The NBA is looking to alter the current World Cup of Basketball in a manner that will enable it to gain increased revenue from the event that is held every four years and is next scheduled to be played in 2014, according to a Yahoo Sports report.
The push is tied into an effort to discontinue sending star players to the Summer Olympics. While the Dream Team is one of the biggest broadcasting draws the NBA does not reap any revenue from the event and sees no reason to allow its stars to participate in an event where they might get injured.
For those who do not follow international basketball, there has been a World Cup tournament for some time, since 1950 to be exact, that is held every four years (with a few exemptions) and is played by the men’s national teams of members of the International Basketball Federation (FIBA). The U.S. is the current champion, winning in 2010.
The idea appears to be that by partnering more with FIBA the NBA would bring its marketing might to the event and its superstars and in return, would get a piece of the financial pie, and a big slice at that. Yahoo reported that some owners want a new World Cup that is entirely controlled by the NBA.
It will be interesting to follow this, as I imagine that the loss of the dream team in the Olympics will likely mean a loss of any chance to win a gold medal, or possibly any medal, and so will result in a lot of pressure to start including the players once again. That was the reason the concept started in the first place.
Isn’t there a push to make the Olympics an under-23 tournament? Thought that was also part of the new deal.