Michael Strahan Debuts Twitter Video Project: #StraysTakes

Michael Strahan is a busy guy these days — in additon to being Regis’s replacement on one of the bigger morning TV talk shows, today he debuted an interesting Twitter-based project called #StraysTakes. Produced in conjunction with Verizon Wireless and its NFLMobile app, #StraysTakes looks like it will be a series of well-produced video takes on football-related topics from a guy with serious playing credentials and a budding career as an entertaining video presence.

Today’s inaugural episode, posted above, is Strahan talking about being a fantasy football rookie — love his line about why he wasn’t into fantasy before (because he was busy playing football in reality). What is interesting to us here at MSR from a business perspective is how quickly we are seeing a combination of Twitter/YouTube projects surface where Twitter is the promotional/user finding end, and YouTube is the distribution channel. Though it might not be threatening ESPN just yet this combo has a lot of legs when it comes to allowing players, teams, brands and other independent promoters the ability to craft some compelling content, and then find viewers without having to go through any of the traditional broadcast channels.

Wednesday Wi-Fi Whispers: New Networks for Bobcats, Patriots and Vols

Wi-Fi gear supplier Ruckus Wireless has racked up another stadium win, this time as the technology behind a new Wi-Fi network at Time Warner Cable Arena in Charlotte, N.C., home of the NBA’s Charlotte Bobcats.

The new network was live just in time to supply attendees at last week’s Democratic convention with a signal much stronger than cellular. According to a report by John Cox in Network World the new network uses Ruckus’s specially designed stadium antennas and uses the better-performing 802.11n Wi-Fi protocol. Doug Sabo, product manager for micronetworks at Time-Warner Cable, said the cable giant (which supplies Internet and video back-end services) is talking with “many of the venues in our service area” to gauge their needs or desires to install or upgrade their stadium Wi-Fi operations.

Patriots Expand Network, Pick Local Firm Enterasys for Wi-Fi Gear

Fans of the New England Patriots can now enjoy Wi-Fi access throughout Gillette Stadium, thanks to a new network put in place by the team and Enterasys Networks, an Andover, Mass., supplier of networking gear. This Boston Herald report details the new network, which will provide free Wi-Fi service to all fans at the Pats’ NFL games.

Previously, wireless gear supplier Xirrus had helped the Patriots bring Wi-Fi services to Gillette Stadium’s extensive luxury suites and clubs. No word yet on whether the Xirrus installation will remain, or whether the Enterasys deal will usher Xirrus out.

Tennessee Vols get DAS at Neyland Stadium

One of the most orange places on earth, the University of Tennessee’s Neyland Stadium, has a new Distributed Antenna System (DAS) installation in place to help improve cellular coverage. Raleigh, N.C.-based Longent is behind the installation, using DAS gear from Solid Technologies. Verizon Wireless will be the first cellular provider to use the DAS system, which improves cellular coverage by placing small antennas throughout the facility.

Station Casinos Readying Mobile Betting App… for Nevada

Legalized sports gambling on mobile devices — one of those Holy Grail ideas for the mobile sports business — is going to get another lift soon when Station Casinos LLC brings its mobile betting app to full release later this fall.

According to a report by Chris Sieroty in the Las Vegas Journal-Review Tuesday, Station Casinos is in field trials for its mobile betting app, called Sports Connection Mobile, which will allow users to place all kinds of sports bets through Station Casinos from any location inside the state of Nevada. According to the LVR-J report, Station execs had previously announced plans to launch the mobile app by Oct. 31 of this year.

Station, which already has a system that lets gamblers place bets over an Internet connection or via phone in the Las Vegas area, is already letting people sign up for the mobile version on the Sports Connection website. The site also has news and updates for a wide range of sports, ostensibly to let bettors brush up on the sports they plan to wager on.

