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NFL Mobile users watched 10.3 million video streams during Super Bowl week

February 7, 2014 by 2 Comments

Remember the Football on your phone video from last August? Pretty funny, right? Imagine, people wanting to watch football on their phones, no matter where they go. Well last week a whole bunch of them did just that. According to the NFL, more than 10 million video streams were watched on the Verizon NFL Mobile platform during Super Bowl week, a jump of more than 400 percent from the year before.

Football on your phone? You bet!

For some reason we can’t get the league’s media arm or Verizon Wireless to provide the one stat we really want — how many people watched live Super Bowl action on a smartphone? Verizon at least is consistent — they have never provided any kind of statistic on NFL Mobile usage. Today the NFL Media folks issued a press release with all kinds of “record” numbers (we will post the whole thing below if you want to dig through it), but no discrete number for the game itself. We’ll get to the reason for that in a bit. But for the overall stats, we can sum up the numbers quickly: If there was football programming available last week, a lot of people watched it. And if it was available online or to mobile devices, so much the better.

What really drove traffic across all NFL Media properties this year was the NFL Mobile package. Remember, this year the “NFL Mobile from Verizon” app was actually available for smartphones from any carrier; the catch was, you could only get live game action if you were a Verizon subscriber and paid $5 more a month. Everyone else, including Verizon customers, could see highlights and NFL Network video content, like features and reports from Super Bowl week. The opening up of the app is probably the biggest reason why unique users of NFL Mobile properties during Super Bowl week increased 88 percent this year versus last, 11.2 million users compared to 6.0 million, according to NFL statistics.

Here’s where the stats get interesting: While it’s impressive that video streams across all NFL Media properties during Super Bowl week increased 56 percent this year compared to last, 34.0 million to 21.8 million, what’s really mind-boggling is that 10.3 million of those streams this year were consumed via the NFL Mobile app, a 416 percent increase over last year.

To repeat: Almost ONE-THIRD OF ALL NFL MEDIA VIDEO STREAMS were watched last week… on a phone.

One possible reason why neither the league nor Verizon wants to release actual game-day live action viewing numbers for NFL Mobile is that they may not be that impressive. Remember, only Verizon customers who ponied up the $5 extra “premium” fee could have watched the Fox simulcast on their phones, so it’s a smaller subset to begin with. And really, for the big game itself, most likely you were on a couch watching a big screen. (We here at MSR HQ did find the NFL Mobile live feed effective for when we had to roam into the kitchen for more snacks, or for other “breaks” necessary during the game. But we didn’t watch more than a few minutes of the game on the phone.) Plus, the Fox stream was available to tablets using its app or for PCs or laptops watching online, so that probably took away some potential phone-watchers of live game action.

During non-game times, however, smartphones appear to be leading the mobile video explosion. Even though tablets seem to make more sense for watching sports while mobile, it’s pretty clear that people are watching a lot of NFL video on the thing that never leaves their pocket or purse — their phone. Are other sports taking note? And now do you know why the NFL is pushing toward NFL Now? Stay tuned. And keep your phone and checkbook handy.

(full press release content below)

COVERAGE OF SUPER BOWL XLVIII SETS VIEWERSHIP & TRAFFIC RECORDS ACROSS NFL MEDIA

Wall-to-wall coverage of Super Bowl XLVIII produces double-digit spikes for NFL Network, NFL.com, and NFL Mobile

NFL Media’s 11th year covering the Super Bowl produced record-breaking results across all platforms.

NFL NETWORK

Providing expert analysis, the latest news and reports, special guest appearances, and matchup-related programming leading up to Super Bowl XLVIII, NFL Network served up 140 total hours – including a record 86 live hours – of programming from 12 sets in eight locations across New York City and New Jersey, utilizing a roster of 40 on-air personalities with a combined 17 Super Bowl rings.

For Super Bowl week*, NFL Network averaged 175,000 viewers in Total Day and 226,000 viewers in Primetime – up +20% and +31%, respectively, compared to last year making this the most-watched Super Bowl week ever on NFL Network.

