Wednesday Wi-Fi Whispers: Lots of Networking at F1 Race in Austin

If you are a fan of F1 racing you might be headed down to Austin, Texas this weekend for the Austin Grand Prix at the new Circuit of The Americas course. From what we can deduce, it should be a good place to connect with your mobile device, since we have seen two press releases over the past weeks talking about wireless deployments at the track. But will there be free fan Wi-Fi? Probably, but we’re not sure yet.

We’re not sure because the main press release — from our friends at AT&T — talks mainly about how Ma Bell wired this place for high capacity data transfers, which we are guessing means lots of fiber for set video camera positions and the whole boatload of car-performance stats that regularly fly around the ether at any big-time motorsports event. From the sounds of it the new AT&T network should support fan Wi-Fi — but unfortunately neither AT&T nor the course/race website makes any mention of whether or not there will be free Wi-Fi for fans.

In case you’re wondering, we think such information omissions are a big mistake. But we are checking with AT&T and the race folks to see what’s up.

In the meantime, if you are a Verizon customer your cell phone should also work better at the track, thanks to an independent Distributed Antenna System (DAS) infrastructure put in place by our friends at ExteNet, a company that has built similar deployments at other sporting stadiums, like the new Barclays Center in Brooklyn. According to ExteNet its DAS will improve cellular reception around the track, mainly for Verizon customers this year since Verizon is the only cellular provider using the ExteNet solution right now. Since ExteNet builds independent networks — which means any provider can sign up and pay ExteNet to carry signals from their customers — other providers like Sprint or T-Mobile may join up for future events. Our guess is that AT&T won’t have to. The cool thing is, fans should be able to share photos and videos of the F1 racers as quickly as possible. And that is a good thing.

Microsoft Moves Windows 8 into Smartphone Territory

Microsoft continued its move into a more digital, mobile software provider today with the debut of its Windows Phone 8 smartphone operating systems, offering a very much revamped OS along with a number of its partners’ latest offerings.

Microsoft is looking to leverage changes it has made in its operating system , with its Windows 8 OS introduced just last week, and will now be providing a similar look and feel with the same technology core used in both platforms.

The look and feel of the OS appears to be very different from what is offered from its rivals- no static icons but rather what Microsoft is calling Live Tiles, a technology that has the apps that you use in a tile format.

The nice thing about Live Tiles is that a user can customize the startup page and place the apps and functions that they want right there, rather than being stuck with a large number of predetermined apps.

A key attribute of many of the apps is that they are live, that when you look at the phone or start it up an app such as Facebook will be up to date, even if it is still in lock screen mode.. They are also sizable with three formats and you are provided with 20 options for colors.

Microsoft has also been working on developing a much healthier app ecosystem, an area that it has received criticism in the past. Its Windows Phone Store now has 120,000 apps including most of the top rated. In the future it will have Pandora, the leading Internet radio service, in early 2013 with one year of ad-free music.

There is a feature called Data Sense that helps prevent you from going over your data plan by automating and in some cases delaying tasks. It can compress images, or defer tasks until free Wi-Fi is available. It can monitor how much data apps use and inform you when you are nearing the limit. This is used in conjunction with carriers and Verizon is expected to be the first to support it.

One clever piece of software is it’s “Kid’s Corner” an app that enables children to play games on the phone without deleting information, ordering apps or calling Peru.

Along with the Windows Phone 8 OS, Microsoft had a trio of partners delivering new phones. There will be several options available from Nokia, Samsung and HTC, that will go on sale in November at AT&T, T-Mobile and Verizon in the U.S., as well as at carriers and retailers around the world.

The move comes just hours after Google announced an update to Android, now at 4.2, along with a new Nexus phone and a revamped Nexus 7 and a new Nexus 1 tablet. Apple had a new iPhone out a few weeks back and a new iPad Mini last week.

I think that, depending on real world performance when the phones are available, Microsoft has a strong story simply because all of its products- PC OS, tablet OS and smartphone OS are compatible with each other and using Microsoft’s SkyDrive cloud service a user can start projects on one device and finish them seamlessly on another- a compelling usage model IMHO.

Why Verizon Makes You Turn on GPS for NFL Mobile: So They Can Market the Data

In using the excellent (if sometimes buggy) NFL Mobile app this football season, I did notice one new annoying thing: The app requires you to turn on location services before it lets you watch games, a relationship I struggled to understand since there is no geographic blackout or anything else rights-related with the games that are carried by the app.

Turns out, the reason for the link is that Verizon is selling the aggregate data they get from mining their audience’s locations, a topic Verizon discusses in depth with Fierce Wireless. Though the security aspects of having my phone company aggressively marketing my location data doesn’t bother me that much (having to turn on and off the GPS is a bigger pain to me), Karl Bode over at DSL Reports smartly points out that the promises of big carriers like Verizon don’t really mean that much because the companies regularly assist the government when asked for cell phone data.

