Wi-Fi, app ready to go for Falcons’ preseason opener at Mercedes-Benz Stadium

The shiny new stadium gets ready to host its first big event this weekend. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

It might have taken some recent all-nighters, but the crew behind the technology at Mercedes-Benz Stadium said that the Wi-Fi and DAS networks, as well as the new app, will be ready to go when the Atlanta Falcons hold their first big event at their new home this Saturday.

“We’ve spent the last week really tuning the Wi-Fi, and it’s awesome to see the speeds we’re getting as I walk around,” said Jared Miller, chief digital officer for the Falcons, in a phone interview Thursday. “I’m anxious to see how it will do with a full house.”

The first potential for a packed stadium comes Saturday night, when the Falcons host the Arizona Cardinals in an NFL preseason game. With roughly 1,800 Aruba Wi-Fi APs installed inside (1,000 in the seating bowl and the rest in concourses and other areas), Mercedes-Benz Stadium should have excellent Wi-Fi coverage, even if it takes several events to figure out the things you can only figure out once you have live people in the seats.

“We’ll need a few events until we get to a spot where we’re dialed in [with network performance],” said Miller. Though Miller said the Falcons were able to get some network feedback during a recent season-ticket holder open house, real performance stats won’t come until fans are filling the venue for an NFL game.

“You just have to go through a series of events to see actual performance,” Miller said.

Home page of the new Falcons app from IBM

Curiously, Miller would not comment directly when asked if any carriers other than sponsor AT&T had officially signed on to be on the Falcons’ neutral-host DAS. However, he did say that “all the fans who [are at the game] should be able to have cellular connections.” (Any attendees who want to send us speedtests of Wi-Fi or DAS, you know where to find us.)

New app gets its debut

One area that might cause some delays getting into the arena is the Falcons’ decision to go to all-digital ticketing — fans must either have an RFID card (for season tickets) or must download the new team app so they can have digital tickets on their phones. Both the RFID cards and phones can be scanned at the SkiData turnstyle machines.

“We’re encouraging fans to download the app before they get to the game,” Miller said.

The new version of the team app, which was only made live in the last couple days, was built by main IT contractor IBM.

App view of a wayfinding map

The IBM app will do things a little bit differently than other stadium apps; the wayfinding maps are not “blue dot” or interactive like Google Maps or other stadium apps like those at Levi’s Stadium or Sacramento’s Golden 1 Center. Instead, fans must enter both their location and their desired destination to see a path on a stored map.

Food ordering via the app is also handled differently than apps that support in-seat delivery or express window pickup. With the Falcons app fans will select from a list of concession stands, then enter credit card information and their order, which will be scanned at the stand, according to IBM. While such new services always take some time for fans to discover and use, Miller is keen to see if the new systems work as promised.

“We want to see not just quantitative numbers but qualitative data too,” Miller said. “Did it really benefit fans? Were they able to bust the queue? Would they do it again?”

The app also has a Falcons-esque chat bot, called “Ask Arthur” for owner Arthur Blank; while the bot can quickly answer FAQ-type questions about the stadium and its operations, more open-ended queries will require perhaps some time with IBM’s Watson technology (see examples in photos below).

And on a final low-tech note, Miller said the Falcons had been in constant touch with several local groups, including the Georgia Department of Transportation, the city of Atlanta and the MARTA light rail system to get all the pertinent maps and signs updated. On Mobile Sports Report’s visit to Mercedes-Benz Stadium and Atlanta last week, we noticed that there were very few signs up with Mercedes-Benz Stadium on them.

One big map on the wall inside the nearby CNN Center (where there is a large public food court) didn’t even have Mercedes-Benz Stadium on an area map, and a sign over the MARTA station just outside the new stadium’s doors had no mention of Mercedes-Benz Stadium but still did mention the Georgia Dome, the next-door neighbor slated for demolition. The MARTA online map still lists “Dome” but not “Mercedes-Benz Stadium” for the stop outside the venue’s doors.

“We’ve scoured the city looking for anything that still says Georgia Dome,” Miller said. Getting all the new signs up, he said, is “in the process of getting done.”

The ‘Ask Arthur’ bot can answer simple questions about Mercedes-Benz Stadium but…

… don’t ask the app for Super Bowl odds

We’re hoping this map, seen here on a wall inside the nearby CNN Center, has been updated

One of the many under-seat Wi-Fi APs that will be getting their first test this weekend

Chief digital officer Jared Miller answers questions at the recent media day

On Aug. 15, this sign over the nearby MARTA station still didn’t mention Mercedes-Benz Stadium

First Look: Inside the Atlanta Falcons’ new Mercedes-Benz Stadium

Big Bird greets all visitors to Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

We’ll have much more to report on what we saw at the press day at the Atlanta Falcons’ new Mercedes-Benz Stadium, but we thought it was important to share these views as soon as we could — so here is an extended photo essay from the newest NFL venue (which will also be used for soccer). Unfortunately the Wi-Fi and DAS networks were live but not yet optimized, so we weren’t able to do any comprehensive speed testing (but hey, that’s what a regular season game is for!).

