Bowman: MLB won’t stop fans from using Meerkat or Periscope at games — for now

Bob Bowman, president of business and media for Major League Baseball. Credit: Paul Kapustka, MSR

Bob Bowman, president of business and media for Major League Baseball. Credit: Paul Kapustka, MSR

At a Major League Baseball game and feeling the need to livestream some live game action via Periscope or Meerkat? Go right ahead, because the powers that be at MLB aren’t going to stop you — at least not yet.

While the nascent livestreaming services — which basically allow users to broadcast live video of what their phone cameras can see — potentially create conflicts with both broadcast rights and available network bandwidth, they aren’t yet a problem at MLB ballparks, according to Bob Bowman, president of business and media for Major League Baseball and the CEO of MLB’s advanced media operations.

Bowman, who was at Harding Park Golf Course Tuesday to announce a joint deal between MLBAM and the PGA, spoke briefly with MSR to address the livestreaming question, which surfaced earlier this month when fans started using Periscope and Meerkat to “broadcast” live video from MLB games. Though showing live video “without the express written consent” of MLB games is “strictly prohibited” (as anyone who’s ever watched a MLB game broadcast knows), Bowman said Tuesday that he and MLB don’t see livestreaming as a problem that needs to be addressed by policing fans or blocking the services.

Screen Shot 2015-03-29 at 11.20.55 PM“I just don’t think our fans come to games with the idea of holding their phones up to stream video for 20 minutes,” Bowman said. While he does note that such streaming is patently illegal, Bowman also said that MLB didn’t want to alienate fans over something that wasn’t yet causing any big problems. Currently, he said, most fans are using social media to share photos of themselves at baseball games, a type of free promotion MLB and teams go out of their way to encourage.

What hasn’t happened — yet — is large numbers of fans using the livestreaming services, something that could potentially clog up the cellular and Wi-Fi networks inside the stadiums since live, streaming video inherently uses up a large amount of bandwidth. Bowman, whose MLBAM operation spent some $300 million over the past couple years in a project that is bringing advanced cellular and Wi-Fi networks to all MLB parks, said that if livestreaming becomes a bandwidth issue, it will be addressed.

“We just put all these new networks in, and the last thing the stadiums want is [people] using the network for these types of activities,” Bowman said. “If we’re wrong, we’ll review it. But I just don’t think our fans are there to stream the game.”

Final Four final score: 11 Terabytes of total wireless traffic

Screen Shot 2015-03-10 at 6.37.28 PMWe finally have some final wireless results in from the Final Four, and the total wireless-traffic number of 11 terabytes used over the weekend is just another sign that mobile device use at “big” sporting events is still increasing, with no top in sight.

According to figures sent to us by Ryan Marketing Group Technologies — an official outlet for the NCAA’s men’s basketball tournament tech operations — there was 9.47 terabytes of wireless data used over the Final Four weekend in and around Lucas Oil Stadium in Indianapolis, with 5.3 TB of that running over the stadium’s Wi-Fi network and the balance running on the building’s DAS. According to Ryan Marketing Group they believe the DAS numbers only reflect Verizon Wireless customer traffic (we have asked Verizon to confirm the numbers, but have not yet received a response from Verizon). The NCAA numbers also include usage for attendees at the accompanying Fan Fest events, in addition to the Saturday and Monday night games.

Separately, AT&T had said that it saw 1.52 TB of cellular traffic on its own DAS for the Final Four games, so adding the figures together we get 10.99 TB of total data, a number that should give pause to stadiums or arenas with “big events” on the horizon. Following huge wireless traffic numbers from recent big events like the Super Bowl and the College Football Playoff championships, it’s clear that there is still no plateau in sight for mobile-device wireless usage at big events. And just when you thought networks might be able to keep pace with users, devices and apps, you have the recent emergence of livestreaming apps like Meerkat and Periscope to potentially swamp arena networks with even more data demands. So, big event holders… what’s in your network? Is it ready for the terabyte age?

NBA stadium tech reports — NBA East, Central Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA EAST: Central Division

Chicago Bulls
United Center
Seating capacity: 20,917
Wi-Fi: Yes
DAS:Yes

The Chicago Bulls are atop the NBA in attendance this season, as the United Center benefits from recent upgrades from AT&T. These upgrades included an estimated 400 Wi-Fi antennas to keep Bulls and Blackhawks fans connected. And recently, Chicago Mayor Rahm Emanuel and United Center owners announced construction of a new, standalone office building next to the United Center.

