Google teams with NCAA, Turner Sports and CBS Sports for March Madness promo

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Google is seeking to make waves during the NCAA’s March Madness basketball tournament in an effort that teams the Internet giant with the NCAA and its broadcasting and software development partners Turner Sports and CBS Sports.

The effort will revolve around Google’s social network application called Google+, a rival to industry leader Facebook, and it will be interesting to see if Google publishes the results from the effort. You constantly see Facebook listed as an almost default player in this type of event and a major push by Google into sports and other avenues will make for an interesting fight.

The effort actually started on Selection Sunday but will run the length of the tournament. A wide range of NCAA March Madness digital products will be flowing through Google’s pages including NCAA March Madness Live™, the Capital One March Madness NCAA Bracket Challenge™, the NCAA On Demand YouTube channel and the NCAA March Madness Google+ page.

However Google has taken steps to help steer fans who might not be aware of the effort or who might need a gentle reminder of the tournament on a daily basis. It has teamed with its partners to feature March Madness related search insights in Google Trends. This means that fans using Google for search and looking at what is trending will see the topics and teams from the tournament that are popular on Google Search.

Other efforts by the partnership include such features as Turner integrating Google sign-in technology into the NCAA Bracket Challenge game. Fans that follow up from seeing information in the Google Trends can go to a “Google Bracket” that will rank teams throughout the tournament based on Search interest.

Google has also created a number of “Google+ Hangouts” that are related to March Madness. These are social networking microsites where fans can discuss related issues and share photos, among other tasks. The Google+ Hangouts On Air enables fans to interact with Turner Sports and CBS Sports on-air talent and can be entered either from NCAA.com/hangouts or the NCAA March Madness Google+ page.

Google+ has seemed to be an afterthought to many, although any program that counts its membership in the hundreds of millions should be taken seriously. However this could help promote the company into a more mainstream awareness position with the sporting public at large, or it might just be like a 16 seed and go one and done. Game on, Google.

Turner, March Madness app ready for NCAA tournament

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March Madness, one of the sports world’s iconic events is on the horizon and no doubt fans are already plotting out strategies to get out of the office or school to watch their favorite team attempt to advance in its bracket. However thanks to Turner Sports there is an alternative.

It has released NCAA March Madness Live, an app that will provide portable access to all of the games in the tournament, with a total of 150 hours available during the event. Even better the app will now be supported by three platforms, Apple’s iOS, Android and for the first time Microsoft as well. Now fans can use a smartphone or tablet as a second screen if at a bar or as a primary device if at work.

To use the app a fan and watch all of the matchups that will be broadcast on TNT, TBS, and truTV a fan needs to log in with their TV service provider information. Games will also be available online at various sites, including This year, NCAA March Madness Live will launch from more platforms than ever before including the NCAA March Madness page, CBS Sports, and Bleacher Report. There is no registration required for games on CBS. The app will also provide a temporary preview period giving fans access to live game streaming before login is required.

The app, Developed in partnership with the NCAA, Turner Sports and CBS Sports is a follow up to previous years’ offerings but it has made several major enhancements to the app since last year, aside from the Microsoft support.

Of importance to the fans of bracketology and seeing if they are winning in their office pool the app has a new interface that has been designed for work with the smaller screens that smartphones feature as well with the slightly larger screens on tablets. It allows users to go directly from this feature to a live game and includes broadcast times and schedules. It also has additional view modes for brackets.

The heart of the app might be the GameCenter, one of the features that has been redesigned. It is the central [point to find which games are currently live streaming as well as pre-game matchup analysis, live in-game stats, key social moments and fan chat.

To complement the enhanced features in the bracket area there is the almost obligatory bracket for fans, this one entitled Capitol One NCAA March Madness Bracket Challenge. The app developers have enhanced its social media functionality as well as supporting computers as well as smartphones and tablets. It allows for the formation of groups, sharing brackets and chat via Facebook.

There is also a general chat forum called the Coke Zero NCAA March Madness Social Arena that enables fans t converse about games and other events as well as follow game tweets, post and view Instagram photos and Vine videos. Fans can participate in the social commentary by using the hashtag #marchmadness.

Understanding that some fans might want to set up schedules to just see specific matchups the app now includes a TV Schedule that helps with planning. This feature can be accessed from various other features such as game schedule or bracket and provides the round, date, time and network for each game. Also new this year is a Tournament News feature that provides news and updates as well as highlights, recaps and additional information each day.

Following the broadcasting of all of the just concluded Winter Olympic events online by NBC hopefully this is the wave of the future. While MLB enables fans to watch a huge number of games either online or on their television via a subscription model the NBA and NFL trail well behind it.

Broadcast and digital video combine for huge NBA All-Star weekend

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Starting tonight there will be four days and nights filled with a variety of activities related to the NBA All-Star game that will be played on Monday night including features and broadcasts on live television, NBA.com and NBA Mobile.

While the actual game and some of the key events will only be available via broadcast television there are a number of features that will be available for the digital viewer as well as specials that will be made available on the NBA’s NBA TV channel. This will total an estimated 140 hours of all star coverage.

Social Media
Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.

Fans will be able to vote for both the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app. I wonder how many will vote like they are in Chicago?

The NBA Mobile app is being used as primarily a schedule and event tracker. There will be highlights from different events as well as some live coverage but no real streaming events to mobile users. All of the content that would fit nicely for a mobile user has mostly been designated for NBA TV. Still it provides users with the All-Star Dashboard that is basically a one stop site for that is happening with live press events, live video and social feeds.

It is more valuable if you are attending because the Events Section also includes including event information, ticket links, venue maps, directions, video, live scoring and social feeds from all of the individual events.

