Tampa Bay Lightning pick Venuetize for new Amalie Arena app

The Tampa Bay Lightning and Amalie Arena have selected developer Venuetize for a new team and stadium app that will bring features including a multi-purpose digital wallet that will help fans manage their ticket options for hockey games and other events at the venue.

Screen shot of the new Amalie Arena app by Venuetize.

Announced in January, the new app is already available for iOS and Android devices. According to the team, the app supports the ability to purchase concessions and merchandise with a mobile device, as well as being able to perform detailed ticketing transactions including transfers and even transfers of discounts.

The deal with the Lightning represents Venuetize’s second NHL deal this season, following the company’s win to provide a similar stadium and team app for the Detroit Red Wings (and the Detroit Pistons) at Little Caesars Arena. Venuetize also previously built an integrated app for the Buffalo Bills and Buffalo Sabres.

With new entrants like Hopscotch challenging established app players like YinzCam and VenueNext in the stadium and team app arena, Venuetize seems to be claiming its own turf with apps that lean heavily on transaction features, as well as the ability to easily shift between sporting events and other events at stadiums.

YinzCam, which made its name early in the space with content-focused apps, recently unveiled a feature that allows app users to order and pay for food and beverages. Clearly, the ability to support more transaction-based services seems to be part of the increased table stakes in the stadium and team app market going forward.

San Jose Sharks add more features to SAP Center stadium app

The San Jose Sharks announced today a raft of upgrades to their stadium app, including a feature that will allow fans to toggle through four separate modes of functionality, for Sharks games, SAP Center events, minor-league hockey info and information about the Sharks-associated public skating rinks in the area.

Now called the San Jose Sharks + SAP Center app, the mobile-device program developed by VenueNext and Adept Mobile will bring to life some previously mentioned services for Sharks fans, including the ability to order Sharks merchandise and in-stadium “experiences” — like purchasing a message on the big video board — directly from the app.

Screen shot of new ‘marketplace’ options in Sharks app

Other new features include live audio broadcasts of Sharks games and games for the AHL’s Barracuda; augmented reality experiences; and a message preference and inbox feature that will allow fans to self-regulate the frequency of in-app communications with the team.

The ability to toggle between different versions of the app — say, for Sharks hockey games or for a concert at SAP Center — is a feature finding its way into most stadium apps these days, including VenueNext’s app for the San Francisco 49ers and Levi’s Stadium. The Sacramento Kings have a similar two-apps-in-one strategy for the team and for Golden 1 Center, in an app developed by Built.io.

For fans, it’s a way to have all the arena-going information in one place, while for the teams and venues it’s a way to keep current customers informed of all the associated businesses. (On its face the feature sounds like a smart idea, but so far we haven’t seen any metrics from any teams showing proof that it is really working for either fans or teams/venues.)

Putting the ability to order experiences like big-screen messages (just $75!) or visits from the Shark’s toothy mascot into the app seems like a good idea, since those actions can now be acted on in the moment instead of having to plan far ahead. And for fans who like to hear play by play either at the rink or at home, having team audio is a great feature and alternative to radio.

‘Fan Mobile Pass’ will serve as NFL’s Super Bowl 52 app, from pregame activities to game day functions

For the second year in a row, the NFL is building its own mobile app for the Super Bowl, this time with a single-application strategy meant to cover both fan activities the week before Super Bowl LII, as well as game-day functionality at U.S. Bank Stadium in Minneapolis.

In a phone interview Thursday with Aaron Amendolia, vice president of IT services for the NFL’s office of the CIO, Amendolia said the new strategy of having a single app for pre-game and game-day activity was meant to drive adoption and eliminate confusion over which app fans might need for various Super Bowl interactions. Last year, the NFL tried to harmonize its Super Bowl app strategy but still required fans to use a separate app — the NFL Mobile app — to see game highlights and other content.

The Super Bowl LII app is now available for download, and fans can sign up on the Super Bowl app website for a chance to win tickets to the big game, while also providing personal information that Amendolia said will assist with the league’s quest to bring more “personalization” to the experience.

