AT&T sees 2.5 TB of DAS traffic at men’s Final Four championship game

The concourses at U.S. Bank Stadium were well covered by DAS and Wi-Fi antennas for the recent Final Four. Credit: Paul Kapustka, MSR

In addition to the big Wi-Fi numbers seen at the NCAA men’s 2019 basketball championship game, AT&T said it saw 2.5 terabytes of data used by its customers on its DAS network at U.S. Bank Stadium in Minneapolis for the final game of the men’s Final Four weekend.

The neutral-host DAS in U.S. Bank Stadium, which is operated by Verizon, tested strong during MSR’s visit to the Final Four — we saw a mark of 37.5 Mbps on the download and 45.0 Mbps on the upload during the championship game, on a Verizon phone. Verizon, however, declined to provide any data totals from the Final Four.

In addition to its championship game numbers, AT&T said it saw 44.6 TB of data used on its networks in and around U.S. Bank Stadium for the entire men’s Final Four weekend.

Women’s Final Four sees 1.1 TB of DAS

At the NCAA women’s Final Four weekend in Tampa, Fla., AT&T said it saw a total of 1.1 TB of traffic used by its customers on the new MatSing Ball-powered DAS at Amalie Arena. That number includes traffic from both semifinal games as well as the championship game on April 7.

Amalie Arena’s MatSing-powered DAS ready for Women’s Final Four

MatSing ball antennas seen behind championship banners at Amalie Arena. Credit all photos: MatSing (click on any photo for a larger image)

The new DAS at Amalie Arena in Tampa, which uses 52 MatSing ball antennas, is fully operational and ready for this weekend’s NCAA Women’s Final Four, which starts on Friday.

According to AT&T, which is running and operating the new DAS, the new network “is officially on-air,” after going through some test runs during Tampa Bay Lightning NHL games. According to one informer, AT&T CEO John Donovan (an old friend of MSR) attended a recent hockey game at Amalie and gave a big thumbs-up to the new DAS, which is the biggest known installation of the unique MatSing antennas, which are basically huge spheres with lots of directional cellular antennas inside.

A press release from AT&T about the new DAS claims that has boosted cellular capacity inside Amalie Arena by 400 percent from last year. The new DAS also uses Corning ONE gear on the back end.

MSR will be in Minneapolis this weekend at the other Final Four, so if you are in Tampa for the women’s tourney take a speedtest or two on cellular and let us know what you see. We are watching the DAS deployment at Amalie Arena carefully since it is our guess that it won’t be the last you hear of MatSing deployments this year. Some more photos from the Amalie Arena MatSing deployment below.

More MatSing antennas for Amalie Arena

MatSing ball antennas seen behind championship banners at Amalie Arena. Credit all photos: MatSing (click on any photo for a larger image)

You may remember our profile from our current STADIUM TECH REPORT issue where we talked about MatSing antennas being deployed at Amalie Arena? Time for a quick update — instead of using just 20 of the big ball-shaped antennas for the new DAS, Amalie will instead have 52 MatSing antennas installed when all is said and done — a deployment that will be interesting to watch when it goes live later this fall.

Thanks to MatSing folks for the accompanying photos here of the MatSing antennas being deployed in Amalie, painted a nice shade of gray to blend in with the rooftop infrastructure. Fans may not know what the big ball shaped things are, but their cellular coverage should be good in the new AT&T-installed DAS.

Where else will we see MatSings being deployed? Independently Mobile Sports Report has learned that one integrator plans to purchase and use MatSing antennas in two arenas, one an NBA venue and the other a small-college stadium. Since the deals aren’t done we can’t name names yet but it will be interesting to watch where else MatSings end up.

Why use MatSing antennas? What sets MatSing ball antennas (also called “Luneberg Lens” antennas) apart from other wireless gear is the MatSing ball’s ability to provide a signal that can stretch across greater distances while also being highly concentrated or focused. According to MatSing its antennas can reach client devices up to 240 feet away; for music festivals, that means a MatSing antenna could be placed at the rear or sides of large crowd areas to reach customer devices where it’s unpractical to locate permanent or other portable gear. By being able to focus its communications beams tightly, a MatSing ball antenna can concentrate its energy on serving a very precise swath of real estate, as opposed to regular antennas which typically offer much less precise ways of concentrating or focusing where antenna signals go.

