Small company delivers big Wi-Fi for Minnesota United at Allianz Field

The standing section at Allianz Field for the opening game this spring. Credit: Minnesota United (click on any picture for a larger image)

Fans at the new Allianz Field in St. Paul are the beneficiaries of a big project done by a small company to bring solid fan-facing Wi-Fi to the new 19,400-seat home arena for the Minnesota United FC MLS team.

The striking new $250 million facility, opened in April just off the highway that connects Minneapolis to St. Paul, is a looker from first sight, especially at night if the multi-colored lights in its cursive outside shell are lit. Inside, the clean sight lines and close-to-the-pitch seating that seems a hallmark of every new soccer-specific facility are accompanied by something that’s not as easy to detect: A solid fan-facing Wi-Fi network with approximately 480 Cisco access points, in a professional deployment that wouldn’t seem out of place at any larger facility, like an NFL stadium.

Actually, the Wi-Fi network inside Allianz Field is somewhat more conspicuous than many other deployments, mainly because instead of hiding or camouflaging the APs, most have very visible branding, letting visitors know that the Wi-Fi is “powered by” Atomic Data.

Who is Atomic Data? Though perhaps better known for their data center and enterprise business managed-services prowess, the 215-person Minneapolis-based firm also has a developing track record in stadium technology deployments, including a role as part of the IT support team for the launch of U.S. Bank Stadium two years ago. In what is undeniably a unique arrangement, Atomic Data paid for and owns the network infrastructure at Allianz Field, providing fan-facing Wi-Fi as well as back-of-house connectivity as a managed service to the team as well as to internal venue vendors like concessionaires.

LOCAL PARTNER EARNS TEAM’S TRUST

Editor’s note: This report is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of the new Wi-Fi network at Chesapeake Energy Arena in Oklahoma City, and an in-depth research report on the new Wi-Fi 6 standard! DOWNLOAD YOUR FREE COPY now!

While most new stadium builds often look for network and technology firms with a bigger name or longer history, Atomic Data was well known to the Minnesota team, having been a sponsor even before the club moved up to MLS.

One of the Cisco Wi-Fi APs installed by Atomic Data inside the new Allianz Field in Minneapolis. Credit: Paul Kapustka, MSR

Chris Wright, CEO of the MNUFC, credited a longtime relationship with Atomic CEO Jim Wolford, a company Wright had known from his days with the NBA Timberwolves and WNBA’s Lynx.

“They [Atomic Data] are a very strong local company and we knew of their work, including at U.S. Bank Stadium,” Wright said. “Jim has also been a huge advocate of the [soccer] club, even before they moved to MLS. Their history is solid, and they [Atomic Data] have an incredible reputation.”

As the team prepared to move into its under-construction home, Wright said that originally having a high-definition wireless network wasn’t in the cards.

“The original plan was not to have a robust Wi-Fi network,” Wright said, citing overall budget concerns as part of the issue. But when he was brought in as CEO he was looking for a way to change the direction and have a more digital-focused fan experience – and he said by increasing Atomic Data’s partnership, the company and the team found a way to make it happen.

As described by both Wright and Atomic Data, the deal includes having Atomic Data pay for and own the Wi-Fi network components, and also to act as the complete IT outsourcer for the team, providing wired and wireless connectivity as a managed service.

“When you look at the demographic of our fans, they’re mostly millenials and we wanted to have robust connectivity to connect with them,” Wright said. “Over time we were able to negotiate a deal [with Atomic Data] to build what I think is the most capable Wi-Fi network ever for a soccer-specific venue. I think we’ve turned some heads.”

UNDER SEAT AND OUTSIDE THE DOORS

Just before the stadium hosted its first league game, Mobile Sports Report got a tour of the facility from Yagya Mahadevan, enterprise project manager for Atomic Data and sort of the live-in maestro for the network at Allianz Field. Mahadevan, who worked on the U.S. Bank Stadium network deployment before joining Atomic Data full-time, was clearly proud of the company’s deployment work, which fit in well with the sleek designs of the new facility.

An under-seat AP deployment at Allianz Field. Credit: Paul Kapustka, MSR

For the 250 APs in the main seating bowl, Atomic Data used a good amount of under-seat AP deployments, since many of the seats have no overhang. A mix of overhead APs covers the seating areas that do have structures overhead, and more APs – which are clearly noticable, including some APs painted white to pop out against black walls and vice versa – are mounted along concourse walkways as well as on the outside of the main entry gates. Since MNUFC is a paperless ticketing facility, Mahadevan said Atomic Data paid special attention to entry gates to make sure fans could connect to Wi-Fi to access their digital tickets.

