U.S. Bank Stadium sees 31.2 TB of Wi-Fi data used during Final Four weekend

The Final Four generated record Wi-Fi totals this year at U.S. Bank Stadium in Minneapolis. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

Fans at this year’s NCAA Men’s Final Four basketball tournament at U.S. Bank Stadium in Minneapolis used more than 31 terabytes of data on the Wi-Fi network during the championship weekend, with stadium records set in total single-day Wi-Fi usage and sustained data rates, and overall records set for concurrent connections and unique connections, according to figures from the NCAA.

The semifinal matches on April 6 between Auburn and Virginia and Texas Tech and Michigan State saw fans use the second-highest single-day Wi-Fi total we have seen reported, with 17.8 TB of data used. The Wi-Fi total surpassed the 16.31 TB of Wi-Fi data used in the same stadium during Super Bowl 52 on Feb. 4, 2018; only Super Bowl 53 this year at Mercedes-Benz Stadium in Atlanta, with 24.05 TB of Wi-Fi used, has seen a bigger data day (according to our unofficial list of such data events).

According to the NCAA figures, the network saw 51,227 unique users on Final Four Saturday, out of 72,711 in attendance. The 70 percent take rate just beats the 69 percent take rate seen at Super Bowl 53, an overall sign perhaps that bucket-event fans are increasingly turning to stadium Wi-Fi for connectivity. At Super Bowl 52 in U.S. Bank Stadium, there were 40,033 unique users on the Wi-Fi network (out of 67,612 in attendance), a take rate of 59 percent.

A familiar scene at the FInal Four — a fan recording their experience

The peak concurrent user number from Final Four Saturday of 31,141 was also an overall record, beating Super Bowl 53’s mark of 30,605. (Super Bowl 53 had 70,081 fans in attendance for the Feb. 3 game between the New England Patriots and the Los Angeles Rams.) The Wi-Fi network numbers for Monday’s championship game (won by Virginia 85-77 over Texas Tech in overtime) saw big numbers itself, with 13.4 TB of total data used, and 48,449 unique connections and 29,487 peak concurrent users (out of 72,062 in attendance). Monday’s game also produced a peak throughput number of 11.2 Gbps just after the game ended. The total official Wi-Fi data used during the semifinals and final was 31.2 TB.

According to stadium network officials, there were 1,414 active Cisco access points for the Final Four games, with some permanent Wi-Fi APs not being used because they were covered by the temporary seats that extended out to the court built in the middle of where the football field usually is. However, the temporary seating was covered by an additional 250 APs and 50-plus switches in a temporary network built by AmpThink and the stadium network team (look for a deeper profile of the temporary network in our upcoming Summer STADIUM TECH REPORT issue!).

Speed tests taken by Mobile Sports Report showed robust Wi-Fi connectivity all around the venue on both days, with marks like a 48.6 Mbps download and 44.0 Mbps upload in the higher seating section during pregame for Saturday’s events, another mark of 45.3 Mbps / 38.7 Mbps on the third-level main concourse close to Saturday’s tipoff, and a mark of 54.8 Mbps / 38.3 Mbps on the main lower-level concourse just after tipoff of Monday’s championship game.

One of the temporary seating under-seat Wi-Fi APs

“The traffic we experience on Wi-Fi networks at the Final Four is considerable each year, and Minneapolis was no exception,” said David Worlock, director of media coordination and statistics for the NCAA tournament. “We were completely satisfied with the performance of the network throughout the weekend.”

