ones were 'faux vents,' there to hide DAS antennas

See the big air vents? Nobody would tell us which ones were ‘faux vents,’ there to hide DAS antennas

To people outside the industry it might seem silly to go to such lengths just to keep folks from noticing antennas, but anyone who’s deployed a network for a detail-oriented building owner knows why aesthetics are important. That’s why you paint antenna enclosures to match the surrounding walls, or build sheaths to keep wires and other obvious gear out of main sight. It’s part of the art of wireless network deployment, and not as simple as it sounds. Experience counts.

The complex owner and operator relationships involved in the stadium and surrounding-area DAS also seem tailor-made for a big, experienced provider like Crown Castle, which has a long history of deploying and operating multiple-tenant networks. With five different landlords and four different carriers, being the neutral DAS host for this year’s Super Bowl is a task with many moving parts; but, as Mike Kavanagh, president of sales for Crown Castle’s small cell solutions, said, “We understand how to run networks, how to manage them and deal with carriers. It’s high touch and very fluid. But we know that business.”

COMING UP NEXT: What’s inside the network inside the stadium.

MORE PICTURES BELOW! (Click on any picture for a larger image.)

Sky Harbor Airport: Ready for Super XLIX

Sky Harbor Airport: Ready for Super XLIX

Verizon's NFL Mobile ads were in airport walkways well before the Big Game

Verizon’s NFL Mobile ads were in airport walkways well before the Big Game

If you stumble off the escalator, Bud Light is there to catch you

If you stumble off the escalator, Bud Light is there to catch you

The Westgate uber-mall should see a lot of fan activity (and connectivity) on game day

The Westgate uber-mall should see a lot of fan activity (and connectivity) on game day

Here's the official Super Bowl replay HQ (actually a place with DAS antennas on the roof that you can't see)

Here’s the official Super Bowl replay HQ (actually a place with DAS antennas on the roof that you can’t see)

Mama Gina's will offer you pizza and DAS on the roof

Mama Gina’s will offer you pizza and DAS on the roof

More DAS antennas, on a Westgate walkway

More DAS antennas, on a Westgate walkway

Outside UoP Stadium, where the architecture allows for DAS antenna placement

Outside UoP Stadium, where the architecture allows for DAS antenna placement

Close-up of that placement. Still pretty well hidden.

Close-up of that placement. Still pretty well hidden.

Parking lot light mounts. These will have sheaths by Super Sunday.

Parking lot light mounts. These will have sheaths by Super Sunday.

Here's the remote equipment box that powers the light pole antennas. Also scheduled for more concealment.

Here’s the remote equipment box that powers the light pole antennas. Also scheduled for more concealment.

Every artist leaves a signature...

Every artist leaves a signature…

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