Super Bowl app will have ‘celebrity cam’ as well as Super Bowl commercials

Screen Shot 2016-01-27 at 12.31.40 PMThe full official details aren’t out yet, but VenueNext CEO John Paul said that the forthcoming Super Bowl 50 stadium app will have a live-streaming “celebrity cam” to watch celebs at the event, and it will also have Super Bowl commercials available for in-stadium viewing shortly after they are shown on broadcast TV.

Paul revealed the teaser details in a podcast hosted by our old friend Fred Paul (no relation) over at New Relic, a software-tools company whose products are used by VenueNext. You can skip to the 19:54 mark of the podcast to start listening to the VenueNext part of the interview.

VenueNext’s Paul also said in the interview that current Levi’s Stadium app users as well as users of the NFL Mobile app will get a notification sometime soon to download the special Super Bowl 50 app, being produced for the NFL by VenueNext. Though the app is designed for use in the stadium during the Super Bowl, the “celebrity cam” feature should work for fans who want to view it at home, VenueNext’s Paul said.

And while Paul talked about how software analytics help VenueNext with the food ordering and delivery feature that is the Levi’s Stadium app hallmark, he did not specify whether or not food delivery would be available for all fans at the Super Bowl. Check back later when we get the official news from either VenueNext and/or the NFL.

Verizon: Denver fans used 2.87 TB of wireless data during AFC championship; AT&T also sets DAS traffic records at both Sunday games

Sports Authority Field at Mile High, during Jan. 3 game vs. San Diego. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Sports Authority Field at Mile High, during Jan. 3 game vs. San Diego. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

During their team’s exciting 20-18 victory over the New England Patriots Sunday, Denver Broncos fans who are Verizon Wireless customers used 2.87 terabytes of wireless data, according to Verizon. That total includes 1.7 TB used on the Verizon-only Wi-Fi network at Sports Authority Field at Mile High, and another 1.17 TB of data on the Verizon LTE DAS network at the stadium.

Also on Sunday, at the Bank of America Stadium in Charlotte, N.C., where the Carolina Panthers defeated the Arizona Cardinals, Verizon Wireless customers there used 1.3 TB of data on the Verizon LTE DAS network, according to figures sent to us by Verizon.

According to AT&T, its wireless customers set DAS traffic records at both stadiums Sunday, with 819 GB used on AT&T’s DAS network at Sports Authority Field and 739 GB used by AT&T DAS customers at Bank of America Stadium. Both totals are the highest-ever marks seen by AT&T at the respective stadiums, according to AT&T; the Denver total Sunday was 34 percent higher than the total used in the team’s first playoff game this season against Pittsburgh, and was 52 percent more than the average data used during regular-season games. In Charlotte, the DAS traffic total Sunday was 16 percent higher than the number hit during the playoff game a week previous against Seattle, and 50 percent higher than the average regular-season game, according to AT&T.

On the AT&T Wi-Fi network at Bank of America Stadium, fans used 740 GB of data, which AT&T said is also the highest-ever mark for that network, 19 percent higher than the previous playoff game vs. Seattle and 36 percent more than the network saw for average regular season games. The Wi-Fi network at Bank of America Stadium will be replaced this offseason, with a new network built by AmpThink and Aruba.

In Denver, the network situation is somewhat unique since Verizon built the Wi-Fi network inside Sports Authority Field at Mile High, but so far only Verizon customers are allowed access to it. While we’ll describe the situation in more detail in a stadium-visit profile coming very soon, the word from stadium IT types is that the Wi-Fi is open to other carriers but none have yet signed on to allow their customers access to it. There are, however, separate DAS networks for AT&T, Sprint and T-Mobile inside the stadium as well, so at least from a DAS perspective most fans at Mile High are pretty well connected.

Stay tuned for more soon on the networks at Sports Authority Field at Mile High! In the meantime, some pictures from our Jan. 3 visit below.

