Facebook seeks to expands sports reach with Sportstream relationship

sportss

Facebook is working to make vague sporting references a thing of the past. OK not all of them but its recent partnership with Sportstream should help shed some light on many of the references that can be found in peoples’ posts.

The relationship will enable Facebook to better compete against rivals such as Twitter where there is a huge amount of sports chatter, something that Facebook would like to gain a much larger share of going forward.

Sportstream already has the ability to parse through the publicly available data on sports from sites such as Facebook, Instagram and Twitter as well as following all of the games, league news and other relevant information such as athletes’ social media accounts to present a picture of what is going on in sports.

Now Facebook will be opening the kimono and providing information that it culls from posts in its Keyword Insights API which aggregates what users are posting privately about as well as to what they are posting publicly via its Public Feed API.

While plenty of leagues and teams have Facebook pages, they are not usually one of the primary stops for fans to converse with each other. The deal with Sportstream will help Facebook track what fans are talking about and viewing, and help it present that information in context.

The deal represents a major step forward for Sportstream, which started out delivering apps for consumers that was in many ways a glorified football chat room. From there it morphed into a broader based sports app that followed multiple sports and provided filterable Twitter and other social media feeds.

It has a number of products but it is its Sportsbase solution, that enables teams to create custom social media products that enables customers to create custom team pages that track what is being said on Twitter, Facebook, and Instagram as well as what representing what is happening on the field.

The company has been seeing a growing interest in its analytical capabilities and has some impressive clients including the UCLA Bruins, Oregon Ducks, and the Miami Hurricanes.

There are other players in the field of collecting, collating and presenting social media with TigerLogic and its Postano platform offering very similar capabilities. However it appears to be primarily focused on providing that information to individual teams, but that can change.

Team stadium apps vs. Twitter: Which one will win?

Screen shot of the home page for the Niners' Gameday Live app

Screen shot of the home page for the Niners’ Gameday Live app

Will team stadium apps be able to hold off the challenge from independent apps like Twitter? This matchup came to mind Sunday when the Mobile Sports Report team convened for a get-together at Candlestick Park, the on-the-way-out home of the San Francisco 49ers.

Since Candlestick is going to be all blowed up after this season, it’s probably not fair to single out the Niners’ app and network for poor performance this year. I mean, why build a Wi-Fi network in a place that’s going to be torn down? I will say that the new DAS seems to be working well, since I had no problems getting a cell signal all day. But when I tried to watch live video via the Niners app, it told me I had to be on stadium Wi-Fi to watch video.

But the Wi-Fi network wouldn’t connect. After long minutes and several attempts. Finally I gave up. I tried my Verizon NFLMobile app, which lets me watch RedZone on Sundays. But no! Verizon NFLMobile, which monitors your location via GPS, won’t let you watch live video or RedZone while in an NFL stadium. The only person around us with live video of anything NFL on his phone was a guy who gets the Sunday Ticket service from DirecTV. Tell me, if you’re a fan, you’re not frustrated with the idiotic hurdles the NFL puts in front of its best content to satisfy its rights deals. Guys, you’ve had several years to figure this out. It’s the biggest C’mon Man I can think of. LET US WATCH LIVE VIDEO! MAKE IT EASY!

Again to be clear: This isn’t an app review, or a formal survey. But just looking at all the phone use in the stands, I didn’t see anyone else on the Niners team app. I saw a lot of people on Facebook, on Instagram, on Twitter. Or just sending picture and text messages. What is the common thread for those apps? They are simple to use, they are fast, they have great and easy interfaces on a mobile phone. They are already filled with the people who I want to follow or communicate with. With any one of those apps, you are doing something within one or two clicks.

Fan Zone page of Niners stadium app.

Fan Zone page of Niners stadium app.