With more than 41 hours of Super Bowl coverage, SUPER BOWL LIVE averaged 141,000 viewers and up +60% over last year’s average audience (88,000 viewers).

On Super Bowl Sunday, NFL GAMEDAY MORNING averaged 657,000 viewers – up +10% over last year’s telecast (596,000 viewers), making this the most-watched NFL GAMEDAY MORNING ever.

NFL Network’s postgame audience peaked from 10:30PM-11:00PM with an average of 1.14 million viewers, up + 25% over last year’s highest postgame peak (906,000 viewers)

NFL Network averaged 313,000 viewers in Primetime on Super Bowl Sunday – up +52% compared to last year’s performance.

For the entire 2013 postseason, NFL Network averaged 148,000 viewers in Total Day – up +13% compared to last year’s performance (131,000 viewers) making this the most-watched postseason ever on NFL Network.

NFL DIGITAL MEDIA

Across all internet-connected devices, including PC’s, tablets, and smartphones, the official digital properties of the National Football League delivered original video programming, the latest news and information, as well as unprecedented access to players, celebrities and musicians. NFL Digital Media’s offerings included NFL Mobile from Verizon which provided fans access to live, streaming video of Super Bowl XLVIII and NFL Network, including exclusive Super Bowl content and commercials.

For Super Bowl week, visits to NFL Digital Media properties increased 24% versus last year, bolstered by a 149% increase in visits to NFL Mobile.

Unique users of NFL Digital Media properties rose 22% during the week versus last year (27.8M vs. 22.8M), driven by 88% growth in NFL Mobile Properties (11.2M vs. 6.0M).

Unique users and visits to NFL Digital Media properties were driven by an array of content around Super Bowl XLVII. The two highest performing long-form NFL Digital Media features were:

Ø Judy Battista’s piece on Super Bowl XLVIII’s impact on Peyton Manning’s legacy

Ø Mike Silver’s story on the Seahawks dominant defense being fueled by the tight bond amongst the ‘Legion of Boom’

Video Streams during Super Bowl week across all NFL Digital Media properties increased 56% versus last year (34.0M vs. 21.8M).

Video consumption to NFL Mobile from Verizon reached 10.3M streams for a 416% increase over last year’s Super Bowl Week.

The highest performing video of the week featured NFL Network analysts making predictions for Super Bowl XLVIII. The video was viewed more than 800k times.

Seen in 195 countries, NFL Game Pass consumption grew 49% year-over-year across all devices and 57% on desktop.

*Super Bowl Week is defined as January 27-February 2, 2014

— end press release —

And yes, we know the Football On Your Phone video was a promo for DirecTV’s Sunday Ticket, which is neither here nor there when it comes to Verizon NFL Mobile numbers. But the video is funny enough to watch again:

Filed Under: 4G LTE, Apps, Denver Broncos, Fox Sports, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption, NFL, NFL Mobile, NFL Network, Seattle Seahwaks, Super Bowl, Verizon Wireless Tagged With: , , , , , , , , , , , ,

NBC offers (limited) free live streaming as part of huge Winter Olympics online effort

February 6, 2014 by 1 Comment

sochilog

NBC has a pair of apps that enable live streaming of the XXII Winter Olympics games that will start today and has worked to smooth the way for users with a temporary free pass that will enable them to watch the games prior to proper verifications.

The free viewing time is a bonus one that diminishes the more it is used, but it should be plenty of time for a viewer to go through the verification process while not missing an event, or at least part of an event. Unverified viewers will initially start with a one-time 30-minute temporary pass the first time they start streaming a live event. After that it is just a courtesy, really just showing you what you are missing by allowing 5 minutes of viewing per day for unverified users.

HERE IS THE LINK TO THE MAIN NBC OLYMPICS SITE

Campbell Foster, director of product marketing for Adobe Primetime, the infrastructure software being used by NBC for the Olympics online streaming, said that the free verification trials are designed to simply help people watch more sports, faster.

