NBC’s own Twitter feed ‘spoils’ its live online video stream during Sochi super-G

Screen shot of NBC live stream video with Twitter window to right.

Screen shot of NBC live stream video with Twitter window to right (click for larger image).

Even though American skiers Andrew Weibrecht and Bode Miller were fast enough to win medals in the super-G Sunday in Russia, it was Twitter outpacing NBC to the finish line during the broadcaster’s live streaming coverage from the Sochi Olympics.

If you were up late in the U.S. watching the live online coverage via NBC’s Live Extra service, you could also see a window with “experts” Twitter feeds to the right of the video screen. As the super-G progressed, and as racers challenged Miller’s once-leading time, you could see race results being tweeted before they were shown via the “live” video. The spoiler effect got some Twitter users and live-stream watchers angry, and they took out their frustrations on the reporters whose tweets were being shown in NBC’s official window.

In a very unofficial review yours truly has noticed that NBC is jamming a lot more commercial breaks into the online streams than they did at the start of the games — the first night of action I watched online (men’s DH) had very few commercials breaks. The super-G coverage on Sunday/Saturday, however, had numerous commercial inserts, many right before racers were about to ski. There were also some buffering and streaming hiccups, which may be a result of my own connection and not NBC’s fault. Maybe it’s hard to blame NBC for the lure of trying to pump more advertising in; according to NBC press releases that come along almost daily now, the live streams are extremely popular and will probably become more so as the big-ticket events like men’s hockey and women’s figure skating get seriously underway.

Viewers expressing frustration at Twitter feed outpacing video

Viewers expressing frustration at Twitter feed outpacing video

But at some point during the super-G, because of the ads or because of physics, the Twitter feed on NBC’s page got well ahead of the event, and I had to resort to the full-screen option to keep the Twitter feed from playing spoiler. While we have messages and emails out to the reporters/tweeters and NBC to try and figure out the particulars, we can pretty much guess what happened — NBC probably had no buffer or filter in place at all, and the speed of 140 characters is going to beat video bits (which need encoding to traverse the interwebs) every time.

It is most likely an early-days problem of trying to do something ambitious like live stream every event, an undertaking NBC should be commended for. But with all the resources at its disposal and all its social media savvy, NBC should have forseen this kind of glitch. In this age of reporters tweeting from events there is always the problem of Twitter moving faster than even official broadcasts — but you rarely see a network spoil its own show with official Tweets that move faster than its own “live” video.

For us here at MSR it’s a glitch we can live with, since efforts to stymie the speed of Twitter are as futile as they are worthless. The easy solution will be to restrict or delay the Twitter feed, which will cripple the instant-feedback usefulness of Twitter. More live Twitter and more live video is what we say. But the glitch is also evidence that the desire to blend video and social media on the same viewing page may not always produce the results you are looking for. Maybe better design is the answer?

And sorry if we are playing spoiler for NBC’s prime time show later Sunday but hey, two medals in one race is pretty big news for the U.S. Ski Team, and what a killer effort from the old man Bode. And tying for a bronze — well that’s just a pretty Bode result too. And here’s an Instagram to show the proud teammates posing with the flag after their second- and third-place finishes.

Broadcast and digital video combine for huge NBA All-Star weekend

nbasta

Starting tonight there will be four days and nights filled with a variety of activities related to the NBA All-Star game that will be played on Monday night including features and broadcasts on live television, NBA.com and NBA Mobile.

While the actual game and some of the key events will only be available via broadcast television there are a number of features that will be available for the digital viewer as well as specials that will be made available on the NBA’s NBA TV channel. This will total an estimated 140 hours of all star coverage.

Social Media
Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.

Fans will be able to vote for both the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app. I wonder how many will vote like they are in Chicago?

The NBA Mobile app is being used as primarily a schedule and event tracker. There will be highlights from different events as well as some live coverage but no real streaming events to mobile users. All of the content that would fit nicely for a mobile user has mostly been designated for NBA TV. Still it provides users with the All-Star Dashboard that is basically a one stop site for that is happening with live press events, live video and social feeds.

It is more valuable if you are attending because the Events Section also includes including event information, ticket links, venue maps, directions, video, live scoring and social feeds from all of the individual events.

NBA TV
The league appears dedicated to highlighting its own channel and has a top lineup for NBA TV including a big block of original programming on Monday that will be highlighted by an interview with LeBron James, another with Oscar Robertson and an All-Star edition of Open Court: The Dunk In Depth and Defined.

