AT&T sees double DAS usage at College Football Playoff championship game

Screen Shot 2017-01-10 at 12.06.37 PMWireless data use at big sports events keeps continuing to grow, with AT&T reporting that its cellular network traffic from Monday’s College Football Playoff championship game between Clemson and Alabama was double the total from last year’s game.

According to AT&T, it saw fans use a total of 3.8 terabytes of wireless data Monday, on its stadium distributed antenna system (DAS) network at Raymond James Stadium as well as from other network sites in and around the stadium in Tampa. At last year’s championship game in Glendale, Ariz., AT&T saw 1.9 TB of data used on its cell networks. Keep in mind, these numbers are for AT&T networks ONLY, so the total wireless numbers are much larger.

Unfortunately, Verizon Wireless is (so far) declining to report its wireless data statistics from Monday night’s game, a situation we hope they reconsider; we are also still waiting to hear from Sprint and T-Mobile representatives to get their figures from the event. We also have a call in to the stadium authorities to see if we can get figures from the in-stadium Wi-Fi network, so stay tuned. If AT&T’s numbers are any indication, the thrilling 35-31 Clemson victory might just join our list of top single-day wireless event, especially since the event set an attendance record with 74,512 on hand to witness the drama.

Fans at College Football Playoff championship game use 4.9 TB of Wi-Fi data, 3.9 TB of DAS from AT&T and Verizon

Alabama coach Nick Saban hoists the college championship trophy. Photo by Kent Gidley / University of Alabama

Alabama coach Nick Saban hoists the college championship trophy. Photo by Kent Gidley / University of Alabama

The exciting national championship game Monday night between Alabama and Clemson also resulted in a big night for Wi-Fi and cellular usage at the University of Phoenix Stadium in Glendale, Ariz., with 4.9 terabytes of Wi-Fi data consumed, according to stadium network officials.

While the number didn’t set a stadium record — the 6.23 TB of Wi-Fi used at Super Bowl XLIX last February in the same venue is still the highest single-game Wi-Fi mark we’ve seen — the 4.9 TB used Monday nearly matches the total from last year’s inaugural College Football Playoff championship game at AT&T Stadium in Arlington, Texas, where 4.93 TB of Wi-Fi was used. It’s worth noting, however, that Monday night’s game had 75,765 fans in attendance, almost 10,000 less than last year’s crowd of 85,689 at the first playoff championship. So at the very least, Monday’s fans used more data per fan in attendance than last year’s game.

On the cellular side of things however, AT&T reported that data usage on its DAS network Monday night exceeded the total from last year’s Super Bowl, with 1.9 TB carried Monday to top the 1.7 TB total AT&T recorded at Super Bowl XLIX. UPDATE, 1/26/16: Verizon has followed up with a report claiming it had 2 TB of DAS traffic at the event. So for right now the wireless total from Monday’s game stands at 8.8 TB, a number that still might grow if we ever hear from Sprint or T-Mobile.

Mark Feller, vice president of information technology for the Arizona Cardinals, said that the University of Phoenix Stadium Wi-Fi network saw 23,306 unique devices connect Monday night, with a peak concurrent connected total of 17,297 devices. The stadium network also saw an additional 1.2 TB of wired data used Monday night, primarily from press and photographer Ethernet connections, Feller said.

The 4.9 TB mark unofficially puts Monday’s game in the “top four” of highest-ever single game Wi-Fi data totals we’ve seen, behind only last year’s Super Bowl, an Alabama game at Texas A&M’s Kyle Field this fall that hit 5.7 TB, and (barely) last year’s college championship game. All eyes in the Wi-Fi totals world now turn to Levi’s Stadium, where Super Bowl 50 takes place Feb. 7. Will the 6.2 TB mark survive, maybe showing that fan data use at big games has peaked? Or will a new record be set?

Arizona Cardinals’ University of Phoenix Stadium beefs up Wi-Fi and DAS ahead of College Football Playoff championship game

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

University of Phoenix Stadium before Super Bowl XLIX. Photo: Paul Kapustka, MSR (click on any photo for a larger image)

After just hosting a Super Bowl, one with record wireless traffic numbers, you might not think that the University of Phoenix Stadium in Glendale, Ariz., needed to upgrade its Wi-Fi and DAS networks. But with many more big events on the way soon, including hosting this season’s College Football Playoff championship game, the UoP Stadium isn’t sitting still, but instead is fine-tuning and expanding its networks to ensure fans stay connected as well as possible.

According to Mark Feller, vice president of technology for the Arizona Cardinals, more Wi-Fi has been added to the stadium networks for this football season, including lawn areas just outside the stadium and the Pat Tillman Plaza area on the north side of the stadium. For the Super Bowl last year the venue had extensive DAS coverage outside from a Crown Castle deployment, but in an email message Feller said adding Wi-Fi to the mix was always part of the plan. Here’s Mark:

“Our plan from the start was to have Wi-Fi outdoors for our fans to use and we are rolling it out as time allows. We have such good weather that there are thousands of people tailgating on game days. In addition, the Cardinals Mobile App (from Yinzcam) provides live Stadium Feeds, Replays, and the Red Zone Channel so our fans can keep up with the early games while they are outside.”