THE MSR TOP 20 FOR WI-FI

1. Super Bowl 53, Mercedes-Benz Stadium, Atlanta, Ga., Feb. 3, 2019: Wi-Fi: 24.05 TB
2. NCAA Men’s 2019 Final Four semifinals, U.S. Bank Stadium, Minneapolis, Minn., April 6, 2019: Wi-Fi: 17.8 TB
3. Super Bowl 52, U.S. Bank Stadium, Minneapolis, Minn., Feb. 4, 2018: Wi-Fi: 16.31 TB
4. NCAA Men’s 2019 Final Four championship, U.S. Bank Stadium, Minneapolis, Minn., April 8, 2019: Wi-Fi: 13.4 TB
5. 2018 College Football Playoff Championship, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Jan. 8, 2018: Wi-Fi: 12.0 TB*
6. Super Bowl 51, NRG Stadium, Houston, Feb. 5, 2017: Wi-Fi: 11.8 TB
7. Atlanta Falcons vs. Philadelphia Eagles, Lincoln Financial Field, Philadelphia, Pa., Sept. 6, 2018: Wi-Fi: 10.86 TB
8. Super Bowl 50, Levi’s Stadium, Santa Clara, Calif., Feb. 7, 2016: Wi-Fi: 10.1 TB
9. Taylor Swift Reputation Tour, Gillette Stadium, Foxborough, Mass., July 27, 2018: Wi-Fi: 9.76 TB
10. Minnesota Vikings vs. Philadelphia Eagles, NFC Championship Game, Lincoln Financial Field, Philadelphia, Pa., Jan. 21, 2018: Wi-Fi: 8.76 TB
11. Jacksonville Jaguars vs. New England Patriots, AFC Championship Game, Gillette Stadium, Foxborough, Mass., Jan. 21, 2018: Wi-Fi: 8.53 TB
12. Taylor Swift Reputation Tour, Broncos Stadium at Mile High, May 25, 2018: Wi-Fi: 8.1 TB
13. Kansas City Chiefs vs. New England Patriots, Gillette Stadium, Foxborough, Mass., Sept. 7, 2017: Wi-Fi: 8.08 TB
14. SEC Championship Game, Alabama vs. Georgia, Mercedes-Benz Stadium, Atlanta, Ga., Dec. 1, 2018: Wi-Fi: 8.06 TB*
15. Green Bay Packers vs. Dallas Cowboys, Divisional Playoffs, AT&T Stadium, Arlington, Texas, Jan. 15, 2017: Wi-Fi: 7.25 TB
16. Stanford vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Sept. 29, 2018: 7.19 TB
17. (tie) Southern California vs. Notre Dame, Notre Dame Stadium, South Bend, Ind., Oct. 21, 2017: 7.0 TB
Arkansas State vs. Nebraska, Memorial Stadium, Lincoln, Neb., Sept 2, 2017: Wi-Fi: 7.0 TB
18. WrestleMania 32, AT&T Stadium, Arlington, Texas, April 3, 2016: Wi-Fi: 6.77 TB
19. Wisconsin vs. Nebraska, Memorial Stadium, Lincoln, Neb., Oct. 7, 2017: Wi-Fi: 6.3 TB
20. Super Bowl 49, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015: Wi-Fi: 6.23 TB

* = pending official exact data

Amalie Arena’s MatSing-powered DAS ready for Women’s Final Four

MatSing ball antennas seen behind championship banners at Amalie Arena. Credit all photos: MatSing (click on any photo for a larger image)

The new DAS at Amalie Arena in Tampa, which uses 52 MatSing ball antennas, is fully operational and ready for this weekend’s NCAA Women’s Final Four, which starts on Friday.

According to AT&T, which is running and operating the new DAS, the new network “is officially on-air,” after going through some test runs during Tampa Bay Lightning NHL games. According to one informer, AT&T CEO John Donovan (an old friend of MSR) attended a recent hockey game at Amalie and gave a big thumbs-up to the new DAS, which is the biggest known installation of the unique MatSing antennas, which are basically huge spheres with lots of directional cellular antennas inside.

A press release from AT&T about the new DAS claims that has boosted cellular capacity inside Amalie Arena by 400 percent from last year. The new DAS also uses Corning ONE gear on the back end.

MSR will be in Minneapolis this weekend at the other Final Four, so if you are in Tampa for the women’s tourney take a speedtest or two on cellular and let us know what you see. We are watching the DAS deployment at Amalie Arena carefully since it is our guess that it won’t be the last you hear of MatSing deployments this year. Some more photos from the Amalie Arena MatSing deployment below.

Venue Display Report: Sharks bring ‘excitement’ to SAP Center concourses with new digital display technology from Daktronics and Cisco

A long LED board lights up the main concourse at the San Jose Sharks’ home, SAP Center. Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

If you’re an ice hockey fan, you are no doubt somewhat addicted to the excitement of seeing games live, in person. Yet one historical drawback to going to games has always been fearing those moments when you need or want to leave your seat, when missing out on the unpredictable action makes waiting in lines excruciating.

While many teams in all kinds of sports have been busy installing television screens in concourses and concession areas to help keep fans connected to the live action, at SAP Center in San Jose the NHL’s Sharks have taken concourse display technology to a new level: With cutting-edge LED displays from Daktronics and the Cisco Vision IPTV display management system from Cisco, the Sharks have turned what used to be basically a dark concrete tunnel into a well-lit, display-laden walkway that can bring live game action and exciting, engaging marketing messages to fans while they are outside the bowl, keeping the excitement level high no matter where in the building a fan might be.

