New Year’s Prediction: No wireless data record at 2014 Super Bowl

Even though the steady march of smartphone and tablet use at sporting events seems to show no sign of decreasing anytime soon, I am going to go out on a small limb here on the last day of 2013 and predict that we will NOT see a new record for mobile data use at the upcoming Super Bowl XLVII.

Why? Because it’s outside, in New Jersey, and it will very likely be cold or snowy — so the lucky fans who get to freeze their behinds off will most likely keep their fingers inside their gloves or mittens, and not expose them to the elements just to text, post photos or view handheld video. Well, some if not many people probably will, since MetLife Stadium has (reportedly) one of the better Wi-Fi installations in the NFL. And maybe there will be a power outage, which is always good for more wireless use. But still — it’s not such a stretch to think that fewer people will be using their phones at MetLife than at the Superdome from last year, right?

Or will new records be set anyway, since probably more fans will have more devices and more people now know that they can get a decent signal inside a stadium? If you are reading this blog you are probably among the select crowd who cares about such statistics, so stay tuned and we will provide you with updates since we usually get them from the cell providers and stadium operators the week after the big game. For now, happy new year to all and here’s to a great 2014 in stadium technology and mobile sports.

Stadium Tech Report: Boingo, AT&T answer call for more DAS bandwidth at Chicago’s Soldier Field

Soldier FieldWhether or not the Chicago Bears will beat the Green Bay Packers this Sunday is a question still answerable only by higher deities. But if those powers that be decide to unleash weather conditions of biblical proportions again, at the very least the Soldier Field folks can be confident that their in-stadium network will stand up to the challenge.

Earlier this year, tornado weather hit Soldier Field and caused an unusual 2-hour delay during the Nov. 17 Bears-Ravens game. While the deluge was too dangerous for football, for Doug Lodder and Luca Serra, it was a big test to see if the stadium wireless network upgrades they’d recently helped install could stand up to a huge, unexpected traffic surge.

“We thought we’d probably see some good [network] usage with the weather delay and tornados,” said Lodder, vice president of business development at Boingo Wireless, which recently concluded a big network upgrade at the home of the NFL’s Chicago Bears.

“We saw double the usual traffic from both AT&T and Verizon customers during the 2-hour delay,” said Serra, director of sponsorship and media for SMG, the outside entity that manages Soldier Field for its owners, the Chicago Park District. “During that break, we didn’t hear a single complaint [about the wireless network] from the media or the fans. It was a great test — not a desired one in any way, shape or form, but a great test.”

Upgrades needed at ‘oldest’ big stadium Wi-Fi network

Luca Serra, SMG

Luca Serra, SMG

Even though you can’t really plan or design for surges that might happen during extreme situations, Serra and Lodder and others running the Soldier Field network knew last year that an overall upgrade was needed. Home of one of the earliest (if not the first) big-stadium DAS and Wi-Fi networks, Soldier Field was showing 80 percent year-over-year traffic growth on the Wi-Fi network, Lodder said in a recent joint phone interview with Serra.

Along with DAS partner AT&T, SMG and Boingo spent last year adding more DAS capacity so that Solider Field now has 250 DAS antennas to go along an undisclosed number of new Wi-Fi APs. Though AT&T did some specific upgrades to its DAS presence at Soldier Field (including adding support for its new 4G LTE network), all the major wireless carriers are represented in the DAS via the neutral hosting of Boingo.

Why did the firms decide Soldier Field needed an upgrade? While Lodder said its DAS, which first started operating in 2011, was “pretty cutting edge at the time,” during the past couple years, data usage at Soldier Field has skyrocketed.

“Everyone has a device, and there’s a lot more social engagement and sharing,” Lodder said. “We’ve seen a huge increase in data use.”

“With this large increase in use, we said ‘let’s address the issue’ and not let it get to a point where it’s a problem,” Serra said.

Moving fast and finding space

DAS gear at Soldier Field. Credit: Boingo Wireless

DAS gear at Soldier Field. Credit: SMG/Soldier Field

Both Serra’s and Lodder’s teams were familiar with the need to balance performance and aesthetics at the venerable stadium perched on the edge of Lake Michigan. Since the network was put in after Soldier Field’s extensive renovation was finished in 2003, special attention needed to be paid to placements of Wi-Fi and DAS antennas.

