NBC continues to ratchet up digital access to Winter Olympics


We reported earlier on NBC’s plans to provide online coverage of all 15 sports during the upcoming Winter Olympics that start Feb. 6 but the network has announced additional features that will likely thrill many online viewers.

So on top of the already announced 1,000 hours of coverage that the network will be live streaming also comes a host of digital-only programming that it will also make available to verified cable, satellite and telco customers.

While NBC has live-streamed Olympic events in the past this is a new feature that the network has never tried before. There will be three main features of the new programming. The program, which will generally stream from 7 a.m. – 3 p.m. ET will be available as an exclusive video channel on NBCOlympics.com and the NBC Sports Live Extra app.

It will focus on the most popular events of the day, and not as a general news service, more on that later. It will be showing events live such as the ice hockey games and various skiing events. There is also a dedicated Twitter handle for fans that enjoy following it from that angle: @NBC_GoldZone.

The second piece of on-line programming is called Olympic Ice. As you can imagine it will cover all of the Olympic Ice Skating events and news, but as a review broadcast. The 30-minute program will also be available on both NBCOlympics.com and the NBC Sports Live Extra app and will start broadcasting each evening at 5:30 p.m. ET on most days, from Feb. 7-21.

The final program is a general news effort entitled Olympic News Desk Updates that plans to stream update cover the course of each day as well as provide breaking news and highlights after each event.

I believe that the additional streaming programs, as well as the previously announced programming, will be met as a very welcome addition to this and hopefully future Olympic broadcasts. One of the joys of an event, even when you are not present, is to see it as it occurs, or to catch news and analysis of the event after it has just concluded. Most will want to watch events that they enjoy at home on big screen tvs even after they know the final score anyway, I suspect.

If you are wondering how to get verified to watch on-line it is very simple

In order to get verified simply:
1. Go to NBCOlympics.com/LiveExtra
2. Click the “Verify Now” button
3. Select your cable, satellite or telco provider
4. Enter the username and password that corresponds with your account
5. Upon verification of your subscription to an Olympics-eligible package, you will be signed in throughout the Games on that device.
It would make sense to do so early since NBC expects that it will have the most devices verified to view the Sochi Olympics for any sporting event ever, most likely dwarfing the 9.9 million devices that were verified for the recent London Olympic Games. You can verify for multiple devices, but must go through the process for each device.


  1. […] NBC has been making a great deal of news with its big expansion of streaming Olympic events and extra programming, so this is really no real surprise since Comcast is the majority owner of NBC, but it had not publicly committed to live streaming the events to its customers. […]

  2. […] have already mentioned most of the features of the app as it pertains to the Olympics but it’s good to mention that […]

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