Overalll first impressions, technology wise — this is another well thought out venue specifically from a technology standpoint but also mainly just from a visual feel. The halo board is as impressive as advertised, though we would want to see it in action during a game (while sitting in a seat) to fully judge whether or not it fits in with the flow of an event. For advertisers it’s a wonder, as watching all the video screens in the house go to a synchronized ad video was a big wow factor.

Since much of the stadium interior is unfinished concrete, there wasn’t much of an effort to hide networking components — but given all the other piping and cabling, the equipment does kind of fade out of sight in plain view.

MSR welcomes you to the big house

It’s our educated guess that the AT&T Porch — a wide open gathering area in the end zone opposite the windows toward downtown — is going to be a popular hangout, since you can see the field and have multiple big screen TV options behind you. We also liked the “technology loge suites,” smaller four-person private areas just off the main concourse with their own small TV screens and wireless device charging.

On the app side of things, it’s fair to say that features will iterate over time — both the wayfinding and the food-ordering options are not wirelessly connected yet, but according to IBM beacons are a possible future addition to the mix. And while Mercedes-Benz Stadium is going to all-digital ticketing, season ticket holders will most likely use RFID cards on lanyards instead of mobile phone tickets simply because the RFID is a quicker option. The ticket scanners are by SkiData, fiber backbone by Corning, Wi-Fi APs by Aruba, and DAS by Corning and a mix of antenna providers.

Like we said, more soon! But enjoy these photos today, ahead of the first event on Aug. 26.

The view inside the main entry, with halo board visible above

The view from the other side of the field, from the AT&T Porch

Just hard to fit all this in, but you can see here from field to roof

I spy Wi-Fi, APs point down from seat bottoms to main entry concourse

One of the many under-seat APs

A good look at the roof: Eight “petals” that all pull straight out when open, which is supposed to take 7 minutes according to design

Good place for maximum coverage

View from the field

One of “hundreds” of mini-IDFs, termination points that bring fiber almost right to edge devices

The mega-vertical TV screen, just inside the main entry. 101 feet tall!

Something Falcons fans may like the most: Look at the prices!

MORE SOON!

Falcons’ QB Matt Ryan gets 1st look inside Mercedes-Benz Stadium

Oh sure, don’t let any of us who are part of the stadium technology world in for a peek, but give an inside pass to some guy named Matt Ryan? OK I guess we can forgive the Atlanta Falcons for snubbing us while catering to their MVP QB. At the very least go check out the post about the visit for the latest look inside the venue we’re all interested in.

Atlanta Falcons QB Matt Ryan visits Mercedes-Benz Stadium. Credit: Screen grabs from Atlanta Falcons website.

Matt looks around at his soon-to-open new home stadium.

Atlanta’s Mercedes-Benz Stadium nears the finish line

Sorry, this venue is not open yet! Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

If there’s a huge tease to the audience at this year’s SEAT Conference in Atlanta it’s that there is no official visit planned to the nearby stadium that is on everyone’s mind, the Atlanta Falcons’ Mercedes-Benz Stadium.

Built right next door to the Georgia Dome, the new venue looks all finished from the outside, but there are still construction chain-link fences around it keeping anyone from getting too close to the building. A quick visit by yours truly Sunday afternoon got the pictures seen here, including the angular, glassy construction, the big metal falcon (caged for now) but no live look at the halo video board (though we thought we could see the curves inside).

Jared Miller, chief technology officer for AMB Sports & Entertainment, told us on the phone last week that Mercedes-Benz Stadium “is definitely in the final throes” of development, which is scheduled to end on Aug. 26 when the Falcons host their first NFL preseason game. There also may be an earlier public-unveiling event but the NFL date is the first scheduled full-scale opening of the Falcons’ new roost.

Miller spelled out a few previously unconfirmed facets of the technology deployment going on inside the stadium — the Wi-Fi gear is from Aruba, a Hewlett Packard Enterprise company; and lead contractor IBM will also be supplying the stadium’s mobile apps, with separate versions for the Falcons, the Atlanta United FC of the MLS, and one for the stadium itself (to be used for concerts, college football games and other non-NFL or non-MLS events).

Mercedes-Benz Stadium in all its glory

Mercedes-Benz Stadium will also have a neutral host DAS run by the Falcons using Corning ONE gear.

No in-seat delivery for concessions

Another interesting twist is that Miller said the while the Falcons’ apps will have the ability to allow fans to order food and drink, it will be for pickup at express windows only, and NOT for delivery to seats, a service seen at other venues like the San Francisco 49ers’ Levi’s Stadium. Miller said the AMB team has taken a different approach and expects fans to roam about more inside Mercedes-Benz Stadium, which has many different “experiential” zones where fans can watch the action from someplace other than their seat.