However the festivities start tonight on the channel with a Slam Dunk-A-Thon that will show all of the Slam Dunk contests including the first held, during the days of the ABA in 1976. Among the events that will be broadcast on Friday there will be highlights and an inside look at the league’s rising stars. There will also be coverage of the media day as well as exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement.

The weekend sees a great deal more broadcasting on NBA TV and you can go here for the full schedule but some of the interesting items are the 2013 NBA D-League All-Star game and the new NBA Commissioner Adam Silver’s press conference. There will also be pre- and post game coverage on Sunday.

Stadium Tech Report: Wi-Fi, DAS and live video get good reception at Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Concessions feature of Barclays Stadium app. Credit: Barclays Center

Sometimes, the best surprise is no surprise. That’s the case when it comes to technology deployments at the still-new Barclays Center in Brooklyn, where the Wi-Fi, DAS and live video on both fixed and mobile platforms are all performing pretty much as expected.

According to Chip Foley, vice president of building technology for Forest City Ratner Companies (the developer of Barclays Center), perhaps the only mild surprise so far at the just-over-a-year-old Barclays is that the biggest Wi-Fi usage came not during a sporting event, but instead at the MTV Video Music Awards ceremony this past August.

“We had 7,000 people using the Wi-Fi network at the VMAs, and I was a little surprised at that,” said Foley. At Brooklyn Nets games, Foley said, the average Wi-Fi load in the 17,500-seat arena is somewhere between 4,000 and 5,000 users per game. In a recent phone interview, Foley recapped the performance of the stadium’s cutting-edge technology, which also includes one of the first deployments of Cisco’s StadiumVision Mobile, which brings live video feeds to fans using the stadium app. There’s also Cisco-powered digital displays throughout the arena, and a robust DAS deployment to make sure regular cellular connections don’t fail.

HD Wi-Fi attracts 20 percent of attendees

Barclays Center, which opened in September of 2012, had the benefit that few NBA stadiums have in that it was built from the ground up with networking as a key component. If Foley has any regrets about the Cisco Connected Stadium Wi-Fi deployment, it’s that it hasn’t really been fully tested yet. Even during the VMAs, Foley said he was using the in-building Wi-Fi to watch 10 different streaming video views on his laptop, from the red carpet cameras to the behind-the-scenes views of stars getting their awards.

Chip Foley

Chip Foley

“Our goal was to build as robust a network as possible, so that we can handle big needs of one-off events [like the VMAs] as well as the 41+ Nets games every season,” Foley said. With two 1-gigabit backbone lines providing Internet access, Foley said the Barclays network is meeting its goal of being “as fast as your fiber connection at home.”

The only drawback so far seems to be getting more fans to try out the network connection when they are at the games or events. According to Foley, despite advertising and promotions, Nets crowds almost always hit a figure of between 20 percent and 25 percent of them being online, a “Groundhog Day” situation that has Foley wondering whether it’s a natural limit.

“That may just be the number of fans who want to use it [the network]” at a game, Foley said.

The Barclays Center DAS, deployed by ExteNet Systems using gear in part from TE Connectivity, is another non-surprise center for Foley.

“The DAS is great, we never get complaints [about cellular connectivity],” Foley said. “You dread hearing that people can’t send texts. That just hasn’t happened.”

Digital displays, both mobile and fixed

One of the more compelling features of the Barclays tech experience is the implementation of Cisco’s StadiumVision Mobile technology, which brings several live “channels” of video to any fan using the Wi-Fi connection and the stadium app, which was built by WillowTree. With views from the benches, behind the basket and quick replays, Barclays can bring an up-close and personal view to even those far away from the court.

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

StadiumVision Mobile app being used in Barclays Center. Credit: Barclays Center

“StadiumVision Mobile is great for the upper pavilion seats, you can now get a view from a different perspective, and get replays,” Foley said. According to Foley, Cisco engineers tested the technology’s performance to ensure that it worked at every seat in the house.

Fixed digital displays are also a key technology at Barclays, starting with the unique Oculus display built into the striking exterior of the building, and continuing to the hundreds of digital displays inside. Using the Cisco Stadium Vision digital display technology, Barclays Center is able to change and update information on single screens or on all screens on the fly, allowing for greater flexibility in terms of messaging and information like concession-stand prices. Barclays also uses its displays to show train schedules, giving fans better information to plan their departures from events.

“The Stadium Vision displays have been nothing but great for us — we sold a lot of advertising on them even before launch,” Foley said. “It’s fun for our content group to build out content for the L-boards [displays where an L-shaped advertisement brackets other information on the screen], and keep it changing. Restaurant operators can use an iPad to change prices [on their screens] right before an event. They don’t have to talk to us. Overall, it’s a lot less maintenance than I expected or anticipated.”