“When you don’t require the [verification] login, the engagement rate is 3x,” Foster said in a phone interview. He also noted that even many paying subscribers either aren’t aware they even have a cable contract password, and if they are aware, many don’t know it. The grace periods, he said, lets people start watching action online while they look up their subscription records, instead of reversing that process.

Two apps: One for live coverage, one for highlights

If you want to watch the games online from a mobile device, here is the official explanation from NBC about which app you want — NBC Sports Live Extra, or NBC Olympics Highlights and Results:

“For the first time ever, the NBC Sports Live Extra app will live stream every Winter Olympics competition. In all, the app will live stream more than 1,000 total programming hours, including all 15 sports, the awarding of all 98 medal events and exclusive event rewinds. NBC Sports Live Extra will also live stream the Olympic content that airs on NBC and the four NBCU cable channels carrying coverage of the Sochi Games — NBCSN, MSNBC, CNBC and USA Network. The app will also feature full event replays, exclusive highlights, events schedules, TV listings, and customizable event alerts.”

And:

“The NBC Olympics Highlights and Results app is the exclusive home for NBC Olympics’ award-winning coverage, including short-form highlights, television and streaming schedules, and NBCOlympics.com columns. The NBC Olympics Highlights and Results app provides real-time official event results, medal winners, interesting facts, team rosters and bios on Team USA Olympians for the most comprehensive coverage of the Sochi Games.” You can find both apps via your respective device app store.

The games, which run from Feb. 6 to the 23, are being used by NBC, in part, of a larger effort to push the idea of TV Everywhere, something that includes mobile digital devices such as smartphones and tablets.

NBC Olympics has, in conjunction with its partners in the cable/satellite/telco industry, enhanced the verification process and added new features in recent days as the games approached. There is now In-Home Verification started on Feb. 6 that enables auto-verification of devices by customers of Comcast’s Xfinity TV, Cox Communications, Cablevision’s Optimum TV and Midcontinent Communications (Midco). It is able to do this because it has the ability to recognize customers’ IP addresses and cross-references those addresses with subscriber accounts.

“If you are using a device on the home network that is the same as your paid TV subscription, you won’t have to log in,” said Adobe’s Foster. “It’s just part of NBC Sports setting the vanguard for a better user experience.”

A second and very interesting feature is the addition of cross domain verification. What this does is accept the registration of customers that had previously verified their subscriptions with Adobe Pass on NBCUniversal network websites and applications.

Overall NBC will be streaming all competition from the 15 sports that are at this Winter Olympics, a total of 98 events. They will be available from either NBCOlympics.com or via the NBC Sports Live Extra app.
To verify follow these simple steps:

1. Go to NBCOlympics.com/LiveExtra
2. Click the “Verify Now” button or the “sign in” link
3. Select your cable, satellite or telco provider
4. Enter the username and password that corresponds with your account
5. Upon verification of your subscription to an Olympics-eligible package, you will be signed in throughout the Games on that device. (You must validate each device once)

Additional reporting by Paul Kapustka.

Filed Under: Android, Apple, Apps, Cisco, Live sports via mobile, Live Sports Video Consumption, NBC Sports Tagged With: , , , , , , , , ,

MLB.TV available in time for Spring Training

February 4, 2014 by Leave a Comment

MLB_Blackout_Areas

Every season one of the most popular phrases for a baseball fan is that pitchers and catchers have reported, meaning that the preseason has started and regular season baseball is not too far away. Now a new phrase may start bringing the same excitement-MLB.TV is now on sale.

While this may be a bit of an exaggeration it is not that big of a leap since the huge popularity of the program has seemingly increased every year as baseball fans continue to sign up to watch the streaming video of MLB games. Now in its 12th year the program is the top sports streaming product.

The program allows fans to watch out of market games on a growing variety of platforms ranging from televisions to on iPhone, iPod touch, iPad, supported Android smartphones and tablets, Amazon Kindle Fire and Windows Phone 8. There is a range of additional devices that are or will be supported as well such as the Xbox and Sony’s Playstation.