The office building will house Blackhawks and Bulls’ employees, as well being the home for retail stores for both teams and a variety of restaurants. The space will encourage more economic development and be a draw for fans before and after games.

Cleveland Cavaliers
Quicken Loans Arena
Seating capacity: 20,562
Wi-Fi: Yes
DAS:Yes

After welcoming home LeBron James, the Cleveland Cavaliers are working to make the Quicken Loans Arena more social in 2015. The arena partnered with TigerLogic Corp. to install four corner board social media displays. TigerLogic’s Postano Platform shares updates from fans and advanced statistics during games.

The Cavaliers estimate an average of 20,000 posts per game are being shared, and connecting to the system is easier for fans with Verizon Wi-Fi and DAS throughout the arena. Plus, owner Dan Gilbert unveiled a new 5,500-square-foot LED HD scoreboard at the beginning of the season. With one of the best players in the NBA and arena upgrades, no wonder Cleveland’s attendance is up almost 20 percent from last year.

The Palace at Auburn Hills. Credit all photos, Palace at Auburn Hills (click on any photo for a larger image).

The Palace at Auburn Hills. Credit all photos, Palace at Auburn Hills (click on any photo for a larger image).

Detroit Pistons
The Palace of Auburn Hills
Seating capacity: 21,165
Wi-Fi: Yes
DAS:Yes

At a home game in March 2015, lots of Pistons fans found themselves with a dilemma. With the Pistons on the floor and the Michigan Wolverines making a deep NCAA Tournament run, fans wanted to watch both games. No problem, thanks to 238 Wi-Fi access points and DAS throughout The Palace of Auburn Hills. Outfitted by Ericsson, Detroit’s network carried over 450 GB of traffic at the home game last March with fans seamlessly streaming video from their phones. The Pistons also have a mobile app featuring beaconing technology for in-game discounts, a streaming radio broadcast, and digital menu boards. The Palace certainly lives up to its name of royalty when it comes to stadium connectivity.

Indiana Pacers
Bankers Life Fieldhouse
Seating capacity: 18,165
Wi-Fi: Yes, 346 access points
DAS:Yes

Now with a full deployment from SignalShare, Bankers Life Fieldhouse is a clear example of how Wi-Fi can benefit everyone – fans, sponsors, and the franchise. When the Pacers were making another deep playoff run last season, RetailMeNot sponsored the SingalShare Wi-Fi network delivering fans downloadable coupons for a free milkshake at a near by Steak ‘n Shake. A sponsor sees a return on their investments, the Pacers bring in more revenue, and fans feel rewarded for being at the game.

With multiple events hosted at the arena including Disney on Ice, WNBA’s Indiana Fever home games, and the Big 10 women’s and men’s conference basketball tournaments, there’s plenty of fans coming in and out of the arena. The Pacers personnel are able to observe fans’ habits and use that information to make much more relevant offers to them in the future. The team’s official app for both iPhone and Android has also increased in functionality with 346 Wi-Fi access points throughout the arena courtesy of Extricom.

AT&T sees almost double DAS traffic for MLB’s season-opening series

Head-end room cabling at AT&T Park. Credit: AT&T/San Francisco Giants

Head-end room cabling at AT&T Park. Credit: AT&T/San Francisco Giants

According to AT&T, the season-opening series for Major League Baseball saw fans use almost twice as much cellular data as the year before, across the 19 ballparks where AT&T has in-stadium cellular networks in place.

Remember, these numbers represent only cellular traffic and only for AT&T customers on the AT&T stadium-specific networks, which are almost all of the distrubuted antenna system (DAS) type. Though some stadiums saw much more traffic than others, the average series-long total of 215 gigabytes per venue was almost double the same statistic from the 2014 season-opening series, where AT&T saw an average of 111 GB per venue. And if AT&T’s traffic is doubling you can probably safely bet that all other metrics — Wi-Fi, and traffic for other carriers — has increased as well.