Outside UoP Stadium, where the architecture allows for DAS antenna placement under the fascia as well as behind speaker covers.

Outside UoP Stadium, where the architecture allows for DAS antenna placement under the fascia as well as behind speaker covers.

Inside the stadium, Feller said there are now Gimbal beacons deployed for “selective messaging” alerts that are tied to the stadium app. The team also added a separate Verizon Wireless SSID to its Wi-Fi mix, giving Verizon customers reserved bandwidth as well as the ability to autoconnect. The Wi-Fi network uses Cisco gear and is managed and supported by CDW. At the Cardinals’ most recent home game, a 26-18 win over the Baltimore Ravens on Oct. 26, the Wi-Fi network carried 1.445 terabytes of data, with 22,502 unique connections, according to numbers provided by Feller. Out of the 63,500-seat stadium a maximum number of 19,559 concurrent users was seen that day, with the top sites connected to by fans being Apple, Facebook, Google, iCloud, Yahoo, Instagram, Twitter and ESPN, according to Feller.

Getting ready for the playoff championship

For both the biggest college game of the year (scheduled for Jan. 11, 2016) which like last year should be a big network event, as well as a host of other “big events,” like a U.S. Women’s soccer team game vs. China on Dec. 13 and the Fiesta Bowl on New Year’s Day, Feller said the UoP stadium team is continuing to expand the Crown Castle DAS as well, with more sectors in the stadium’s Club and Loft sections, as well as more coverage outside on the lawns. Portable Wi-Fi is also an option, Feller said, as the stadium adds temporary seating to expand for the big game of the collegiate season:

“Having the Super Bowl here did give us some ideas about increasing density in some areas where we put temporary seating. We tested some different WiFi portable enclosure systems that we could put up and take down quickly and figured out how to get cabling to them quickly as well. That will help us get set up for the CFP Championship.”

College championship game at AT&T Stadium breaks 6 Terabyte wireless data mark, with almost 5 TB of Wi-Fi traffic

AT&T Stadium before the college football playoff championship game. (Click on any photo for larger image) Credit all photos: Paul Kapustka, MSR

AT&T Stadium before the college football playoff championship game. (Click on any photo for larger image) Credit all photos: Paul Kapustka, MSR

Not only did Monday night’s College Football Playoff championship game crown a new new national title team — it also broke the unofficial record for most wireless traffic at a single sporting event, with more than 6 terabytes of data used by the 85,689 fans in attendance at AT&T Stadium in Arlington, Texas.

John Winborn, chief information officer for the Dallas Cowboys, said the AT&T-hosted Wi-Fi network at AT&T Stadium carried 4.93 TB of traffic during Monday’s game between Ohio State and Oregon, a far higher total than we’ve ever heard of before for a single-game, single-venue event. AT&T cellular customers, Winborn said, used an additional 1.41 TB of wireless data on the stadium DAS network, resulting in a measured total of 6.34 TB of traffic. The real total is likely another terabyte or two higher, since these figures don’t include any traffic from other carriers (Verizon, Sprint, T-Mobile) carried on the AT&T-neutral host DAS. (Other carrier reps, please feel free to send us your data totals as well!)

The national championship numbers blew away the data traffic totals from last year’s Super Bowl, and also eclipsed the previous high-water Wi-Fi mark we knew of, the 3.3 TB number set by the San Francisco 49ers during the opening game of the season at their new Levi’s Stadium facility. Since we’ve not heard of any other event even coming close, we’ll crown AT&T Stadium and the college playoff championship as the new top dog in the wireless-data consumption arena, at least for now.

University of Phoenix Stadium, already with Super Bowl prep under way

University of Phoenix Stadium, already with Super Bowl prep under way

Coincidentally, MSR on Tuesday was touring the University of Phoenix Stadium and the surrounding Westgate entertainment district, which is in the process of getting the final touches on a new complex-wide DAS installed by Crown Castle. The new DAS includes antennas on buildings and railings around the restaurants and shops of the mall-like Westgate complex, as well as inside and outside the UoP Stadium. (We’ll have a full report soon on the new DAS installs, including antennas behind fake air-vent fans on the outside of the football stadium to help handle pre-game crowds).

The University of Phoenix Stadium also had its entire Wi-Fi network ripped and replaced this season, in order to better serve the wireless appetites coming for the big game on Feb. 1. At AT&T Stadium on Monday we learned that the network there had almost 300 new Wi-Fi access points and a number of new DAS antennas installed since Thanksgiving, in anticipation of a big traffic event Monday night. Our exclusive on-the-scene tests of the Wi-Fi and DAS network found no glitches or holes in coverage, which is probably part of the reason why so many people used so much data.

UPDATE: Here is the official press release from AT&T, which basically says the same thing our post does.

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