NFL builds its own Super Bowl app, with no concessions delivery and fewer replays

Screen shot of map function on NFL Super Bowl LI app.

Screen shot of map function on NFL Super Bowl LI app.

The NFL has built its own Super Bowl mobile app, breaking with a recent history of using stadium-app specialists like VenueNext and YinzCam to develop specific apps for Super Sunday.

Also unlike recent years, the NFL’s Super Bowl app will not feature instant replays or have any kind of food or drink delivery services. Instead, there appears to be a big focus on promoting Super Bowl events (especially those for this weekend) and for helping out of town tourists find their way to Super Bowl events and to the game itself.

Curiously, an interview about the app with the NFL’s CIO claimed that this year’s app will also be the first to include the ability for fans at the game to watch Super Bowl commercials. The story also claims without any attribution that “In the past, commercials weren’t on the app in order to avoid using too much bandwidth in the stadium.” However, at the most recent Super Bowls, including the past two, stadium bandwidth has been more than sufficient enough to stream plenty of video. And in fact, both of the last two Super Bowl apps have included the ability for fans at the game to see Super Bowl commercials.

Last year’s app, developed by VenueNext for the Levi’s Stadium hosting of Super Bowl 50, definitely showed Super Bowl commercials, part of what the San Francisco 49ers network team said was a record-breaking day of app-based video watching. The Super Bowl 49 app, built by YinzCam, also included Super Bowl commercials according to this NFL video and according to our previous reporting.

Fewer replays, no food or beverage delivery service

Screen shot of transportation info links from Super Bowl LI app.

Screen shot of transportation info links from Super Bowl LI app.

And even though NFL CIO Michelle McKenna-Doyle is quoted in the previous story about the new app as saying “You won’t feel like you’re using two separate apps as fans have in the past,” the Super Bowl LI app contains a link to download the separate NFL Mobile app, which is apparently where Super Bowl highlights and replays will live. There was no confirmation from the NFL or Verizon about whether or not fans in the stands would be able to watch the live broadcast of the game via NFL Mobile. Fans not at the game will be able to use NFL Mobile to watch the game on cellular devices; fans can also stream the game from the FoxSports website, for PCs or tablet devices.

This year’s app will also not include any way for fans to use the app to order food or beverage delivery to their seats; last year’s app did have the ability to order in-seat delivery of beverages or to place an order for food and beverage express pickup, a service used for 3,284 orders. NRG Stadium, however, does not offer full-stadium in-seat ordering like Levi’s Stadium does; the stadium does have serving staff with wireless devices providing in-seat ordering services for club sections, which will likely be in use at the Super Bowl as well.

Verizon correcting bills to make sure NFL streaming is really ‘free’

Screen Shot 2016-09-09 at 10.29.06 PMIf you are a Verizon Wireless customer who rejoiced at the announcement earlier this fall that the wireless carrier wouldn’t charge for data used for watching live NFL action via its NFL Mobile app, you can stay happy — even if you do initially see some data charges on your monthly bill.

After being alerted by a Mobile Sports Report reader that data charges were still showing up after a user watched some NFL games, we asked Verizon if their promotion was up and working. According to an email response from an unnamed Verizon authority, it appears that while Verizon was making the NFL action free, the streaming of ads was not — but never fear, Verizon said it is crediting users’ bills for any ads watched while watching football via the NFL Mobile app.

Here is the official response we got from Verizon’s PR company, attributed to “someone at Verizon” (seriously, that’s how it was worded to us):

“The NFL live games are automatically zero rated so they won’t count against customer’s data. Ads during the games are not, but we are issuing customers additional data (1GB or more depending on each customer’s NFL streaming) or post bill credits to cover the usage incurred from the ads. That process is disclosed in the disclaimers and the bonus data is issued automatically when a customer streams an NFL live game. We are monitoring this closely to make sure all customers do get a truly free NFL experience with a combination of automatic zero rating, additional data or bill credits as needed.”

As you continue to watch for free maybe give a shout out to Gary for spending 40 minutes on the phone with Verizon customer support, a painful experience we know well. Anyone else still seeing data charges for football with no refunds, let us know.

Twitter’s NFL streaming debut fails on Tweet front; will AT&T and Verizon eventually dominate mobile device NFL streaming?

Twitter’s debut in live-streaming NFL games had good video, but the accompanying Twitter feed — which users couldn’t configure — left many observers wanting more. Will Twitter ever be able to deliver, or will physics keep Twitter from being able to add anything special to mobile-device sports streaming? In the latest STADIUM TECH REPORT PODCAST, co-hosts Phil Harvey and Paul Kapustka dissect Twitter’s streaming issues, and wonder when people will realize that AT&T and Verizon may be the eventual winners in the NFL streaming battle with their Sunday Ticket and NFL Mobile platforms. Listen now!

SUBSCRIBE TO THE PODCAST:

Here is the link to the podcast on iTunes!

Verizon drops data charges for live NFL streaming via NFL Mobile app

Screen Shot 2016-09-09 at 10.28.58 PMAre you ready for football? And are you ready for cellular company wars around viewing football on your phone? Verizon kicked off the 2016 NFL season with an announcement Friday that it would no longer charge its customers for data used while watching live NFL games via the NFL Mobile app, perhaps the biggest sign that the battle we predicted is now fully underway.