Thanks to our friends at AT&T, here is the full list for series-long DAS traffic at MLB venues where AT&T has stadium-specific networks. Stay tuned to MSR for our Q2 Stadium Tech Report later this spring, when we’ll take a team-by-team look at MLB technology deployments, specifically focusing on Wi-Fi and DAS. So far, it looks like fans are already in mid-season selfie form.

OPENING SERIES DAS TOTALS (AT&T customer traffic only, on AT&T stadium-specific networks)

1. Arlington, TX (Rangers): 655GB

2. St. Louis (Cardinals): 466GB

3. Los Angeles (Dodgers): 396GB

4. Atlanta (Braves): 375GB

5. Anaheim (Angels): 270GB

6. Denver (Rockies): 251GB

7. Philadelphia (Phillies): 250GB

8. Chicago (Cubs): 227GB

9. New York (Yankees): 189GB

10. Cincinnati (Reds): 185GB

11. Miami (Marlins): 183GB

12. Boston (Red Sox): 162GB

13. San Francisco (Giants): 158GB

14. Oakland (A’s): 149GB

15. Seattle (Mariners): 139GB

16. Washington, D.C. (Nationals): 132GB

17. Milwaukee (Brewers): 129GB

18. Houston (Astros): 102GB

19. Minnesota (Twins): 86GB

20. Phoenix (Diamondbacks): 85GB

21. New York (Mets): 80GB

22. San Diego (Padres): 58GB

WrestleMania 31 resets Levi’s Stadium Wi-Fi record with 4.5 terabytes of data used

WrestleMania 31 at Levi's Stadium, March 29, 2015. Credit all images: 49ers.com (click on any photo for a larger image)

WrestleMania 31 at Levi’s Stadium, March 29, 2015. Credit all images: 49ers.com (click on any photo for a larger image)

The biggest crowd yet at Levi’s Stadium also reset the venue’s Wi-Fi usage records, as the 76,976 fans at the March 29 WrestleMania 31 event used 4.5 terabytes of data on the in-stadium network, according to representatives from the San Francisco 49ers, the stadium’s owner and operator.

The WrestleMania mark eclipsed the previous Wi-Fi high-water figure of 3.3 TB, recorded during the Niners’ home opener at Levi’s Stadium on Sept. 14, 2014. However, the WWE event’s record should come with a bit of an interesting asterisk, since the Niners said they built a temporary ground-level extension to the Wi-Fi network that was used by approximately 3,700 fans who were sitting in seats on the field, surrounding the WrestleMania stage. The team also put in extra Wi-Fi coverage for the three temporary seating sections that were erected in the Levi’s Stadium southeast plaza, structures that will likely be part of the configuration for Super Bowl 50 next February.

WrestleMania competition

WrestleMania competition

“We considered the event a success from a Wi-Fi standpoint considering the temporary APs served almost 4,000 people and moved a large amount of data,” said Roger Hacker, senior manager, corporate communications for the San Francisco 49ers. “We moved a significant amount of traffic all the while seeing minimal negative comments on social media.”

In a related note, it seems like beefed-up train and bus service from light rail entity VTA kept lines and waits to a minimum, even with a record number of fans also using public transportation to the event. At the very least, the Levi’s Stadium team seems to be back on a positive path after some painful lessons learned during the Feb. 21 Coors Light Stadium Series hockey game. Remember also that WWE did not want in-seat food or merchandise delivery available during the event, which proabably helped make network operations easier.

Under-seat APs and handrail antennas

According to Hacker the field-level network used 76 extra access points, with 69 on the field level itself and seven more on the field-level walls. Hacker said a combination of picocell and handrail enclosures were used for the temporary network, which was necessary since the regular stadium-bowl configuration was never designed to handle traffic for events with fans on the field level.

wm4Hacker also said the temporary network had its own switching infrastructure, with eight portable switching pods connected by both fiber and outdoor Ethernet cabling. The results from the WrestleMania event, Hacker said, will help the Niners and Levi’s Stadium staff prepare for future events with on-field seating, like the concerts scheduled for later this spring and summer.

The Niners said their goal with the WrestleMania temporary network “experiment” (which they believe to be the first ever done for a large outdoor event) was to see whether the Levi’s Stadium under-seat design could be extended to the field for temporary events “in a cost-effective, safe and repeatable manner. From what we experienced with WrestleMania 31, every indication is that we will be able to do that.”