I get it that Verizon wants to monetize its services more, but worry that heavy handed continued data mining like the NFL Mobile app experience tilts too far in favor of the big paying customer (here the NFL) over the small paying customer, the average fan. Compared on a one-to-one basis, there’s no way to equate the worries of one person who doesn’t like to turn on GPS services (drains the battery!) to the needs or paying desires of a client like the NFL. But in the long run such unbalanced focus will lead to nobody using such apps if they are loaded with hoops you have to jump through simply to let Verizon earn more bucks.

Michael Strahan Debuts Twitter Video Project: #StraysTakes

Michael Strahan is a busy guy these days — in additon to being Regis’s replacement on one of the bigger morning TV talk shows, today he debuted an interesting Twitter-based project called #StraysTakes. Produced in conjunction with Verizon Wireless and its NFLMobile app, #StraysTakes looks like it will be a series of well-produced video takes on football-related topics from a guy with serious playing credentials and a budding career as an entertaining video presence.

Today’s inaugural episode, posted above, is Strahan talking about being a fantasy football rookie — love his line about why he wasn’t into fantasy before (because he was busy playing football in reality). What is interesting to us here at MSR from a business perspective is how quickly we are seeing a combination of Twitter/YouTube projects surface where Twitter is the promotional/user finding end, and YouTube is the distribution channel. Though it might not be threatening ESPN just yet this combo has a lot of legs when it comes to allowing players, teams, brands and other independent promoters the ability to craft some compelling content, and then find viewers without having to go through any of the traditional broadcast channels.

Wednesday Wi-Fi Whispers: New Networks for Bobcats, Patriots and Vols

Wi-Fi gear supplier Ruckus Wireless has racked up another stadium win, this time as the technology behind a new Wi-Fi network at Time Warner Cable Arena in Charlotte, N.C., home of the NBA’s Charlotte Bobcats.

The new network was live just in time to supply attendees at last week’s Democratic convention with a signal much stronger than cellular. According to a report by John Cox in Network World the new network uses Ruckus’s specially designed stadium antennas and uses the better-performing 802.11n Wi-Fi protocol. Doug Sabo, product manager for micronetworks at Time-Warner Cable, said the cable giant (which supplies Internet and video back-end services) is talking with “many of the venues in our service area” to gauge their needs or desires to install or upgrade their stadium Wi-Fi operations.

Patriots Expand Network, Pick Local Firm Enterasys for Wi-Fi Gear

Fans of the New England Patriots can now enjoy Wi-Fi access throughout Gillette Stadium, thanks to a new network put in place by the team and Enterasys Networks, an Andover, Mass., supplier of networking gear. This Boston Herald report details the new network, which will provide free Wi-Fi service to all fans at the Pats’ NFL games.

Previously, wireless gear supplier Xirrus had helped the Patriots bring Wi-Fi services to Gillette Stadium’s extensive luxury suites and clubs. No word yet on whether the Xirrus installation will remain, or whether the Enterasys deal will usher Xirrus out.

Tennessee Vols get DAS at Neyland Stadium

One of the most orange places on earth, the University of Tennessee’s Neyland Stadium, has a new Distributed Antenna System (DAS) installation in place to help improve cellular coverage. Raleigh, N.C.-based Longent is behind the installation, using DAS gear from Solid Technologies. Verizon Wireless will be the first cellular provider to use the DAS system, which improves cellular coverage by placing small antennas throughout the facility.

Yes, You Can Watch Cowboys vs. Giants on your Phone Tonight; But it Will Cost You $5 per Month

To answer the most pressing mobile sports question today: Yes, the Cowboys-Giants NFL Season Opener will be available live via the NFLMobile app (8:30 p.m. ET start), but you will need a Verizon phone to watch it, and be prepared to pay the $5 per month unadvertised fee that goes along with live action via the app this season.

I’ve been giving the folks at Verizon Wireless a bunch of grief on Twitter today mainly because the $5 per month charge isn’t found anywhere in the advertising or promotional material for the app. Last year the NFLMobile app was pretty much free for anyone who purchased a new Verizon 4G LTE phone and a 2-year contract, but this year the free live video lunch is over and Verizon will extract $5 from your pocket per month.

Let me say right here that I don’t think 5 bucks per month is an extravagant charge, since the app is pretty good — it will give you RedZone on Sunday afternoons, plus live viewing of games on Sunday nights, Monday nights and Thursday nights. My guess is that live mobile viewing will cost a lot more in the future, if and when the NFL puts an MLB.com package in place as it looks like they are moving to do. Nothing is announced yet, so stay tuned. And if you have a Verizon phone, though $5 a month sounds bad now it will probably be the lowest amount you will ever pay for live football in the seasons to come.