It should be noted that the games shown are only those that are out of market games and the map for which teams claim which territory is very convoluted. For instance I think four or five teams claim Las Vegas. There is (or was I cannot find the current status) a court case that seeks to throw out MLB’s blackout policy, but you should probably not hold your breath for any changes this season.

All subscribers to the service that sign up early i.e. prior to the start of the regular season, will have access to more than 200 live games from Spring Training in Florida and Arizona. Spring Training game broadcasts are scheduled to begin on Wednesday, February 26, 2014.

Some subscribers, depending on which version they select will also receive a free subscription to MLB.com At Bat, enabling fans to listen to any game on a huge range of supported platforms. MLB.TV comes in two flavors. For $129.99 a year you also get At Bat as well as support on mobile devices. For $109.99 you just get the standard features that do not include mobile devices and choice of feeds.

Filed Under: Amazon, Android, Apple, Apps, Baseball, iOS, iPad, iPhone, Kindle, Live sports via mobile, Live Sports Video Consumption, Major League Baseball, Smartphone, Tablets Tagged With: , , , , ,

Adobe research finds mobile sports viewing driving huge growth in digital video

February 4, 2014 by Leave a Comment

One namesake trend we focus on here at Mobile Sports Report — watching sports online or on mobile devices — is the primary driver of the continued worldwide growth in digital video consumption, according to the latest comprehensive study put together by software giant Adobe.

In the Adobe Digital Index Benchmark Report for Q4 2013, the survey looked at digital video, spanning 2012 and 2013 and using aggregated and anonymous data from more than 600 media and entertainment sites. According to Adobe the survey analyzed 22.5 billion online video starts, half a billion mobile video starts as well as 574 million authenticated streams from cable providers’ “TV Anywhere” implementations. The survey also asked 400 sports fans about their viewing habits. While there’s lots of chewy bits to digest, the killer line from the research says, in part: “The trends outlined in this report clearly demonstrate that sports viewing is the engine behind digital video growth.”

Well WE could have told you that. But it’s nice to see solid data backing up our directive assumptions.

Just how potentially big is online and mobile sports viewing? While the Adobe report is just one (albeit comprehensive) set of data, some points jump out, like the one that found that sports video streams increased 640 percent, year over year, compared to an overall growth of 440 percent for all types of content. On the TV Everywhere side, sports events accounted for 37 percent of all streams, compared to 32 percent for news programs and 28 percent for TV shows. Again, no surprise to us: People like the ability to watch sports live, whenever they can. And mobile devices help them do just that.

Campbell Foster, director of product marketing for Adobe Primetime, the company’s TV publishing infrastructure platform for service providers, said the data back up what many other industry observers have noted about sports: It is engagement viewing that fans don’t want to miss, so they use whatever device they can to watch.

“The nature of the content [in sports] is perishable, so sports is something people want to watch live,” said Foster, in a phone interview to discuss the report’s findings. Another nugget from the report is that one quarter of all sports digital viewing now happens on mobile devices, a 73 percent year-over-year increase. And though tablets lead all forms of non-TV devices for video viewing, streams on smartphones and gaming consoles are also growing rapidly, a finding we take as meaning that the top of mobile and online viewing is a long way away.

Some other interesting points from the report include:

— Facebook leads the way with social referred video starts
— Half of visits referred from Facebook or Tumblr to sports related sites result in a video view (vs. 39 percent for YouTube, and 25 percent for Twitter)
— Most video starts come directly from search to branded sites, with social referrals accounting for just 6 percent of all streams
— Apple iOS devices are still killing the competition, with more than a 50 percent market share

It will be interesting to see how other industry outlets react to the Adobe report, which we think has the chance to become the online video industry’s informational equivalent of the Cisco Visual Networking Index. At the very least, Adobe’s attempt to quantify the surge of online sports video use we see in our reporting and analysis every day is admirable, and it puts some stakes in the ground for further discussions about audience value, ROI of mobile, and potential new businesses that can be crafted from the idea that a new audience type is not only emerging but continuing to expand.