The most visible part of the new display deployment, one installed in phases over the last two seasons, are the concourse LED boards from Daktronics, displays that were custom designed for the stadium’s walkways. Robin Hall, a regional manager for the Brookings, S.D.-based Daktronics, said there were a total of 17 displays added to the main concourse at SAP Center, all 3 1/2-feet tall but in many different widths, with one measuring almost 66 feet wide.

Narrow Pixel Pitch LEDs make a difference

Editor’s note: This profile is from our new VENUE DISPLAY REPORT series, a vertical-specific offering of MSR’s existing STADIUM TECH REPORT series. The VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on this link and start reading!

John Castro, vice president of corporate partnerships for the Sharks, said the concourse displays are just the latest step in an ongoing process to “keep the venue updated and modernized.” Now celebrating its 25th year in existence, SAP Center recently hosted the NHL’s All-Star Game and is a regular stop for such big-ticket events as NCAA basketball regionals and U.S. Figure Skating championships.

In 2010, Castro said the arena added a new Daktronics center-hung video board, which has distinctive circular ribbon boards above and below that synchronize with the ribbon board that circles the arena in the middle of the seating areas. A few years ago, the arena put out an RFP to bring Wi-Fi to the stadium, and when it picked Cisco for the gear supplier, it also decided to use Cisco Vision to synchronize a new display strategy for the building’s main concourse.

“The idea was, let’s emulate what people see in the seats and bring it to the concourse,” Castro said.

A new LED screen above an entryway

What was eventually installed over the past two seasons were the new wall-mounted displays, which joined the 240 TV screens and the 16 hanging pendant displays (with six screens each) that were already in the concourses. According to Castro the Sharks took down eight static signs to make room for the new, interactive displays.

All the new displays make use of Daktronic’s new Narrow Pixel Pitch (NPP) technology, which feature 2.5-millimeter line spacing. The close alignment of the LED lights in the displays makes them sharp even from close distances, with a look and feel more like a traditional TV screen than an LED ribbon board.

By using LED technology, not only are the boards more flexible in what kind of content they can carry, but they are also cheaper and more resilient than TV screens, something Hall said matters a lot to venues like SAP Center that may see up to 300 live events a year.

“If you have TVs, you have to replace them often, and over a lot of hours [the expense] is hard to justify,” said Hall. With its LED technology, Daktronics was able to create custom size boards to fit different areas in the concourse (like above the entry and exit doorways, or above the main entry openings to the seating bowl), giving the Sharks lots of flexibility to build their new concourse viewing experience.

Bringing Cisco Vision to control displays

To make fans take notice of the new displays, the Sharks turned to Cisco and its Cisco Vision IPTV display management system, which allows teams and venues to program and run multiple displays from a single management system. Cisco also brings to the table years of experience in designing, deploying and selling display systems and system content, which can help teams like the Sharks not only keep fans more engaged but also help the team improve its digital ad sales.

Cisco, which supplied the Wi-Fi gear when SAP Center got its new wireless networks a couple years ago, teamed up with network deployment partner AmpThink to deploy a new display system at the same time, often doubling up on infrastructure. At many points inside the arena, a display screen is mounted in the same space as a Wi-Fi access point, an efficient design that combines aesthetics (the APs are hidden behind the screens) with cost savings.

Menu screens and live action are side-by-side to keep fans engaged

According to Ken Martin, executive director of digital transformation for the consumer industries in the Americas and for the sports and entertainment industry globally at Cisco, the Sharks’ previous display system was limited in its capabilities, especially in the ability to change things like menu boards easily between events. Martin also said the Sharks had four different signage solutions for the various boards and displays throughout the stadium, making it hard to coordinate programming across screens.

Now with Cisco Vision in place, the Sharks can build “shows” of content and advertising that flow from screen to screen, or arrive simultaneously on multiple screens to increase the visual effect. Inside the SAP Center concourses, the new Daktronics panels combine with an previously existing infrastructure of screen displays hanging over the walkways to create a visual “wall” that draws the eye.

“The way [the screens] are positioned, you cannot stand in the SAP Center concourses without being hit by something,” Cisco’s Martin said.

The Sharks’ Castro said there “was a lot of discussion and research” about the placement of the signs.

“Whether you turn left or right, you’re always going to see an LED,” Castro said.