Online or mobile betting has always been an idea that gives the gaming industry excitement and pause, since it has both the potential to open up new streams of revenue but it also has the potential to decrease casino traffic by making it easier for folks to stay home and wager. But just like sports leagues who are putting more content online, gambling concerns are all exploring ways to tap into the unquestionable desire people have to wager on sports. As reported previously by Mobile Sports Report, Cantor Gaming is already taking bets on mobile devices and Leroy’s Sports Books have also had mobile app betting.

The LVR-J story has a good amount of details about Station Casino’s plans, including a relationship with Sprint Nextel that will give app users a 10 percent discount on their monthly wireless bill. Station, which operates 17 casinos in southern Nevada, including several in Las Vegas proper, has been sending direct-mail promotions announcing the forthcoming app to its gambling club members. Among the enticements is a $100 first-time credit for using the app. The LVR-J story says the app will initally be available for iPhones and Android phones and tablets, with versions for iPads and perhaps BlackBerry devices to follow.

One interesting part of any mobile betting app is the necessity to ensure that users are geographically within Nevada’s borders, where gambling is legal, while they use their mobile device to wager. While we haven’t yet delved into the technology that makes this happen or the regulatory safeguards keeping it in check, MSR feels confident that the near term future will include stories about how clever phone-programmer types found a way to defeat the geographical limitations. To be sure, apps that let you bet real money are likely to explode in popularity when they become available, so this is a news category we will be following closely as it grows. Let us know in the comments or via email if you’ve had a mobile betting experience in the U.S., or if your company is developing an app or a device for this space.

Watching Golf this Week: BMW Championship, aka FedEx Cup Playoffs Round 3

If you need a break from football this weekend — which we sincerely doubt at this point — you can always check out golf’s version of the “playoffs,” which this week is another fairly meaningless tournament, the BMW Championship, the third round in the FedEx Cup Playoffs.

Being out of television range last weekend we missed the whole Rory/Tiger/LouisOoost showdown at the Deutsche Bank but really… we are saving our golf-interest for the Ryder Cup, and maybe for Sunday at the Tour Championship, if only because there will be $10 million on the line. To get there of course the pros need to negotiate Crooked Stick in Indiana this weekend, where we like Dustin Johnson to emerge victorious, possibly because he’ll be confident now that he knows he’s on the Ryder team.

Good news is you can tune in online Thursday and Friday, since Live@ is live during the playoffs. If you want to watch on the weekend, be warned that NBC will cover things early (12 p.m. to 3:30 p.m. ET) followed by Golf Channel from 3:30 to 6, while the rest of us watch college football. Sunday there’s bonus early Golf Channel coverage from 12 p.m. to 2 p.m., useful if you are experiencing a frustrating NFL blackout.

BMW CHAMPIONSHIP / FEDEX CUP PLAYOFFS

(all times Eastern)
TV COVERAGE

Thursday, Sept. 6 — Golf Channel, 3 p.m. — 6 p.m.
Friday, Sept, 7 — Golf Channel, 3 p.m. — 6 p.m.
Saturday, Sept. 8 — NBC, 12 p.m. — 3:30 p.m.; Golf Channel, 3:30 p.m. — 6 p.m.
Sunday, Sept. 9 — Golf Channel, 12 p.m. — 2 p.m. NBC, 2 p.m. — 6 p.m.

RADIO
SIRIUS XM (Satellite)
12 p.m. — 6 p.m. every day

ONLINE
Live@ video is back this week —
Live@ coverage — 1 p.m. to 6 p.m., every day

PGA SHOT TRACKER
If all you want is shots and distances (which can be addicting) get your fix via Shot Tracker, which will definitely be in action at the Barclays.

FACEBOOK PAGE
Like you perhaps some BMW Golfsport? Now is the time on sprockets when we dance!

TOP TWITTER FEEDS TO FOLLOW

Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

WHAT’S THE COURSE LIKE?
Crooked Stick is a Pete Dye course. His “first great” design. Some of us say, that hasn’t happened yet. Ah well.

WHO WON THIS THING LAST YEAR?
Walter Hagen. Sorry, that was in 1916 at the Western Open, this event’s predecessor. Last year’s winner was really Justin Rose.