Adobe chart showing growth in sports streams. (click for larger view)

Adobe chart showing growth in sports streams. (click for larger view)

Breakdown of video streams for TV Everywhere (click for larger view)

Breakdown of video streams for TV Everywhere (click for larger view)

Filed Under: Apps, Cisco, Comcast, iPad, iPhone, Live sports via mobile, Live Sports Video Consumption Tagged With: , , , , , , , ,

Variety of apps to support the Sochi Olympics

February 3, 2014 by Leave a Comment

nbcsports

NBC’s broadcast of the Olympics should be boon to its online and streaming viewership, even though this is something that the network has made available for some time. As with many apps and capabilities users often only discover them when looking for specific tool or event.

There are a surprising number of apps available for the upcoming 2014 Winter Olympics that will be held in Sochi starting later this week. They range from simple calendars to one that will be showing live events.

Actually this is probably not surprising but then it’s hard to say why you would want something aside from the one that is available from NBC Sports, the official broadcaster of the games. Aside from the fact that the app, NBC Sports Live Extra, is from the broadcaster it was hardly just conceived for the Olympics.

The app also provides live sports events that air on NBC, NBC Sports Network and the Golf Channel so that over the course there will be IndyCar, the PGA Tour, Premier League Soccer and the NHL to name just a few.

We have already mentioned most of the features of the app as it pertains to the Olympics but it’s good to mention that there will be 1,000 hours of live streaming video with some replay on demand capabilities. It is free to use with select caveats.

However if you are looking for different functionality there are plenty of options starting with the U.S. Olympic team’s official app. It details who has made the team, links to athletes’ social media and an up-to-date following of how they do.

Another general purpose sports app, this one with a more international flavor, which will have a special focus on the Winter Olympics, is BBC Sports. It will have live coverage of events at the games and can be used to follow a wide range of International sports.

samms

An interested app is the Sochi 2014 WOW (Wireless Olympics Works) that comes from Samsung Electronics, one of the major sponsors. The app is customizable so that a user can have it focus on their specific interests. Not too surprising is that it is also optimized for Samsung devices.

Filed Under: Amazon, Android, Apple, Apps, BBC, English Premier Soccer League, Golf, Golf Channel, Indy 500, iOS, iTunes, Kindle, Live sports via mobile, Live Sports Video Consumption, NBC Sports, NHL, Olympics, PGA, Samsung, Smartphone, Soccer, Social Media, Stanley Cup Tagged With: , , , , ,

Norwegian soccer league signs with Cisco for stadium Wi-Fi, StadiumVision Mobile

January 30, 2014 by Leave a Comment

In a business agreement unique because of its breadth, Cisco has signed a league-wide deal with the Norwegian Professional Football League to put Cisco’s Connected Stadium Wi-Fi infrastructure and its StadiumVision Mobile video system in possibly as many as 16 different stadiums.

In taking a quick look at some video on the league’s site it doesn’t appear that the NPFL has huge stadiums, but signing league-wide deals for its stadium technology is always a win for a provider like Cisco. With many teams, especially smaller operations, not having a lot of technology expertise on staff can mean that banding together as a league makes sense to strike better deals and to help figure out the technology in a way that benefits everyone.

Working with a local integrator called Datametrix, Cisco said it has four teams signed up already to implement the technology, with two scheduled to be finished before the end of the season. Though the overall deal is managed through the league, each team is responsible for funding its own infrastructure so the schedule of deployments is open-ended.

Though Cisco has been the equipment provider for Wi-Fi services in many stadium deployments worldwide, its StadiumVision Mobile technology — which “broadcasts” as many as four separate channels in-venue, which in the sports world is usually live camera feeds or replays — is fairly new. A signature deployment of StadiumVision Mobile is at the Brooklyn Nets’ Barclays Center, where the stadium app shows live video from different camera angles.

Filed Under: Cisco, Live Sports Video Consumption, Soccer, Wi-Fi Tagged With: , , , , , ,
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