How to use digital displays to entertain and inform

Through its professional services that are part of the Cisco Vision deal, Cisco also helps the Sharks brainstorm with potential sponsors to create digital display advertising ideas, and then also helps create, produce and run the “show” of ads that streams across all the stadium’s displays. A current campaign with BMW is an example of using all concourse screens simultaneously to create an immersive feel to the advertising.

A look at the hanging pendant screens in sync with the LED wall boards

“Part of what we do is show customers the art of the possible,” said Martin, who said many demonstrations of digital-display potential can happen in his team’s extensive demo room at Cisco, where they have 27 different types of screens to model just about any possible stadium deployment. Though much of the digital advertising industry in venues is still in an adolescent stage, Martin said that sponsors are “way more educated than they have ever been,” and know now that they can ask for particulars like having ads shown at certain times, or to have advertising content “wrapped” around live action on partial screen real estate, like an “L-wrap.”

With Cisco Vision, the Sharks are able to not just coordinate a “show” of ads and other content during the game, but they can also break in and trigger special screen content when something happens live, like a goal being scored. Such “takeover” moments are just another new asset that can be added to the ROI for a smart digital display solution, something not possible with static display systems. Such timely messages can really catch the fans’ eye, especially so at hockey games where people pay attention when they aren’t in their seats.

“If you’re a true hockey fan, you have your concourse timing down to a science,” said Daktronic’s Hall. “You never want to go to the game and feel like you’re missing something.”

To help those fans, one of the live action content pieces run across most of the concourse boards at SAP Center is a live clock that counts down the time until live action starts again.

“It can really be a showstopper, to use the screens and video walls, especially when they are all synchronized to the same message,” Cisco’s Martin said. “You’re going to get people to stop and pay attention.”

For the Sharks, the new system is already returning dividends; according to Castro, some 80 percent of all new digital display sponsorship business includes Cisco Vision integration as part of the opportunity.

“It helps [ads] rise above the clutter,” Castro said of the new display system. “You can see the impact on the brands as well as on the fans.”

“It’s like putting on a show in the concourse,” Daktronic’s Hall said of the new system. “It really extends the in-bowl experience through the whole venue.”

Editor’s note: This profile is from our new VENUE DISPLAY REPORT series, a vertical-specific offering of MSR’s existing STADIUM TECH REPORT series. The VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on this link and start reading!

Super Bowl recap: 24 TB for Wi-Fi, 12 TB for DAS

Pats fans celebrate with a selfie at the end of Super Bowl 53. Credit all photos: Mercedes-Benz Stadium (click on any picture for a larger image)

Super Bowl 53 at Atlanta’s Mercedes-Benz Stadium rewrote the record book when it comes to single-day stadium Wi-Fi, with 24.05 terabytes of traffic seen on the stadium’s network. That is a huge leap from the official 16.31 TB seen at last year’s Super Bowl 52 in Minneapolis at U.S. Bank Stadium.

According to official statistics provided by Extreme Networks, new high-water marks were set last Sunday in every category of network measurement, including an amazing 48,845 unique users on the network, a take rate of 69 percent out of the 70,081 who were in attendance to watch the New England Patriots beat the Los Angeles Rams 13-3. The average Wi-Fi data use per connected fan also set a new record, with the per-fan mark of 492.3 megabytes per user eclipsing last year’s mark of 407.4.

While fans might have preferred some more scoring excitement during the game, the lack of any tense moments in network operations was a perfect outcome for Danny Branch, chief information officer for AMB Sports & Entertainment.

“I was ecstatic on how [the network] executed, but honestly it was sort of uneventful, since everything went so well,” said Branch in a phone interview the week after the game. Though network performance and fan usage during some of the big events leading up to the Super Bowl had Branch thinking the Wi-Fi total number might creep near the 20-terabyte range, the early network use on game day gave Branch a clue that the final number might be even higher.

“When I saw the initial numbers that said we did 10 [terabytes] before kickoff we didn’t know where it would end,” Branch said. “When we were watching the numbers near the end of the game, we were just laughing.”

Aruba APs and AmpThink design shine

Editor’s note: This report is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new Wi-Fi and DAS networks being planned for the University of Colorado, as well as a profile of Wi-Fi at Little Caesars Arena in Detroit! DOWNLOAD YOUR FREE COPY now!

Digital device use once again set records at the NFL’s championship game.