Wright, who called Atomic Data’s devotion to service “second to none,” noted that before the first three games at the new stadium, Atomic Data had staff positioned in a ring around the outside of the field, making sure fans knew how to access their tickets via the team app and the Wi-Fi network.

“The lines to get in were really minimized, and that level of desire to deliver a high-end experience is just the way they think,” Wright said of Atomic Data.

According to Atomic Data the network is backed by two redundant 10-Gbps backbone pipes (from CenturyLink and Consolidated Communications) and is set up to also provide secure Wi-Fi connectivity to the wide number of independent retail and concession partners. Mahadevan also said that the network has a number of redundant cable drops already built in, in case more APs need to be added in the future. The stadium also has a cellular distributed antenna system (DAS) built by Mobilitie, but as of early this spring none of the carriers had yet been able to deploy gear.

Even the chilly temperatures at the team’s April 13 home opener didn’t keep fans from trying out the new network, as Atomic Data said it saw 85 gigabytes of Wi-Fi data used that day, with 6,968 unique Wi-Fi device connections, a 35 percent take rate from the sellout 19,796 fans on hand. According to the Atomic Data figures, the stadium’s Wi-Fi network saw peak Wi-Fi bandwidth usage of 1.9 Gbps on that opening day; of the 85 GB Wi-Fi data total, download traffic was 38.7 GB and upload traffic was 46.3 GB.

According to Wright, the stadium has already had several visits from representatives from other clubs, who are all interested in the networking technology. Wright’s advice to other clubs who are in the process of thinking about or building new stadiums: You should get on the horn with Atomic Data.

“I tell them if you’re from Austin or New England, you should be talking to Atomic,” Wright said. “They should try to replicate the relationship we have with them.”

Minnesota United MLS home opener at Allianz Field sees 85 GB of Wi-Fi

One of the Cisco Wi-Fi APs installed by Atomic Data inside the new Allianz Field in Minneapolis. Credit: Paul Kapustka, MSR (click on any picture for a larger image)

A chilly home opener for the Minnesota United soccer team in their brand-new Allianz Field saw 85 gigabytes of data used on the stadium’s Wi-Fi network, according to statistics provided by Atomic Data, the stadium’s technology provider.

With 19,796 fans on hand on April 13 to pack the $250 million venue, Atomic Data said it saw 6,968 unique Wi-Fi device connections, a 35 percent take rate. The Allianz Field Wi-Fi network uses Cisco gear with 480 Wi-Fi APs installed throughout the venue. Approximately 250 of those are located in the seating bowl, with many installed under-seat. The stadium also has a neutral-host DAS built by Mobilitie, though none of the wireless carriers are currently online yet. (Look for an in-depth profile of the Allianz Field network in our upcoming Summer STADIUM TECH REPORT issue!)

According to the Atomic Data figures, the stadium’s Wi-Fi network saw peak Wi-Fi bandwidth usage of 1.9 Gbps; of the 85 GB Wi-Fi data total, download traffic was 38.7 GB and upload traffic was 46.3 GB. Enjoy some photos from the opening game (courtesy of MNUFC) and a couple from our pre-opening stadium tour!

The game was opened with a helicopter fly-by


A look at the standing-area supporter end zone topped by the big Daktronics display

The traditional soccer scarves were handy for the 40-degree temperatures

A view toward the field through the brew house window

The main pitch gets its opening salute

Entry ways were well covered with Wi-Fi to power the all-digital ticketing

The Loons have a roost!

The view as you approach the stadium crossing I-94

One of the under-seat Wi-Fi AP deployments

Message boards let fans know how to connect

Chargers, Mobilitie pump up the DAS at StubHub Center

While the new LA stadium is being built, the soccer-specific StubHub Center is the home to the NFL’s Los Angeles Chargers. Credit all photos: Terry Sweeney, MSR (click on any picture for a larger image)

Mention StubHub Center to your average sports fan in southern California and they’ll likely assume you’re talking about soccer’s LA Galaxy or the Los Angeles Chargers, the recently relocated NFL franchise subletting space while its permanent stadium gets built.