Lots of MatSings up in the rafters at Amalie Arena

MatSings are ready for their close-up

Lots of coverage coming from up above

Paint job helps MatSings blend in

MatSing ball antennas to power new DAS at Amalie Arena

Artist rendering of MatSing ball deployment in rafters of Amalie Arena. Credit: MatSing

Can the curiousity become commonplace?

That’s the question that will be answered when the new DAS network at Amalie Arena in Tampa comes online — powered by 20 MatSing “eyeball” antennas, the big, white, spherical systems mostly previously seen as quirkily conspicuous portable cellular equipment for large gatherings like outdoor concerts.

Over the past year, however, the MatSing balls have been creeping inside sports venues, most notably making a permanent appearance at U.S. Bank Stadium for Super Bowl 52, when Verizon wireless hung two MatSing antennas from the rafters to provide cellular coverage for sideline-located media photographers.

Now in what is believed to be the largest single installation of MatSing balls at one time, AT&T is rebuilding the distributed antenna system at Amalie Arena (home of the NHL’s Tampa Bay Lightning) with 20 MatSing balls, which house a combined 362-plus antennas due to come online before the next hockey season begins. According to AT&T, the new system will boost LTE capacity by “nearly 400 percent” compared to the previous system installed at the arena.

MatSing balls in the rafters at U.S. Bank Stadium. Credit: Verizon

The new system is also sort of a coming-out event for MatSing the company, which has largely remained in the background the past few years as AT&T and Verizon Wireless have used its unique “lens” antennas to bring cellular coverage to events as diverse as the Coachella Music Festival, the presidential inauguration and the Indy 500. But as cellular carriers and venue owners and operators look for ways to increase density or granularity of coverage, MatSing’s unique gear may find its way into more permanent deployments, especially if the Amalie Arena network proves successful.

Longer reach, tighter concentration

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of a new MatSing ball DAS deployment at Amalie Arena, a new DAS for the Chicago Cubs at Wrigley Field, and a look at the networks inside the new Banc of California Stadium in Los Angeles! DOWNLOAD YOUR FREE COPY now!

What sets MatSing ball antennas (also called “Luneberg Lens” antennas) apart from other wireless gear is the MatSing ball’s ability to provide a signal that can stretch across greater distances while also being highly concentrated or focused. According to MatSing its antennas can reach client devices up to 240 feet away; for music festivals, that means a MatSing antenna could be placed at the rear or sides of large crowd areas to reach customer devices where it’s unpractical to locate permanent or other portable gear. By being able to focus its communications beams tightly, a MatSing ball antenna can concentrate its energy on serving a very precise swath of real estate, as opposed to regular antennas which typically offer much less precise ways of concentrating or focusing where antenna signals go.

And while the “giant eyeball” or “golfball” antennas are often very easy to spot in outside deployments, for indoor arenas or domed venues the MatSing balls can be tucked up against rooftop beams and catwalks, where they can go unnoticed alongside the other structural attachments like heating ducts, speakers and lighting. For venues concerned about the number of antenna placements growing near seating areas, a ceiling-mounted MatSing ball network could be an elegant way to add capacity without compromising aesthetics.

MatSing balls deployed at an outdoor event. Credit: MatSing

The MatSing balls can also be used at outdoor arenas, as long as there is someplace to mount them; at the Saskatchewan Roughriders’ Mosaic Stadium in Regina, Saskatchewan, the antennas already have a nickname of the “dingle balls,” and are a key part of an aggressive wireless coverage strategy for the 33,000-seat home of the CFL’s Roughriders.

‘Like a contact lens’

Without getting too deep into the technology behind the antennas, MatSing chief product officer Tony DeMarco suggested comparing the focusing ability to that of a contact lens. For the Amalie Arena deployment, AT&T is using a version of the MatSing antenna that can provide up to 18 different beams of radio frequency, far more than most standard antennas. (Other larger versions of the ball antennas can support even more connections.) According to DeMarco, the beams can then be easily focused by using a laser to point down to seating areas, a much more precise configuration than other antenna technologies.