But even with all the different technology and lower food prices, Miller is betting that the one thing that visitors will keep talking about is the halo video board, the main “big screen” that wraps around the inside of the roof in a full circle.

“When fans enter they’re going to look up and go, ‘Wow!’ and do it the first time, and the 10th time they visit,” Miller said. Miller said he was walking back to the stadium recently and saw the halo board in action, and stopped in awe. “I look up and am just blown away by it,” he said. Falcons fans and other interested visitors are looking forward to feeling that feeling soon. More photos below!

Anyone see a halo board in there?

Yes, it’s very close to the Georgia Dome.

Mr. Blank, uncage this bird!

Seen on the MARTA train in from the airport: Still time to get a gig at the stadium!

A better look at the big bird

AT&T to provide backbone bandwidth for Mercedes-Benz Stadium Wi-Fi

In a somewhat surprising announcement, AT&T said it will provide backbone bandwidth for the Wi-Fi network at the new Mercedes-Benz Stadium in Atlanta, as part of a partnership deal that makes the carrier the “Official Communications Provider” for the Atlanta Falcons’ new home.

Announced today, the deal calls for AT&T to provide twin redundant 40 Gbps pipes to power the 1,800 Wi-Fi APs that are inside Mercedes-Benz Stadium. As reported earlier by MSR, the Mercedes-Benz Wi-Fi network will primarily use under-seat AP deployments in the seating bowl.

AT&T said it will also provide “monitoring and maintenance” for the stadium’s Wi-Fi network, and will also bring its DirecTV service to the venue’s IPTV system, making that content available to the more than 2,000 digital displays in the stadium. Mercedes-Benz Stadium is scheduled to formally open later this summer, for one of the Falcons’ preseason games.

What makes this announcement interesting to the stadium networking industry is the fact that there is no mention of any participation by AT&T on the venue’s DAS network, which will be running on Corning equipment. For most of the recent past, AT&T has been pulling away from stadium Wi-Fi deployments and concentrating on DAS funding in large public venues. Its main competitor Verizon Wireless has been much more active recently on the stadium Wi-Fi front, helping fund Wi-Fi deployments in a number of NFL stadiums, including those in Green Bay, Denver, Seattle, Houston and others. AT&T does continue to participate in network deployments at AT&T Park in San Francisco and AT&T Stadium in Arlington, Texas, among others.

The press release out today does not say whether or not AT&T customers will have their own SSID or network space reserved, a feature Verizon usually secures for its customers when it helps fund a stadium’s Wi-Fi network. The release did say that as part of the deal AT&T will also sponsor the “AT&T Perch,” which is described as “a permanent interactive gathering spot” located on the concourse above the stadium’s west end zone. According to the release the Perch will have multiple screens where fans can watch NFL content including DirecTV’s Sunday Ticket programming and the NFL Network’s RedZone channel.

‘Right opportunity’ led Rushton from IBM to LA Chargers job

Jim Rushton

Jim Rushton, who held one of the most high-profile jobs in the sports network business market as leader of the stadium-technology group at IBM, said it was a “once in a lifetime chance” at the “right opportunity” that led him to leave Big Blue to become the new chief revenue officer for the Los Angeles Chargers.

Rushton, who started his new job this week, spoke with Mobile Sports Report last week on the phone after what he described was a “whirlwind” of activity, which ended up with him at one of the top-level business spots for the former San Diego Chargers, who are in the midst of a move up the coast.

“The chance to help rebuild and evolve an NFL franchise in a market like Los Angeles doesn’t come up very often,” said Rushton. “It really was a once in a lifetime career opportunity.”

Part of that opportunity will be to help figure out how to remake the Chargers franchise as part of a joint tenant agreement at the yet-to-be-built new Los Angeles NFL stadium, a venue being built by LA Rams owner Stan Kroenke. Rushton said that fan data and anayltics will me a “massive part” of his new purview, and that as a partner in the stadium operations the Chargers will be part of “joint decisions” on technology matters inside the new venue.

Rushton, who held a similar position with the NFL’s Miami Dolphins before moving to IBM, said his post with the Chargers will have more responsibilities.

On his short but productive IBM tenure — during which IBM came from pretty much nowhere to becoming one of the leaders in the stadium-networking integration space — Rushton said he felt he was leaving the operation improved from its initial inception.

With IBM-led deployments at Texas A&M, Atlanta’s new Mercedes-Benz Stadium and the forthcoming LA Football Club venue leading the way, Rushton said IBM’s tech-integration business now has a “signficiant [deal] pipeline across the world.”

One of the more interesting features of Rushton’s new job is the fact that the Chargers will play home games the next two seasons at the StubHub Center, a 27,000-seat soccer stadium in Carson, Calif., that will become the NFL’s smallest venue starting this fall. Though it’s not clear whether or not the stadium will improve its technology offerings before the Chargers play, Rushton was excited by the prospect of a scaled-down experience.

“It’s going to be terrific — it’s like having only premium seats, because everything will be lower bowl,” Rushton said.

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