“There’s more gamification to the app, with the opportunity for fans to win achievements” through the week, Amendolia said. According to the sign-up web page, there will be a heavy focus on social media engagement, with promises of availability of free autographs from current and past NFL stars; the ability to take a picture of the Super Bowl trophy; and to see images of all 51 Super Bowl rings. There will also be sponsor-activation activities throughout Minneapolis, most likely at the NFL Super Bowl Live fan site on Nicollet Mall and other Super Bowl events, where presumably fans can “check in” with the app’s QR code to earn rewards.

Wayfinding maps, but no blue dots

For both the week before and game day, Amendolia said the app will have wayfinding maps, but they won’t be active “blue dot” wayfinding, even though that feature is supported in the Vikings’ own stadium app, which was developed for the Vikings by app developer VenueNext.

“We did discuss [beacon-enabled] options, but there are some challenges to that that are unique to the Super Bowl,” said Amendolia, noting things like temporary structures and closed roads for Super Bowl activities that could be harder to integrate into maps. For wayfinding beyond maps, Amendolia said there would be a heavy reliance on digital signage information in and around the stadium to help fans find their way.

Like last year, the NFL Super Bowl app will not have any functionality allowing fans to order food or drinks for delivery or express pickup, with the latter being a service that was tested at Vikings home games this season. The app will allow fans to pre-order merchandise and pick it up at locations around town during the week before the game, Amendolia said, and will also allow suite ticketholders to order merchandise for pickup during the game.

One interesting question is whether or not the Vikings will be allowed to make their own app active for the game if they make the Super Bowl by beating the Philadelphia Eagles in the NFC championship this weekend. If so, it would represent the first time an NFL team played in the Super Bowl at its home stadium, an issue never faced in the era of team apps. Vikings officials did not respond yet to questions about the possible availability of the team app for the Super Bowl, but we will update this post if and when they do.

‘Super’ Wi-Fi and DAS at U.S. Bank Stadium ready for Super Bowl 52

A look at downtown Minneapolis from inside U.S. Bank Stadium. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

After Sunday’s stunning last-second victory, the Minnesota Vikings are one step closer to becoming the first team to play a Super Bowl in its own home stadium. Should the Vikings beat the Eagles in Philadelphia this weekend, Super Bowl 52 visitors should prepare for a true Norse experience inside U.S. Bank Stadium, with repeated blasts from the oversize “Gjallarhorn” and a fire-breathing dragon ship that will launch the home team onto the field. Skol!

But even if the hometown team falls short of making the big game this season, on Feb. 4, 2018 the stadium itself should do Minneapolis proud, especially when it comes to wireless connectivity. With two full regular seasons of football and numerous other events to test the networks’ capacity, both the Wi-Fi and DAS networks inside the 66,655-seat U.S. Bank Stadium appear more than ready to handle what is usually the highest single-day bandwidth stress test, namely the NFL’s yearly championship game. (Though the selfies and uploads following Sunday’s walk-off touchdown toss may have provided an early indicator of massive network use!)

In a mid-November visit to U.S. Bank Stadium for a Vikings home game against the Los Angeles Rams, Mobile Sports Report found robust coverage on both the Wi-Fi and cellular networks all around the inside of the stadium, with solid performance even amidst thick crowds of fans and even in the highest reaches of the seating bowl. Speedtests on the Wi-Fi network, built by AmpThink using Cisco gear, regularly hit marks of 40 to 50-plus Mbps in most areas, with one reading reaching 85 Mbps for download speeds.

And on the DAS side of things, Verizon Wireless, which built the neutral-host network inside U.S. Bank Stadium, said in December that it has already seen more cellular traffic on its network for a Vikings home game this season than it saw at NRG Stadium for Super Bowl LI last February. With 1,200 total antennas — approximately 300 of which were installed this past offseason — Verizon said it is ready to handle even double the traffic it saw at last year’s game, when it reported carrying 11 terabytes of data on stadium and surrounding macro networks.