With the team apps, that’s just not the case. The Niners app — which looks like a lot of other team apps, since it’s built by stadium app market leader YinzCam — is incredibly dense, with lots of very small type. Which, while it looks OK in a screenshot like the ones here, is almost impossible to see in the harsh outdoor light of a stadium. Opening it up for the first time at the Niners game, I was underwhelmed by the overload of information and choices available. And then when the live video didn’t work… I mean, really, what else is there in the team app that could be different, or make me want to go there?

Stats? Yardages? That stuff isn’t crucial to people sitting in the stands. Where the team app could really make a difference is if it gave detailed information on what just happened in front of my eyes — you know, the kind of stuff that is instantly delivered to people at home watching games on their couch. Someone is hurt? Injured? You’re up there in the stands, you have no idea of what happened or why there are people standing around on the field. I couldn’t find an audio feed of the TV broadcast on the team app — why not have that available? Or at least the radio simulcast? What about that last play? Was it a fumble? How did Vernon Davis get a concussion? In the stands, you have one chance to see what happens. And in many cases, no way of knowing what the outcome was, especially since most teams (Niners included) only show replays of “positive” events for the home team. Again: treating fans like idiots or children is no way to make the stadium a better experience.

My simple thought, as I switched back to Twitter — where, by following some of the beat writers who cover the Niners, I was able to get almost-instant info from their press box tweets — is that the team apps seem designed to be sold to the teams and the leagues, and not with the fan in mind. I have no desire to go to the Niners’ app to find other people on Twitter to interact with or follow. If public sports websites are any guide, anything open to the public is already overrun by ignorant trolls. I’ll stick with my own Twitter feed, thanks. And now that Twitter is adding in NFL highlights, I probably have a better chance of seeing live video there than via the team apps. How are team apps, with their rights restrictions, clunky design and team-sanitized information, going to keep up with fast-moving folks like Twitter, especially now with tools like Vine or Instagram video? Anyone want to bet that we start seeing more fan replay videos on Twitter before we get good, easy to get official team replays?

Maybe these apps are working better in other stadiums, where the networks are better. My guess is, even at those places there is slow uptake. If teams really want to use technology to make the stadium a better experience than the couch, they’ve got to do more to make connecting easier. The network hookup needs to be drop dead simple. If I don’t have Wi-Fi turned on, the app should figure out how to do that itself. (Or ask when it’s first opened up, not after I’ve gone three clicks in to find the “live video” button.) Activities should be one or two clicks, not a laundry list of choices and treed menus. Though there is a lot of down time at games, it’s not that long. Apps should work faster than a play clock… if you can’t get there in 45 seconds, it’s a fail.

Safe to say, we are going to cover app development AND uptake as part of our stadium technology focus. I think right now it is the weak link in the whole connected stadium equation. One scene on the way out of the Niners game made me realize just how far behind the apps are; instead of staying in their seats to watch the crucial possible last-minute drive, many San Francisco fans were outside on the concourse… watching the TV coverage on the high-def screens above the concession stands. Because on TV, they know, they will get multiple replay angles and explanations. These fans weren’t bad fans for leaving their seats. They were, actually, just trying to find the best game-viewing experience. They should be the people interviewed next about what should be in a team app. Because what’s there now obviously isn’t reaching them. Or keeping them in their seats.

Want to interact with Winter Olympians? The IOC has an App for you

SochiTransformer

It seems hard to believe that in about three months the 2014 Winter Olympics held in Sochi, Russia will begin and the International Olympic Committee (IOC) has developed and released an app that will enable fans to follow favorite athletes and sports.

The IOC’s app is called the Olympic Athletes’ Hub and it is much more than a one-dimensional portal into a static web site. The IOC has embraced a host of social media and acknowledged that many of the athletes have a major presence in social media.

The basic function of the Hub is pretty simple, it has created a searchable directory of the social media activities of Olympic athletes and brings them to users of mobile devices, a first for the Olympics. Included will be Instagram, Facebook and Twitter accounts.

