Michael Strahan Debuts Twitter Video Project: #StraysTakes

Michael Strahan is a busy guy these days — in additon to being Regis’s replacement on one of the bigger morning TV talk shows, today he debuted an interesting Twitter-based project called #StraysTakes. Produced in conjunction with Verizon Wireless and its NFLMobile app, #StraysTakes looks like it will be a series of well-produced video takes on football-related topics from a guy with serious playing credentials and a budding career as an entertaining video presence.

Today’s inaugural episode, posted above, is Strahan talking about being a fantasy football rookie — love his line about why he wasn’t into fantasy before (because he was busy playing football in reality). What is interesting to us here at MSR from a business perspective is how quickly we are seeing a combination of Twitter/YouTube projects surface where Twitter is the promotional/user finding end, and YouTube is the distribution channel. Though it might not be threatening ESPN just yet this combo has a lot of legs when it comes to allowing players, teams, brands and other independent promoters the ability to craft some compelling content, and then find viewers without having to go through any of the traditional broadcast channels.

Wednesday Wi-Fi Whispers: New Networks for Bobcats, Patriots and Vols

Wi-Fi gear supplier Ruckus Wireless has racked up another stadium win, this time as the technology behind a new Wi-Fi network at Time Warner Cable Arena in Charlotte, N.C., home of the NBA’s Charlotte Bobcats.

The new network was live just in time to supply attendees at last week’s Democratic convention with a signal much stronger than cellular. According to a report by John Cox in Network World the new network uses Ruckus’s specially designed stadium antennas and uses the better-performing 802.11n Wi-Fi protocol. Doug Sabo, product manager for micronetworks at Time-Warner Cable, said the cable giant (which supplies Internet and video back-end services) is talking with “many of the venues in our service area” to gauge their needs or desires to install or upgrade their stadium Wi-Fi operations.

Patriots Expand Network, Pick Local Firm Enterasys for Wi-Fi Gear

Fans of the New England Patriots can now enjoy Wi-Fi access throughout Gillette Stadium, thanks to a new network put in place by the team and Enterasys Networks, an Andover, Mass., supplier of networking gear. This Boston Herald report details the new network, which will provide free Wi-Fi service to all fans at the Pats’ NFL games.

Previously, wireless gear supplier Xirrus had helped the Patriots bring Wi-Fi services to Gillette Stadium’s extensive luxury suites and clubs. No word yet on whether the Xirrus installation will remain, or whether the Enterasys deal will usher Xirrus out.

Tennessee Vols get DAS at Neyland Stadium

One of the most orange places on earth, the University of Tennessee’s Neyland Stadium, has a new Distributed Antenna System (DAS) installation in place to help improve cellular coverage. Raleigh, N.C.-based Longent is behind the installation, using DAS gear from Solid Technologies. Verizon Wireless will be the first cellular provider to use the DAS system, which improves cellular coverage by placing small antennas throughout the facility.

Zynga makes a bet with RocketPlay’s virtual Sports Casino

Zynga

Once the darling of the online set with its Farmville and other mobile and online applications, Zynga has hit hard times of late as its stock has dropped 72 % since its IPO in December and recently its executives have been fleeing the building, with seven gone since August.

The company is the largest maker of games for Facebook, and it is known for programs such as Mafia Wars, CastleVille, CityVille, Words with Friends and of course FarmVille is now looking to partnerships to help bolster its brand and hopefully bring in additional customers and revenue.

The latest move is to promote developer RocketPlay and its Sports Casino and will be bringing the app to Facebook and Zynga.com. This is the first time that Zynga has promoted a third party app, in the past all of the content in is lineup has been homegrown. It will be interesting to see if in the future Zynga takes on a much larger role as a publisher, and if that will cause complications due to conflicts of interest.

Sports Casino imitates real life in many ways; you check the odds and place bets, and then root for the results that will bring you in the cash. It is not just a sports book but also will have video poker, slots and blackjack and other casino games. You can even enjoy a nice cocktail while doing so. The difference is that you do so by simply logging into Facebook while sitting at home, and of course no real money changes hands.

Out just a week it already has 10,000 followers, which is a nice start but far from the heady numbers that some of the more established games have such as Words with Friends that has 13 million players, but it is still new.

One feature that it has that I greatly dislike is that it may post on my behalf mentioning achievements high scores etc… Thanks but that is not really something I want, and that feature has prevented me from using other apps that do this. However others seem quite happy in broadcasting to the world their ups and downs playing online games.