Good connectivity right inside the doors

Editor’s note: This profile is from our most recent STADIUM TECH REPORT for Winter 2017-18, which is available for FREE DOWNLOAD from our site. This issue has an in-depth look at the wireless networks at U.S. Bank Stadium in Minneapolis, as well as profiles of network deployments at the brand-new Little Caesars Arena, the Las Vegas Convention Center, and Orlando City Stadium! DOWNLOAD YOUR FREE COPY today!

A new Verizon DAS antenna handrail enclosure (right) at U.S. Bank Stadium in Minneapolis. (The enclosure lower left is for Wi-Fi).

James Farstad, chief technology advisor for the Minnesota Sports Facilities Authority (MSFA), the entity that owns U.S. Bank Stadium, said he and his group are “very pleased” with the state of the wireless networks inside the venue heading toward its Super Bowl date.

“You’re never really satisfied, because you want it to be the best it can be,” said Farstad in an interview during our November visit to Minneapolis. “But generally speaking, we’re very pleased with the state of the networks.”

Those networks are tested the very moment the Vikings open the doors for home games, especially in warmer weather when the signature big glass doors — five of them, all 55 feet wide and ranging in height from 75 to 95 feet — swing out to welcome fans. As the entry that points toward downtown, the west gate can account for as much as 70 percent of the fans arriving, according to the Vikings, putting a big crush on the wireless networks in the doorway area.

To help keep people connected in crowded situations, Verizon deployed extra DAS antennas on short poles in front of both the west and east end zone concourse areas, part of a 48 percent increase in overall DAS antenna numbers added during the football offseason. Even with thick crowds streaming into the stadium, we still got a DAS speedtest of 77.35 Mbps download and 32.40 Mbps upload on the concourse just inside the west doors, and just below the Gjallarhorn.

Walking around the main level concourse, connectivity hardware is easy to see if you know what you’re looking for; part of the extensive DAS coverage includes dual antennas hanging off a single pole above wide walkway segments. And in one instance, we saw a good example of aesthetic integration, with a Wi-Fi AP attached just behind two IPTV screens, with a beacon attached to the side and a DAS antenna mounted just above everything else.

First big test of railing-mounted Wi-Fi?

Moving into the seating bowl, visitors may not know that many of the Wi-Fi network’s 1,300 APs are hiding there in plain sight — inside silver handrail enclosures, many of which now sport bright, bold section numbers to help fans find their seats. Believed to be the first big football-sized stadium that relied mainly on railing-mounted APs, the proximate network design from AmpThink is proving to be a winner in performance, producing regular-season game data totals of around 3 terabytes per event and maybe more importantly, keeping an optimal number of fans attached to the AP closest to them for the speediest connection.

Top-down antennas provide coverage for suite seating

Sitting next to AmpThink president Bill Anderson in the stadium’s press box you get a great view of the field, but it’s doubtful Anderson watches much football action given that he spends most of a game day glued to a screen that shows live detailed performance for every Wi-Fi AP in the building. While the analytics program produces a wealth of interesting data, the one metric that keeps Anderson’s attention is the one showing how many fans are connected to each AP, a number that will be no more than 50 and ideally somewhere around 25 connections if the network is performing as it should be.

On the day we visited, on Anderson’s screen there was one AP showing more than 200 devices trying to connect to it, an issue Anderson noted for immediate problem-solving. But with only a handful of others showing more than 50 connections, Anderson was confident that AmpThink has been able to figure out how to solve for the main dilemma for Wi-Fi in large enclosed structures, namely keeping APs from interfering with each
other. The large clear-plastic roof and wall areas at U.S. Bank Stadium don’t help, since they reflect RF signals to add to the network design degree of difficulty.

But the multiple railing-mount network design – which AmpThink duplicated at Notre Dame University, whose new network is seeing the highest-ever data totals seen at collegiate events – seems to be fulfilling AmpThink’s goal to produce networks with steady AP loads and consistent, high-density throughput in extremely challenging environments. The railing-mounted APs provide connectivity that couldn’t be delivered by overhead antennas, like in Notre Dame’s open concrete bowl and in U.S. Bank Stadium’s similar wide-open seating area, where no overhead structure is within 300 feet of a seat.