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Count the antennas! See if you can spot the AT&T DAS antennas (slightly rounded) and the T-Mobile antenna (big square) among others in this overhang shot at Sports Authority Field at Mile High.

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Denver’s south end zone scoreboard is topped by a horse… and two Wi-Fi antennas

The parking lots just outside Sports Authority Field have good Wi-Fi coverage as this light pole shows.

The parking lots just outside Sports Authority Field have good Wi-Fi coverage as this light pole shows.

Your Levi’s Stadium technology primer: Everything you need to know about wireless technology at the site of Super Bowl 50!

Scoreboard promo for the Levi's Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Scoreboard promo for the Levi’s Wi-Fi network, from 2014 season. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

With Super Bowl 50 two weeks away there is going to be increased interest about whether or not Levi’s Stadium in Santa Clara, Calif., host site of the event, is “the most technologically advanced” athletic venue. Here at Mobile Sports Report, we have spent the better part of the last two years researching and reporting on Levi’s Stadium and all its technical components, attending multiple events and compiling all the known statistics we can find, to present as complete and as honest an assessment as possible, from a completely objective perspective, about the technology found at Levi’s Stadium.

So what’s our verdict? As we see it, there are three main features that set Levi’s Stadium aside from most others, and qualify it for consideration as one of the most technologically advanced large public venues: The stadium’s Wi-Fi network, its distributed antenna system, or DAS, and the integrated Levi’s Stadium app, which takes advantage of a large network of beacons to provide wayfinding and other location-based features. Though some of the components, like the Wi-Fi network, may not be the fastest or largest around, it’s our opinion that the sum of the parts puts Levi’s Stadium at or near the top of any well-connected stadium list; but the 2-year-old venue’s real test won’t come until Super Sunday, when we’ll all see if the networks, apps and personnel performance can live up to the stress of one of sport’s biggest events.

For anyone who wants to know the exhaustive details behind the technology, we’ve included in this story links to all of our Levi’s Stadium stories we think are pertinent, to help other writers or interested sports-tech types get a grip on what’s really going to be technologically available to the 72,000 or so fans who show up on Feb. 7 to watch the NFL’s 50th annual big game.

For starters, here is the first part of a feature we did at the start of the season about how Levi’s Stadium was getting ready for Super Bowl 50. Though we expect some more news next week about late additions, this article pretty much sums up the first-year performance and the tweaks the San Francisco 49ers made to their home-stadium’s wireless infrastructure. And here is the second part of the feature, which focuses more on the stadium’s excellent app, which we’ll talk more about later.

Fans take pictures at Levi's Stadium, opening day 2014 season.

Fans take pictures at Levi’s Stadium, opening day 2014 season.

Wi-Fi: It’s good, but is it the best?

The Wi-Fi in the stadium is pretty good, among the best out there anywhere, but probably not the biggest or fastest network in all the land. Though the Aruba-gear network was innovative for its heavy use of under-seat Wi-Fi APs and the 1,200 APs it had for its first year, other stadiums are meeting or beating those numbers, and under-seat deployments are now becoming quite trendy for venues that want fast, wide connectivity. With slightly more than 1,200 APs now, the Levi’s Stadium Wi-Fi network has seen some big-traffic days for Wi-Fi, including the stadium’s NFL regular-season opener and a WrestleMania event last year.

Among stadiums we’ve seen, AT&T Stadium in Arlington, Texas, has more Wi-Fi APs and is a bigger place (by about 30,000 in capacity for football) so it had more overall Wi-Fi traffic than Levi’s the past couple years. And Kyle Field’s new network down at Texas A&M is the fastest we’ve seen anywhere, and already has had a bigger Wi-Fi traffic day than Levi’s Stadium. And we haven’t yet visited Miami’s Sun Life Stadium but they get a lot of wireless traffic there too. So while Levi’s Stadium may be among the best, we’re not quite sure it is at the top of the list, at least when it comes to sheer Wi-Fi connectivity.