But StubHub Center, built on the campus of California State University/Dominguez Hills, also includes a velodrome, an 8,000-seat tennis stadium (with several adjacent courts), and an outdoor track and field facility. Throw in the far-flung parking lots and it adds up to 125 acres that all need wireless connectivity.

With such wide spaces to cover, StubHub management opted not to spend on fan-facing Wi-Fi and instead focused on distributed antenna system (DAS) technology to keep fans and tailgaters connected. Katie Pandolfo, StubHub’s general manager, looked to the major cellular carriers to invest in and support the connectivity needs of Galaxy and Chargers fans, and other eventgoers at the open-air StubHub.

Carriers help bear the cost of connectivity

Editor’s note: This profile is from our latest STADIUM TECH REPORT, an in-depth look at successful deployments of stadium technology. Included with this report is a profile of Wi-Fi at Nebraska’s Memorial Stadium, a sneak peek at Milwaukee’s new Fiserv Forum, and a profile of the new Wi-Fi network being added to Wrigley Field! DOWNLOAD YOUR FREE COPY now!

Katie Pandolfo, StubHub’s general manager

“With our DAS-only approach, the investment is 100 percent on the carriers and doesn’t cost us anything,” Pandolfo told Mobile Sports Report. While they got a few complaints about no public Wi-Fi during events in 2017, when the 29-zone DAS system was activated, fans quickly acclimated and now use bandwidth from Sprint, T-Mobile and Verizon on the shared network. AT&T isn’t part of the DAS system, but has operated a macro site at StubHub for years, according to Pandolfo.

Mobilitie helped build StubHub’s DAS system and offered its engineering expertise; the turnkey provider also manages the system. The DAS-only approach is common in southern California; in addition to the Rose Bowl in Pasadena, the Honda Center in Anaheim and Viejas Arena (under construction) at San Diego State University are also DAS-only venues with no fan-facing Wi-Fi.

StubHub Center, located in Carson, Calif., is 17 miles south of downtown Los Angeles, and upwind from a nearby Goodyear blimp mooring station; gusty coastal winds apparently make this a good training ground for new blimp pilots. The 27,000-seat StubHub originally opened in 2003 as Home Depot Center; the new sponsor came onboard in 2013. Anschutz Entertainment Group owns and operates StubHub Center.

StubHub will handle several events when Los Angeles hosts the Summer Olympics in 2028, including bicycle track racing, field hockey, pentathlon, rugby and tennis. Pandolfo expects firmer plans for the venue’s technology needs to emerge sometime in the next couple years. Technology – especially wireless technology – will change a lot in that time, she noted.

As the second soccer-specific stadium built in the U.S., Major League Soccer’s LA Galaxy is the venue’s premier tenant. But in 2017 when the National Football League’s Chargers moved from San Diego to Los Angeles, the facility underwent some major upgrades. Additions include 1,000 new tip-up seats replacing bleachers on the east side of the stadium; another 330 bleacher seats were added in StubHub’s southeast corner. Luxury suites and the press box were renovated along with two new radio booths; they also added a security office for police and NFL officials, and camera booths at the two 20-yard lines and at the 50-yard line. Locker rooms were enlarged as was the press conference room.

DAS antennas look down from atop a wall

And tempting as it may be to lump all fans of any sport into a single heap, Pandolfo said Galaxy fans and Chargers fans behave very differently at StubHub Center. Chargers fans like to get up and walk around, visit concessions and take advantage of the venue’s amenities during the game. Not so for Galaxy fans, who tend to stay seated and don’t want to miss any of the action, she explained.

California’s Department of Alcoholic Beverage Control also just changed its rules and will now allow beer sales up and down the aisles of stadiums like StubHub Center. Beer hawking, she noted, didn’t used to be digital and required fans to pay cash. “Now it’s a quicker transaction that improves the fan experience,” using mobile pay systems or credit cards, Pandolfo said.

DAS upgrades mean faster speeds

In the meantime, Mobilitie continues to optimize StubHub’s DAS system; based on bandwidth speed tests conducted by Mobile Sports Report, things are moving in the right direction. MSR tested Verizon DAS connectivity right after the system was installed in August 2017, and a year later during a Chargers’ pre-season game against New Orleans. In 2017, Verizon’s DAS struggled in single-digit Mbps uploads and downloads; quite often, the throughput was even less.

What a difference a year makes. Mobilitie engineers’ fine-tuning has paid off; August 2018 tests show dramatic improvement, with the highest throughputs near the stadium’s northwest concessions area — 111.39 Mbps/12.15 Mbps (download/upload). A year previous, things were a lot more sluggish with 0.95 Mbps/0.04 Mbps speeds recorded in the same area.