Two DAS antennas hang from a pole above the main concourse

“I think we have a network strategy that produces good uniform performance” in venues like U.S. Bank Stadium, Anderson said. “It’s pretty darn exciting to have a formula that works.”

More antennas get DAS ready for big game

And even though Verizon knew the Super Bowl was coming to U.S. Bank Stadium when it built the neutral host DAS for the 2016 opening, it came right back this past offseason and added approximately another 300 new antennas (mainly for its own use and not for the shared DAS), all in the name of unstoppable demand for mobile bandwidth from fans attending events.

Diana Scudder, executive director for network assurance at Verizon, said in a phone interview that “the consumer appetite [for wireless data] is insatiable,” especially at the NFL’s biggest game, where DAS use has grown at a fast clip the past few years. Scudder said these days Verizon pretty much plans to see double whatever the last Super Bowl saw for each following big game, and adds network capacity accordingly. Verizon’s numbers from the past three Super Bowls are a good guide, with the carrier reporting 4.1 TB used at Super Bowl 49, 7 TB at Super Bowl 50, and 11 TB at Super Bowl 51.

AmpThink’s handrail-mounted AP enclosures seem to have played a hand in part of Verizon’s DAS upgrade, as some of the new DAS enclosures seem to mimic the Wi-Fi ones with their smaller silver enclosures. Scudder did say that Verizon used contractors to assist with the new antenna deployment enclosures and mounts, but did not cite AmpThink by name. Verizon also deployed some under-seat antenna enclosures for its upgrade, a tactic the company also used for Super Bowl 50 at Levi’s Stadium in Santa Clara, Calif.

Even up in the most nosebleed of seats — in U.S. Bank Stadium’s case, section 345, which has seats almost touching the roof in the southwest corner, we got a DAS speedtest on the Verizon network of 60.87 Mbps / 44.22 Mbps, most likely from some antennas we could see mounted just above the seats on ventilation pipes a bit toward the field. And hanging from the middle of U.S. Bank Stadium’s roof are a pair of Matsing Ball antennas, which point down to provide cellular service for media and photographers on the sidelines, as well as for floor seating for concerts and other events.

Ready to add more bandwidth on the fly

Even less unseen and probably not appreciated until it’s needed is the stadium’s backbone bandwidth, provided by sponsoring partner CenturyLink.

A Wi-Fi enclosure in section 345, near the stadium’s roof

Though some stadiums are touting 100 Gbps pipes coming in, the U.S. Bank Stadium setup makes the venue its own ISP, according to Farstad.

With six 10-Gbps pipes that are always active — and on two separate network infrastructures for redundancy — the stadium can turn up its bandwidth on the fly, a test the venue got on its first public event.

According to Farstad, when U.S. Bank Stadium opened for the first time with a soccer game on Aug. 3, 2016, the stadium operators expected about 25,000 fans might show up for a clash between Chelsea and AC Milan. But a favorable newspaper article about the stadium led to more than 64,000 fans in the house, a surge that backed up the light-rail trains and saw the concession stands run out of food.

“We were watching the Wi-Fi system during the first break [in the soccer game] and it was coming down fast,” Farstad said. But the ability to increase capacity quickly — Farstad said that within 45 seconds, the stadium was able to provision new bandwidth, a task that in other situations could take weeks — the Wi-Fi survived the unexpected demands, proof that it should be able to handle whatever happens on Super Bowl Sunday.

“I think we can handle the Super Bowl traffic,” Farstad said.

New report: U.S. Bank Stadium Wi-Fi network is ready for Super Bowl LII

There is nothing like hosting a Super Bowl to give your stadium network the ultimate stress test. But with Super Bowl LII (aka Super Bowl 52) on the near horizon, the Wi-Fi and cellular networks at U.S. Bank Stadium in Minneapolis seem more than ready to handle the demand, as we found out on a recent game-day visit. Our full in-depth report on the stadium’s networks is the lead profile in our new STADIUM TECH REPORT, now available for free download from our site!