Possibly best of all for some fans is that the app makes the posting a two-way street with fans having the ability to post to the athletes social feeds across a wide swath of social media including Facebook, Twitter and Instagram.

The IOC started down this path 2 years ago with the Summer Olympics that were held in London, allowing chats between fans and athletes, but it has taken that model and greatly expanded it to meet the growing, and changing usage of social media by athletes and fans.

The Hub provides fans with the tools to search for athletes by country, team, and sport as well as ones from previous Olympics that wish to sign up for the program. According to the IOC it already has 5,000 verified Olympians on board the program.

There is much more than just finding and following athletes. Former Olympians will post training tips that can be “Liked” which will earn virtual medals for these athletes such as Stephane Lambiel and Mark Spitz.

The Hub is just now being developed and the IOC said that it will add additional features to it as the games approach. It is also not just about social media. There will be a section that will direct fans to the websites of the IOC’s rights-holding broadcasters, where users can find their coverage of the Games.

You can download the Olympic Athletes’ Hub app at the Google Play Store or iTunes App Store. If you are bookmarking sites there is the IOC YouTube one, here is the Flickr site and here are Twitter and Facebook.

Just in case any athlete forgets their phone at home each will be provided with a Samsung Galaxy 3 with the app preinstalled. The IOC said that 27 million fans have already interacted with it via its social media.

MLB sees strong increase in mobile and social media demand during playoffs

mlbpost

Major League Baseball had a great postseason (depending on who you were rooting for), with exciting games and strong broadcast viewership but it also experienced a great deal of success connecting online and via mobile with its fans as well.

While all of the playoffs and World Series had strong viewership during the 38-game run MLB.com saw a huge increase in fan participation, with a total of 296.4 million viewers over that period, an increase of 43% over the previous year and an average of approximately 10 million a day, according to stats from MLB.com.

In the area of live video streams MLB.com saw a very big jump in viewership, overall up 22% compared to 2012. Viewership on mobile devices such as tablets and smartphones was up 30%YOY. The video was available from MLB’s broadcast partners TBS and MLB Network and was seen on Postseason.TV on MLB.com and in MLB.com At Bat.

However live video, which requires a subscription, was only the tip of the iceberg. Combined with on-demand video MLB.com had 152 million video streams representing a massive 170% increase over last year. Mobile is driving this usage with MLB.com At Bat app’s share of the total video streams delivered increased 130% compared to last year’s Postseason.

MLB’s mobile app, At Bat, saw its usage up 76% this postseason, and was opened 76.6 million times or an average of 2.5 million times a day. MLB was active on Facebook, with its team of posters recording 4,800 individual posts, which in turn had 1.4 billion impressions. The impressions were up 80% from last year. MLB also delivered 2,840 posts on Twitter at @MLB and saw an increase of 81% in retweets.

For the first time MLB.com distributed highlight clips across a wide swath of social media including Facebook, Twitter and YouTube, which were watched collectively 33.5 million times.

MLB.Com’s use of a wide variety of mobile and social media technologies to reach fans is obviously showing strong return interest by fans and enables fans that cannot see the games to catch highlights and information on a as it happens basis, something that will keep fans coming back for more.

TigerLogic seeks to drive fan engagement via social media

tiger

TigerLogic is charging into the collegiate sport scene with its social media platform Postano (meaning, ‘to post’ in Italian) a set of tools that will enable the school’s athletic departments to use fans’ social media posts to help promote the sports and school.

The company has already landed its platform at a number of schools, and at least one pro basketball team as well. Its customers see Postano as a way to engage fans not only at the events but in-between games as well. Among the early adopters are the University of Oregon and Arizona State University.

Postano is a flexible tool that can be adjusted to meet a school’s needs, according to the company. The goal is to enable schools to be able to present their teams in exactly the way they want them presented, down to the correct colors if somebody wants to paint their face school colors, said Tom O’Keefe, TigerLogic’s senior vice president of Social and Mobile.

