NFL analytic app for fans, IronRank, comes to Android

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There has been a huge upsurge in using advanced statistical analysis in all aspects of pro sports, with baseball leading the way, but football is rapidly catching up. IronRank has developed an app that allows fans to take advantage of the current generation of analysis.

The company has developed a method of ranking players and teams based on the standard Elo rating system and then takes the numbers it gets from the analysis and assign them to each team, which in turn is used to predict the score.

The program does an analysis on the entire team but also does separate ones for both the offense and the defenses of each team as well evaluating how teams do in the red zone, passing yards, touchdowns and other related categories. For a full look at how it does its analysis look here.

If the Elo system sounds familiar that might be because it has been used for evaluating tennis players as well as chess matches and has been found to be very accurate. IronRank said that the program so far has been successful picking winners 65% of the time and as the season progresses and more statistical information become available it increases its accuracy.

The program provides predictions on each game and ranks teams based on their division as well as their offensive and defensive capabilities. It features all of the stats that a fan could wish for and also provides past game results and provides a solid overview of a team’s performance as the season progresses.

The company now has an app available for Android devices and is working on one for iPhones. It also has a web site that has been up and running for some time. You can also follow the site at Facebook, Twitter and Google+.

There has been plenty of sports betting apps that have been released over the past few years, and few have had much staying power. However what appears to be different here is that the program uses a widely recognized, and successful system and simply applied it to the NFL. It will be interesting to see how IronRank does over the next season or two.

StubHub increases reach with NBC Sports deal

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Secondary ticket marketer StubHub has just entered into an exclusive multi-year agreement with NBC Sports Digital to become the official ticket provider for all of the NBC Sports Digital properties. The deal will give StubHub an integrated partnership with 12 NBC websites.

Among the sites that will now be partners will be NBCSports.com, NBC Sports Talk Blogs, Rotoworld.com as well as a number of the NBC regional networks such as CSNBayArea.com, CSNCalifornia.com, CSNWashington.com, CSNBaltimore.com, and SNY.tv.

There is some interesting synergy between the two companies. StubHub already draws strong interest from fans who are looking for tickets to sold-out events, or for ones that are expected to be poorly attended. Now fans watching an event on NBC and its family of heavily trafficked web sites might see a notice for an upcoming sporting event that is nearby and quickly look at StubHub to check on ticket pricing and availability.

Since it was launched 13 years ago StubHub has been slowly growing in reach as it has signed a number of powerful sports partners over the years. It is where teams and individuals can go and resell tickets for sporting events, and the games are all priced competitively versus rivals such as Craigslist and SeatAdvisor.

Included in its family of partners are over 60 teams in the NFL, MLB, NBA, NHL, MLS and NCAA, the San Francisco Giants and the University of Texas.

Team stadium apps vs. Twitter: Which one will win?

Screen shot of the home page for the Niners' Gameday Live app

Screen shot of the home page for the Niners’ Gameday Live app

Will team stadium apps be able to hold off the challenge from independent apps like Twitter? This matchup came to mind Sunday when the Mobile Sports Report team convened for a get-together at Candlestick Park, the on-the-way-out home of the San Francisco 49ers.

Since Candlestick is going to be all blowed up after this season, it’s probably not fair to single out the Niners’ app and network for poor performance this year. I mean, why build a Wi-Fi network in a place that’s going to be torn down? I will say that the new DAS seems to be working well, since I had no problems getting a cell signal all day. But when I tried to watch live video via the Niners app, it told me I had to be on stadium Wi-Fi to watch video.

But the Wi-Fi network wouldn’t connect. After long minutes and several attempts. Finally I gave up. I tried my Verizon NFLMobile app, which lets me watch RedZone on Sundays. But no! Verizon NFLMobile, which monitors your location via GPS, won’t let you watch live video or RedZone while in an NFL stadium. The only person around us with live video of anything NFL on his phone was a guy who gets the Sunday Ticket service from DirecTV. Tell me, if you’re a fan, you’re not frustrated with the idiotic hurdles the NFL puts in front of its best content to satisfy its rights deals. Guys, you’ve had several years to figure this out. It’s the biggest C’mon Man I can think of. LET US WATCH LIVE VIDEO! MAKE IT EASY!

Again to be clear: This isn’t an app review, or a formal survey. But just looking at all the phone use in the stands, I didn’t see anyone else on the Niners team app. I saw a lot of people on Facebook, on Instagram, on Twitter. Or just sending picture and text messages. What is the common thread for those apps? They are simple to use, they are fast, they have great and easy interfaces on a mobile phone. They are already filled with the people who I want to follow or communicate with. With any one of those apps, you are doing something within one or two clicks.

Fan Zone page of Niners stadium app.

Fan Zone page of Niners stadium app.

With the team apps, that’s just not the case. The Niners app — which looks like a lot of other team apps, since it’s built by stadium app market leader YinzCam — is incredibly dense, with lots of very small type. Which, while it looks OK in a screenshot like the ones here, is almost impossible to see in the harsh outdoor light of a stadium. Opening it up for the first time at the Niners game, I was underwhelmed by the overload of information and choices available. And then when the live video didn’t work… I mean, really, what else is there in the team app that could be different, or make me want to go there?

Stats? Yardages? That stuff isn’t crucial to people sitting in the stands. Where the team app could really make a difference is if it gave detailed information on what just happened in front of my eyes — you know, the kind of stuff that is instantly delivered to people at home watching games on their couch. Someone is hurt? Injured? You’re up there in the stands, you have no idea of what happened or why there are people standing around on the field. I couldn’t find an audio feed of the TV broadcast on the team app — why not have that available? Or at least the radio simulcast? What about that last play? Was it a fumble? How did Vernon Davis get a concussion? In the stands, you have one chance to see what happens. And in many cases, no way of knowing what the outcome was, especially since most teams (Niners included) only show replays of “positive” events for the home team. Again: treating fans like idiots or children is no way to make the stadium a better experience.

My simple thought, as I switched back to Twitter — where, by following some of the beat writers who cover the Niners, I was able to get almost-instant info from their press box tweets — is that the team apps seem designed to be sold to the teams and the leagues, and not with the fan in mind. I have no desire to go to the Niners’ app to find other people on Twitter to interact with or follow. If public sports websites are any guide, anything open to the public is already overrun by ignorant trolls. I’ll stick with my own Twitter feed, thanks. And now that Twitter is adding in NFL highlights, I probably have a better chance of seeing live video there than via the team apps. How are team apps, with their rights restrictions, clunky design and team-sanitized information, going to keep up with fast-moving folks like Twitter, especially now with tools like Vine or Instagram video? Anyone want to bet that we start seeing more fan replay videos on Twitter before we get good, easy to get official team replays?

Maybe these apps are working better in other stadiums, where the networks are better. My guess is, even at those places there is slow uptake. If teams really want to use technology to make the stadium a better experience than the couch, they’ve got to do more to make connecting easier. The network hookup needs to be drop dead simple. If I don’t have Wi-Fi turned on, the app should figure out how to do that itself. (Or ask when it’s first opened up, not after I’ve gone three clicks in to find the “live video” button.) Activities should be one or two clicks, not a laundry list of choices and treed menus. Though there is a lot of down time at games, it’s not that long. Apps should work faster than a play clock… if you can’t get there in 45 seconds, it’s a fail.

Safe to say, we are going to cover app development AND uptake as part of our stadium technology focus. I think right now it is the weak link in the whole connected stadium equation. One scene on the way out of the Niners game made me realize just how far behind the apps are; instead of staying in their seats to watch the crucial possible last-minute drive, many San Francisco fans were outside on the concourse… watching the TV coverage on the high-def screens above the concession stands. Because on TV, they know, they will get multiple replay angles and explanations. These fans weren’t bad fans for leaving their seats. They were, actually, just trying to find the best game-viewing experience. They should be the people interviewed next about what should be in a team app. Because what’s there now obviously isn’t reaching them. Or keeping them in their seats.

Soldier Field gets upgraded DAS from AT&T, Boingo

We’re not sure exactly how much better the new DAS install is at Soldier Field in Chicago, but we are convinced that it may take some time for the mainstream media to learn the difference between better cellular and Wi-Fi.

(What do we mean? One Chicago TV station and the Chicago Tribune think that a new DAS means faster Wi-Fi. Ah well. In the meantime, keep reading MSR if you need clarity and details about stadium technology.)

In a somewhat confusing press release, Boingo and AT&T, in partnership with venue management services provider SMG, announced an “enhanced distributed antenna system network” at the home of the Chicago Bears, that wonderful old/new facility located hard along Lake Michigan’s shore just south of downtown.

What’s confusing about the release is that it doesn’t quite explain how and why Boingo and AT&T are partnering with SMG as neutral-host operators. Plus, it seems that both Boingo and AT&T have already been operating DAS installs at the stadium, so who knows how “new” the enhancements really are. Our best guess (we have emails in to both companies so expect more clarity soon) is that since Boingo has been operating Soldier Field’s Wi-Fi and AT&T is bullish on DAS installs everywhere, it makes sense to team up with an upgrade that will now provide better coverage, probably with more antennas and new coverage for AT&T’s 4G LTE network. We’d call this arrangement a win for Boingo, which is intent on building up its stadium DAS and Wi-Fi business. Plus, the companies have done business together before so maybe partnering for a DAS isn’t so confusing after all.

No word yet whether Verizon or Sprint or T-Mobile has signed on to participate in the DAS, or whether the new DAS will keep Bears fans online longer, distracting them from worrying about the health of Jay Cutler’s groin. Good thing to have as the snowflakes start flying in the Windy City.

UPDATE 1, 10/24: We are still seeking clarity on the business arrangement, but an AT&T spokesperson confirmed our guess about the LTE addition. Here is an official AT&T breakdown of the enhancements to the DAS: “The DAS equipment at Soldier Field is equivalent to about 7 individual cell sites, or enough to service a town about the size of 88,000. The DAS contains more than 250 stealth antennas inside and outside the stadium which have increased AT&T’s network capacity by approximately double (100%). The design changed when we added layers to the wedge shape that was previously used. The old system had 16 sectors, sliced like a pie. The new system has 22 sectors that service each section of the stadium as well as each level of the stadium.”

Sounds good. But now I’m thinking about pie. Pumpkin, with whipped cream. Hmmm.

UPDATE 2, 10/25: Now from the Boingo folks, who wouldn’t say more about operational details other than that Boingo and AT&T worked together on the upgrade. More from Boingo, which answers our question about whether there are other carriers using the DAS: “Boingo is responsible for the ongoing operation and management of the DAS network, working closely with both SMG at Soldier Field and AT&T. Boingo also manages Soldier Field DAS network access contracts for Verizon, Sprint and US Cellular.”

Forget ‘standards,’ NFL should just pay for stadium networks

When I read the report that outlined the NFL’s requirement that its teams need to build wireless networks that meet a certain undefined level of performance, my first thought was: Where do I apply to be one of the testers? Sounds like a never-ending job, with plenty of billable hours.

Putting aside the testing and minimum standards challenges for a second, what should really happen here is for the Shield to step forward and drop some of its millions in revenue to help build networks for each stadium, no matter who the owners and operators may be. It’s pretty clear to me that the NFL is moving in a direction where the league will control mobile stadium apps and grab the lion’s share of revenues generated. Requiring teams to pay for the networks to run the league apps seems like a process sure to hit snags, since you’re basically asking owners and operators to build an asset that the league will benefit from, for free.

Should stadiums be building networks anyway? I think so, because I see wireless connectivity as a basic part of infrastructure, especially for any place that expects (and profits) from attracting large crowds of attendees. It’s a fact of life now that people expect to be able to use their mobile devices wherever they go. Team owners and operators are already feeling heat from fans frustrated by poor or no network connectivity. Though it hasn’t yet been proven, the general feeling in sports and entertainment circles these days is that if you don’t give fans network access, they might not come back.

But expecting teams to step up and meet some aggressive league-determined goals — without the league chipping in — seems like a process doomed for conflict. Several stadium operators we’ve talked to are taking time to get Wi-Fi deployments right, since they are savvy enough to know that what passes for a minimum level of service today might seem hopelessly slow in 2 years. There’s also the advent of faster 802.11ac gear, which is just arriving to market. Why overspend now when you might have to do a total replace in less than 3 seasons? With mobile app and service development still in the earliest stages, teams aren’t likely to reap big rewards from network deployments that meet the NFL’s time frames.

The league, however, could make big bucks quickly if it’s able to sell a digital-content package to fans that would provide mobile access to live action, highlights and other goodies, with extra bells and whistles available when using a stadium game-day network. There’s no official plan yet to offer such a service, but reading the tea leaves it’s pretty easy to see that the NFL wants to go in an MLB-like direction, and reap the rewards of controlling the sport’s most popular asset, live or recorded game action. That’s going to happen well before teams figure out how to make significant returns on in-stadium wireless apps and services.

That’s why I think instead of putting the onus on the teams to build networks out, the league should fund most of the construction itself. With just its new $1 billion in fees from Verizon for rights to mobile broadcasts on cell phones, the league has plenty of cash to give each team enough to build networks that meet its initial standards, whatever they may be. And by establishing itself as lead integrator of a league-wide deployment, the NFL could exact plenty of favorable terms and conditions from technology suppliers that teams might not be able to get on their own.

As for that testing part, I’ll be looking for the league RFP for making sure each stadium’s networks are up to snuff — because given the complexity and uniqueness of each and every facility, testing each one to make sure it hits some asked-for level of performance seems like a never-ending task. Which is great if you bill by the hour.

Friday Grab Bag: More Thursday Night Football? New land speed record set

In case you were dying to know which of the new iPhones from Apple is the top seller, wait no more. Computerworld, with an assist from Consumer Intelligence Research Partners has done the heavy lifting for you.

The results are really not that surprising, the high end iPhone 5S is outselling the much less expensive iPhone 5C by better than two to one. It said that 64% bought the 5S, 27% bought the 5C and the remaining 9% bought the older 4S.

Lack of viewers leading to more Thursday night games?
According to the Wall Street Journal the NFL is looking at adding additional games to its slate of Thursday night broadcasts, adding to the 13 games that are already broadcast on that day of the week by making some doubleheaders.

The WSJ said that the reason is that the league is disappointed in the ratings that its broadcasts bring in, which while high for that day of the week are lower than Sunday and Monday. The NFL is denying the rumor saying that it is false.

Of course it could not end there. So Jerry Jones, the Cowboys owner said that the league is indeed thinking about starting to play doubleheaders on Thursday, which the league again denied.


Jessi Combs sets land speed record

Time to reset the clock to count down when the latest land speed record will be broken, as Jessi Combs driving a converted F-104 Lockheed Starfighter, just broke the women’s land speed record, one that managed to last 48 years, according to Gizmag.

The old record was 308.51 miles per hour set by Lee Breedlove in 1965 on Utah’s Salt Lake Flats. Combs hit 392.954 mph running at Oregon’s Alvord Desert course. The vehicle had a mere 52,000 hp, without the afterburners going.

Will the latest version of Android and a new smartphone arrive this month?
There are hints that the next generation of the Android operating system, version 4.4 and a new Nexus smartphone, will be announced on Oct. 28, due to hints that have been found in a number of Google’s Twitter messages.

The rumor campaign is based around KitKat, the code name for the next version of the operating system, and yes it is based on the candy bar. According to the LA Times the tweets could contain cryptic clues that point to the rollout. Well we have two weeks to see if that is true.