The game will initially only present odds for NCAA football, the NFL, MLB and a variety of soccer matches but expects to expand to cover a number of additional sports including the NBA and NCAA basketball and others.

Zynga already has a virtual gambling game, Zynga Poker, which was its first game. However Business Insider has suggested that the reason for the partnership is that RocketPlay’s platform could be the basis for a real-money gambling at some point in the future. RocketPlay’s management team has experience in that area.

NBC’s Sunday Night Football Expands Social Media Presence

Sunday Night Football on NBC

I was reading an old NBC Sports press release this morning and an interesting note caught my eye on its growing use of social media as a tool in reaching fans. Twitter, Facebook and Instagram all will feature much more prominently in the networks pro football efforts.

The first thing I saw was that for what seems like a first you will be able to get live video updates from the sidelines of Sunday Night Football. It seems that NBC’s broadcast team sideline reporter will be posting updates directly to Twitter.

As the ultimate in mobility, if not image quality, it looks like instead of a traditional camera they will be using an iPhone, according to Mashable, to record the updates that will be provided by reporter Michele Tafoya and then post them to @SNFonNBC.

I think that this is a great idea because it will enable her to expand beyond the role that sideline reporters often seem to fall into such as asking blindingly obvious questions to the coaches and occasionally providing an injury update when they can squeeze them into the broadcast.

During sports broadcasts I do not like the breakways from the action that seem to increasingly occur. ESPN almost ruined Monday Night Football for me by having a guest in the booth and talking with them and showing the conversation rather than the action that was on the field. I did not tune in to hear Mark Wahlberg tout his latest movie!

Apparently the Twitter effort started in the preseason and I managed to miss it, as I followed my tradition of not watching preseason games, or pretty much caring about their results aside from the injury reports.

For the second year NBC will also be employing Instagram as a tool to send images to fans, both ones that it generates from the control truck, field and locker-room but also fan-generated ones as well who can submit via Instagram using #SNF that be sent into a special Instagram tab on the Sunday Night Football Facebook page.

The centerpiece of the social experience will be its Facebook page, Facebook.com/SNFonNBC that will serve as an aggregation site for all of its various properties including NBCSports.com, ProFootballTalk.Com and RotoWorld.com as well as the Twitter feed and the Instagram postings.

I think this is one of the best uses of social media by a broadcaster and shows that as the broadcasters, at least this one, are getting a grasp on the fact that fans view events and gather information about them with a greater variety of media tools than ever before and that reaching them all takes a more concentrated effort.

Friday Grab Bag: Lots of NFL News and New iPhone 5 Next Week?

iPhone 5?

If you are a betting person it looks like a safe bet would be that Apple will be taking the wraps off of its next generation iPhone, the so-called iPhone 5. The company has started sending out press invites for an event at the Yerba Buena Center for the Arts in San Francisco on that date.

Originally it was believed that Apple would also introduce its next generation iPad at the same event but it now appears that the company will host a different event within the next month to launch that product.

Intel takes another shot at ARM
Intel has long coveted the handheld processor market but has been pretty well shut out of it by market leader ARM and its allies. Next week at its annual Intel Developer Forum the company is expected to fire its latest salvo in its battle.

It is expected to unveil a chip code-named Haswell that has been designed as a solution for developers that are seeking an ultra power-efficient chip, according to C/net. The company is seeking to make inroads in both the tablet and smartphone space with the processor, which is not expected until the second half of 2013.

Earn Rewards for Activity on NFL.com
Are you always reading articles and commenting on them at the NFL.com web site? Well now you can earn rewards for doing just that as the NFL Digital Media has launched a program entitled NFL Fans Reward.

Reading and commenting are not the only ways to earn rewards as a number of other activities are included including watching video or participating in what it calls Drives. The rewards are in the form of virtual coins that can be redeemed at the NFL.com Rewards store.

Does Fantasy Football really cost employers $5.6 B?
That at least is the result of a study by Chicago-based outplacement firm Challenger, Gray & Christmas which made its estimation based on how much time employees spend on managing their fantasy rosters and general goofing off related to the fantasy team.

The report estimates that there are 22.3 million employees engaged in fantasy football and you can go to their site to see the overall math. I know reports like this come out each spring during March Madness and they tend to get rebutted by other studies that show that employees simply switch topics that they goof off on as the year progresses. So take the report with a grain of salt.