Inside the report our editorial coverage includes:

— U.S. Bank Stadium Wi-Fi and DAS networks: An in-depth look at the wireless networks that will host crowds at Super Bowl 52 in February, complete with on-site network tests from a game day visit;

— Little Caesars Arena and District Detroit: A first look at the Wi-Fi network inside the new home of the NBA’s Detroit Pistons and NHL’s Detroit Red Wings, with analysis of its reach into the surrounding city area;

— Orlando City Stadium profile: A look at the new wireless connectivity in the MLS stadium in Orlando;

— Las Vegas Convention Center: A look at the new DAS and relatively new Wi-Fi networks at the building that hosts major conventions, such as the yearly CES show.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, CommScope, JMA Wireless, Corning, Huber+Suhner, American Tower, 5 Bars, Cox Business, and Boingo. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers.

DOWNLOAD YOUR FREE COPY TODAY and get up to speed on the latest developments in the stadium networking market!

Stadium- and team-app builder Hopscotch adds $5 M in Series B funding

Screen shot of new Notre Dame app built by Hopscotch.

Hopscotch, one of the newer entrants in the team- and stadium-app development space, announced a $5 million Series B round of funding earlier this month, which the company said would be used to help support the rapid growth Hopscotch has seen over the past year.

Founded in 2014 after a project with Madison Square Garden led CEO Laurence Sotsky to build a business around team and stadium apps, Hopscotch had previously raised $12.5 million in Series A funding, according to the company. According to Sotsky, a beta customer relationship with the University of Mississippi in 2016 gave Hopscotch an entree to the large-college market, and since then the company has signed app deals with a who’s-who list of top universities with prominent athletic programs, including Notre Dame, Oregon, Ohio State, Auburn, UCLA, Washington, Baylor, Penn State, Michigan State and Arizona, among others. Hopscotch also signed a deal with T-Mobile Arena in Las Vegas.

While the list of customers is impressive, there is a bit of a caveat to Hopscotch’s sudden rise. According to Sotsky, Hopscotch gained many of its new customers this summer by taking over app development deals previously held by CBS Interactive and IMG College. As the rights holder for many universities, CBS Interactive’s apps have historically been centered around media, including streaming video and other team content. According to Sotsky, Hopscotch is replacing code in those previous apps from the inside out, bringing the company’s “Fan Engagement Platform” to add services like ticket purchasing and advertising services. However, in many cases the apps are still identified by previous developers in places like the Apple App Store, a tactic Sotsky said was done deliberately so that previous users of the apps could just update to get the new app instead of having to install a new app.

Hopscotch CEO and founder Laurence Sotsky

Duplicate deals at schools?

But what Hopscotch doesn’t tell you is that some of these deals may not be exclusive, as in the case of Baylor University, which is listed under “customers” on both the Hopscotch website as well as the YinzCam website. YinzCam, which developed a game-day app for Baylor when the school built its new football stadium in 2014, remains the “official” app, according to Becky King, associate vice president for information technology services and interim CIO at the Waco, Texas, school.

However complete or incomplete they may be, Hopscotch’s college deals will at least give the company another fighting place to take on other providers in the team/stadium app marketplace like YinzCam, VenueNext, Venuetize and Built.io. With $17.5 million in total funding now, the El Segundo, Calif.-based Hopscotch may add to its current total of 40 employees, while building out its product roadmap to include more services for game days, like wait-time apps or traffic and parking services.

In a phone interview Sotsky said Hopscotch is already trying beta tests of interactive advertisements, like one last basketball season at Auburn where fans using the app would get a message good for a free breakfast sandwich at a nearby Hardee’s if the opposing team missed two consecutive free throws late in a game. Though most stadium and team apps have been challenged so far just to get fans to download and use the apps — never mind generating revenue — Sotsky is betting that Hopscotch will find a way to help venues, teams and advertisers work together to build something that benefits fans while also delivering some ROI.

“If you deliver the right kind of ads you can get great revenue traction,” said Sotsky.

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