We might change our tune if the Super Bowl 50 crowd can top last year’s Super Bowl Wi-Fi traffic total of 6.23 terabytes, recorded at the University of Phoenix Stadium in Glendale, Ariz. But so far the biggest total recorded at Levi’s Stadium was 4.5 TB seen at the WrestleMania 31 event last March. From our unofficial observations, the “top 5” list of most single-day Wi-Fi events we know of are:

1) 6.23 TB — Super Bowl XLIX, University of Phoenix Stadium, Glendale, Ariz., Feb. 1, 2015
2) 5.7 TB — Alabama vs. Texas A&M, Kyle Field, College Station, Texas, Oct. 17, 2015
3) 4.93 TB — College Football Playoff championship game, AT&T Stadium, Arlington, Texas, Jan. 12, 2015
4) 4.9 TB — College Football Playoff championship game, University of Phoenix Stadium, Glendale, Ariz., Jan. 11, 2016
5) 4.5 TB — WrestleMania 31, Levi’s Stadium, Santa Clara, Calif., March 31, 2015

For what it’s worth, Super Bowl XLVIII in MetLife Stadium used only 3.2 TB of Wi-Fi, so it will be interesting to see what happens with the growth curve at SB50. In addition to total data “tonnage” there is also an interesting observation about how much data is used per fan, on average. When we get the stats back from Super Bowl Sunday it will be interesting to see if the smaller crowd at Levi’s Stadium will have used more data per connected person, a good reflection of both the carrying capacity of the network and the ease of connecting and staying connected to the Wi-Fi.

Replacing the entire DAS for better cellular connectivity

What is often confusing to non-tech types who try to write about stadium wireless is realizing that there are often two separate networks, Wi-Fi and cellular, operating in the same venue. While many fans actively seek out Wi-Fi, many game-day attendees either don’t bother or don’t know how to connect to Wi-Fi, and so just use their phones like they do anywhere else. To make sure they still have a strong signal, wireless carriers and venues often team up to deploy a distributed antenna system, or DAS, which is basically a bunch of small antennas located inside the venue that act just like a big cell tower, connecting phones to the nearest antenna.

Close-up of new DAS antennas (from mid-July, before the wires were connected)

Close-up of new DAS antennas (from mid-July, before the wires were connected)

At Levi’s Stadium, integrator DAS Group Professionals (DGP) built a “neutral host” DAS for the stadium, which means the team owns the infrastructure and rents out space to carriers so they can connect to customers inside the building. One of the more interesting twists this past offseason was that DGP ripped out and replaced the entire DAS network it built the year before, at the behest of its customers, the major cellular providers. Why? According to DGP, the cell providers — who paid for the upgrade — are expecting as much as 2.5 times more cellular data at this year’s Super Bowl compared to last year, huge numbers that they were afraid might overwhelm the system installed in 2014.

During a stadium tour this summer, MSR saw that the main Levi’s Stadium head end (where the telecom gear that connects the stadium to the outside networks lives) was being doubled in size, so by any stretch cell connectivity should be good if not great during the big game. DGP was also supposed to be increasing cell coverage outside the stadium in the parking lots, but so far we haven’t heard any reports if reception was better this year than last.

At big events like the Super Bowl, the big wireless carriers will spend like crazy to make sure there are no reports of “phones not working,” so the DAS upgrades have become somewhat par for the course. AT&T said that it spent $25 million on wireless infrastructure improvements in the greater Bay area, including expanding its DAS operations inside Levi’s Stadium to allow them to handle 150 percent more traffic. You can expect that Verizon was spending some similar dollars, so rest assured, if you are there your phone will more likely than not find a signal.

What will the app let you do?

The biggest question remaining about the technological underpinnings of Super Bowl 50 — at least as of Sunday night — is whether or not all the features from the regular-season Levi’s Stadium app will make it into the mix for the Super Bowl, especially the one that really sets Levi’s Stadium apart, the ability to order food to be delivered to any seat in the stadium.