If Foley had one chance to do anything over again with displays, it would be to add more of them to the original mix. His lesson to future stadium display builders is: If you’re in doubt, put up more.

“We must have had 30-plus meetings regarding [internal] TV locations, with 3D modeling and fly-throughs,” Foley said. “For the most part, I’m happy. But if I could, I would have more clusters [of screens]. Wherever there is one screen now, I wish I had three. People always look at a cluster.”

Adding new screens after the fact, Foley said, isn’t as simple as going to Best Buy to pick up a discount TV.

“You might be able to buy a TV for a couple hundred bucks on Black Friday, but no one tells you that to put that in a venue, once you get past union costs, connectivity and everything else, it’s about $5,000,” Foley said. “It’s way more money to add them now.”

What’s next: iBeacon, Google Glass and more analytics

What’s in the future for Barclays technology? For starters, Foley will oversee deployment of Wi-Fi services for the outside spaces surrounding the arena.

“It’d be nice to have Wi-Fi for ticket scanning outside the venue,” said Foley. “That’s one of those things that you don’t understand the need for it until you open the stadium and see what happens.”

Barclays is also looking into testing the Apple iBeacon technology, which can send text messages to devices in very close proximity. Technologies like iBeacon and even digital signage must also cross internal administrative hurdles, such as simply training sales forces and alerting advertisers to the opportunities.

“For some of the streams, there’s the question of ‘how do we sell this’ — the team has never done this and sponsors may not be aware,” Foley said. “You also have to figure out things like how many notifications and emails should we send out. You don’t want to send out too many, because that turns people off.”

Foley said the Barclays social media team is also at the start of a process of mining statistics from places like Twitter, Facebook and other social media streams, to get a better handle on what fans are using the technology for and how the experience might be improved. One possible way is through a Google Glass application, something Foley agreed might not be for everyone.

“I’m fascinated by the possibility of something like an XML stats feed [in Google Glass] where you’d still be able to watch the game,” Foley said. “We’re getting closer! It’s not for everybody, but some portion of the population is probably thinking that way.”

Extreme Networks, NFL announce deal for Wi-Fi analytics

Extreme Networks and the NFL today announced a deal that makes Extreme the league’s official provider of Wi-Fi analytics, a non-binding agreement that simply makes Extreme’s diagnostics technology available to teams with Wi-Fi networks in their stadiums.

Extreme will also be the official provider of Wi-Fi analytics for the upcoming Super Bowl at MetLife Stadium in New Jersey, one of four NFL facilities currently using Extreme’s analytics technology. Two of those stadiums, the New England Patriots’ Gillette Stadium in Foxborough, Mass., and the Philadelphia Eagles’ Lincoln Financial Field in Philadelphia, use Extreme equipment for their entire Wi-Fi installation.

While the deal does not mean that the NFL will be paying for any team to install full Wi-Fi networks using Extreme technology and equipment, it does give Extreme a bit of a leg up and some league-approved exposure as teams continue to look for suppliers to help them build out their internal wireless infrastructures. Wi-Fi analytics technology, typically housed in back-end networking gear, helps provide real-time looks into network performance, along with detailed statistics about how customers are using the networks, from what types of content they are uploading or downloading, to how long they are staying engaged. Operators can use such performance statistics to fine-tune networks as well as to figure out strategies for providing compelling, engaging content and a better overall fan experience with wireless.

“Enhancing the fan experience is one the NFL’s top priorities and the decision to team up with Extreme for Wi-Fi analytics is a great step forward in achieving our goals,” said NFL CIO Michelle McKenna-Doyle, in a prepared statement. “We were impressed with Extreme’s implementations with the Patriots and the Eagles and we believe this agreement will help our clubs deliver on the high standards we have put in place to give our fans the type of experience they deserve.”

In addition to its own deployments for the Eagles and Patriots, Extreme is also providing Wi-Fi analytics at MetLife Stadium and at Ford Field in Detroit, even though the overall Wi-Fi infrastructure at those fields uses equipment from different providers. John Brams, director of sports and entertainment at Extreme, said analytics provide a key component of stadium networks, giving operators valuable insight into performance metrics and into how and what users are using the network do to.

“When you ask questions like how do you measure the return on investment for the network, to answer those questions you need the stats,” Brams said in a phone interview. “One of the biggest things teams can leverage is visibility into their environment.”