Overhangs provide good places for equipment mounts

DAS performance has also improved just inside the gates past the ticket scanners at the bottom of the stairs; in 2017, we clocked only 1.87 Mbps/13.42 Mbps, but more recently throughput had jumped to 87.08 Mbps/21.42 Mbps. The concession area on the east side of the stadium checked in most recently at 76.55 Mbps/6.7 Mbps, another sizeable increase from last year when Verizon DAS throughput was a pokey 0.4 Mbps/0.06 Mbps.

Speeds inside the stadium have also improved year-over-year. Section 230 in the northeast corner of StubHub measured 2.83 Mbps/1.96 Mbps a year ago, but were up to 13.48 Mbps/8.71 Mbps in August 2018. Similarly, the sunny northern end of the stadium above the end zone delivered 0.21 Mbps/0.27 Mbps a year ago, but jumped to a more acceptable 16.44 Mbps/18.27 Mbps. The east side of the stadium is also more robust; a year ago, bandwidth tests yielded 3.1 Mbps/0.01 Mbps, but were up to 8.97 Mbps/1.74 Mbps.

Improvements to the DAS network performance can only help improve the fan experience at StubHub Center. Pandolfo wants fans to be able to do everything faster: Get parked faster, enter the stadium, and take advantage of all the food, drink and merchandise options. “We look at the whole package and then at the network we have to provide to make that happen,” she said. “We’re looking at it from the fan experience but also how to optimize revenue for the building.” It’s the right formula for sporting venues compelled to balance technology requirements against dollars and cents.

Successful opener for LAFC at Banc of California Stadium in Los Angeles

Banc of California Stadium looks over downtown Los Angeles on its opening game day. Credit all photos: Terry Sweeney, MSR (click on any photo for a larger image)

First you heard the booming bass of drums, then came the chanting of thousands (“FC!…LA!…FC!”). You may not see the Banc of California Stadium at first, but this aural GPS guides fans toward Major League Soccer’s newest venue, which opened April 29 with expansion team Los Angeles Football Club. With a final price tag of $350 million (~$100 million over its original budget), the stadium is the most expensive for a soccer-specific venue.

First things first: The Ruckus-based Wi-Fi and its 500 access points functioned beautifully, as did the DAS network that Mobilitie helped engineer – more on that in our upcoming summer STADIUM TECH REPORT issue next month.

The freshly minted wireless infrastructure ensured attendees on opening day could Instagram the U.S. Navy paratroopers landing center field, trailing colored smoke out of their heels (black and yellow/gold, LAFC’s colors, of course). Or the surprise appearance of comedian Will Ferrell (who also owns part of LAFC), balancing a hooded bird of prey on his wrist. Olly, LAFC’s mascot, then hopped to the arm of its usual handler who released the falcon, thrilling the crowd with its gliding and swooping, completely unfazed by 22,000 fans and their cheers.

But for sheer endurance, raucous fans in the north stands put on the biggest show, beating drums, waving flags (Brazil, Argentina, Portugal, to name a few), and singing fight songs. The drummers kept things lively throughout the game, even if they were occasionally obscured by the yellow/gold smoke bombs set off at strategic moments.

A blazing open to the LAFC’s new home.

At regular intervals throughout the inaugural game against the Seattle Sounders, the feeling was less southern California and more like one of South America’s soccer stadiums.

The stadium is well named, if only because it has the sound and spirit of a giant cash register. Multiple establishments – Founders Club, Sunset Deck, Field Level Club, Figueroa Club, Directors Lounge – ensure no one goes hungry or thirsty. Luxury suites fill in the gaps. Down on the main level, LA’s tastiest eateries (tacos, barbecue, Korean, shawarma, coffee, craft beers) have outlets and the lines were long on opening day. There are also the obligatory team merchandise and souvenir stands and season ticket vendors.

Making money is one goal for LAFC, but so is winning games. LAFC triumphed in its debut home game 1-0, thanks to a free kick by team captain Laurent Ciman. That’s an auspicious start for MLS’s newest franchise and its shiny newest stadium.

Video boards are big at Banc of California Stadium

Steep seating pitches and sun screens make this stadium fan-friendly

The entry to the newest stadium in the MLS

Cranes, dust dominate Los Angeles venue sites

Three Los Angeles-areas venues are under construction for soccer, football and the 2028 Summer Olympics.