Though we’ve been given a “head nod” that the service will be available for Super Sunday, we haven’t yet received any official notice of what’s going to be in the game-day app either from app provider VenueNext or the NFL. This season Niners fans at home games could not only order food and drinks for themselves, they could order and pay for food to be delivered to friends in the stadium, something we noted in our season preview of changes to the groundbreaking Levi’s Stadium app.

App showing ability to buy pricey parking ticket for your RV

App showing ability to buy pricey parking ticket for your RV

If there is some doubt whether the league and the stadium might not make food-delivery available for the Super Bowl, it might have to do with the fact that at one of last year’s “big events” at Levi’s Stadium, the NHL’s Stadium Series outdoor hockey game, the food-delivery service melted down in the face of a massive amount of orders and a too-low level of human staffing. But our guess is that eventually (maybe this week?) we will hear that the Super Bowl app will embrace all the features of the regular Levi’s Stadium game-day app, including in-seat delivery.

What many fans at the game may find even more useful is the app’s ability to provide wayfinding capabilities through a mapping feature that uses the 2,000+ Bluetooth beacons installed throughout the venue to provide live wayfinding, just like how Google Maps shows your car as a blue dot driving down the highway. With many attendees most likely visiting the stadium for the first time, having the ability to find your way around via your device may be the most welcome reason to download the app. Fans should also be able to watch in-stadium replays seconds after plays happen, and may also be able to watch Super Bowl broadcast commercials via their mobile device. Stay tuned for more “official” announcements of app capabilities as we hear them.

In case you haven’t heard enough, here are a few more links from our in-person visits to Levi’s Stadium for Niners home games during the 2014 season.

Niners’ home opener tops Super Bowl for Wi-Fi data traffic with 3.3 Terabytes (Sept. 16, 2014)

Levi’s Stadium ‘NiNerds’ get high-visibility wardrobe upgrade (Nov. 23, 2014)

Stadium Tech Report: Network finishes season strong at Niners’ Levi’s Stadium (Jan. 12, 2015)

T-Mobile buys naming rights to new MGM/AEG Las Vegas arena

Artist rendering of T-Mobile name across top of new Las Vegas Arena.

Artist rendering of T-Mobile name across top of new Las Vegas Arena.

The new 20,000-seat arena being built by MGM and AEG on the Las Vegas strip now has a title name — the T-Mobile Arena, thanks to a naming sponsorship bought by the wireless carrier for an undisclosed amount.

Set to open in April, the new multi-purpose arena will be draped in the familiar magenta hues of T-Mobile branding and also offer “unique benefits” for T-Mobile customers who attend events there, including unspecified “VIP” fast-track entrances and early notification of ticket sales. Alan Snel of the Las Vegas Review-Journal estimates that the rights fees are probably in the near-$6 million per year range, with a deal length of 10 years.

What’s unclear is whether or not the “un-carrier” will actually have any hand in the wireless deployments inside the venue, since the deal for backbone bandwidth and Wi-Fi for the Vegas arena was given to Cox Communications back in December. Among the stadiums we’ve reviewed over the past few years, T-Mobile has trailed other cellular providers in joining stadium DAS networks but it’s a good bet that T-Mobile will act differently in the first sports venue to carry its name.

On our quick trip to Vegas for CES we didn’t see the stadium, but that was because we were looking in the wrong place — it’s not being built next to the MGM but across the strip and somewhat behind New York New York, according to pictures of the building on the new arena website. More as we learn more…

T-Mobile Arena under construction in Las Vegas. All images: T-Mobile Arena.

T-Mobile Arena under construction in Las Vegas. All images: T-Mobile Arena.