“It wasn’t just bolting APs on,” Serra said. “We had to be very protective of the aesthetics of the building.”

For Lodder, that sometimes means that the best placement isn’t always available.

“There’s always challenges with architecture at stadiums,” Lodder said. “In a perfect world, there might be a certain place you want to put an antenna. In the real world, you can almost always count on changing that 20 percent of the time.”

Doug Lodder, Boingo

Doug Lodder, Boingo

A bigger construction concern of late is where to put the extensive amount of back-end telco gear needed to support the DAS infrastructure and upgrades. “Carrier base stations need several thousand square feet of space, and those need to be rooms with connectivity and power,” Lodder said. At Solider Field, Serra said some unfinished space north of the stadium proper was converted into a DAS equipment room, since there wasn’t enough available space in the main building. Lodder said for the recent upgrade, additional power upgrades were installed as well.

Still, even with all the challenges the Boingo, AT&T and SMG teams were able to go from design to finished construction of the recent upgrade in 45 days this past summer, in part thanks to some interesting work schedules.

“After one preseason [football] game we had scaffolding going up at night, with three 24-hour shifts,” Lodder said. “It was a pretty accelerated build.”

There is no such thing as free Wi-Fi

One other interesting twist to the Boingo Wi-Fi network at Soldier Field is its cost — the company charges a $1.99 per day fee for Wi-Fi use, or you can purchase a regular Boingo monthly plan for $7.95 which will also provide access at Soldier Field.

Wi-Fi antennas hidden under stands at Soldier Field. Credit: SMG/Soldier Field

Wi-Fi antennas hidden under stands at Soldier Field. Credit: SMG/Soldier Field

While many if not most professional teams are making Wi-Fi services free to paying ticketholders, Serra and Lodder said that the Bears aren’t.

“The Bears are a tenant of the Park District, and no one [from the team] has ever said ‘we’re going to pay to turn it [Wi-Fi] on for free,’ ” Serra said. Lodder noted that in the end, someone somehow has to pay the cost of connectivity.

“Someone’s always got to pay for it — Wi-Fi isn’t free,” Lodder said. “Some teams may feel they’ve made enough on the tickets to offer [Wi-Fi] free, while in other cases users pay either with money or with eyeballs, by viewing some ads.”

While the NFL itself is still somewhat vague on its league-wide plans for in-stadium Wi-Fi — other than saying that teams should provide it — Serra and Lodder are confident that Soldier Field will be at the top of the chart when it comes to network performance.

“If and when they [the NFL] roll out standards for network performance, we’re going to exceed them,” Lodder said.

Friday Grab Bag: ESPN adds more SEC programming for 2014

Not enough SEC Football? ESPN has you covered
ESPN’s top markets for its college football broadcasts are all in SEC football’s heartland and apparently the powers that be at the sports broadcasting giant believe that you can never have too much of a good thing. (Apparently they have never sat by an unwatched plate of fudge.)

So with the kickoff of next season’s NCAA football viewers can expect “SEC Nation” according to SI, a two-hour program that will run from 10 to noon EST as the main component in its SEC Network. It will cover other sports aside from football, which is news to the rest of us that SEC schools

Facebook buys SportsStream
A month ago we mentioned that Facebook was looking to increase its profile in the sports markets in part with a partnership with sports analytics company SportsStream. Well according to TechCrunch it likes SportsStream so much it purchased it.

The move I designed to help it fend off rival social media companies such as Twitter that are increasingly becoming to the go to sites for up to the second news and gossip. Terms of the deal were not revealed.

Are those Twitter numbers real?
Good news! If you have 61 followers on Twitter you are a median poster and if your number has reached 1,000 active users then you, my friend, are in the 96th percentile. Since it seems like there are millions on Twitter what exactly does this mean?

Well according to Oreilly.com it means that the huge percentage of activity is much smaller than it appears. One interesting outtake from the article is that fake posters and infrequent ones often have huge followings.

Will Android fragmentation continue?
Ever wonder how many types of Android operating systems and devices are out there? How about Apple iOS? Well A recent Forbes article points out that there are currently 4,700 different types of devices using the two operating systems.

Now you can probably list the Apple devices off the top of your head, but the dizzying array of Android has caused concern for developers for some time, and the article points out that as long as it stays heavily fragmented it will benefit Apple.

Worst Announcers in the NFL
Some poor soul at SportsonEarth charted announcers for a series of NFL games in order to find out which ones used the most, and the fewest, clichés, leaps of faiths and illogical statements during a broadcast.

I am assuming that author is not now committed and I think most will agree with the general results, although people always have their favorites to dislike-I know that I certainly do.

5 Bars Inside now inside Anaheim Stadium
The Los Angeles Angels of Anaheim have announced that 5 Bars Inside is the official distributed Antennae system (DAS) and Wi-Fi provider for the team and that the stadium will get a makeover so that fans have solid connectivity.

Stadium Tech Report: Wi-Fi ‘coaches’ help fans find network in New England and Philly

Wi-Fi coach in the stands at Gillette Stadium. Credit: Extreme Networks

Wi-Fi coach in the stands at Gillette Stadium. Credit: Extreme Networks

What good is a stadium Wi-Fi network if the fans don’t use it? To help avoid the obvious answer, the providers of wireless services in the New England Patriots’ Gillette Stadium and the Philadelphia Eagles’ Lincoln Financial Field are now supplying “Wi-Fi coaches,” roaming groups of helpers who help fans get connected to the in-stadium network. With assistance from the digital sidelines, fans at those two stadiums can now conquer what may be the biggest hurdle to in-stadium connectivity: Just figuring out how to make your device work.

In a phone interview with John Brams, director of hospitality and venues with Enterasys (the stadium networking company recently acquired by Extreme Networks), we asked about what problems the providers had experienced with their new networks at Gillette and the Linc. Perhaps not surprisingly, one of the biggest concerns wasn’t technical, but simply user confusion.

“After we installed the networks, we quietly realized that the [biggest] fundamental issues weren’t with the design — it was user issues,” Brams said. When you consider that the average age of a Patriots fan at the game is 51 or 52, Brams said, it’s understandable that many of them might not know how to do things like download an app or find a Wi-Fi connection for their phone. Communicating with fans at the games is also problematic, he said.

“You can’t just pick up the phone and call people, and you can’t really have a help desk at the stadium,” Brams said. What the Enterasys/Extreme folks hit on was a plan familiar to any NFL fan, who knows all about the long list of assistants for things like offensive line play and special teams: Give the fans their own Wi-Fi coaches.

Coaches roam stands to help fans connect

Wi-Fi coach in the stands at the Linc. Credit: Extreme Networks

Wi-Fi coach in the stands at the Linc. Credit: Extreme Networks

Now at both Gillette and the Linc the Extreme folks have 16 or more Wi-Fi coaches roaming the stands and concourses during games, readily identifiable in team-color jackets that announce them as friendly types to help fans connect to Wi-Fi. According to Brams, it’s not just the fans who benefit from the outreach program — the teams and stadiums also get instant feedback from users, which can help them quickly pinpoint any network problems.

“From a team perspective, the coaches are a great way to interact with the fans,” Brams said. “You get immediate feedback and if there are any problems, you get the information from the fan and quickly close the loop.”

The personal show-me coaching works very well in a stadium situation, Brams said, because fans will quickly pass on successful tactics to those sitting nearby. “If one person learns how to do something, it spreads like a chain reaction,” Brams said. One problem the Extreme coaching team has been communicating to users was a known bug with the team app and Android platforms, which could be fixed with a simple download. The bottom line, Brams said, is to ensure a good network experience the first time out — otherwise, fans might never try to connect again.

“I ran into one fan at Gillette who said the network didn’t work — but the last time he tried it was 2 years ago,” Brams said. “You need to deliver the first time they use it.”

Steady increase in Wi-Fi usage

At both Gillette, where the network was installed last season, and at Lincoln Financial, which is in its first year of Wi-Fi, Extreme is seeing a steady increase in usage, Brams said. An interesting side note is that while numbers of users are rising steadily, the amount of data being consumed overall is growing more rapidly, suggesting that the fans who do connect are starting to do more.

On the coaching front, Extreme is looking into helping its team customers find ways to expand the program, perhaps with some device-charging stations staffed by more Wi-Fi coaches. The idea is also open to possibilities for branding and advertising on the coaches’ jackets as well as at the charging stations, Brams said, with the final options limited only by the stadium owner and operators’ imaginations.

The best part of the program is when a coach helps a fan connect to the Wi-Fi, which is often a game-changing experience in the world of stadium connectivity. “These places [stadiums] used to be such a connectivity black hole,” Brams said. “Now people are excited when they connect.”

AT&T adds 185 Wi-Fi antennas in Charlotte’s Bank of America Stadium upgrade

Bank of America StadiumA year ago, folks who run the Charlotte Panthers’ Bank of America Stadium were telling us how much the fans there liked the Wi-Fi network installed by AT&T. It’s possible Panthers fans like it even more now, with 185 new Wi-Fi access points to help improve coverage.

We haven’t talked to anyone in Charlotte this time around, but a press release from AT&T shares some interesting stats about wireless usage at BofA Stadium. According to AT&T, so far this season fans in Charlotte have sent 1.9 million MB across the Wi-Fi stadium network, 50 percent more data than during the same period in 2012. And the in-stadium DAS usage grew even more, by 90 percent compared to a year ago, according to AT&T.

What does that mean for stadium owners and operators? It may simply mean that whatever loads you think you are designing for, design for more. If AT&T and the Panthers had to go from 460 APs to 645 in less than a year, that’s a good sign that stadium Wi-Fi networks are like Fields of Dreams: If you build it, they will come, and they will download.

Friday Grab Bag: 49ers’ Levi’s Stadium isn’t a fit for MNF

The San Francisco 49ers will be playing in a brand new stadium next season but no matter how well the team performs on the field it looks unlikely that it will have any home games broadcast for Monday Night Football, at least for the first season.

The soon to be finished facility — in Santa Clara, Calif., well south of the team’s namesake city — does not have enough of its own parking spaces and is planning to use neighboring office lots for its weekend games but these spaces are in use when the fans start to arrive for the games on weekdays. According to a report in the San Jose Mercury News the team isn’t asking for any of the sought-after prime-time MNF games or the Thursday night games until it can figure out how to fit all the fans’ cars in lots jammed by the folks who work in Silicon Valley.

One option the team is now considering is asking its neighbors to change their work hours to accommodate the team. Wonder what Marissa Mayer thinks about that idea?

BlackBerry history
If you are one of the few, the proud, the remaining BlackBerry users this is a pretty interesting read from Bloomberg. It is an oral history of the rise and fall of the BlackBerry, a device that probably did more than any other to kill the pager and usher in the age of smartphones.

Bloomberg conducted dozens of interviews to get a good picture about the rise of the platform and then its sad decline. Interesting to see if any of the current tech behemoths will follow the same path.

Google Glass takes another hit
Google Glass may be banned in another state as Illinois is now considering banning drivers from using the wearable computing devices, joining Delaware, New Jersey, West Virginia and Great Britain as well as sundry businesses and bars.

Mobile Marketer makes a spirited defense of the technology but it seems to me that they missed the point in a few places: they are not the same as a security camera and does anybody honestly believe that having a second image in front of a driver’s eye will make them safer?

A Heisman tale
As the college football season winds down the talk about who deserves the Heisman always starts coming to the forefront. Should they look at more than just offensive players, did so and so’s stats really put him in the race.

Well the Washington Post has taken a different tack and did a very interesting piece on the history of the first 78 trophies, where they are now and how they got there. It’s a fun read.

NBA to embrace its inner geek
Baseball in the last decade or so has undergone a revolution in the way that stats are looked at, with the time honored numbers such as RBIs, Wins and HRs getting re-evaluated in terms of how they relate to the team and individuals performance.

Football is also undergoing that same revolution to a smaller extent and now the NBA has joined the fun with the launch of NBA.com/stats web page that will feature detailed box scores and video from all of its games.

Super Bowl will be no walk in the park
The rules for parking, tailgating and generally schmoozing at the upcoming Super Bowl in New Jersey are out and it looks like if you are attending you had better leave the house early if you don’t want to miss the game.

No walking through the parking lots, you must either drive or take mass transit, no tailgating or BBQs allowed and a host of other restrictions. Who says that NFL stands for No Fun League?