Workers install turf at the Banc of California Stadium (click on any photo for a larger image)

Between the cranes, earthmovers and swarms of fluorescent vests, you’d be forgiven for mistaking the Los Angeles basin for a construction zone. Sporting-wise, there are three construction zones, including a new stadium for a Major League Soccer latest expansion franchise, the venerable Coliseum gets a much needed renovation, and a bling-y NFL stadium starts to emerge from the silt of the Angeles alluvial plain.

Construction or renovation plans for all the venues were underway before the International Olympic Committee awarded the 2028 Summer Games to Los Angeles last fall; all three venues are expected to host Olympic events in a decade.

Banc of California Stadium opening this April

Editor’s note: This profile is an excerpt from our latest STADIUM TECH REPORT issue for Spring 2018, which includes a look at Wi-Fi performance during the Final Four, a recap of wireless performance at Super Bowl 52, a profile of the Vegas Golden Knights’ T-Mobile Arena and more! DOWNLOAD YOUR FREE COPY right now from our site!

Let’s take them in the order they’re expected to open. In its inaugural season, Major League Soccer’s newest franchise, Los Angeles Football Club, is moving with speed and efficiency to make sure the Banc of California Stadium is ready for LAFC’s first home game April 29.

The 22,000-seat venue features steep stands (35-degree angles), with no seat more than 135 feet from the playing field. IBM was tapped to handle the stadium’s technology requirements in October 2016; Ruckus supplied the access points for the new stadium, according to Christian Lau, LAFC’s VP of information technology. About 500 APs will blanket the stadium with Wi-Fi; Lau told Mobile Sports Report that number could “possibly trend higher.”

Construction at the LA Coliseum

Right next door (literally) is the Los Angeles Coliseum, where demolition began in January after the NFL’s Los Angeles Rams playoff loss to Atlanta. Located on the campus of the University of Southern California, the Coliseum is home field for both the Rams (at least til 2020… more on that in a second), and the USC Trojan football team. The Coliseum has already hosted opening ceremonies for two Olympiads and is poised to do the honors again.

Coliseum upgrade means fewer seats, more Wi-Fi

In the meantime, construction crews are working 16 hours a day, six days a week, according to Derek Thatcher, IT manager at the Coliseum and an employee of USC, which oversees and administers the venue for Los Angeles County. This is the eighth renovation of the 97-year old venue; in addition to making the bowl ADA-compliant, this latest upgrade will add more aisles and larger seats, reducing capacity from 93,607 to 77,500.

New Wi-Fi is also part of the renovation plan; no word yet on which vendor will supply gear, though Mobilitie donated Aruba APs last year for use in the student section and elsewhere in the bowl.

About half the Coliseum’s $270 million renovation will be done during this year’s football offseason; a new field and refurbished seats will be ready for the Rams and Trojans by late summer. Remaining construction and upgrades will be completed in the 2019 offseason, according to Coliseum officials.

Meanwhile, 9 miles southwest of USC in the LA suburb of Inglewood, the arcs of a bowl for the Los Angeles Sports and Entertainment District at Hollywood Park
are taking shape. Construction crews broke ground in late 2016 to transform a 300-acre site into a gleaming new sporting destination. The $2.6 billion complex will be shared by the Rams and the Los Angeles Chargers starting in 2020; LA Stadium is scheduled host the Super Bowl in February 2022.

With a capacity of 70,000 (expandable to 100,000), the stadium’s indoor/outdoor design and a two-sided, 120-yard oculus video display are already generating buzz. Site managers haven’t mentioned any network technology or which vendors they’re considering for wireless and other IT requirements. LA’s Olympic planning committee also reserved the option to use the stadium and the Coliseum for dual-venue opening and closing ceremonies in 2028. Using the Coliseum satisfies the Olympic purists; mixing in LA Stadium would provide the glitzy spectacle global audiences have come to expect from Olympics hosts.

Orlando City Stadium adds high-density Wi-Fi for soccer fans

Orlando City Stadium, home of the MLS’s Orlando City SC. Credit all photos: Jenna Cornell (click on any picture for a larger image)

Resilient. Connected. Reliable. Even before its new stadium opened in March of this year, Orlando City SC, the Major League Soccer franchise in central Florida, knew exactly what it wanted from fan-facing Wi-Fi.