With some 1,800 APs installed inside Mercedes-Benz Stadium — with most of the bowl seating APs located underneath the seats — the Wi-Fi gear from Aruba, a Hewlett Packard Enterprise company, in a design from AmpThink, also saw a peak throughput rate of 13.06 Gbps, seen at halftime. The peak number of concurrent network users, 30,605, also took place during the halftime show, which featured the band Maroon 5 (whose show played to mixed reviews).

Extreme Networks, which provides Wi-Fi analysis in a sponsorship deal with the NFL, had a great list of specific details from the event. Here are some of the top-line stats:

Need proof that people still watch the game? Out of the 24.05 TB total, Extreme said 9.99 TB of the traffic took place before the kickoff, followed by 11.11 TB during the game and halftime, and another 2.95 TB after the game concluded.

On the most-used apps side, Extreme said the most-used social apps were, in order of usage, Facebook, Instagram, Twitter, Snapchat and Bitmoji; on the streaming side, the most-used apps were iTunes, YouTube, Airplay, Spotify and Netflix. The most-used sporting apps by fans at the game were, in order, ESPN, NFL, the Super Bowl LIII Fan Mobile Pass (the official app for the game), CBS Sports (which broadcast the game live) and Bleacher Report.

Did Verizon’s offload spike the total?

While Super Bowl Wi-Fi traffic has grown significantly each year since we started reporting the statistics, one reason for the bigger leap this year may have been due to the fact that Verizon Wireless used its sponsorship relationship with the NFL to acquire its own SSID on the Mercedes-Benz Stadium Wi-Fi network.

Hard copy signage in the stadium helped direct fans to the Wi-Fi.

According to Andrea Caldini, Verizon vice president for networking engineering in the Eastern U.S., Verizon had “autoconnect in play,” which meant that any Verizon customer with Wi-Fi active on their devices would be switched over to Wi-Fi when inside the stadium.

“It’s going to be a good offload for us,” said Caldini in a phone interview ahead of the Super Bowl. While Verizon claimed week to have seen “record cellular traffic” as well during Super Bowl Sunday, a spokesperson said Verizon will no longer release such statistics from the game.

According to Branch, the NFL helped fans find the Wi-Fi network with additional physical signage that was put up just for the Super Bowl, in addition to rotating messages on the digital display screens around the stadium.

“The venue was well signed, we really liked what they [the NFL] did,” Branch said. Branch said the league also promoted the Wi-Fi link throughout the week, with a common ID at all the related Super Bowl activity venues, something that may have helped fans get connected on game day.

No issues with the DAS

One of the parts of the wireless mix at Mercedes-Benz Stadium, the cellular distributed antenna system, was under scrutiny after a lawsuit emerged last fall under which technology supplier IBM sued Corning over what IBM said was faulty installation. While Corning has disputed the claims, over the past year IBM, the Falcons and the NFL all said they got the DAS in working order, and according to Branch “all the carriers were pleased” with its operation during the Super Bowl.

There was only one, but it helped increase the wireless traffic.

According to Branch, the Falcons saw 12.1 TB of traffic on the in-stadium DAS on Super Bowl Sunday, including some traffic that went through the Matsing Ball antennas. Branch said the two Matsing Balls, which hang from the rafters around the Halo Board video screen, were turned back on to assist with wireless traffic on the field during the postgame awards ceremony.

Overall, the record day of Wi-Fi traffic left Branch and his team confident their infrastructure is ready to support the wireless demands of more big events into the future, including next year’s NCAA men’s Final Four.

“Until you’ve taken the car around the track that fast, you don’t really know how it will perform,” Branch said. “But so much work was done beforehand, it’s great to see that it all paid off.”

New Report: Record Wi-Fi at Super Bowl 53, and Wi-Fi and DAS for Colorado’s Folsom Field

MOBILE SPORTS REPORT is pleased to announce the Spring 2019 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

Our string of historical in-depth profiles of successful stadium technology deployments continues with reports from the record-setting Wi-Fi day at Super Bowl 53, a look at the network performance at Little Caesars Arena, plans for Wi-Fi and DAS at the University of Colorado and more! Download your FREE copy today!

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, JMA Wireless, Corning, Boingo, MatSing, and Cox Business/Hospitality Network. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to welcome readers from the Inside Towers community, who may have found their way here via our ongoing partnership with the excellent publication Inside Towers. We’d also like to thank the SEAT community for your continued interest and support.