Sporting Innovations changes name to FanThreeSixty, no news on lawsuit

Screen Shot 2016-01-21 at 9.14.29 PMKansas City-based sports app developer Sporting Innovations has changed its name to FanThreeSixty, a brand change for what the company calls the desire to create “a more direct connection to its award-winning FanThreeSixty platform.”

However, it’s also possible that the name change is part of a strategy to distance the company from an ongoing legal battle between current FanThreeSixty CEO and former Sporting Innovations CEO Robb Heineman and his former co-CEO Asim Pasha, which started when Sporting Innovations and Heineman filed a lawsuit against Pasha for allegedly conspiring to set up a competing firm using Sporting Innovations assets and intellectual property. That move was followed by Pasha filing counterclaims denying the company’s charges against him while also alleging that he was denied promised ownership stakes in the company for providing the technology behind its stadium-application business.

According to legal representatives for Pasha, the “name change has nothing to do with the lawsuit,” which, according to Pasha’s legal team and news reports, the is still ongoing and scheduled to be heard later this year. FanThreeSixty did not respond to requests for information or an interview about the press release.

So whatever the reason behind its name change, the company formerly known as Sporting Innovations is known primarily for being one of the first movers in the still-nascent field of integrated sports stadium apps, where functionality is designed to not only enhance the fan game-day experience but to also help the team or venue better capture marketing information from digital device use. The company was (and still is) joined at the hip with the Sporting Kansas City Major League Soccer franchise, which was one of the first teams to install Wi-Fi in its stadium and to embrace mobile-device usage by fans.

However, Sporting Innovations’ business of late has not provided much in the way of public customer wins, and several previous customers for the company’s Uphoria mobile device app platform have since dropped the product, including the Pac-12 and the Tampa Bay Lightning. While the Sporting Innovations site had until recently still included links to its Pac-12 and other previous customer wins, the new FanThreeSixty site has scrubbed all the old customer news and links from its site.

Facebook introduces ‘Sports Stadium’ game-day environment to join second-screen battle

Facebook screen shot of new 'Facebook Sports Stadium' service

Facebook screen shot of new ‘Facebook Sports Stadium’ service

Facebook is getting into the game-day sports conversation market with the introduction today of the Facebook Sports Stadium, “a dedicated place to experience sports in real-time with your friends and the world.”

While there is certainly no shortage of places online for live, game-day sports chatter — probably starting first with Twitter — the sheer reach of Facebook and its more-than-a-billion active users makes it an instant heavyweight, even if only a small percentage of Facebook users find and use the new service. (A quick search by yours truly took about 5 minutes to find the Sports Stadium page, and there was no indication we were actually there; it’s rather hard to single out due to all the other sports noise on Facebook, so…)

It will be interesting to see how the service works in real life, since one of the biggest problems I’ve always had with online “social streams” is that there is either way too much info from people I don’t care about, or information is too poorly organized to add to the second-screen experience. While Facebook’s post about the service promises the ability to incorporate posts from your friends along with “commentary from experts” as well as live scores, stats and play-by-play, it’s not clear how all this will appear in your Facebook app feed. And, initially the service will only be available to iPhone users in the U.S., for the upcoming NFL conference championship games this weekend and Super Bowl 50 on Feb. 7.

Since it looks like folks will be able to post their own on-site pictures into the Sports Stadium flow we are wondering if there will be any possible copyright issues a la Periscope, or if Facebook and the NFL have already figured out a cash deal to eliminate those concerns. If there is one edge that Facebook might have on other commentary streams it’s the real-name authentication necessary on Facebook, which might help cut down on the huge number of anonymous idiotic comments that can cram other live game-day streams and make them pretty much useless (we’re looking at you, ESPN).

It will also be interesting to see how quickly instant replays appear in the Facebook stream, as opposed to team game-day apps or stadium apps, which can typically make replays live within seconds. I’d be interested in hearing from anyone who uses the service this weekend, since I typically only message with a few close sports friends on game days while also monitoring Twitter, streams that are reliably real-time and easy to manage.