Leading that list was networking infrastructure to support the stadium’s 25,500 capacity. The team needed to be able to deliver live streaming video to fans through the team’s LionNation app. And they wanted a way to begin collecting user info and building relationships with fans, according to Renato Reis, CIO for the club.

And with so many professional sports teams having already installed wireless infrastructure, Reis knew there was no reason to reinvent the Wi-Fi wheel. “I had the privilege to travel and interview other organizations,” he said, including the Hard Rock Stadium in Miami where the NFL’s Dolphins and the University of Miami both play football, as well as MetLife Stadium in East Rutherford, N.J., shared by the NFL’s Jets and Giants. Reis said Orlando City SC’s technology drew heavily on the experience and deployment of Levi’s Stadium in Santa Clara, Calif. “I used what I learned,” he laughed.

Paying their own way

Orlando City is barely 3 years old and played its first two seasons in the nearby Citrus Bowl, now called Camping World Stadium.

Under-seat Wi-Fi deployment at Orlando City Stadium.

After some confusion with the City of Orlando, Orange County and the state of Florida over money and budget for a new stadium, Orlando City SC’s ownership abandoned a public-private partnership to go its own way. Orlando City Stadium was built with private funds and opened in time for this year’s opener. Orlando City SC shares the venue with the Orlando Pride, the women’s professional soccer team.

“We had a brand-new stadium and no installed Wi-Fi, two factors that really benefited us,” Reis told Mobile Sports Report. “We planned the position of our antennas and leveraged lessons from other organizations to design something from scratch and build for the future.”

Orlando City SC had some help there. The MLS franchise partnered with managed service provider Spectrum Enterprise, a division of Charter Communications; Spectrum in turn has a longstanding partnership with Orlando City’s equipment vendor, Cisco. Together, they installed networking gear, lots of new fiber-optic cable, and the wireless infrastructure that rides atop the stadium’s 10-Gbps backbone network.

The fan-facing Wi-Fi consists of more than 550 wireless access points around the stadium, or about one AP for every 45 users. The APs are installed under seats, in handrails and on posts. “It was more of a challenge to find the right places, design-wise, for APs to keep them out of people’s line of vision,” Reis said.

Orlando City CIO Renato Reis, posing in front of some cool graffiti and below a Cisco AP.

Supporting streaming video

AP density and processing power were important considerations for Orlando City SC. With such dense coverage, each AP delivers 50-80 Mbps per user, Reis said. That ensures that users of the team’s LionNation app enjoy high performance when using its streaming video capability; users posting to social media or checking email also get faster throughput, he added.

That sort of performance is essential, especially for users of the premium version ($8.99) of the LionNation app. In addition to live-streaming video, premium members get access to behind-the-scenes content, as well as 10 percent discounts off food, drink and merchandise purchases (and points for every dollar spent). They also get priority access to post-season tickets and single-game tickets.

Spectrum helped with the stadium’s engineering and remains active in day-to-day management, said Reis. Spectrum performed three rounds of Wi-Fi tuning and collecting data to see where usage was greatest. No surprise: Entry gates and concession areas, according to Reis. They then made adjustments, repointing APs where needed, thus ensuring bandwidth is available where it’s needed most.

Orlando City SC has also been testing wireless food ordering in one stadium section with 1,500 users since the beginning of the year. “The challenge there isn’t technology but rather logistics,” Reis explained.

Screenshot of the Orlando City app

The team is planning to extend the capability more broadly, but needs more experience to help decide how to proceed. “We’ll probably run the test for the rest of the season and make changes next year,” he said.

Reis’s biggest challenge for the moment is encouraging Wi-Fi usage – and also persuading users to register if they’re not on the app. Even with Orlando City Stadium’s Wi-Fi coverage, most users will stick to cellular (the stadium’s DAS network is serviced by AT&T, Verizon T-Mobile and Sprint), he said.

“The problem I’m trying to solve is who is at the stadium,” Reis explained, adding that the only information he has is that a fan bought four tickets, for example, and when they get scanned at the gates. So how to learn more? “Most landing pages are boring,” he laughed; still, he’s considering offering different incentives for Wi-Fi users to check in.

“Can I loyal-ize you so I can learn what you like, what offers are more appealing, what you enjoy and don’t?” Reis asked. That’s a primary challenge for most sports teams, entertainment companies and ecommerce entities. Luckily for Reis and the Orlando City SC, he’s got the bandwidth, backbone and people resources to learn more about fans and build those relationships going forward.

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