Venue Display Report: Samsung, RevelTV bring new displays to Utah Jazz and Vivint Smart Home Arena

A multi-panel display in the Vivint Smart Home Arena concourse. Credit all photos and video: Paul Kapustka, MSR

Vivint Smart Home Arena, one of the oldest NBA venues, now has one of the more advanced in-arena digital display systems, thanks to a recent deployment of 600-plus Samsung “system on a chip” screens, which don’t require a separate digital media player to operate.

Part of a recent remodel of the home of the Utah Jazz, the new display screens are mounted throughout the concourses, in club areas and suites, as well as in concession stands. Run on management software from RevelTV, the screens currently show a mix of live game action and an ever-changing program of advertisements, both from outside sponsors as well as inside marketing programs for Jazz tickets and tickets to other events like concerts.

The displays are also used for concessions menu boards, often mounted next to other displays showing live action so that fans waiting in concession lines don’t miss a single Rudy Gobert dunk or a Joe Ingles 3-pointer. Those fans also now see an increasingly growing number of messages, all pushed from a central location on a system that seems light years ahead of the stadium’s previous display technology.

Replacing static screens

Editor’s note: This profile is from our new VENUE DISPLAY REPORT series, a vertical-specific offering of MSR’s existing STADIUM TECH REPORT series. The VENUE DISPLAY REPORT series will focus on telling the stories of successful venue display technology deployments and the business opportunities these deployments enable. No registration or email address required — just click on this link and start reading!

A vertical display with advertising atop live game action.

In a recent tour of the stadium before a home game against the Denver Nuggets, BJ Vander Linden, CIO for Larry H. Miller Sports & Entertainment (the Jazz owners), said many things inside Vivint Smart Home Arena were changed during a recent $125 million makeover. In addition to some physical and structural changes — mainly opening up walls and turning former office space into open-air club spaces — Vivint Smart Home Arena also got a big digital display upgrade.

“We wanted to make it more simple to put things on the walls,” said Vander Linden of one of the overarching signage strategies. The Jazz also wanted to move past the arena’s former display technology, which used digital media players (DMPs) on the backs of screens. According to Vander Linden, that system had fixed programs for each display, which couldn’t be easily changed.

“You would just sell them one time for the entire season,” Vander Linden said.

After dealing with Samsung’s Prismview division for its new center-hung video display and its in-bowl ribbon boards, the Jazz decided to buy in to Samsung’s so-called “system on a chip” (or SOC) Smart Signage display technology, where the DMPs are essentially embedded into the display itself.

Ed Stock, global account manager for sports and entertainment at Samsung, said the SOC displays not only cut deployment costs significantly by making the DMP costs go away, they are also easier to deploy and maintain since they only require a network connection and power, which can sometimes be deployed in a PoE (power over Ethernet) connection.

“If each DMP costs you $500 and you’re installing 600 screens, the costs can really add up,” Stock said. System-on-a-chip displays, he said, “can save you a ton of money.”

‘Like selling TV ads’

Also part of the display partnership was RevelTV (also known as Revel Media Group of Kaysville, Utah), which provides the content management system that runs the display programs, as well as templates and designs for screens and displays of all types and sizes, including concession menu boards and multi-screen display panels.

A look at the minimal infrastructure needed to mount the Samsung displays.

RevelTV president and CEO Brian Fitzpatrick said that RevelTV also has a game-day operator on hand to help the Jazz run their display show, as well as design teams who can help ensure that content looks like it should in the 12 different resolutions found in the mix of displays at Vivint Smart Home Arena.

Vander Linden said the Utah Jazz can now sell a wide range of display-based options, including messages timed to live events.

“It’s like selling TV ads,” Vander Linden said.

Currently in its inventory, the Jazz sell all-screen “takeovers” for game action like 3-point shots or a Rudy Gobert block or dunk. If the arena’s main competition really is the fan’s living room couch, Vander Linden said having a display system that can keep creating visual energy only helps to make the live event an even more entertaining place to be.

For now, Vander Linden likes that the new display systems are easier to maintain, and easier to expand to places where there previously were no displays. In the future, he foresees even more flexibility and opportunity with the new display system, perhaps adding elements like facial recognition (where the displays could sense how long people look at the screen) and machine learning to figure out better places to put displays or how long to run different pieces of content.

But right now, with live game action right next to sponsor messages as well as advertisements for upcoming events (like concerts) at Vivint Smart Home Arena, the concourse display system is already helping Vander Linden and the Jazz keep its fans entertained and informed, while improving its own bottom line — and keeping that couch empty.

BELOW: Take a quick look at one of the Vivint multi-panel screens in action: