Atlanta’s Mercedes-Benz Stadium nears the finish line

Sorry, this venue is not open yet! Credit all photos: Paul Kapustka, MSR (click on any picture for a larger image)

If there’s a huge tease to the audience at this year’s SEAT Conference in Atlanta it’s that there is no official visit planned to the nearby stadium that is on everyone’s mind, the Atlanta Falcons’ Mercedes-Benz Stadium.

Built right next door to the Georgia Dome, the new venue looks all finished from the outside, but there are still construction chain-link fences around it keeping anyone from getting too close to the building. A quick visit by yours truly Sunday afternoon got the pictures seen here, including the angular, glassy construction, the big metal falcon (caged for now) but no live look at the halo video board (though we thought we could see the curves inside).

Jared Miller, chief technology officer for AMB Sports & Entertainment, told us on the phone last week that Mercedes-Benz Stadium “is definitely in the final throes” of development, which is scheduled to end on Aug. 26 when the Falcons host their first NFL preseason game. There also may be an earlier public-unveiling event but the NFL date is the first scheduled full-scale opening of the Falcons’ new roost.

Miller spelled out a few previously unconfirmed facets of the technology deployment going on inside the stadium — the Wi-Fi gear is from Aruba, a Hewlett Packard Enterprise company; and lead contractor IBM will also be supplying the stadium’s mobile apps, with separate versions for the Falcons, the Atlanta United FC of the MLS, and one for the stadium itself (to be used for concerts, college football games and other non-NFL or non-MLS events).

Mercedes-Benz Stadium in all its glory

Mercedes-Benz Stadium will also have a neutral host DAS run by the Falcons using Corning ONE gear.

No in-seat delivery for concessions

Another interesting twist is that Miller said the while the Falcons’ apps will have the ability to allow fans to order food and drink, it will be for pickup at express windows only, and NOT for delivery to seats, a service seen at other venues like the San Francisco 49ers’ Levi’s Stadium. Miller said the AMB team has taken a different approach and expects fans to roam about more inside Mercedes-Benz Stadium, which has many different “experiential” zones where fans can watch the action from someplace other than their seat.

But even with all the different technology and lower food prices, Miller is betting that the one thing that visitors will keep talking about is the halo video board, the main “big screen” that wraps around the inside of the roof in a full circle.

“When fans enter they’re going to look up and go, ‘Wow!’ and do it the first time, and the 10th time they visit,” Miller said. Miller said he was walking back to the stadium recently and saw the halo board in action, and stopped in awe. “I look up and am just blown away by it,” he said. Falcons fans and other interested visitors are looking forward to feeling that feeling soon. More photos below!

Anyone see a halo board in there?

Yes, it’s very close to the Georgia Dome.

Mr. Blank, uncage this bird!

Seen on the MARTA train in from the airport: Still time to get a gig at the stadium!

A better look at the big bird

Stadium Tech Report — NFL stadium technology reports — NFC South

Editor’s note: The following team-by-team capsule reports of NFL stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE FOOTBALL ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.


Reporting by Chris Gallo

Atlanta Falcons
Georgia Dome
Seating Capacity: 71,280
Wi-Fi – Yes, approximately 500 access points
Beaconing – No

Last year’s 4-12 record came as a surprise to Falcons fans after three straight playoff seasons. With lots of talent on the field, the fans are looking forward to a rebound year. And they’ll get to follow the team with ease as the multi-venue Georgia Dome features 500 Wi-Fi access points from Cisco.

Carolina Panthers
Bank of America Stadium
Seating Capacity: 74,455
Wi-Fi – Yes, 645 access points
Beaconing – No

Bank of America Stadium receives a Wi-Fi boost from AT&T in 2014. Now with 645-plus Wi-Fi access points, Panthers fans should find it a little easier to share that photo of Cam Newton’s touchdown celebration. Will they be able to do so for another home playoff game?

New Orleans Saints
Mercedes-Benz Superdome
Seating Capacity: 76,468
Wi-Fi – Yes, 600+ access points
Beaconing – No

Remember the blackout from Super Bowl XLVII? How could you forget? The Superdome doesn’t. Good thing the versatile venue was prepared to keep fans connected with a robust DAS and more than 600 Cisco Wi-Fi access points. Saints fans will have plenty to share on game days with a high-powered offense back in 2014.

Tampa Bay Buccaneers
Raymond James Stadium
Seating Capacity: 65,890
Beaconing – No

After installing Wi-Fi in 2012 and releasing an updated team mobile app in 2013, Tampa Bay delayed plans to enhance the stadium’s video boards in the offseason. The reason? The organization wants to supersize the upgrades with larger screen sizes and video replay capability. Owned by the Tampa Bay Sports Authority, Raymond James Stadium has secured the 2017 College Football National Championship game. This means Bucs fans can expect the game day experience to continue to improve in the coming years.