The suspense has been gone for some time but now that Apple has officially taken the wraps off of its latest member of the iPad family, the 7-inch iPad Mini we can actually look at the details and see how it compares to its rivals in this space.
Apple’s CEO Tim Cook officially unveiled the latest at an event held in San Jose, Calif. today, seven months after its last iPad release. Apple’s iPad Mini is 53% lighter than the last generation iPad at 0.68 pounds, and has a 7.9-inch Retina screen with a 1,024 x 768 resolution, the same resolution as the iPad . Apple said that since the displays are the same resolution there should be no issue using existing iPad apps on the newest tablet. It features a 5MP backward facing camera and is capable of connecting to a 4G LTE network.
The iPad Mini starts at $329 for a 16GB version, $429 for the 32GB model and $529 for the 64GB model and Apple will start taking orders for the tablet on Friday and said that it expects to ship the Wi-Fi version at the end of next week with the cellular version to ship two weeks later.
Apple’s senior vice president of worldwide marketing, Phil Schiller said that the iPad Mini’s rivals in the 7-inch space were failures. Well Apple will have the chance now to show that it is better since its two top rivals, Amazon and Google, sell their 7-inch tablets at cost with the Google Nexus 7 starting at $199 and the Amazon Kindle at $159, both significantly lower than what Apple is selling the iPad Mini for.
There is no doubt that the company has had tremendous success with the larger iPads since its debut, with over 100 million sold and a dominating, almost 70% market share so far. This might be why Apple had been originally disparaging of the 7-inch market but the success first of Amazon’s Kindle tablet followed closely by Barnes & Noble’s Nook and Google’s Nexus 7 have shown that there was a large demand out there for smaller devices.
Tablet market no longer just Apple vs. Android
It should be noted that while Amazon, Barnes & Noble and Google have been getting all of the press for their popular 7-inch offerings, more are expected from additional companies, starting with Acer’s announcement of its Iconia A110. The 7-inch tablet is approximately $30 less than the Nexus 7 at $230 and will have a 1024 x 600 resolution display, but this is another Android-based system.
However the Windows 8 revolution is about to hit us as Microsoft seeks to establish itself as a major player not only in the tablet operating space with its Windows 8 operating system but also as a provider of hardware with its Surface tablets, all of which will be unveiled this week.
Plenty of the Windows 8 hardware OEMs such as Hewlett-Packard, Dell, Asus and Lenovo have already taken the wraps off of their devices in advance of the official unveiling and Intel has talked about the features that t will bring to the space with its technology and processors. However, so far none of the OEMs, that I am aware of, have talked about 7-inch tablets, although Samsung has offered one in the past. I suspect that just like Apple they will be visiting the space, and soon.
It would not be an Apple event if there was just one center of attention. The company announced a new 13-inch MacBook Pro that features its retina display technology, a notebook that weights in almost a pound lighter and 20% thinner than previous versions. Currently available it has a $1,699 starting price tag. Then there is a Mac Mini at $599 and a new iMac with up to a 27-inch display and an interesting new hard drive/flash combo starting at $1299 for the version with a 21.5-inch display.