NBC continues to ratchet up digital access to Winter Olympics

sochi2

We reported earlier on NBC’s plans to provide online coverage of all 15 sports during the upcoming Winter Olympics that start Feb. 6 but the network has announced additional features that will likely thrill many online viewers.

So on top of the already announced 1,000 hours of coverage that the network will be live streaming also comes a host of digital-only programming that it will also make available to verified cable, satellite and telco customers.

While NBC has live-streamed Olympic events in the past this is a new feature that the network has never tried before. There will be three main features of the new programming. The program, which will generally stream from 7 a.m. – 3 p.m. ET will be available as an exclusive video channel on NBCOlympics.com and the NBC Sports Live Extra app.

It will focus on the most popular events of the day, and not as a general news service, more on that later. It will be showing events live such as the ice hockey games and various skiing events. There is also a dedicated Twitter handle for fans that enjoy following it from that angle: @NBC_GoldZone.

The second piece of on-line programming is called Olympic Ice. As you can imagine it will cover all of the Olympic Ice Skating events and news, but as a review broadcast. The 30-minute program will also be available on both NBCOlympics.com and the NBC Sports Live Extra app and will start broadcasting each evening at 5:30 p.m. ET on most days, from Feb. 7-21.

The final program is a general news effort entitled Olympic News Desk Updates that plans to stream update cover the course of each day as well as provide breaking news and highlights after each event.

I believe that the additional streaming programs, as well as the previously announced programming, will be met as a very welcome addition to this and hopefully future Olympic broadcasts. One of the joys of an event, even when you are not present, is to see it as it occurs, or to catch news and analysis of the event after it has just concluded. Most will want to watch events that they enjoy at home on big screen tvs even after they know the final score anyway, I suspect.

If you are wondering how to get verified to watch on-line it is very simple

In order to get verified simply:
1. Go to NBCOlympics.com/LiveExtra
2. Click the “Verify Now” button
3. Select your cable, satellite or telco provider
4. Enter the username and password that corresponds with your account
5. Upon verification of your subscription to an Olympics-eligible package, you will be signed in throughout the Games on that device.
It would make sense to do so early since NBC expects that it will have the most devices verified to view the Sochi Olympics for any sporting event ever, most likely dwarfing the 9.9 million devices that were verified for the recent London Olympic Games. You can verify for multiple devices, but must go through the process for each device.

Friday Grab Bag: ESPN adds more SEC programming for 2014

Not enough SEC Football? ESPN has you covered
ESPN’s top markets for its college football broadcasts are all in SEC football’s heartland and apparently the powers that be at the sports broadcasting giant believe that you can never have too much of a good thing. (Apparently they have never sat by an unwatched plate of fudge.)

So with the kickoff of next season’s NCAA football viewers can expect “SEC Nation” according to SI, a two-hour program that will run from 10 to noon EST as the main component in its SEC Network. It will cover other sports aside from football, which is news to the rest of us that SEC schools

Facebook buys SportsStream
A month ago we mentioned that Facebook was looking to increase its profile in the sports markets in part with a partnership with sports analytics company SportsStream. Well according to TechCrunch it likes SportsStream so much it purchased it.

The move I designed to help it fend off rival social media companies such as Twitter that are increasingly becoming to the go to sites for up to the second news and gossip. Terms of the deal were not revealed.

Are those Twitter numbers real?
Good news! If you have 61 followers on Twitter you are a median poster and if your number has reached 1,000 active users then you, my friend, are in the 96th percentile. Since it seems like there are millions on Twitter what exactly does this mean?

Well according to Oreilly.com it means that the huge percentage of activity is much smaller than it appears. One interesting outtake from the article is that fake posters and infrequent ones often have huge followings.

Will Android fragmentation continue?
Ever wonder how many types of Android operating systems and devices are out there? How about Apple iOS? Well A recent Forbes article points out that there are currently 4,700 different types of devices using the two operating systems.

Now you can probably list the Apple devices off the top of your head, but the dizzying array of Android has caused concern for developers for some time, and the article points out that as long as it stays heavily fragmented it will benefit Apple.

Worst Announcers in the NFL
Some poor soul at SportsonEarth charted announcers for a series of NFL games in order to find out which ones used the most, and the fewest, clichés, leaps of faiths and illogical statements during a broadcast.

I am assuming that author is not now committed and I think most will agree with the general results, although people always have their favorites to dislike-I know that I certainly do.

5 Bars Inside now inside Anaheim Stadium
The Los Angeles Angels of Anaheim have announced that 5 Bars Inside is the official distributed Antennae system (DAS) and Wi-Fi provider for the team and that the stadium will get a makeover so that fans have solid connectivity.

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