NBA TV
The league appears dedicated to highlighting its own channel and has a top lineup for NBA TV including a big block of original programming on Monday that will be highlighted by an interview with LeBron James, another with Oscar Robertson and an All-Star edition of Open Court: The Dunk In Depth and Defined.

However the festivities start tonight on the channel with a Slam Dunk-A-Thon that will show all of the Slam Dunk contests including the first held, during the days of the ABA in 1976. Among the events that will be broadcast on Friday there will be highlights and an inside look at the league’s rising stars. There will also be coverage of the media day as well as exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement.

The weekend sees a great deal more broadcasting on NBA TV and you can go here for the full schedule but some of the interesting items are the 2013 NBA D-League All-Star game and the new NBA Commissioner Adam Silver’s press conference. There will also be pre- and post game coverage on Sunday.

Turner Sports to provide viewer options during Final Four broadcasts

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The NCAA’s Final Four is one of the most watched sporting events of the year, and for that matter talked about as fans and non fans start early by entering pools of all sorts to predict the winner of the month long tournament..

As the teams get eliminated and it charges down to the finals fans become polarized as to who they want to win based on teams’ reputations, pool results and a host of other issues. Now fans can watch broadcasts that are designed for each team in the Final Four thanks to Turner Sports, the network that will be broadcasting the games.

Sports Business Daily is reporting that the two will take an innovative approach to broadcasting the games at next years’ tournament. There will be the traditional national broadcast that will be seen on TBS. TNT and truTV will then carry the exact same game but with a twist.

Each channel will have a team-centric approach with announcers and camera angles designed to highlight one team. The differentiation does not stop there as the halftime shows will also be different, although pregame and post games shows will be the same.

The Final Four next year will be seen only on cable for the first time and the networks are hoping that they can avoid the tradition viewership drop when a formerly over the air broadcast moves to cable with this move. The championship game will be broadcast on CBS and so will obviously not have dual perspectives.

Friday Grab Bag: Top Sports Twitters, No one wants NASCAR

Sports humor site Deadspin breaks down the top sports Twitter accounts with a short synopsis of each, most of them dead on and pretty funny, using actual tweets from each account to highlight, sort of, what the person stands for.

The piece does not spare many, with pretty much an impressive list of people and put downs. It should be noted that Deadspin only included 73 sites in its Top 100 list.

Instagram a threat to hockey reporters?
Sports reporters who cover the Philadelphia Flyers are all up in arms over the team’s decision to use Instagram as the avenue by which it announced who would be its starting goalie. The best part is how the reporters, some of the most old school in the nation, responded.

That would be via their smartphones and through their Twitter accounts of course. Nothing can show your disgust over someone using the latest technology than by also using it to complain about that use.

Aereo coming to Android
The TV over Internet developer Aereo said that it will soon be delivering to the Android operating system. It already has a version of the iPhone but said that the Android took much longer because of the huge number of customized versions of the OS.

Aereo is currently locked into a lawsuit with TV broadcasters over its rights to rebroadcast their products and they are trying to fast track the suit to the US Supreme Court to prevent the rapid expansion of the company,

iPhone 6 to reported to have 4.8-inch screen
Cnet is reporting that a Jefferies analyst is predicting that the next generation iPhone, expected in sometime in 2014, will have a 4.8-inch screen. The current screens on the just released iPhone 5s is 4 inches.

Jefferies analyst Peter Misek made his prediction after meeting with Apple suppliers in Asia. Currently Apple is behind the curve in screen size, with an estimated 50% of other smartphones that shipped last quarter having screens larger than 4 inches.

ESPN & Turner fleeing NASCAR
It has been reported elsewhere that NASCAR’s viewing numbers have been declining for the last several years but has it really come to this? The Sports Business Daily is reporting that both Turner Sports and ESPN are looking to exit their respective broadcast deals with the sport early.

The idea was to turn responsibility for the telecasts over to Fox Sports a year early, since Fox will be the new broadcaster for NASCAR in the future. NASCAR turned down the idea according to The SBD.

Motorola to one-up Samsung in large format smartphones

According to Cnet there is the possibility that the next generation smartphone from Motorola will feature a 6.3-inch display, placing its own stake in the ground in the rapidly growing phablet market segment.

The space, pioneered by Samsung and its Galaxy Note lineup, has seen a number of additional players enter the market such as Sony while others such as Microsoft have hinted at the possibility. Apple appears to be the lone holdout on the large screen segment among the major players.

Viewers flock to on-air and digital PGA Championship broadcasts

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The Turner Sports decision to present an aggressive online presence for the PGA Championship as well as strong over the air coverage resulted in strong results as the event sees big growth in viewership in both areas.

The over the air broadcast of the 2013 PGA Championship from the Oak Hill Country Club East Course in Pittsford, N.Y., shown on TNT received the network’s highest rating for the event in 3 years with an average of 1.6 million viewers, up 54% from last year. It had an average of 1.2 U.S. house hold rating, a 50% increase from last year.

Probably as no surprise most of the top regions in terms of viewership are also hot golfing destinations and all rated much higher than the national average. They were markets for all four rounds of coverage on TNT were Las Vegas (2.7), West Palm Beach (2.6), Columbus (2.4), Greenville, S.C. (2.4) and Orlando (2.3).

While the broadcast numbers were strong, the digital numbers were even stronger, showing that there is a large market that wants to experience sporting events but often cannot get away to view them on television.

The PGA.Com umbrella that handles both mobile and broadband streaming delivery was up 69% during the Championship and live streaming hours across platforms are up 85% compared with 2012.

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