FEDEX CUP PLAYOFF LEADERS
1. Rory McIlroy, 4,799 points
2. Nick Watney, 3,468
3. Tiger Woods, 3,417
4. Brandt Snedeker, 3,194
5. Louis Oosthuizen, 2,909

See the playoff full standings at the PGA site.

WORLD GOLF RANKINGS
1. Rory McIlroy; 2. Luke Donald; 3. Tiger Woods; 4. Lee Westwood; 5. Webb Simpson.
See the official World Golf Ranking list.

Yes, You Can Watch Cowboys vs. Giants on your Phone Tonight; But it Will Cost You $5 per Month

To answer the most pressing mobile sports question today: Yes, the Cowboys-Giants NFL Season Opener will be available live via the NFLMobile app (8:30 p.m. ET start), but you will need a Verizon phone to watch it, and be prepared to pay the $5 per month unadvertised fee that goes along with live action via the app this season.

I’ve been giving the folks at Verizon Wireless a bunch of grief on Twitter today mainly because the $5 per month charge isn’t found anywhere in the advertising or promotional material for the app. Last year the NFLMobile app was pretty much free for anyone who purchased a new Verizon 4G LTE phone and a 2-year contract, but this year the free live video lunch is over and Verizon will extract $5 from your pocket per month.

Let me say right here that I don’t think 5 bucks per month is an extravagant charge, since the app is pretty good — it will give you RedZone on Sunday afternoons, plus live viewing of games on Sunday nights, Monday nights and Thursday nights. My guess is that live mobile viewing will cost a lot more in the future, if and when the NFL puts an MLB.com package in place as it looks like they are moving to do. Nothing is announced yet, so stay tuned. And if you have a Verizon phone, though $5 a month sounds bad now it will probably be the lowest amount you will ever pay for live football in the seasons to come.

Bleacher Report adds Group Interaction Feature to Team Stream App

The popular Team Stream app from sports site Bleacher Report is getting more interactive, with the release of a new version that adds the ability for people to share their sports-team preferences with friends. Available initially only for the iPhone version of Team Stream, the “groups” feature will let fans share not only news but opinions with each other, bringing Team Stream into the field of smack-talk/interactive sports apps like PlayUp and others.

Bleacher Report, which was recently acquired by Turner Sports for approximately $180 million, claims to have 1 million users of its Team Stream app, which brings a constant “stream” of sports news, opinions, tweets and other content from the Web and organizes it by team for easy consumption. By adding an interactive feature Bleacher Report is seeking to keep fans embedded in Team Stream longer, instead of having to leave it to share opinions or news with friends who share the same team interests.

Fan interaction is hardly a new feature on the web, as sharing opinions and sports news seems to be one of the bigger things happening on Twitter these days. And standalone apps like PlayUp have already found big crowds of fans who want to set up or join sports-specific, game-specific or team-specific “rooms” or other online gathering places to interact. Team Stream, which has been focused on providing news and other content, is coming at the sharing equation from another direction, but one that seems to make sense as sharing apps like PlayUp have recently started adding news feeds to their feature set.

“We’ve found that most sports fans have small but distinct groups of friends they talk to about their favorite sports or teams, but still lack a simple way of sharing and reacting to news with them,” said David Finocchio, Chief Content and Product Officer at Bleacher Report, in a press release. “This version of Team Stream fills that void by providing a more efficient way for fans to quickly share the latest on their teams with the right group of friends and then react together.”

According to Bleacher Report, the new feature allows users to “easily add their friends to a group and share their favorite stories with them. Friends can open the group, read the shared stories and easily reply to the group all from their phones.” From an outside perspective the feature might also act as a good recruiting tool for B/R, allowing current Team Stream users to introduce the app to friends who might not have heard of it before. According to Bleacher Report the new 2.0 version of the Team Stream app will be developed for the Android and iPad versions of the app sometime in the future, but is only available now for the iPhone.