Unlike other deployement methods, like under-seat antenna enclosures, the MatSing balls typically have a clear line-of-sight path to potential users, which DeMarco claims can offer faster, better connections.

Since there haven’t been any full-stadium MatSing deployments before, there’s not enough evidence yet to fully compare whether or not going all-in on the ball design will offer greater performance or budgetary savings over other methods. The confident DeMarco, however, has a couple predictions he’s willing to bet on — that in 3 years’ time, “every operator will be using a lens antenna, and every venue will be using a lens antenna. It’s a graceful use of physics with a lot of potential.”

New Report: DAS deployments rule, with new networks at Wrigley Field, AT&T Park and Amalie Arena

Call it the ‘Connect the DAS’ issue — our latest STADIUM TECH REPORT is heavy on DAS news, with new deployments at Wrigley Field, AT&T Park, and Amalie Arena — all of them breaking news, as in you heard it here first!

At AT&T Park, the home of the San Francisco Giants, there is a brand new upgrade to the stadium’s DAS network, an AT&T-only deployment of DAS antennas inside the same under-seat enclosures used for stadium Wi-Fi. An experiment at first, just a few months into the season it has surprised both the team and the carrier with how well it’s doing. Get the details by DOWNLOADING OUR FREE REPORT right now!

Second at bat in the news-scoop arena is another DAS deployment, this one just getting underway at Amalie Arena in Tampa, home of the NHL’s Lightning. The twist on this new network — also being installed by AT&T — is that it will exclusively use MatSing ball antennas, those quirky-looking “big ball” antennas that you may have seen used in a temporary fashion at outdoor events. What’s bringing them inside? DOWNLOAD THE REPORT and read our exclusive story!

And at venerable Wrigley Field — the friendly confines of the Chicago Cubs — a long-planned upgrade to the venue’s cellular systems is finally in place, using JMA Wireless equipment deployed by DAS Group Professionals. Our in-person visit took a look at how DGP and the Cubs merged new technology with one of baseball’s most historic structures. Who says DAS is dead?

In addition to those stories we also have a complete, in-person visit and profile of the new networks at the newest stadium in MLS, the Los Angeles Football Club’s Banc of California Stadium. We also have a Q&A with Sprint CTO Dr. John Saw, all packed into one issue ready for FREE DOWNLOAD right now!

We’d like to thank our sponsors for this issue, which includes Mobilitie, Corning, Huber+Suhner, JMA Wireless, Cox Business/Hospitality Network, Oberon, Boingo, MatSing, ExteNet and DAS Group Professionals — without their support, we wouldn’t be able to make all this great content available to you for no cost. Thanks for your interest and we hope you enjoy the latest issue of our STADIUM TECH REPORT series!

Tampa Bay Lightning pick Venuetize for new Amalie Arena app

The Tampa Bay Lightning and Amalie Arena have selected developer Venuetize for a new team and stadium app that will bring features including a multi-purpose digital wallet that will help fans manage their ticket options for hockey games and other events at the venue.

Screen shot of the new Amalie Arena app by Venuetize.

Announced in January, the new app is already available for iOS and Android devices. According to the team, the app supports the ability to purchase concessions and merchandise with a mobile device, as well as being able to perform detailed ticketing transactions including transfers and even transfers of discounts.

The deal with the Lightning represents Venuetize’s second NHL deal this season, following the company’s win to provide a similar stadium and team app for the Detroit Red Wings (and the Detroit Pistons) at Little Caesars Arena. Venuetize also previously built an integrated app for the Buffalo Bills and Buffalo Sabres.

With new entrants like Hopscotch challenging established app players like YinzCam and VenueNext in the stadium and team app arena, Venuetize seems to be claiming its own turf with apps that lean heavily on transaction features, as well as the ability to easily shift between sporting events and other events at stadiums.

YinzCam, which made its name early in the space with content-focused apps, recently unveiled a feature that allows app users to order and pay for food and beverages. Clearly, the ability to support more transaction-based services seems to be part of the increased table stakes in the stadium and team app market going forward.