The idea is pretty simple on the face of it: The company can provide a package of technology that allows the school to collect, curate and rebroadcast social media including posts from Instagram, Facebook, Vive and Twitter. They can be text, photos or video or combinations of these types of content.

Under Postano, the schools can create a media command center and then after the collection of the data they can display it in a variety of ways including on stadium scoreboards, or on displays set up for the purpose. Fans can see their own social conversations being broadcast while at the events. At the same time the schools can get a feel for the mood of the fan base by reviewing what is going on in the social media world.

Postano has created set packages specifically for college sports that include access to the following options: The Postano Social Hub, Postano Command Center, Postano Mobile and Postano Events and Social wall. It also will create customized features for its customers. The mobile platform supports both Apple’s iOS and the Android operating system.

One of the challenges that its technology faces is the inability of some stadiums to support large volumes of social media. Users can flood the grid bringing it to a halt. It does no good to try and engage fans if they cannot get a connection to post data.

While most major athletic conferences have signed away broadcasting and some digital media rights, the use of social media was not covered in these deals, and TigerLogic believes that this will be a major growth market for the company as schools use the media to further engage fans, O’Keefe said.

Pro surfing league brings ESPN, YouTube and Facebook on board for event broadcasts

surf

We have been touting YouTube as an alternative sports channel basically since the inception of this site and it looks like it has taken another major step forward in that direction as part of a deal that includes the Association of Professional Surfers (ASP), ESPN and Facebook.

The 3-year deal will start next year and calls for ESPN to recap 26 ASP events in a series of 11 broadcasts, while the ASP YouTube Channel will show all 26 events live for surfing fans. Facebook will serve as the primary social-platform partner, with the important goal of seeking to drive fan engagement via both broadcasts and connecting fans to the athletes themselves.

A look at the role that YouTube plays shows how its importance is growing. Over the course of the season next year it will broadcast, along with a new ASP website, over 3,000-plus hours of exclusive programming, including 26 live-streamed events across the men’s ASP World Championship Tour (WCT), the women’s ASP WCT and the ASP Big Wave World Tour (BWWT).

The three way partnership also shows the growing impact that social media players are having on the broadcast industry. A recent deal between the NFL and Twitter is another example of how the two areas are starting to find common ground for growth. Major League Baseball has also been very active with social media partners including with Instagram where fans can tag photos of themselves at games.

These types of deals are good for both broadcasters and fans. There is obviously too much surfing coverage for just ESPN, with its already full plate, to handle. By partnering with someone such as YouTube, fans win by not getting shut out of viewing most of the events live and the two broadcast partners both help grow the interest in the sport. The ASP claims that it has 120 million fans worldwide.

The ASP deal for ESPN only holds for its U.S. broadcasts and the surfing association said that it is looking for related deals to bring the sports to the airwaves around the globe.

https://duwit.ukdw.ac.id/document/pengadaan/slot777/

https://mtsnupakis.sch.id/wp-content/zeusslot/

https://insankamilsidoarjo.sch.id/wp-content/slot-zeus/

https://smpbhayangkari1sby.sch.id/wp-content/slot-zeus/

https://alhikamsurabaya.sch.id/wp-content/slot-thailand/

https://mtsnupakis.sch.id/wp-content/bonus-new-member/

https://smptagsby.sch.id/wp-content/slot-bet-200/

https://lookahindonesia.com/wp-content/bonus-new-member/

https://ponpesalkhairattanjungselor.sch.id/wp-content/mahjong-slot/

https://mtsnupakis.sch.id/wp-content/slot777/

https://sdlabum.sch.id/wp-content/slot777/

https://sdlabumblitar.sch.id/wp-content/bonus-new-member/

https://sdlabumblitar.sch.id/wp-content/spaceman/

https://paudlabumblitar.sch.id/wp-content/spaceman/