Some more network stats from the WrestleMania 31 event:

— The peak concurrent user mark was 14,800 on the Wi-Fi network at around 8:10 p.m.

— The Wi-Fi network carried 1.61 Gbps of average continuous bandwidth from 2:20 p.m. to 8:00 p.m., also a new stadium record

— The peak bandwidth usage was 2.474 Gbps at 7:10 p.m.

— Usage on the Levi’s Stadium DAS network was not reported.

Overhead shot of Levi's Stadium during WrestleMania 31, showing on-field seating

Overhead shot of Levi’s Stadium during WrestleMania 31, showing on-field seating

NBA stadium tech reports — NBA East, Atlantic Division

Editor’s note: The following team-by-team capsule reports of NBA stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE HOOPS AND HOCKEY ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

Reporting by Chris Gallo

NBA EAST: Atlantic Division

Boston Celtics
TD Bank Garden
Seating capacity: 18,624
Wi-Fi: Yes DAS:Yes

The “new” TD Garden unveiled the first signs of a 2-year $70 million renovation project this past fall. Renovations include new concessions, touch-screen directory displays on the concourses, and Cisco’s Connected Stadium Wi-Fi and StadiumVision for digital displays. As TD Garden turns 20 years old, it’s maturing to connect fans better than ever before.

The Celtics are co-tenants with the Boston Bruins, and the two storied franchises share over 400 Wi-Fi antennas throughout the Garden. The Bruins are even placing Wi-Fi hot spots in the boards around the ice during hockey games. And Celtics and Bruins fans can easily find food and beverage locations using the TD Garden app. Phase II of the renovation will tip off this summer.

Screen shot 2015-04-14 at 9.41.05 AM
Brooklyn Nets
Barclays Center
Seating capacity: 17,732
Wi-Fi: Yes DAS: Yes

With rumors swirling that majority owner Mikhail Prokhorov plans to sell the team, the Brooklyn Nets still call one of the most connected arenas in all of sports home. With Wi-Fi, DAS, and Cisco’s StadiumVision products (including StadiumVision Mobile, which brings live action to handheld devices), Nets fans are already well connected at home games.

This season Brooklyn is bringing fans even closer, as the Barclays Center is one the first NBA arenas to experiment with beaconing technology. The Barclays Center is using beacons to communicate and keep fans engaged at all times. For example, as fans enter the arena, the beacons can alert them of seat upgrades at discounted rates. In its third year of existence, the Barclays Center continues to make noise in stadium technology.

New York Knicks
Madison Square Garden
Seating capacity: 19,812
Wi-Fi: Yes DAS: Yes

Despite only turning in nine wins by the end of January, the New York Knicks still ranked in the top five in attendance in the NBA. A big reason why is the Knicks’ legendary home, Madison Square Garden. The second oldest arena in basketball knows its will always be an attraction for fans. And fresh off a $1 billion dollar renovation that boosted LTE-DAS and Wi-Fi access, Madison Square Garden was again in the national spotlight, hosting this year’s 64th NBA All-Star Game.

Philadelphia 76ers
Wells Fargo Center
Seating capacity: 20,328
Wi-Fi: Yes DAS: Yes

Entering its 19th year, the Wells Fargo Center is prepared to make renovations to keep Sixers’ and Flyers’ fans happy. As the majority owner of the franchise, Comcast is slated to release boosted Xfinity Wi-Fi signals and hot spots throughout the arena in 2015. More improvements that include a refresh of club and suite levels, and wider concourses are rumored for 2016.

Toronto Raptors
Air Canada Centre
Seating capacity: 19,800
Wi-Fi: Yes DAS: Yes

After being selected to host the 2016 NBA All-Star Game, Air Canada Centre is on tap to get more renovations. Tim Leiweke, president and CEO of the Maple Leaf Sports and Entertainment Ltd. group, estimates to spend around $40 million to enhance the Raptors’ and Maple Leafs’ home arena. Upgrades to both Wi-Fi and DAS, plus the third scoreboard since the arena has opened in 1999, are listed as major enhancements. With the Raptors on pace to make the playoffs for the second consecutive year, the improvements will be welcomed.