From our perspective, some of the most-read stories in Mobile Sports Report history have been posts wondering about how much data customers might use watching a live football game on their phones. The answer now, for Verizon LTE customers, is easy: It’s zero. You will still need to pay $1.99 a month this fall to watch RedZone on your phone (to us, RedZone is even better than specific live games), but watching the live local and national-broadcast games (like Sunday night games and Monday Night Football) won’t chew up any of the gigabytes in your data plan.

Whether or not this type of “free programming” will spark any net neutrality debate is best left for other outlets, though it’s hard to think of a type of programming more popular than live NFL action. In the meantime, our guess is that the wildly popular NFL Mobile app (Verizon never releases figures on how many users it has for NFL Mobile, but if you start your guessing between 5 and 10 million you might not be far off) will get even more popular, and the promotion should help sell a lot of fence-sitters this weekend on buying with Verizon, just to get even the app’s limited NFL schedule for basically free.

The promotion may not even cost Verizon much when it comes to minutes, since many NFL Mobile veterans I know (some of whom are already tweeting in agreement to the next statement) almost always seek a Wi-Fi connection when they are streaming NFL Mobile games, because better bandwidth and no data charges. But it’s a hell of a selling point and one we kind-of predicted when we foresaw cell-phone NFL battles between Verizon and its NFL Mobile deal and AT&T’s new ownership of Sunday Ticket thanks to its DirecTV purchase. Too bad the user numbers aren’t ever made public, because it’d be cool to see how many fans are streaming NFL action live on their phones.

We still haven’t been able to get an answer from the NFL or Verizon on another rumor we heard this summer, that RedZone action would be available for free to any fans inside NFL stadiums on game days. Many stadiums already have that ability via apps built by YinzCam, which has a rights agreement with the NFL to allow RedZone viewing in some stadiums. Maybe MSR readers across the country could chime in on whether or not they can see RedZone at their stadium, and we can crowd-source a list. Or we could all just watch more football. Stay tuned, because it’s our guess that this won’t be the last you hear on this front this season.

Remember: You can’t watch NFL Mobile live games on your tablet, because Verizon’s rights package only includes cellular phone-type devices. And be prepared for service to suck this Sunday, because these opening-day things never seem to work out for Verizon and the NFL. Don’t say you weren’t warned!

Twitter and the NFL: What does the deal mean for team apps and mobile video? Stadium Tech Report Podcast No. 3 tells you!

Episode 3 of the STADIUM TECH REPORT PODCAST is live, in which hosts Phil Harvey and Paul Kapustka discuss the NFL’s Thursday Night Football streaming deal with Twitter, and what that deal means for both team stadium apps in particular and for mobile video use in general. Take a listen and let us know what you think!

SUBSCRIBE TO THE PODCAST: Here is the link to the podcast on iTunes!

Let the NFL streaming battles begin: AT&T brings live streaming to basic Sunday Ticket plan

Screen shot of DirecTV Sunday Ticket app for iPad

Screen shot of DirecTV Sunday Ticket app for iPad

If you are a regular MSR reader you may remember that when the AT&T/DirecTV acquisition came to pass, we wondered how long it would take before AT&T and Verizon started battling each other in the quest to bring live NFL action to fans on their phones. The answer: wait no more, the battle’s here.

Today, AT&T announced that all subscribers to the DirecTV Sunday Ticket plan “will be able to stream Sunday afternoon out-of-market football games to almost any device” when action kicks off this fall. Previously, Sunday Ticket subscribers had to shell out about an extra hundred bucks to get the Sunday Ticket Max package, which offered streaming. Last year, the basic Sunday Ticket package was about $250; so far we can’t find a price for this season (and we don’t want to hunt through all the splash screens trying to get us to sign up for DirecTV services). Suffice to say it will still be a premium product, but one that many NFL fans can’t live without.

According to AT&T, live streaming via the Sunday Ticket plan was up 35 percent last year, a figure that doesn’t surprise us at all. We’ve been tracking Verizon Wireless and its NFL Mobile package of live-streamed games (which varies but usually includes Monday, Thursday and any weekend games, as well as Sunday out-of-market games) for some time now, and posts about NFL Mobile typically draw the highest traffic to our site. Verizon has never released subscriber numbers for NFL Mobile, but if you guessed it was among the most popular sports apps out there, you would probably be right. Even at $1 billion for four years, the rights fees seem a bargain for Verizon.

DirecTV pays the NFL more (about $1.5 billion a year, according to reports) but it gets more; NFL Mobile is exclusive to cell phone devices, meaning you can’t use it on tablets or PCs. And now thrown into the mobile mix is Twitter, whose reported $10 million deal with the NFL for Thursday-night games also includes the rights to stream to cell phones and any other device. Anyone else out there want to play?

Why is NFL action so popular on mobile devices? Mainly, I think, because of several factors, including fantasy betting and the fact that the screens have gotten so big and sharp, you can actually watch a game on a phone and it’s not painful. As many of us mobile-NFL freaks know, the best part of the deals isn’t necessarily the games themselves, but instead it’s access to the NFL’s RedZone channel, which keeps you up to date on action all across the league (and despite its name, it offers way more than just plays “in the red zone.” They try to keep live action going at all times, and NO COMMMERCIALS makes it a football junkie’s dream).

Plus, on the West coast, RedZone will often just show all of later games since there are fewer contests to jump in between. I don’t know how many people will sit every Sunday through several games on the couch, but if you can watch a few minutes or a final drive while you’re somewhere else it’s pretty addictive.

No news yet this year from Verizon on what the NFL Mobile package of games might look like, but stay tuned: This battle is just getting started. Good news is, more competition means more access and lower prices for fans. That’s something we can all cheer, no matter which teams we root for.