New smartphone rollouts from Nokia, Motorola beat Apple to the market
It used to be that hardware developers looked at the calendar and set their next product rollout based on the age of their current offerings as well as where the year is in relation to top selling season. Now it seems that the goal is to beat a rival to making waves with an announcement.

This week Nokia debuted a few new Windows 8 phones while Motorola Mobility unleashed 3 new phones, it’s first under Google. Why this week you ask? Apple is expected to release the new iPhone next week and they wanted to beat it to the punch. Of course Samsung seems to release products when it wants to and its Galaxy IIIS has already sold 20 million units.

Newbie to Twitter and want to follow the NFL? No problem!
Twitter has kindly provided a guide at its Blog for users that want to follow the NFL on Twitter. You would really have t be new to Twitter to not already know how to use the features but still it is a good idea because I know several people that have signed up for the service and then seem paralyzed when called on to use it.

Sports Illustrated takes the guessing out of NFL football broadcasting
The nice people at Sports Illustrated have taken the time to pour over all of the broadcasting teams, including personnel additions and subtractions, and made all of that information available in a nice little piece that can be found here.

I am not sure if the broadcasting teams are listed in order of how big a game that they will be broadcasting but I suspect that the top teams head each list. Also does ESPN really believe that we need two hosts, six analysts, seven reporters and a features person for its pregame show? Sometimes more is not better. And am I the only person that thinks with each passing season Jon Gruden looks more and more like Roger Goodell?

Speaking of Football, How cheap is your NFL team?
Profootballtalk ran a nice little piece showing how much each team in the NFL is under the salary cap. I was surprised at some of the results but expected a few teams that were in the top ten. Take a look and see why your team does not have a shut down corner.

Then hop over to ESPN and see how your teams’ ticket rices compare to the rest of the league. I was surprised that the NY Jets have not taken over the top spot in this area. Average cost is $78.38 and the average cost of a beer is $7.28.

Big 12 to sign $2.6 billion TV deal
The Big 12 is about to finalize broadcasting deals with ESPN and Fox Sports that will result in a $2.6 billion over the next 13 years, or approximately $200 million a year. Even for college that is real money!

CBSSports.Com adds two additional Football Programs, Expands Fantasy Football Program

CBSSports.com

Not enough football programs and highlight shows to satisfy your needs? Well then you will be happy to know that CBSSports.com has stepped up to the plate with an extra 10 hours of programming a week.

It has launched a pair of video series that will air daily with one, Pro Football 360 covering the NFL while the other, College Football 360, obviously handling college football. The shows will be a mix of analysis of match-ups and past games as well as news.

In addition the programs, both of which will be hosted by Kevin Corke, will feature experts on the NFL and college football and handle questions from fans as well as discuss trending topics of the day.

The lineup for the Pro Football 360 program will include Jason LaConfora, Pat Kirwan, Pete Prisco, Mike Freeman and Clark Judge as the regular lineup. For the College Football 360 programming team CBSSports.com is providing college football experts Dennis Dodd, Bruce Feldman, Tony Barnhart as well as a floating lineup for the program.

The programs will be available live, on demand through the CBSSports.com mobile app and are distributed across the CBS Audience Network. In addition Fantasy Football Today has added Sunday morning and evening shows so that it will now be on four days a week.
2012 Season Weekly Schedule

Monday
• College Football 360 – 10:00 AM, ET
• Pro Football 360 – 3:00 PM, ET

Tuesday
• College Football 360 – 10:00 AM, ET
• Fantasy Football Today – 12:00 PM, ET
• Pro Football 360 – 3:00 PM, ET

Wednesday
• College Football 360 – 10:00 AM, ET
• Fantasy Football Today – 12:00 PM, ET
• Pro Football 360 – 3:00 PM, ET

Thursday
• College Football 360 – 10:00 AM, ET
• Fantasy Football Today – 12:00 PM, ET
• Pro Football 360 – 3:00 PM, ET

Friday
• College Football 360 – 10:00 AM, ET
• Fantasy Football Today – 12:00 PM, ET
• Pro Football 360 – 3:00 PM, ET

Sunday
• Fantasy Football Today – 11:00 AM and 7:00 PM, ET
If you wish to follow on social media there are a variety of options:
College Football 360
Twitter: #CF360
Facebook: Facebook.com/EyeonCollegeFootball

Pro Football 360
Twitter: #PF360
Facebook: Facebook.com/EyeOnFootball

Fantasy Football Today
Twitter: #FFT
Facebook: Facebook.com/CBSSportsFantasyFootball